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5 Key Reasons of Increasing US Dollar against India Rupee

The Indian currency dangerously slipped to a low of 72.96 in early trade — within striking distance of its lifetime low of 72.99 hit last week but managed to pare some losses on likely intervention from the central bank. It briefly touched a high of 72.57 in mid-afternoon deals. The rupee has lost 49 paise in last two days. Heavy dollar selling by banks and exporters along with Greenbank’s weakness against some currencies overseas largely supplemented the recovery momentum.

Fear of trade war

The world’s two biggest economies – the growing tension between the United States and China – have kept the investors on the edge of the fear of global trade war. Analysts at HDFC Bank said, “In the near term, the rupee is likely to be under pressure because oil prices persist, capital flows continuously from emerging economies and trade war tension keeps the markets jerky.”

Increase in oil prices

Rupees in high oil prices have also declined. Deepak Jasani, Head of Retail Research at HDFC Securities said, “In the recently released Financial Stability Report, the situation in the banks’ rise in the price of oil by the Reserve Bank of India on the status of NPAs (Non-performing Assets) and in response to caution, there has been a sharp decline in the rupee”.

Emerging market exchange rates

It should be noted that the rupee depreciation is in line with emerging market exchange rates, which were largely fed through dollar strength. Deloitte India’s partner and chief economist Anis Chakraborty said that a difference between appreciation of the US dollar and a restraint in the euro has boosted the dollar’s strength, which has led to the depreciation of the rupee strengthened.

“Separately, monetary policy announcements by the U.S. Federal Reserve will have led to the re-routing of investment with the pressure generated on the rupee. Which is likely to define the route by the Fed in three periods. Rupee expected to pick up. ”

Macroeconomic situation

Foreign Institutional Investors (FIIS) have sold over Rs. 40,000 crores in debt and equity so far this year. ” A wider current account deficit and continuous outflow from FIIs pushed the currency lower,” Said Rahul Sharma, Senior Research Analyst at Equity99.

Other currencies

Due to the trade dispute between the United States and China, other Asian currencies also declined because investors kept on the edge. The rupee has declined 7.7 percent this year, making it the worst performing in Asia, closely followed by the Philippine Peso.

Supply Vs. Demand for Driving Dollar Value

When the U.S. exports products or services, it creates a demand for dollars. Because customers need to pay for goods and services in dollars. Therefore they will have to convert their local currency into dollars by selling their own currency to buy dollars to make the payment. In addition, when the U.S. government or large American corporations issue bonds to raise capital that purchased by foreign investors. Those payments will also have to be made in dollars. This also applies to the purchase of U.S. corporate stocks from non-U.S. investors, which would require the foreign investor to sell their currency to buy dollars in order to purchase those stocks.

These examples show how the U.S. creates more demand for dollars, and that in turn puts pressure on the supply of dollars, increasing the value of the dollar relative to the currencies being sold to buy dollars. On top of this, the U.S. dollar considered a safe haven during times of global economic uncertainty, so the demand for dollars can often persist despite fluctuations in the performance of the U.S. economy.

Business

7 Reasons for Startup Failures In India

Startups are coming up everywhere throughout the nation. Bangalore, New Delhi, and Mumbai remain the key startup centers yet different regions like Hyderabad, Chennai, Pune, and so on are not very a long ways behind. There are a lot of positives. However, the reality remains that 78% of new businesses bomb in the initial three years. It’s unforgiving yet a reality. There are various reasons why startup falls flat and in the wake of experiencing a significant part of the web.

1. Building a wrong product

Building a wrong product or product without really validating the thought through potential clients is an awful move. As is building a product that takes care of a trivial issue in a client’s life instead of one which is the significant agony hotspot for them.

2. Not having the capacity to assemble the correct group

Frequently in a rush to dispatch their product early, new businesses tend to assemble groups with individuals who have almost no enthusiasm for the product. This prompts to disappointing results as the people working never give their best for the product.

3. Absence of special incentivised offers

In the event that your product neglects to convey at least one USP when contrasted with comparative products accessible in market as of now, your product will undoubtedly fizzle. Before you begin fabricating your product, make sense of no less than four unique feature which will help you emerge and give an upper hand expanding your benefits.

4. Absence of tirelessness

On the off chance that the startup originator does not have a solid energy for their product, they won’t have the capacity to hold on through the terrible circumstances, which is a given in a startup run, more regularly than great circumstances. Awful circumstances address the confidence of founders in their product. The absence of confidence frequently prompts to the intermittency of the item, which prompts to startup falls.

