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MigoSMTP Team

Email Marketing, Marketing Automation

5-point checklist: Is it time to invest in Marketing Automation?

by MigoSMTP Team
April 18, 2018

A few years ago, SMS marketing became the thrilling word. But with increasing TRAI rules and interconnect costs, it lost the steam. Then, email marketing automation has become the new kid on the block. After accomplishing big success came social media marketing with claims that “email is useless” that’s clearly not the case. however social media has taken off a lot of investments from marketers often to collect new customers. Now there is a lot of buzz around “marketing automation” and technology taking jobs of people. So need to marketers be concerned??

Fortunately, marketing automation isn’t a brand new channel or a medium, however, it is a platform to assist marketers better orchestrate and optimize their move-channel marketing.

So how have to you identify if it is the right time for you to invest and/or evaluate marketing automation solutions (MAS)?

Here’s a 5-point checklist you need to remember to determine whether or not your brand or your company is prepared for marketing automation:

You have at least one owned digital property

This is the primary requirement. if you have at least one digital assets which owned via you, you’re eligible to use Marketing automation and then can further filter out using the points below.

The instance of an owned digital assets is your internet site or your mobile app. Having your brand’s FB web page is not an owned assets. Having your commercial enterprise listed on Amazon or Flipkart is once more not an instance of an owned assets. With an owned assets, we suggest you want to own the domain in case of website, and SDK in case of a mobile app.

So, in case you don’t have at least one owned virtual property, marketing automation isn’t always for you.

You have a huge subscriber base.

So now you have got at least one digital assets owned via your brand, then what next? let’s communicate about the subscriber size. If you have a subscriber base which counted on fingers, you want not fear about marketing automation as that easily managed manually and with excel sheets. But if you have a huge subscriber base (in thousands or more) with every consumer having his/her own digital journey via your owned properties, you certainly want to invest in automation.

Marketing automation can help you reduce the manual efforts of your group via building workflows mapped to the customer’s journey and also will assist eliminate mistakes.

Your brand has longer sales cycle or if you are offering multiple products/services

If your sales cycle is longer (apart from impulse purchases) or you’re providing multiple Services/Products, you actually require investing in marketing automation.
Marketing automation allows lead nurturing and scoring, and therefore sending relevant communications/offers to move the consumer closer to the purchase or to up-sell/cross-sell gradually giving a boost to your client lifetime price.

You are using multiple channels for marketing automation

If you are using a single channel of the communique, primary automation inside channel will assist you to some extent. However, when you are the use of multiple channels, you definitely need to invest in marketing automation to maintain consistency and continuity in conversation throughout all channels, via having a unified view of every client.

You are buying and spending on multiple digital media

If you are spending closely on social media, you have to invest in marketing automation. Because it allows optimizing your spend and bidding across all the paid mediums. With unified view and records about the purchaser and his reaction across channels, you can get better ROI in your digital advertisements via maximizing spends for individual clients throughout all the paid mediums which is really not possible to do I manually.

Wish this checklist serves as an excellent primer and facilitates you decide whether or not you have to invest in marketing automation.

Email Marketing

Basic Tips for Making Mobile-Friendly Emails

by MigoSMTP Team
April 18, 2018

Smartphone utilization is soaring, and with it, so is the quantity of individuals that are reading email on a mobile device. That number is up 138% from 2010, and I believe it’s a really easy win that it’s going to continue to grow.

Means, that you need to write messages, versatile well disposed of. A mobile friendly email is the type of email, shows ideally between a desktop/laptop and a cell phone. And also, ensuring that it will look great regardless in front of your clients and prospects read it.

Here are five basic things you can do now to guarantee that you will be able to write a mobile friendly email:

Be as succinct as could be allowed in both plan and substance

Having a clear and compact message ought to be a staple of any email, however, it’s significantly more critical when designing for mobile. Screen real estate is extremely important on mobile (this is going to be a common theme), so keep the design very clean and straightforward and concentrate on the essentials.

Utilize a single section layout

Because of the limited real estate you get with a cell phone, it’s generally better to utilize basic designs. Regularly with multi-segment designs, your readers will need to zoom or look on their smartphone to see everything. This can make it difficult for them to explore the substance of your email and the call to action.

Use a single, clear suggestion to take action

Make a point to incorporate a reasonable invitation to take action, and put it close the highest point of your email. Multiple calls to action frequently make things a little complicated on mobile Tell your readers what you need them to do and make it truly simple for them to do so.

