Brand Storytelling with Example

by MigoSMTP Team

November 27, 2020

First, we will see what is Branding? Every business has a unique brand logo. We create a unique logo of the company so that immediately after seeing it, it comes to the mind of the people that it is the logo of this company.

The logo of Facebook Google, Coco cola, Puma, we easily recognize the logo of these companies.

The reason this happens is that these brands have created a good value in front of their customer, and one of the reasons is that they have shared a real story of the brand in front of their customer and In short “Brand Storytelling”

What is Brand Story Telling?

“Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”

Now we will describe the key elements out of this

“Narrative”, means elements of storytelling, a story consists of a character, setting, conflict, escalating action, climax, and denouement.
“what you stand for”, This means that it is the essence of your brand, it does not mean that you are making money from it, or you are selling the product, the only reason is that you are telling the power and motivation behind your business. And why are you different from your competition.
“Values” Value means a good character that best describes your company.

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message.

Here Now we see the example of Brand Storytelling

#1 LG Innovation Story

In this advertisement we see, we can do anything in our life, we can bring many innovations. This ad has lots of emotions and gives a motivational message.

https://youtu.be/O8jHf6cwWB0

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3 Importance Successful Email Marketing Campaign

by MigoSMTP Team

November 27, 2020

Successful Email Marketing Campaign

In the Successful Email Marketing industry today, it is simply not enough to have great email content. Marketers need to ensure that it reaches the right inbox at the right time. But what exactly does ‘delivery’ mean? Statistics show that 1 in every 5 emails fails to land in the inbox, meaning that 20% opportunities to connect with regularly missed customers.

3 Importance Successful Email Marketing Campaign

1. Deliverability

An email is believed to be sent if it does not bounce or return to the mail server. The delivery rate is a calculation of the mail that subtracts the volume that is subtracted. But to be able to truly consider campaigns to be successful, marketers need to make sure that what they are sending is not getting stuck in spam – or ignored. Overall, delivery is ensuring that you are doing what you can to get yourself in the best position to be truly seen by your customers.

2. Spam and Blocking

72% of mail sent globally is considered spam, and these filters significantly reduce the amount of incoming inboxes. However, the interpretation of spam varies from person to person, so to say that ‘one person’s spam is another person’s ham’. As a result, the blocker locally gives the recipient the power to control their inbox.

3. Make The Grade

Email is becoming increasingly important in communication; Creating your email is the key to a successful mail program.

With the recent update of Google’s Gmail Android app, customers were given more control of their mailboxes on their personal devices. Therefore blocking a sender means that all future mailings immediately went to the spam folder.

It is necessary to ensure that your participants really want to receive your message. Personalization and relevance are important. There is nothing to lose. So by placing your consumer at the center of your email marketing strategy, you are providing a more relevant and positive customer experience.

For more related information, You can check Mailcot and Migomail.

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5 Advantages of Sending Email Using A Cloud

by MigoSMTP Team

November 26, 2020

Advantages of Sending Email Using a Cloud

Sending email using a cloud-based SMTP server has many benefits for growing businesses, saving you time and streamlining your costs. Customers began with custom systems, but as usage increased, they found that their current email infrastructure did not have long-term appeal in the bottom line. So they found more cost-effective ways to manage their email and found outsourcing the solution of their choice.

If you are still managing your own custom email system in-house and are considering making the switch, consider the following benefits that can provide outsourcing your transactional email to an SMTP mail server.

5 Advantages of Sending Email Using A Cloud

Lower Cost

Outsourcing your email to a cloud-based mail server is cheaper than your own. When calculating the true cost of maintaining your own email infrastructure, you should consider the costs of staffing, hardware, software, maintenance, storage, and ancillary channels such as mobile – all of which increase over time, especially when you Grow.

Easy Updates

One central point is the ability to upgrade and configure software that can be deployed system-wide, eliminating common headaches and saving an extraordinary amount of time and time.

Rapid Implementation

Adding users is faster and more efficient. This is particularly helpful for companies that add large volumes of users on an ongoing basis.