5. Neglecting to pivot/alter course

Frequently because of the affection for their underlying/first idea, new businesses, regardless of realising that they are building a wrong product, don’t pivot. This prompts to wastage of time, assets and cash as well, in the end prompting to failure.

6. No guides or consultants

It is constantly great to have a mentor for your startup. Going alone there are more odds of you committing errors that may lead you to failure. So experienced coaches can control you in your everyday choices to abstain from tumbling off the bluff.

7. Gradualness to dispatch

Firstly, every thought bites the dust in the event that it is not executed on time. This is a result of the straightforward certainty that we begin losing interest and begin under organizing over the long haul. Furthermore, in today’s quick moving business world, ordinary a huge number of items are tackling a similar issue. In such a situation, deferring the dispatch of your product may really desert you the opposition, which will inevitably prompt to item disappointment.

Email Campaign, Email Marketing

A Perfect Guide to Design an Email

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.

Subject Line

While not a traditional “design element” your subject line considered one of the most important factors in getting your email opened. So your subscribers can see your sweet design so make it engaging, personal, and relevant. Remember, that overuse of CAPS and unnecessary punctuation, as well as some words, can trigger spam filters so respect your subscribers and don’t go there. Use these words instead.

Is longer Subject line is better?

When it comes to email subject lines longer isn’t necessarily better. It’s important to keep in mind that your subscribers use a variety of different browsers and email clients as well as mobile devices to consume your emails.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines. It is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.

What about symbols in subject lines?

The saying “a picture is worth a thousand words” may never be truer than when it comes to emoji. And emoji in email subject lines can have a major impact. Not only can they take the place of words, be attention-grabbing, and add a definite charm, they can increase your open rates. A report by Experian noted that 56% of brands using emoji in email subject lines had a higher open rate.

Things to keep in mind when using emoji in email

If an emoji doesn’t support, in the email client, the recipient may see a ☐ character instead.

Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji. Meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment expressed in both versions.

Preheader

Your preheader can be visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Preheaders add valuable context to your subject line and can help your open rate. Keep it short (between 40-70 characters) and to the point. Use this space to help your customer know why the email is useful to them. Your subject line and preheader text should work together.

Personalization

Emails with personalized subject lines are 26% more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to fuel super relevant messages. Adding company name, last purchase, or other information helps you to personalize the email in the perfect way. But really good personalization involves more than just injecting a first name. Think about how you could completely change the email based on someone’s information.

Email Campaign, Email Marketing

Email Marketing to Promote Your Next Webinar

Promote your Webinar by Sending Emails

Promoting your webinar is the key to having a successful event. However, opposed to simple Facebook posts and tweets, an email invite to a webinar is essentially equivalent to a folded birthday party invite in the world of marketing; it’s personal, it’s important, and you’re saying “we care.” In fact, email invitations are responsible for 58-64% of webinar registrations.

Email Marketing to promote Webinar

It’s no secret that the inbox of marketing professionals is…cluttered, to say the least, as it very well might be with your target audience. So, what’s the most effective way to get your email invite noticed? Follow these email marketing campaign tips to get extra registrations for your next webinar.

Importance of Name & Subject Line

It’s important that every email you send to your audience is as personal as possible. With that said, it wouldn’t exactly make sense to have the email be “from” your business. People like to hear from people. So, consider making your email from the president of your company, or head of the department. Seeing a person’s name as opposed to a business name will incline users to see what this person has to say to them.

Companies have found success with “from” names a few different ways. One is to simply put the name of a person of high status in the company, and another is to put a name + business name. Another way to best utilize the “from” input is to use business name + webinar. If your audience is used to seeing your business name in their inbox, this may be the best route to go.

Email Split Testing

The best way to find out which strategy to use for your email marketing campaign is to split test the different options. For example, you can test your entire email list on whether “From: First & Last Name” works better than “From: First & Last Name, Company Name”. Measure how many opens each email gets, along with clicks on links and number of registers.

Another critical element of every email in a campaign is the subject line. Much like the meta information in search engine results, the subject of every email gives the recipient a glimpse at what the email is about, so they don’t have to waste their time with things they’re not interested in.

In order to use your subject line to increase click-through rates, make sure to:

  • Keep them short
  • Make it personal
  • Use action words
  • Indicate how the reader will benefit

Once you’ve figured out the topic and outline of your webinar, your campaign is ready to begin. In order to fully utilize the potential of email marketing.