 Avoid tiny fonts

Verify your content as it can be as read effectively. Use a minimum of size 11pt font for body content and 22pt for features. We additionally suggest utilizing a strong contrast of colors, like dark content on a light foundation. Many people turn down the brightness level on the mobile device to help save battery—and they are regularly perusing on the go outside in the daylight —so a strong contrast of colors will be simpler to read.

Take it easy on pictures

Just utilize the pictures that are essential to your mobile friendly email. Here’s why: Apple’s iOS consequently enables images to show of course. But many other mobile device stages—like Android—turn images off by default. Also, You can’t expect your images will be shown. And also, If your email has a bundle of pictures in it. They might just look like pieces of white space & light of this. We also, suggest including image descriptions. It helps to let people know what the picture is not_with_standing when it’s not being displayed.

Email Marketing

Design a Powerful event welcome email campaign

by MigoSMTP Team
April 17, 2018

Components of a powerful event welcome email campaign

Regardless of whether it’s a launch occasion, networking occasion or a gathering. Also, the effectiveness of your occasion is directly related to the number of participants you get through the door. And also, there’s no better approach to reach an audience and build participants than e-mail.

In this post, we’ll share with you the 3 key components of an effective event welcome email and show you some examples from our client email exhibition of occasion welcome email campaigns that got it right.

What is an occasion welcome email?

An event welcome email is a battle designed to increase attention of your event and encourage people to attend.

Here’s a great illustration from email campaign Monitor client Hidden Dinner.

As you can see, the event welcome email tells their subscribers about the upcoming event. And also, gives an invitation to take action to see the menu and reserve seats.

The 3 key components of a powerful occasion welcome email

In order to get the maximum amount of awareness and participants from your event welcome email, have a go at including these 3 distinct components in the battle.

Value Proposition

In any event welcome email, the quality suggestion ought to be a short statement that concisely explains why the beneficiary ought to go to the occasion.

As you can see, the email contains an unmistakable value proposition that reads ‘Whisk your family away to an enchanted world’.

A detailed description of the occasion

And now, you’ve caught your subscriber’s attention with the value of suggestion. it’s an opportunity to back it up with a detailed description of the event that outlines exactly what participants can hope to see and do at the event and what they will get from going to.

Social Proof

Even if your event is free, individuals are paying with their time and may have some common delay and anxiety towards attending.

This can be brought on by any number of things:

Worry that your event isn’t worth their time and/or cash,

Stress that your event isn’t relevant to them,

Doubt that your occasion will convey the quality you claim it will.

In conclusion

The event welcome email is one the most imperative email campaigns you can send to increase the visibility of your events.

So next time you are making one, ensure it has the 3 key elements:

  • An advantage centered quality proposition
  • Compelling event data that outlines what attendees can expect at the occasion
  • Components of social proof to reduce anxiety around the value of your event

By including these 3 components, you ensure that you get the best results possible from your event welcome campaign and drive large quantities of participants who will make your event a success.

Email Marketing, Marketing Automation

Ways to Increase Sales with Marketing Automation

by MigoSMTP Team
April 17, 2018

You know the basics of marketing automation, it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the email marketing team—it should also help you close more deals.

So, how can you tap into different aspects of marketing automation to increase sales? Check out these seven tips:

Pass Over Sales-Ready Leads Using Lead Scoring

Tired of hearing sales complain about marketing’s inadequate leads? Determining when a prospect is sales-ready can be difficult, but a robust marketing automation platform scores lead behind the view.

Lead scoring is an automated strategy that adds or subtracts points from every lead based on actions taken or not taken. It can also be used to track demographic data to provide a higher score to a lead that fits your excellent buyer persona. When a lead reaches a threshold that you set, it is deemed “sales-ready” and is reached by the sales team.

Personalize Your Website

By the time a lead hits your website, they’ve already gained an effect on your company. A personalized website will increase your conversion rate and make a better effect. The lead and customer data used to personalize landing pages and other web content seen by every lead. Even anonymous web visitors’ experiences can be personalized.

Provide Your Sales Team with the Info They Need to Follow Up

By tracking the interactions leads have with your company and providing that information to sales in an easy spot, such as their CRM system, sales will be able to have a personalized and impressive conversation with each sales-ready lead.