Pay as You Go

Instead of increasing the upfront expense of purchasing hardware and software, you can simply pay for what you need right now and increase your usage based on actual need rather than perceived need. In this way, companies realize savings immediately after making the switch.

Expertise

When outsourcing your email to a reputable provider, you get a team of individuals. And it can serve as your external email operations team, focused on email delivery problems.

While all of the above are excellent reasons for choosing an SMTP service. Perhaps one of the most important reasons is the business advantage of outsourcing your transaction emails. In doing so, you can focus your development resources on creating revenue-generating products.

For more related information, You can check Mailcot and Migomail.

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New Email 3 Little known Technique in Marketing

by MigoSMTP Team

November 25, 2020

Little known Technique in Marketing are:

New Email 3 Little known Technique in Marketing

Depersonalization

Technique in Marketing, Any personalization is not new privatization. We are not only desperate for {firstname} in the subject line of email marketing we receive from marketers. We are actually repealed by this. Privatization was originally invented ‘as a way to flag one’s attention, based on the old truism that “there is no sound to anyone more than one’s own name”.

But, then the marketers put their hands on it (doh!) And now it is a sign that you are going to the market. People who really know me, and who are my priority to read and respond to, will never put my {Firstname} in the subject line.

It is now a marketing flag, and as they do all other marketing flags, listeners develop banner-blindness to protect themselves from noise.

Instead of clunky and unnatural {Firstname} personalization, NEW EMAIL MARKETING has technology # 1 personalization. When we are eager to explain all the exciting benefits of our product or service, his subject line is short and casual and he does not sell or state anything.

Noah does not use a salutation, and jumps right into the message, even starting his copy mid-sentence in the preview text (extremely important because it serves as a 2 subject line).

Both the subject line and its preview text feel incomplete and accidental, as if from a friend, not over authenticated or predetermined as if it happened at the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails are opened first on mobile. This is great news but there are a couple of takeaways:

1. You MUST Mobile-Optimize all Email Campaigns.

Watch out for high opens but low clicks.

This may mean that your content is not good, but if you are reasonably confident that your content and lead-up are decent, it may cause:

Lack of Mobile Optimization.
Only because most people do not like to click on things on their devices because it takes them out of the app they are on.

Mobile can be a very big secret weapon to get past priority inboxes, but only if you create a campaign with a MOBILE-FIRST-ATTITUDE.

2. Mobile-Based Follow Ups

Another approach is to follow up mobile-based to sign-up because remember that most mail apps have no promotional inbox.

If they have just signed up, and you are also receiving their phone number, you can send them an SMS as an immediate confirmation, so that they can check your confirmation, just as on the device they previously are from.

This will be especially meaningful for your welcome email or other confirmation such as your important transaction email.

3. Use Your Thank You Page to Remind People to Look for Your Welcome

Don’t forget to use your email signup thank you page to remember recent customers / sign ups. That you have just sent them a confirmation and they should look for it now.

Pre-Targeting and Retargeting

Email pre-targeting is another great way to heat up your list. For a prominent, conversion-oriented email campaign before sending the campaign.

Yes, I meant pre-targeting, not just retargeting.

Here’s How Pre-Targeting Works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and / or Gmail AdWords.
Advertising focused on Brand Awareness; Never create your campaign about “Hard Sell”.
Send your Email Campaign.

Be sure to use basic general knowledge about that recipient list.

You do not have to micro with your partition. Even creating some broad categories of recipients will make your ads perform better. And will also improve subsequent email campaigns.

As a bonus, you can run again and again after your email campaign is gone.

Here are Additional Ideas for Post-Campaign Retargeting:

To subscribers who never opened.
Subscribers who opened but didn’t click your CTA.
To subscribers who opened MULTIPLE times but didn’t click your CTA.
Subscribers who opened clicked the CTA but didn’t convert.

For more related information, You can check Mailcot and Migomail.

