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Email Campaign

Business, Digital Marketing, Email Campaign, Email Marketing, Email marketing service providers in india, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Social Media Marketing

11 Powerful Benefits of Email Marketing

Email marketing:-

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do many things with email, such as selling products, sharing some news, improving your car drop rate, or telling a story.
When you want to communicate something about your brand or sell your goods, email marketing is one of the most cost effective ways to do this.

Email marketing is one of the most successful ways to advertise your business, increase brand awareness, and drive traffic to your website. It is also extremely low cost and has an exceptionally high ROI.

11 powerful benefits of email marketing and how to start making $100 + per day with email marketing in 30 days or less, even if you are brand new.

The 11 powerful benefits of email marketing are as follows:-

    • Credibility
    • Relationship
    • Marketing to many
    • Increases sales
    • Low overheads
    • Less = More
    • Free traffic
    • Fast results
    • Create excitement
    • Automation
    • Stay on their mind

Email Marketing

#1 Credibility: 

People do business with people they know, like and believe. Email gives you the ability to build credibility with 100, even thousands of people at once. You can do this by sharing entertaining stories and useful information in your email.

#2 Relationship:

It is all about building relationships. You do this by sharing your life stories with people to whom they can relate. This makes them feel that you are like them. If they feel that you understand their struggle, they are more likely to buy from you.

#3 Marketing to many:

Most people are busy trying to run their business by interacting with individuals on online social media. This is a highly ineffective way of doing business because you are only marketing one person at a time. Email allows you to market to a large group of targeted people at the same time, all with the push of a button.

#4 Increased sales:

When you have a listener of highly targeted people, who you reach at the push of a button, your life changes. You can generate free traffic and free money by just pressing a button.

#5 Low overheads:

Email marketing gives you massive ROI. The running cost of email business is very low compared to the returns you make. When you think that each subscriber on your list might be worth $ 1 or more per month to you, you’ll soon find out why email makes so much sense.

#6 Less = More:

Email marketing is the ultimate way to make big money as a slacker. Most days, it takes me 10 minutes to write an email, which I schedule to go out at the time of my choice. By the time I decide to make the video, my workday is over.

#7 Free Traffic:

Even if you have paid advertisements to build your email list, once you have subscribers, you are able to monetize them again and again. So effectively, once you break even at your expense, email traffic becomes free. You are literally making free money again and again.

#8 Fast results:

There are not many businesses that you can start today and literally begin profiting with the very same day. Email is one of those business that can deliver immediate results within your first 24-72 hours.

#9 Create excitement:

When you have a product you want to release, or an affiliate offer you want to promote, you can preform your email list and build your excitement. Then when your product, or offer goes live, you have to wait for people with credit cards to buy it.

#10 Automation:

Email marketing helps you run a large percentage of your business on autopilot. There are many weeks where I spend most of my time eating out, watching YouTube, or at the beach, while my pre-set emails go out and automatically earn me money.

#11 Stay on their mind:

By having an email list that you can mail daily, you are able to be at the forefront of people’s minds. They cannot be till today or tomorrow. But when they are ready to shop, you will be the first person they think of buying.

For more related information you can check out migomail and telcob.

Email Campaign, Email Marketing, Marketing

How to Better Your Email Marketing Services Strategy in 2021

One month into 2021 and you can hear the distant rally cry that Email Marketing Services are smarter, stronger, and going to be a popular topic throughout 2021 (and in the years to come).
Email marketing continues to be one of the top-performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing strategy.

In 2021, email is going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise. A there lot to be excited about and get prepared for.

The very first email sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, email marketing is ubiquitous.

You need an email address to do just about anything online including pay your bills, sign up for a social media account, access your bank account, or apply for a job.

Here are A Few More Email Facts You Might Not Know

• In 2020, Livewire reported an estimated 260 billion emails sent every day.

• There are nearly 5,500 million active email accounts in the world.

• The average office worker receives 121 emails every day.