Latest Technology

Reasons why CCTV Security is crucial for your business

CCTV systems are imperative for all businesses, whether you operate an office of 100 or own a local restaurant. They are one of the best ways to ensure commercial security for your business. But why should you choose to have a Security Surveillance System installed? Aren’t they expensive and complicated to operate? Here are some things you should know about CCTV Systems.

Here are some reasons why CCTV systems are crucial and extremely necessary for businesses today:

Fool-Proof Coverage

A well-designed CCTV infrastructure is practically impenetrable and can provide 100% coverage. Multiple cameras keeping an eye on each other’s blind spots in addition to keeping an eye on the most vulnerable areas of the property. Full monitoring is not hampered by human errors such as the guard being on shut-eye or being busy with something else. Remote online access, as well as a recording of the events documents everything, needed by the police or judge.

Monitoring high-risk area

Cameras placed in high-risk areas inside a factory. Such areas may include those in which fires can possibly break out. A camera in place there will lesser potential damages because emergency measures can be made immediately. Cameras may also be placed in areas where accidents can happen. This is an important life-saving measure.

Reduce Cost and Risk

CCTV security systems prove to be amazing investments from the day they installed. Full view of your premises, real-time recording and remote online access by a manager lower your risks and prevent costly incidents such as burglary, fire, vandalism, etc.

Keep an eye on things

If you can’t be at the office all the time but like to know what’s going on, a security camera can help do just that. You can keep an eye on things from your home computer with a few quick clicks of your mouse and make sure your business is running smoothly and nothing out of the ordinary is going on.

Keep Your Employees Honest

CCTV cameras reduce the chance of break-ins. You can monitor product, assets and other vulnerable areas of your facility. Ultimately, it will discourage poor behavior by company employees. Even if something happens, the records can prevent false accusations and trust issues among staff.

Prevent and Deter Crime

Criminals target buildings and facilities when they see there is no monitoring or watchdog. The very presence of CCTV cameras on an installation is enough to deter potential criminals and prevent their action at the outset. Similarly, by the sight of a safety hazard, employees can take the necessary action to reduce the risk and alleviate the source in the shortest possible times.

Assist Law Enforcement

By having CCTV recordings of a crime ( CCTV Cameras ), law enforcement agencies can use the footage. And release photos/videos of the culprits to the public. Having records of the suspect can make a huge difference. When it comes to making an arrest and getting dangerous criminals off the street.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Enhance Email Marketing with Cloud Computing

By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.

Innovation

With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

Email Campaign, Email Marketing

Top 5 Email Marketing Trends in 2018

85% of consumers prefer email as the primary method of outreach from a brand. How you leverage this marketing tool determines whether you engage subscribers or find your ROI falling flat. Email marketing without the right strategy leads to a lot of tedious work without the payoff. But these email marketing trends are connecting with people.

Let’s talk about the latest trends in Email marketing

Instantly Usable Content

We’ll start our effective email marketing trends with the one you can instantly use. Begin increasing your open rate with this simple technique. That’s what you want right, right? You need something that you can quickly apply and get instant results. Guess what? That’s what your customers want as well. They want it fast, they want it now. They want to see an immediate change in their lives as a result of opening your email.

Examples of Instantly Useable Content

This content serves an immediate need for the recipient. Because they use it immediately, they remember your brand. Any brand can do this. For example:

  • Mindfulness brand = short guided meditation
  • Healthy snack company = easy recipe
  • Fashion or interior design brand = ensemble for the week
  • Plumber = plumbing tip of the week
  • Lawyer = legal tip
  • Non-profit = 1 simple way you can help
  • Entertainment = A joke, funny image or video
  • Any company can send out a weekly how-to video related to their brand

Emails Become More Human through AI

AI continues to revolutionize marketing. It’s no surprise that it’s taking over email marketing trends. Your small business can use machine learning technologies to send people more personalized and relevant content.

You may feel like a superhero some days, as you switch hats and get things done in your business. But no human could develop the level of hyper-segmentation you can achieve with this technology.

AI technologies allow you to reach particular segments with a more tailored message and offers. When people get relevant emails they actually open and interact with them.

58% of people say that marketing emails rarely apply to them. 43% of people say they unsubscribe to branded emails when they find they’re not relevant. 15% of people mark emails they don’t want as spam instead of unsubscribing. That hurts your reputation.

Mobile-First Is Not an Option

81% of people read their emails on mobile devices. 68% of consumers say they delete emails that don’t render on mobile. They don’t wait until they get home to their laptop or to their work computer. You don’t get a second chance.