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Dissimilarity Between Lead Generation and Lead Nurturing

by MigoSMTP Team

November 24, 2020

Lead Generation and Lead Nurturing

Lead Nurturing

Lead Nurturing is building relationships with potential customers, even if they are not currently looking to purchase a product or service. They may have signed up online to receive your newsletter or follow you on social media, but they are not necessarily ready to make a purchase. In traditional consumer buyer behavior, they are probably still on valuation or awareness – so a difficult sales call will not work at this level.

Now that you have some leads, which are all in various stages of the buying process, what can you do to increase the likelihood of converting these leads into sales? The answer is: Lead Nurturing. It is not enough to simply collect leads and hand them over for sale. It is important to understand that each lead is different, and should be handled as such.

Because not all leads are ready to buy the moment, it is important to interact with your leads and determine which stage they are on. Are they just hearing about your products and services? Or, have they been searching for the right products and services for some time and comparing your offerings to their competitors? Just because a lead is not ready to buy this immediately, does not mean that they are not nearly ready to buy. This is the only way to find out where they want to ask, but first, you have to establish trust.

Nurturing leads begin after a company has potential customer contact information and can personalize communications with it.

Lead Generation

This is key to the commercial sales process. Feeding leads into the sales funnel, qualifying leads by phone call, meeting, or sales call. And then converting hot prospects into actual sales. Lead generation is undoubtedly an integral part of the overall sales process. But what is it, exactly, and why is it so important.

Need of Lead Generation

Lead generation is the process of generating excitement around specific products and services. In order to bring potential new customers into the sales pipeline. This can be done by way of inbound or outbound marketing, each of which has its advantages and disadvantages. And so should be used in combination with the highest success rate.

Outbound marketing is an aggressive form of lead generation, and may not appeal to certain types of buyers, so it is important to research your specific market before you dive too much into this type of campaign. Examples of outbound marketing include cold-calling, face-to-face direct marketing, television, radio, and print advertising. Disadvantages of outbound marketing are that it is difficult to measure, can be turned off for some buyer types, and can be quite expensive with a low return on investment.

Inbound marketing is a less aggressive form of lead generation, which allows potential customers to find their way. For information about your products and services. And encourages them to request additional information via a lead form or other method of capturing contact information for follow-up.

Lead Nurturing Throughout the Sales Process

Be sure to check in regularly, but not so often that you drive your leads crazy. By sharing relevant and appropriate content at the right stages of the sales process. Your message is likely to reach the right people at the right time. If you want to talk about pricing with someone who is still not fully understood. The benefits and features of your product, you can scare them. Or discontinue the product altogether if they are pushed too hard. It is about listening to your leads and taking them through the sales process to you. Push them when they are not ready.

For more information you can check Mailcot and Migomail.

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5 Best Practices for E-mail Marketing Testing

by MigoSMTP Team

November 24, 2020

Here are five pro tips for email testing:

E-mail Marketing Testing

Keep it simple : E-mail Marketing Testing

Test the basic elements first: subject lines, “from” names, and email copy. It does not take too much time or creative work to come up with some simple tests.

Standardize email send times : E-mail Marketing Testing

When running any A / B test, make sure to normalize your sent time. Even a 30-minute difference can change the results of your test. Do your best to send emails simultaneously to send the optimal time to your customers.

Choose your sample sizes wisely : E-mail Marketing Testing

If your sample size is too small, you can actually say a winner without one. As a good rule of thumb, make sure you have at least 1,000 observations for any test. For example, if a subject line exam is underway, you need to make at least 1,000 openings per email to see statistical significance. If you did not find the significance, you should run the test again and collect the data.

Test one element at a time : E-mail Marketing Testing

It wants to test more than one variable at a time, because the more you test at once, the bigger the impact you can make and the faster you can improve. But the challenge is that you will not know the individual improvement or decline in each variable. Test one variable at a time, measure the results and roll out the winners in your new email over time.

Listen to your test results : E-mail Marketing Testing

You will see the test result which has no meaning. You do not want to believe your eyes. But email marketing is not a cupcake competition. The best, most engaging email may not be the most beautiful or your favorite. Trust the data and your email results will be starred! [: Gb]

For more related information you can visit migomail and telcob.