Keep the Conversation Going Using Triggered Emails

When a lead interacts with your company, it’s important to stay top of mind by keeping the conversation going.  Triggered Email help turn more leads into real customers without wasting your sales team’s time. For example, if a potential customer views a pricing page, an email designed for interested customers can be sent. Triggered emails have been shown to perform three times better than other types of emails

Segment Your Lead Nurturing

In an ideal world, all marketing leads would be sales-ready. But in reality, most leads are not ready and need some nurturing before they passed to sales.

By implementing segmented lead nurturing, you can provide specific content to each lead to push them to become sales-ready–when they are ready. Segmented lead nurturing done by industry, role, or company size.

Track Your Leads on Every Channel

Your prospects are on every channel—whether it’s browsing on social, finding the web, heading to events and more. It’s important to track every interaction your prospect has with your company–no matter what channel. This will help guide your message to a prospect, based on what types of content your audience is interacting with. This will help increase sales because the consistent content is the number one way to keep a prospect engaging.

Track Your Results and ROI

Doing the same thing over and over hoping for various results isn’t going to cut it in today’s digital world! Marketers need to be tracking the ROI of every program they run to see if there are tangible results. By tracking this type of data, you’ll know which programs yield the best results for revenue – and keep running those programs and cancel the ones that are not performing.

An engagement platform with marketing automation doesn’t just offer benefits for the marketing team—it can help sales win more deals, more often and more efficiently.

Email Marketing, SMTP Server

Brief Introduction of SMTP Server

by MigoSMTP Team
April 15, 2018

What is SMTP?

Simple Mail Transfer Protocol (SMTP) is an Internet Norm for transferring Electonic Mail (E-mail). It was first conceptualized by Request For Comments (RFC). Request for Comments (RFC) is a form of publication from the Internet Engineering Task Force (IETF) and the Internet Society (ISOC), the primary technical development and standards-setting bodies for the Internet. User-level client mail applications typically use SMTP Server only for sending messages to a mail server for relaying. For retrieving messages, client applications usually use either IMAP or POP3.

SMTP Server vs Mail retrieval

SMTP is a delivery protocol only. In normal use, mail “pushed” to a destination mail server as it arrives. Mail is routed based on the destination server, not the individual user(s) to which it is addressed. Other protocols, such as the Post Office Protocol (POP) and the Internet Message Access Protocol (IMAP) specifically designed for use by individual users retrieving messages and managing mailboxes. To permit an intermittently-connected mail server to pull messages from a remote server on demand, SMTP Server has a feature to initiate mail queue processing on a remote server. POP and IMAP are unsuitable protocols for relaying mail by intermittently- connected machines.

Remote Message Queue Starting

Remote Message Queue Starting is a feature of SMTP Server that permits a remote host to start processing of the mail queue on a server. So it may receive messages destined to it by sending the TURN command. This feature, however, deemed insecure and extended in RFC 1985 with the ETRN command which operates more securely using an authentication method based on Domain Name System information.

On-Demand Mail Relay

ODMR, also known as Authenticated TURN (ATRN). So It allows a user to connect to an ISP, authenticate, and request e-mail using a dynamic IP address.

SMTP Server

4 Key features of SMTP Server

by MigoSMTP Team
April 14, 2018

[:en]

Advanced Reporting System Features

Comprehensive reports & notifications.

The SMTP Server reporting system generates “Web Activity”, “Mail Delivery”, and “SMTP Traffic” reports for analysis and verification. Automatic notifications by email may be enabled for most system events. A failure log is also provided for error reporting purposes. So it will report all the errors during delivery of email.

E-mail monitoring and tracking 

Any basic operations via e-mail are monitored, can be recorded into the log files, and viewed in the Control Panel.
In adherence to our Privacy Policy, the message body never scanned nor stored on our servers.

Long-term archiving.

Long-term archiving keeps and preserves records of mail exchanges and web-based activities. This feature may be disabled. Hence if you need information of web-based activities you need to enable this feature.

Security Features

SSL/TLS traffic encryption

SMTP Server uses  SSL/TLS traffic encryption to avoid outside threats and spamming. So it establishes a secure connection between client and Server end.

Secure Password Authentication

Secure SMTP Server requires Secure Password Authentication before sending emails.
Implemented authentication mechanisms such as DIGEST-MD5, CRAM-MD5 identify users and control the access to the server.

Hidden IP

The user’s real IP address or domain name kept hidden in the message header.

E-mail monitoring and tracking

E-mail monitoring and tracking ensure a strong security and privacy. So you don’t need to think more about email deliverability. You will get all tracking details in a period of time.