Despite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realized the high ROI and customer acquisition rates emails offer, an individual’s inbox has become an ultra-competitive zone with multiple brands vying for his or her attention. That means your marketing emails have to be absolutely spot-on if you want to survive, let alone win, the game.

Email Marketing Services Strategy

Here Are Four Ways You Can Improve Your Email Marketing Services Strategy In 2021:-

Use Attractive Subject Line

90 percent of email’s open rate is increased by having an attractive subject line. Because the user first reads the subject line of the email, if the subject line is attractive, the chances of opening the mail are increased.

Here I will give you some examples of subject lines on how to write an attractive subject line.

  • open to see our top picks of sale (Kate Spade)
  • Save money. Don’t leave the couch. (Dollar Shave Club)
  • Forget Your Troubles, Come On Get Matchy! (Patpat)
  • A Sale of ❄ and ? (ThinkGeek)

Use Segmented Emails Instead of Broadcast Emails.

Companies generally tend to send the same emails to all the contacts on their subscriber list. Sure, they may personalize for each individual, but the crux of each message remains unchanged. This results in a lot of subscribers receiving emails that are irrelevant to them, which in turn lowers open rates and increases unsubscribe rates.

Segmented emails are the solution to this problem. Such emails sent to specific segments within a subscriber base — divided based on previous interactions with a brand, demographics, interests, and position in the buyer’s journey. Research has shown that segmented emails generate 18 times more revenue, and have a five percent higher click-through rate than broadcast emails.

Send Emails Only to Those Subscribers Who Care.

Businesses need to understand the importance of marketing to that person who genuinely cares about what they’re being offered. The first step is to send emails only to those people who have willingly given you their information; never message contacts acquired from purchased email lists. Even among those who have given you their email, there will undoubtedly be a marketing-averse few who won’t ever open your emails.

Repeatedly sending emails to these people will decimate your email opens and engagement rates, which in turn may cause Email Marketing Services to mark them as spam. It’s a good idea to avoid sending emails to unengaged subscribers or at least limit the number of times you contact them to once or twice a month.

Figure Out What’s Going Wrong And Fix It. Fast And Immediately.

If you think your email marketing efforts aren’t proving to be as effective as you hoped them to be, it isn’t a bad idea to take a break and analyze what’s going wrong. If your emails have low open rates, try experimenting with different subject lines and send emails from a personal address instead of a company.

A rise in un-subscriptions, while not debilitating on its own, is usually indicative of forthcoming spam complaints. That’s why it’s essential for you to figure out exactly why people are unsubscribing from your emails. If you can’t find anything wrong, stop sending emails to those people who don’t open them and instead focus on those who have high engagement rates.

Getting marked as spam is fatal for your email marketing strategy. Your domain’s reputation goes down and you run the risk of being blacklisted by email services. If your emails are getting marked as spam, stop sending them immediately. And find out what’s causing your subscribers to take this action. Maybe it’s a faulty CTA, a malfunctioning sign-up form, or a missing link; whatever it is, it’s crucial to identify and fix it before resuming your email marketing services efforts.

Constant Testing Is The Way To Go.

The ideal email marketing service strategy. The one that pays the most dividends for the time and effort you put into it. Formulated by excessive trial and error experimentation. No fixed set of rules that guarantee a successful email marketing services strategy. Only guidelines that you have to work within to create one for yourself.

Testing things like the days and times when you send your emails. The subject lines you use, and which types of your emails have the highest engagement allows. So that you to better understand your subscribers’ behavior. This also helps you create effective Email Marketing Services campaigns. That resonates with your subscribers and has the intended effect on them.

B2B Marketing, B2C Marketing, Digital Marketing, Digital marketing and online marketing, Email Campaign

What is lead Generation and Its Method

Lead Generation is an important concept in marketing. Lead Generation is an essential part of Business Success. It is very helpful not only in your career but also in any kind of business or freelancing. Today I will give you very important information about lead generation such as what is lead generation, what are its methods, how to do it?