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4 indication you should investing in E-Mail Marketing Automation

by MigoSMTP Team

November 23, 2020

Here are four signs that it’s time to implement automation :

E-Mail Marketing Automation

Your Leads aren’t Prepared : E-Mail Marketing Automation

You can collect a large number of leads. Creating a stylish list in marketing automation software programs allows you to apply any criteria for segmenting. Then, when you will have a new arrangement for sending or sending the latest blog posts or webinar announcements, you will be able to easily select the list of people who may be eager to receive it.

A social monitoring feature allows you to view a particular stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages : E-Mail Marketing Automation

No one has the time to combine that marketing automation software program. Everyone’s abilities (and extras) so the entire hit is in an area you need to run a hit inbound advertising approach. When it comes time to run the report, all you need is a place. Sharing important facts with other group-individuals only asks for one login.

Your website isn’t always generating Leads : E-Mail Marketing Automation

You have set up a “Contact” form and you are expecting a lead. Since people usually go out for a business only when they decide to hire you. “Hey, I like your web. Page, but now you’re not promoting on Google any more than the actual promotion.

Capture figures from them when they are not within the level of scrutiny through top notch premium content content in a change for any tampering information. An easy landing is the landing page creation software and is exposed to the action generator.

Your Leads aren’t becoming customers : E-Mail Marketing Automation

Perhaps you are using a landing web page application and generating calls for movement, but you may find that running on new leads is simply overwhelming. With marketing automation, you can easily create lead nurturing emails, which you set in the workflow. Here’s how it can work.

A new viewer is generated when the website viewer fills the form to provide the downloaded content.
The brand new lead gets a “thank you” email with a link to re-seize the requested content.
The lead receives a series of carefully crafted email messages (probably 3–5 days apart) designed to provide useful information related to the original content offering.
The leads receive an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through the workflow. This email may also contain information on their interest and level of interest.

For more related information you can visit migomail and telcob.

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Significance of Email Marketing Security

by MigoSMTP Team

November 23, 2020

Email marketing Security is becoming largely digital, email. Specifically, has become a huge driver for generating more leads, conversions and ultimately revenue.

While this may sound simple, just click and send an email away. We have at least one full inbox of concerns. Email is one of the most valuable online distribution channels. But it is at least safe with the personal information of the people at stake.

At the end of the day, it is not about making sure that your marketing campaigns are effective. But it is also protecting your brand’s reputation and helping your customers past, present or future. Falling for potential scams and cyber attacks like the most common one for Email Marketing Security: Phishing.

Email Phishing – Email Marketing Security

Phishing is a type of social engineering attack that is often used to steal user data, including login credentials and credit card numbers. This is when an attacker, as a trusted entity, deceives a victim into opening an email, instant message, or text message. The recipient then cheated by clicking on a malicious link, which could lead to installation of malware, freezing of system or revealing sensitive information as part of a ransomware attack.

Phishing is a highly successful strategy for hackers to get what they want, and marketers need to be extra careful. Email phishing has a huge impact on email email campaigns, so it is important to know the warning signs.

Significance of Email Marketing Security

There are Some Warning Signs When Identifying Potentially Spoofed or Phishing Emails:

Urgency Detected: If the email message seems capable of promoting a sense of urgency or in the direction of marking it of high importance. Counter-intuitive, emails that can be spoofed pay particular attention to emails that demand feedback “at your initial convenience” and call on specific tasks, such as verifying information online. Typically, urgent cases are handled over the phone, so when in doubt, do a double check via another mode of communication.
Personal Information Request: If you asked for personal information or click on the link to verify your identity, for example, be careful. For example, banks will never ask you for personal information over email. It only takes a second to verify the link to proceed to click or download. An attachment and that can save you from having to deal with a heavy burden. And the consequences that come with a phishing attack.
Poor spelling and grammar: We are all humans and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional unit rarely makes many soft typos.