Compatibility Features

  • Most of the mobile devices supported, So it is compatible with all mobile devices.
  • Send email using any Internet Service Provider.
  • Configurable listening SMTP port. SMTP Server works on port 25 by default, in cases where the Internet Service Provider or a network administrator blocks port 25, the service will work through an alternate SMTP port. Any port number is available: 1-5000, except 53,137,139,443,445.
  • Works with dial-up, DSL, cable modem, wireless or on any network connected to the internet.

User-Friendly Control Panel Features

Easy to use the web interface

A web-based application designed to provide users with a full control over the mail delivery process. So it is easy to use with a web interface.

Online user-level management includes

Password management
SMTP Accounts management
Reports management
Time Zone configuration
Security options setup
Billing management
Service plan upgrade/downgrade option[:gb]

Advanced Reporting System Features

Comprehensive reports & notifications.

The SMTP Server reporting system generates “Web Activity”, “Mail Delivery”, and “SMTP Traffic” reports for analysis and verification. Automatic notifications by email may be enabled for most system events. A failure log is also provided for error reporting purposes. So it will report all the errors during delivery of email.

E-mail monitoring and tracking

Any basic operations via e-mail are monitored, can be recorded into the log files, and viewed in the Control Panel.
In adherence to our Privacy Policy, the message body never scanned nor stored on our servers.

Long-term archiving.

Long-term archiving keeps and preserves records of mail exchanges and web-based activities. This feature may be disabled. Hence if you need information of web-based activities you need to enable this feature.

Security Features

SSL/TLS traffic encryption

SMTP Server uses  SSL/TLS traffic encryption to avoid outside threats and spamming. So it establishes a secure connection between client and Server end.

Secure Password Authentication

Secure SMTP Server requires Secure Password Authentication before sending emails.
Implemented authentication mechanisms such as DIGEST-MD5, CRAM-MD5 identify users and control the access to the server.

Hidden IP

The user’s real IP address or domain name kept hidden in the message header.

E-mail monitoring and tracking

E-mail monitoring and tracking ensure a strong security and privacy. So you don’t need to think more about email deliverability. You will get all tracking details in a period of time.

Compatibility Features

  • Most of the mobile devices supported, So it is compatible with all mobile devices.
  • Send email using any Internet Service Provider.
  • Configurable listening SMTP port. SMTP Server works on port 25 by default, in cases where the Internet Service Provider or a network administrator blocks port 25, the service will work through an alternate SMTP port. Any port number is available: 1-5000, except 53,137,139,443,445.
  • Works with dial-up, DSL, cable modem, wireless or on any network connected to the internet.

User-Friendly Control Panel Features

Easy to use the web interface

A web-based application designed to provide users with a full control over the mail delivery process. So it is easy to use with a web interface.

Online user-level management includes

Password management
SMTP Accounts management
Reports management
Time Zone configuration
Security options setup
Billing management
Service plan upgrade/downgrade option[:au]

Advanced Reporting System Features

Comprehensive reports & notifications.

The SMTP Server reporting system generates “Web Activity”, “Mail Delivery”, and “SMTP Traffic” reports for analysis and verification. Automatic notifications by email may be enabled for most system events. A failure log is also provided for error reporting purposes. So it will report all the errors during delivery of email.

E-mail monitoring and tracking

Any basic operations via e-mail are monitored, can be recorded into the log files, and viewed in the Control Panel.
In adherence to our Privacy Policy, the message body never scanned nor stored on our servers.

Long-term archiving.

Long-term archiving keeps and preserves records of mail exchanges and web-based activities. This feature may be disabled. Hence if you need information of web-based activities you need to enable this feature.

Security Features

SSL/TLS traffic encryption

SMTP Server uses  SSL/TLS traffic encryption to avoid outside threats and spamming. So it establishes a secure connection between client and Server end.

Secure Password Authentication

Secure SMTP Server requires Secure Password Authentication before sending emails.
Implemented authentication mechanisms such as DIGEST-MD5, CRAM-MD5 identify users and control the access to the server.

Hidden IP

The user’s real IP address or domain name kept hidden in the message header.

E-mail monitoring and tracking

E-mail monitoring and tracking ensure a strong security and privacy. So you don’t need to think more about email deliverability. You will get all tracking details in a period of time.