Read this blog till the end so that you get to know a lot about lead generation.

Lead Generation

What Is Lead Generation? 

Lead generation in marketing refers to arousing interest in the customer towards the product or service of the business or eager to investigate them, meaning to bring potential buyers. A potential buyer is one who has not purchased your product or service, but the buying process has begun.

So understand the meaning of the potential buyer, like you keep a beautiful packet at the store, and if the customer asks you what that is, that is the customer’s first step towards the product. Chances are that he will buy your product, but currently, he will be the lead for you, this is called lead generation.

How have we done Lead Generation?

Lead generation is done through advertising, or it can also be through organic search results or referrals to existing customers. Potential buyers or customers who meet through lead generation known as Leads.

You can bring leads in many ways like,

  • Via a Digital Internet
  • Personal Referal
  • Telephone Calls
  • Advertisement
  • Events

According to a study, the most useful method of lead generation is email marketing, after which the most used method is content marketing, and then search engine or events. When lead generation is through the Internet, it is called online lead generation.

When a lead is found, it is usually handed over to the individual to follow up, like a salesperson, salesperson will review it and see it is Qualified for potential business or not, can the company will get business with that lead, is that an opportunity to bring business. This opportunity has to go through a lot of stages so that the company can turn it into a customer.

It will be a bit difficult for you to understand, let me give an example. If a bank has to sell its home loan, how will it generate leads? They can adopt many ways, but for this example, let’s say they give a form on their website, which users can fill it and tell their interest. The user comes to the website and see “Applying For home loan” submit this form. User fills their name, email address, and phone no. into the form and submit it, then the bank gets an email notification. Some executives will read and understand a lead has been generated.

Now to the lead i.e. who has filled this form, the executive will make a phone call to that potential customer and ask him a lot of things and will give information about the loan. If the customer replies that yes he has to take a loan, then the executive will check if he is eligible for the loan. If according to the information given by the customer, he is eligible, then they will take his request and collect the necessary documents for the loan from the customer. Then the executive will send documents to another department. Then there will be many levels ahead like loans sanction approval, or rejection. If approved, it will be disbursed further and become the customer of the bank. Now he has become a customer for the bank from a potential customer.

So you saw how these stages happen. It is an example of a bank loan, but every product and services have their own stages, some have fewer stages and some have more stages. So lead is normally the contact information of a customer, who is interested in your product and services.

Types of Lead

Leads are of two types.

  1. Marketing Leads
  2. Sales Leads

Marketing Leads: Marketing leads are brand-specific leads, which are done to generate a unique advertiser offer. Marketing leads are sold only once. Marketing qualified leads who come through inbound channels such as web search or content marketing and those who have shown interest in the company’s product and service. They are yet to interact with the sales team.

lead generation

Sales Lead: Sales leads are generated on the basis of demographic criteria such as income, age, location, etc. Sales lead normally follow up by the phone calls via sales executive. A sales lead can be sold to multiple advertisers. Generally, we find it in Mortgage, Insurance, or Financial Industries. Sales qualified leads are those who are screen by a sales-executive, who can check whether it is fulfilling the criteria of follow-up or not such as what their need, interest, budget, etc.

lead generation

Now I will tell you more interesting things about online lead generation. In Digital Marketing, online lead generation is a significant topic. Let’s come to know the various methods which are used in online lead generation. It is a term of online marketing, which generate through the internet.

Methods Of Lead Generation

  1. Social Media
  2. Email Marketing
  3. Online Advertising
    • CPM (Cost Per Thousand)
    • CPC (Cost Per Click)
    • Cost Per Acquisition

Social Media

A lot of social networking websites have come in this era, such as Facebook, Instagram, Twitter, Pinterest, Tumbler, Linkedin, and many more. So the company does not want to miss this chance of lead generation. Many companies market their products and services on all these social sites. Create a company profile page on these all social sites and they post their company’s product and services photo, video, features, and many things related to this daily therefore people must be aware of their product and services and run ads on these social sites to reach different people to generate a lead. Also, post about jobs to get new candidates on LinkedIn.