This is one of those email marketing trends that’s been in the works for some time. But up until last year, a small business could get away with not having mobile-friendly emails. Your email almost assuredly goes to junk if it doesn’t render well on mobile.

Let’s look at the 7 steps to a mobile-friendly email

  1. Have very short subject lines
  2. Use a single column template
  3. Use a larger font
  4. Size images properly for faster load time
  5. Have a clear call to action
  6. Don’t put links near each other
  7. Test your emails on multiple devices. You can find free tools online that allow you to test your email on all the popular devices.

Protecting Customer Data

This email marketing trend arises from the years of excessive and careless collection, selling and using of personal data. It goes far beyond the Can-Spam Act.

Customers know that you collect a lot of data on them. They understand that you use this data to create a more personalized experience. But they’re also tired of having this data used to harass them.

We’ve all experienced this. You sign a new mortgage. Now, you’re getting endless offers for home warranties. You have more credit card debt than you’d like. You’re overwhelmed with offers to consolidate or re-fi. You give some money to a charity. Suddenly 20 charities are emailing you.

In order for your email marketing campaigns to be successful, a person must trust you. Without that trust, they won’t provide you with their email and other identifying information.

Interactive Content

29% of surveyed marketers say they’re focused on putting more interactive content in emails. They understand people’s drive to interact. They’re leveraging this to increase open rates and engagement. Not only do these interactions engage. You can also learn more about your customers based upon how they interact. Start with basics like social media icons and gifs. So as you branch out, find new and interesting ways to be more interactive.

Business, Email Marketing, Lead Nurturing, Marketing Automation

Complete Guide to Marketing Automation

Marketing Automation is a class of technology that permits organizations to modernize, automate, and measure marketing duties and workflows. This tool booms your operational performance and develops sales and marketing quicker.

Marketing automation automates your marketing and income engagement to generate extra leads, greater deals, and the higher degree of marketing success.

Who Uses Marketing Automation?

Regardless of the dimensions of your business, marketing automation can give you the strength to acquire your marketing desires.

Business-to-Business (B2B) and Business-to-Customer (B2C) organizations each can benefit from this technology. So each can use marketing automation structures to maintain their marketing materials and supply it to the clients.

Marketing Automation gives you the equipment to manipulate a massive database of leads without missing out on possibilities. Every industry such as healthcare, financial services, media and entertainment, and retail all are adopting the software for its real-time.

Increase Sales and Marketing Throgh Marketing AutomationMarketing Automation Advantages

  • Get a complete view of prospect activity through linking records from your CRM to campaigns
  • Without difficulty discover and prioritize the freshest leads
  • Nurture cooler leads till they prepared so you never pass over a possibility
  • Fill your pipeline with great leads to immediately impact revenue
  • Supply a customized client experience
  • Target shoppers at every level of the buying cycle
  • Make statistics-driven decisions and discover new possibilities for growth.

Overcome Marketing Challenges Via Marketing Automation

challenge: Your conversion rates are losing, however, your lead database is overflowing.
solution: locating great leads doesn’t need to be a guessing game. With lead scoring, you are able to decide how involvement a prospect is primarily based on activities and how closely they suit the profile of your perfect customer. The rating and grade capabilities make it simpler to inform which results in follow up with first so that you may be able to make the sale as quickly as your customer is ready.
Challenge: you’re missing out on possibilities due to the fact your reps simply aren’t connecting with customers on the proper time.
Solution: Effective functions like lead nurturing make sure which you may not leave out on an opportunity that isn’t always prepared to shut. Those possibilities can exceed marketing warmed as much as the income prepared state. In case you pissed off by using the range of lost leads that appear to be falling through the cracks, marketing automation can come up with the performance. You need to make certain that each opportunity is higher.
Challenge: sales goals and marketing goals are at Opposite Ends of the Spectrum
Solution: Your sales team is at one end of the building, and your marketing group is at the alternative, and income left completely inside the dark about how or if marketing’s efforts are impacting their bottom line. Advertising automation might be the solution. Hence working collectively, sales and marketing can greater clearly discover what an ideal lead seems like, and create a technique for sourcing and guiding leads through the sales funnel.

Getting started with Marketing Automation.

Marketing alignment is essential to effectively impose a marketing automation platform. Sales and marketing need to work together to become aware of what your best customer seems like. So It creates a streamlined cycle that will generate, nurture and ultimately convert possibilities. Getting both groups on board will present a robust case to your executive team. So starting those lines of communication is the first step.

 

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