Compatibility Features

  • Most of the mobile devices supported, So it is compatible with all mobile devices.
  • Send email using any Internet Service Provider.
  • Configurable listening SMTP port. SMTP Server works on port 25 by default, in cases where the Internet Service Provider or a network administrator blocks port 25, the service will work through an alternate SMTP port. Any port number is available: 1-5000, except 53,137,139,443,445.
  • Works with dial-up, DSL, cable modem, wireless or on any network connected to the internet.

User-Friendly Control Panel Features

Easy to use the web interface

A web-based application designed to provide users with a full control over the mail delivery process. So it is easy to use with a web interface.

Online user-level management includes

Password management
SMTP Accounts management
Reports management
Time Zone configuration
Security options setup
Billing management
Service plan upgrade/downgrade option[:in]

Advanced Reporting System Features

Comprehensive reports & notifications.

The SMTP Server reporting system generates “Web Activity”, “Mail Delivery”, and “SMTP Traffic” reports for analysis and verification. Automatic notifications by email may be enabled for most system events. A failure log is also provided for error reporting purposes. So it will report all the errors during delivery of email.

E-mail monitoring and tracking

Any basic operations via e-mail are monitored, can be recorded into the log files, and viewed in the Control Panel.
In adherence to our Privacy Policy, the message body never scanned nor stored on our servers.

Long-term archiving.

Long-term archiving keeps and preserves records of mail exchanges and web-based activities. This feature may be disabled. Hence if you need information of web-based activities you need to enable this feature.

Security Features

SSL/TLS traffic encryption

SMTP Server uses  SSL/TLS traffic encryption to avoid outside threats and spamming. So it establishes a secure connection between client and Server end.

Secure Password Authentication

Secure SMTP Server requires Secure Password Authentication before sending emails.
Implemented authentication mechanisms such as DIGEST-MD5, CRAM-MD5 identify users and control the access to the server.

Hidden IP

The user’s real IP address or domain name kept hidden in the message header.

E-mail monitoring and tracking

E-mail monitoring and tracking ensure a strong security and privacy. So you don’t need to think more about email deliverability. You will get all tracking details in a period of time.

Compatibility Features

  • Most of the mobile devices supported, So it is compatible with all mobile devices.
  • Send email using any Internet Service Provider.
  • Configurable listening SMTP port. SMTP Server works on port 25 by default, in cases where the Internet Service Provider or a network administrator blocks port 25, the service will work through an alternate SMTP port. Any port number is available: 1-5000, except 53,137,139,443,445.
  • Works with dial-up, DSL, cable modem, wireless or on any network connected to the internet.

User-Friendly Control Panel Features

Easy to use the web interface

A web-based application designed to provide users with a full control over the mail delivery process. So it is easy to use with a web interface.

Online user-level management includes

Password management
SMTP Accounts management
Reports management
Time Zone configuration
Security options setup
Billing management
Service plan upgrade/downgrade option[:]

Email Marketing, SMTP Server

Introduction of SMTP Relay: How SMTP Relay Works?

by MigoSMTP Team
April 14, 2018

What is an SMTP Relay?

An SMTP relay is a protocol that allows email to transmitted through the internet. It used for Collecting email from the sender and delivering it to the recipient ’s another SMTP server. It was created in 1982 and continues to be the internet standard that is widely used today.

Sending through an email service provider

So what does this protocol look like when it comes to an Email Service Provider like Mailcot? Businesses that need to send the mass email to their customers use SMTP relay for ease of maintenance and added analytics insights.

A majority of webmail providers like Gmail, Hotmail, Yahoo etc. put a limit on how many Email you can send to different recipients per day to combat spam. As businesses would often exceed this limit, they will require the services of an enterprise level email sending platform. An SMTP relay provider can help businesses and organizations deliver large volumes of email without getting them mislabeled as SPAM.

Email service providers like Mailjet, invest a lot of resources into building their own email infrastructure to handle large volume loads and work closely with the major internet service providers and webmail providers to deliver these emails straight to the recipients’ inbox.

SMTP Service with Advance features

There’s an added layer of value to sending through an Email Service Provider. With Mailcot, before SMTP server sends an email, the system automatically adds link trackers in the body of your message. This then allows you as the user to properly track opens and clicks after an email received.

Mailcot also translates feedback from ISPs (Gmail, Yahoo, AOL etc.), since each one communicates in its own way. Its service saves developers time by converting this into an easily identifiable response, displaying whether an email has either soft bounced or hard bounced. A soft bounce would be if the receiving server was down or full. A hard bounce is if the recipient’s email address is no longer active or mistyped.

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