Email Marketing

Lead generation is also done through email marketing. Email is still the most widely used method in lead generation. With email marketing, you can send mail to interested people from time to time and make them eager to buy your product and service.

Online Advertising

Online advertising is also used to generate leads. There are three types of models in online advertising which marketers can use.

  1. CPM (cost per mile/thousand): In this, the advertiser is charged for the impression, impression means that every time people see your ad, such as an image is online and people see it. Now the problem is that even if your audience does not click on that ad, you will still be charged.
  2. CPC (cost per click): CPC solves the charges levied for not clicking on advertisements in CPM. It is charged when viewers click on an advertisement.
  3. Cost Per Acquisition: It usually has two options, the first is the cost per acquisition and the second is the cost per lead. In Cost per lead, you pay an advertiser for the lead, this means you get the contact information of the person who is interested in your product. You can collect the contact detail of people by using the form. On the other side, in the cost per acquisition, advertisers pay on completion of sales such as when a credit card transaction has been completed.

Conclusion

The precise job of lead generation is that whoever is interested in the product and service get their contact information and convert them from potential buyer to buyer. Many methods available in the market to generate leads for our business such as

  • Online Marketing
  • Email Marketing
  • Social Media

Mailcot #Best Email Service Provider provides email marketing services for Lead Generation and I think their Price Plan is also cheap as compared to other Email Marketing Services Provider. Must visit this site Mailcot

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Digital Marketing, Email Campaign, Email Marketing, Email marketing service providers in india, Email Marketing Software

Top Free Email Marketing Blogs

Email marketing is the most important marketing strategy of digital marketing, converting a lot of people into customers by sending mail, and can also turn a one time buyer into a permanent buyer.

Use Email Marketing Services to grow your business by creating a great email marketing plan and run an email marketing campaign. Engage customer by sending latest updates, offers or promotion coupons via email.

Today in this article, we will talk about the best email marketing blog. You can read email marketing blog from these website and get daily updates and information about what is happening in the world of email marketing.

Lets Start!

email marketing blogs

Top Best Email Marketing Blogs

1. Mailcot

MailCot is #1 Best Email Marketing Agency. Mailcot established in the year 2012 with the aim of providing a professional Best Email Marketing Agency in India. Since then, the Agency has developed into an established and well-known Best Email Marketing Agency in 8 years with customers around the world. Some major countries where we currently offer our email marketing services are North America (USA), AustraliaUKSingaporeCanadaUnited Arab Emirates, and India.

  • Honestly and fairly done Email Marketing with Mailcot Email Marketing Services.
  • Best Email Marketing Software in India.
  • Send ‘n’ numbers of Transactional Email.
  • Mailcot have world class and reliable Cloud-based Promotional SMTP Server.
  • Provide a tool which helps to monitor a email campaign result.

Read Mailcot’s blog, everyday it post knowledgeable blogs related to email marketing

Website: www.mailcot.com

Blogs: Resources/Latest Insights

Email Marketing Blogs

2. Campaign Monitor

Campaign Monitor is Email Marketing Software, provide a email marketing to organization for growing their business. Popular Email Marketing Services provider and also maintain blogs. Always post blogs related to email marketing tips, tech, rules, trends, working policy.

Blog Direction: Blogs

Email Marketing Blogs

3. Mailchimp

Mailchimp is counted among the most popular email marketing service provider company. Mailchimp provides email marketing services to all types of businesses, small or large scale business.

If you want to get good information about the field of email marketing, it is only through Mailchimp’s blog that you can get better information. Mailchimp is always posting software updates and news along with its culture. You always get useful information in Mailchimp’s blogs.

Blogs Direction: Resources/Blogs

Email Marketing Blogs

4. Mailbakery

Mailbakery is famous for coding email templates and newsletter designing. Mailbakery’s blog whole concentration on Email Marketing. Many ways of email marketing blogs will be found in Mailbakery, different-different email marketing topics, guides an tutorials on email marketing.