Significance of Email Marketing Security

For more related information you can check Mailcot and Migomail.

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How To Ensure That Email Protection Is Secure For The Organization

by MigoSMTP Team

November 23, 2020

Email Protection is paramount whether your correspondence includes political secrets, personal information or business data. Read on for our list of best practices for keeping your email safe. An email was the first “killer app”. It quickly became an expensive, passive curiosity, where users had to buy digital tickets to send each and every email, something so ubiquitous that on average, people have 3 email addresses, even if they use it regularly. Do not do them. Setting up a free email account is easy. You can do it literally in minutes.

Maybe we shouldn’t strike, we certainly should, and here are some simple ways to help improve the security of your email.

These are 6 things you probably already know but have been out of your mind for some time, so let’s review:

How To Ensure That Email Protection Is Secure For The Organization

1. Implement and Promote an up-to-date Email Policy:

Evaluate the use of email in your organization and establish whether the behavior is reasonably secure and the location of any potential threats. Choosing the right email provider is another important decision as some do not provide enterprise-level security.

Create a comprehensive email usage policy and ensure that employees are aware and helpful about it by making it user-friendly with examples for clarity. Governance support can ensure the success of the policy.

2. Consult your IT Department:

If your firm has a technology department, ask what its standard is to protect email from potential hacking.

For example, Cavoukian says, internal emails sent to his office are not required to be encrypted because those emails reside on the organization’s secure intranet servers.

3. Encryption:

Your second line of defense is some form of encryption. If you are not using an encrypted email system for business, you should upgrade immediately. Otherwise, you’re essentially closing your front door with a deadbow, and widening the back door, above which a neon sign is visible. As you can imagine, this provides somewhat inadequate protection.

4. Use a VPN:

A VPN (virtual private network) adds additional security to email by encrypting and routing all Internet traffic through the VPN provider’s servers.

A multitude of enterprise VPN services are available. Establish the required authentication levels and management controls. Choose one that can meet your specific needs, who will be connected and how. Free open source options are also available but can be complex to install and use effectively.

5. Provide security awareness training:

People are the weakest link of any security system and to be the first line of defense and file-sharing, workplace collaboration and mobile devices have to bring new threats that are not always understood. A security awareness program can ensure that staff email are protected from any developing threats as they develop as new education threats.

6. Install effective antivirus software:

Install antivirus software that prevents, detects, and removes threats. The program used should scan incoming emails and attachments. And prevent spam, remove viruses, phishing, worms, malware, ransomware, Trojans and any other threats, both incoming and outgoing. It should be automatically and continuously updated to protect against any new threats as they emerge.

For more related information you can check Mailcot and Migomail.

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How 4 Small Businesses Can Take Advantage Of E-Mail Marketing Automation

by MigoSMTP Team

November 21, 2020

Advantage Of E-Mail Marketing Automation is Small business cannot reduce the need for marketing automation SMEs by new marketing automation technology. 37 percent of shoppers say the average retailer “gets” them. This is probably due to the reason that consumers spend a lot of time researching online before making.

Advantage Of Marketing Automation

In fact, C-suite executives consider four specific technologies that will be critical to future marketing success:

Cloud computing and services
Mobile solutions
The Internet of Things
Cognitive tools

Cloud computing and services : Advantage Of E-Mail Marketing Automation

The digital marketing process involves a heap of time consuming tasks. Marketing automation is a cloud-based service that dramatically cuts the time for business owners to spend on routine tasks. Marketing automation ensures precision and optimization of business resources as well as customer experience.

For example, depending on the platform you choose, small businesses can:

Easily create email marketing workflows that enhance the customer journey.
Host Information Webinar.
Create professional, high converting landing pages.
Survey about the needs and expectations of your target audience.
Integrate shopping cart abandonment processes into email workflows.
Analyze data to improve.
Use advanced email marketing features such as scoring, tagging and segmenting.

However, there is another trend entrepreneurs need to be aware of, and that is that many small businesses choose the wrong tool, and eventually use only a quarter of the capabilities. For example, ConstantContact provides a unique platform for non-profit companies or companies that do a lot of organizing, while GetPresen is good for online marketing.

