When you are new to the online marketing And digital marketing game and have not your path to success (yet), you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories.
The problem is that there is some horrible, outdated and often simply wrong advice still floating around. And for a newbie without any experience and knowledge it is extremely difficult to figure out which tips are legit – and which tips will at best get you nowhere – at worst the tips will hurt your blog, business, and marketing.
We have been there, we got some bad tips for our marketing – we tried some, ditched more. And to help you even more. Just no more, now we are bringing the Best Online Marketing and Digital Marketing Practices
Here are the 10 best Online Marketing And Digital Marketing Practices
1 – Rules set like a stone
You found a set of rules that you think make sense and now you follow them, but unfortunately, you cannot see any success? Change your strategy. In online marketing & digital marketing, rules are not fixed. Things change on a daily basis. If something best practice and worked for someone yesterday, it can still be different today – or not work for your niche.
Watch your numbers, question and test everything – and create your own best practices.
2 – Posting great content enough to gather the great audience
This is one major myth that is killing opportunities for many young businesses and bloggers. The hard truth is: if nobody knows you exist your content will not spread – no matter how great it is.
Even great keyword research will not do the trick in most cases. There is already so much content floating around that there is no niche where there isn’t already a ton of content floating around – with more backlinks and a larger audience than you have if you are just starting out.
Don’t sit back and wait for a miracle – take your success into your own hands and start distributing own content!
3 – Talk about your business
Many people are afraid to talk about themselves or their business on social media. They fear to be overly promotional. But there is a huge difference between sharing a story and promoting. And while you should not be too promotional there is nothing wrong to talk about your business – or yourself. Sharing your own story should be an important part of your marketing!
4 – Re-posting content is Good
Do you always tweet your content once – and then never again? Bad. Only a fraction of your followers will have seen this one tweet. There is nothing wrong to tweet the content again – and again. Make sure you share a large variety of content – but you can and should tweet your content again at a different time of the day.
For Facebook, it is slightly different because their algorithm will know that you repeat a post you already posted. But even on Facebook, you can re-share content that you already posted. And your audience will love it – because most of them will either not remember that you already posted it, or they did not even see it the first time around.
5 – Posting too often is like spam
It just might not be the optimal frequency. You have to watch your numbers and figure out what works best for you. Also, if you post you need to provide value. Don’t just post often because you think you should. If you don’t have something valuable to share, don’t post.
But if you have a ton of value to share, feel free to post more often – it can well be a game changer to Online Marketing And Digital Marketing and give you a boost in traffic.
6 – Follow-back is also important
I have been attacked on Twitter for not following someone. Really? How can that be in my interest to follow back everyone who is following me?
Only follow back people that you are interested in – and if you follow people, never get angry at them if they don’t follow you back either. Don’t take it personally.
7 – Following other people is wrong
Honestly, how can you expect other people to follow you if you are too afraid to make the first step and follow some people? It is a two-way street. You need to be willing to connect if you want others to connect to you.
Simply keep in mind, who you want to connect to? Make sure that at least a large part of the people you follow is from your target audience.
8 – Never automatic used Tools
While you should not blindly automate all you can, once you understand what you are doing on social media, automation will be a game changer and the key to unlocking social media marketing success. Or how do you think all the successful gurus post multiple times per day on Facebook. 30 to 100 pins on Pinterest, 20 – 50 tweets and several images on Instagram? They all use tools and automate at least part of their social media activities
9 – If you only post your content you are a spammer
Do you really believe that? Be honest: If you follow a page on Facebook, do you follow the page because you love what they do and like to know more about it – or are you following them because you want them to give you a daily news update on everything they can find?
Posting on social media is about providing value. If you have enough valuable content and information you can share, feel free to share it, even if it is your own content!
10 – Post once a day or week
Many people are so afraid to post too often that they kill all chances of social media success long before they really got going. They post so seldom that their fans and followers have a hard time remembering who they were and how they met before they get the next update.
The truth is: Most people don’t post enough on social media. For Facebook once a day is rather the minimum than the maximum, for Twitter once a day is as good as not posting at all. Pinterest best practice tips range from 30 to 40 pins per day and Instagram is more like: Post as often as you like as long as you have great images.