Blogs Direction: Blogs

Email Marketing Services

5. Marketo

Marketo is popular in Email Marketing Automation including lead generation, mobile marketing, consumer marketing and many more. It maintains the blogs well, which is very helpful in marketing strategy

It write a blog more in email marketing automation filed where it include mobile marketing, custom marketing, customer marketing and many more in the field of email marketing automaton.

Blog Direction: Resources/Marketo Blogs

Email Marketing Blogs

6. MailJet

“Everything Email, Every Week”

MailJet provides different types of marketing solutions, such as email marketing automation, SMS marketing automation and provide other email tools to the organization which help teams to manage and control email campaigns. It also manage blogs related to a Email Marketing and post blogs on regular basis.

In MailJet blogs we find helpful tutorials and guide blogs in the filed of email marketing and also find useful blogs on A/B testing and email tracking blogs.

Blogs Direction: Resources/blogs

Email Marketing Blogs

7. HubSpot

HubSpot is a very well known platform, it also provides a lot of marketing solutions to the business. HubSpot’s blog are very popular, its blogs known as a brand blog. HubSpot has made a name in the world of marketing and is a source of reliable information.

Blog Direction: Resources/blogs

Email Marketing Blogs

8. Litmus

Litmus is known for email testing on different devices and screens. It is also capable of providing better services. Litmus’s blogs are of good content and you can read blogs everyday. Get great tips and resources related to email marketing, include information about conference, webinar, events and product updates, offers and much more knowledgeable content.

Blog Direction: Resources/Blog

Email Marketing Blogs

9. Sendinblue

Sendinblue also provides a lot of email send services such as email marketing automation campaigns, promotional emails, transactional mail and also provides a tool to monitor a email marketing result.

Sendinblue also maintain a blog section, there blog writing skill is commendable. Post a blog on a daily basis and blogs related to a tips and advice of email marketing, digital marketing strategy, GDPR, transactional email, SMTP server, promotional mail and many more.

Blog Direction: Resources/Blogs

Email Marketing Blogs

10. Sendgrid

Sendgrid is very famous in providing email marketing services. It offers a suite of tools to use to create attractive email campaigns also include email automation, signup forms, email testing, email design, email templates or email design and also provide Email API’s

Sendgrid’s blogs are also very useful, they also provide the latest updates about email marketing. We keep getting a lot of technical updates from Sendgrid’s blog. Must follow sendgrid’s blog and always stay in touch with email marketing information.

Blog Direction: Resources/Blog

Email Marketing Blogs

 

B2B Marketing, Email Campaign, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Spam, Latest Technology, Latest Trends, Marketing, Mobile Marketing

Top Advantages of Email Marketing in 2020

Advantages of E-mail Marketing in 2020

There is no denying that email marketing is an advantage of software leads for B2B marketing research. But at this point, an email is a form of communication that seems easier to discount with more communication channels and social media sites than ever before to reach email users and customers. Fact is, this idea could not be further from the truth.

Email Marketing

Despite the popularity of other types of communication, email marketing is still a successful business. But why is email so important? Why is this a marketing strategy you need to take advantage of? Below, I’ve compiled some of the biggest reasons for the success of your business in 2020, and why it’s not happening soon.

Here are some 2020 email marketing advantages you need to know:

01# Email Marketing is very meaningful 

We can customize the message and provide content from our various customers and we can also promote for their profiles so that we can send emails continuously.

02# Email Marketing is Measurable

This type of direct, mail or other type of marketing cannot be expected to happen, promotional email marketing allows you to set a solid return on investment for all your efforts. Through email marketing, you can track who has opened your message. When they connect to your message, which mail client do they use, and which link do they click.

03# Email Marketing is easy

Advantage of email marketing is Sending a marketing message via email is as easy as writing an email.

04# Email Marketing is automatic

E-mail marketing consists of a tool called an “autoresponder“. For example, if you want to send a particular message to your recipients, you just create and schedule the message.