Mobile solutions : Advantage Of E-Mail Marketing Automation

63% of people use mobile devices a few times every month to find customer and product support.

The most common issues when trying to find customer support via mobile devices are:

Difficulty navigating websites.
Search results are not helpful.
The loading time is slow.
The website is not searchable.

If you provide an online service or product, it will be easy for you to get support for customers while using mobile devices.

The Internet of Things : Advantage Of E-Mail Marketing Automation

Internet of Things (IoT) means connecting online and offline through the Internet. This is not normal for small businesses, which is why if you can take advantage of it, your business will have a tremendous edge over your competitors.

Point Defense Zoo and Aquarium in Tacoma is an example, with online ticket sales increasing by 700% since applying analytics technology to combine offline and online marketing activities. The zoo will move towards mobile ticketing at some point in the future, so visitors can use their mobile devices to “check in” at specific exhibits, dramatically improving the customer experience.

Small retail companies that monitor retail traffic and customer behavior in the shop can install sensors. When it is combined with sales figures, powerful conclusions are reached that have the potential to influence the customer experience.

To use IoT, small businesses need to consider existing problems or ideas and then ask an IoT specialist to provide solutions.

For example, a lawyer was standing in the airport, waiting for the carousel to give his bag when there was a lighthearted moment and he thought, “When my bag was delivered, I was sent by airport Bluetooth Why was it communicated? ” can not do? “Bingo.” It is true that IoT is thinking in action.

Cognitive tools : Advantage Of E-Mail Marketing Automation

Cognitive computing mimics the way the human brain works. It is a smart machine; A computer that thinks like a human. Devices emanating from cognitive computing transform data into powerful insights.

Small businesses can use cognitive tools, analytics and predictions, to use data that their customers create every day, to understand and learn, to build loyalty and trust with the end result, allowing customers to To get the right experience Time.

For more related information you can go and check out migomail and telcob.

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Contact

Support

B2B Marketing

What is Brand Story Telling?

#1 LG Innovation Story

Successful Email Marketing Campaign

1. Deliverability

2. Spam and Blocking

3. Make The Grade

Advantages of Sending Email Using a Cloud

Lower Cost

Easy Updates

Rapid Implementation

Pay as You Go

Expertise

Little known Technique in Marketing are:

Depersonalization

Getting Past Promotions Tab

Pre-Targeting and Retargeting

Lead Generation and Lead Nurturing

Lead Nurturing

Lead Generation

Need of Lead Generation

Lead Nurturing Throughout the Sales Process

Here are five pro tips for email testing:

Keep it simple : E-mail Marketing Testing

Standardize email send times : E-mail Marketing Testing

Choose your sample sizes wisely : E-mail Marketing Testing

Test one element at a time : E-mail Marketing Testing

Listen to your test results : E-mail Marketing Testing

Here are four signs that it’s time to implement automation :

Your Leads aren’t Prepared : E-Mail Marketing Automation

You are Piecing together Too Many Marketing packages : E-Mail Marketing Automation

Your website isn’t always generating Leads : E-Mail Marketing Automation

Your Leads aren’t becoming customers : E-Mail Marketing Automation

Email Phishing – Email Marketing Security

There are Some Warning Signs When Identifying Potentially Spoofed or Phishing Emails:

These are 6 things you probably already know but have been out of your mind for some time, so let’s review:

1. Implement and Promote an up-to-date Email Policy:

2. Consult your IT Department:

3. Encryption:

4. Use a VPN:

5. Provide security awareness training:

6. Install effective antivirus software:

In fact, C-suite executives consider four specific technologies that will be critical to future marketing success:

Cloud computing and services : Advantage Of E-Mail Marketing Automation

Mobile solutions : Advantage Of E-Mail Marketing Automation

The Internet of Things : Advantage Of E-Mail Marketing Automation

Cognitive tools : Advantage Of E-Mail Marketing Automation

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