05# Email marketing optimization

Instead of guessing what message is going to resonate with most people. Therefore, you can segment your recipients and use replacement tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement.

06# Email Marketing is fast and efficient

This is a quick and efficient method. Provides promotions via e-mail with a clear call that can have a tremendous impact on earnings. Channels cannot offer you any possibility for a short period of time so as to meet the customer directly.

How to segment your email list

Email is what your recipients are expecting, according to Adobe’s Email Marketing study, 63% of customers still prefer to receive marketing promotions and offers via email. This means that customers are not only expecting your messages, they want them! Make sure you are giving visitors to your site an option to subscribe to your messages, and then provide an email preference center so that you know which emails they are going to open.

Email from mobile

Email Marketing

    • Our customers have estimated that approximately 53% of people check email on their phones, meaning customers check email and purchase online whenever convenient.
    • As a market, whenever people check their inbox. You have the opportunity to create messages and target people for a mobile experience.
    • Email marketing is no longer the same. It’s just promotional material that your recipients are expecting in their inbox and it’s definitely not “spam“. If you haven’t already, it’s time to build a modern, effective email marketing program.

For more related information, go and check out https://migomail.com and https://telcob.com 

Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, Email Marketing Software, Email Marketing Tips, Latest Technology, Latest Trends, Marketing

Top Email Marketing Implementation Tips

Email marketing implementation also requires significant planning and consideration. Because by spending enough time for your email marketing strategy, you can meet your customer goals more effectively and provide customers with the best marketing possible.

Here are some email marketing implementation tips that can be very helpful in email marketing:

  1. Planning
  2. Email Design
    • Styling
    • Textual Content
    • Proof Reading
    • Customization
    • Personalisation
    • Scheduling and Timing

01# Planning

Email Marketing

Email marketing planning only involves deciding what to do, how to do it and by whom. Before going on board you need to get the answer: –

    • What is the purpose of sending mail?
    • Who do you need to send it to?
    • What do you want to achieve with this?
    • What strategies will you use to make your action effective?
    • These are just a few examples of how to get started because it is very important to have a clear idea of what we are doing and why.

02# Email Design

Email MarketingAfter making a proper plan and now you know what your purpose is, you need to design mail. Designing for email (email marketing) is important because you are making an impression on the audience and you certainly do not want it vague or any less professional than you should be.

Following are the components of designing email:

  • Styling- You should keep mail user friendly but no less professional. No one is going directly into action after reading your mail, but it has been proven that how it is written is a driving factor in email marketing.

Consider the points before finalizing the template:

    • Template color combination
    • Font styles, drawings, and tables are used.
    • Avoid the use of words such as sale, offer, discount.
    • Use more text and less image.
  • Textual Content- Next important is email content (email marketing). Make it clear enough to make it simple, easy to understand and self-explanatory. Your content should push the user to act on the mail in the recipient. Do not overload the recipient with information. Be specific and do not leave any question in the mind of the reader.

Note the points given below:

    •  Exciting title to make readers curious to open mailing
    • Avoid lessons like discounts, offers, prizes, deadlines etc.
    • Add items to your product features such as bullet points.
    • Links to your digital assets to reach customers
    • A link to unsubscribe your email. Yes you must
  • Proof Reading- It is important that your content should be flawless because you cannot make any silly mistake while presenting yourself. That is why the content should be proofed.
  • Customization- Customization includes a creative and civilized approach to layout, the main body of mail, subject lines, pictures, links, and everything else that is part of email in email marketing. Go for formatting and outline that looks attractive and consistent.
  • Personalisation- The best part of email marketing which is personalization of email. The reader can be specifically addressed by entering their name in specific columns of the email database. It goes a long way to get to know your audience.
  • Scheduling and timing- Mail timing plays an important role in email marketing and you must ensure that all emails, whether direct or transactional, are properly scheduled. If you schedule your emails during work hours it will give you better results as most of us are active but it also depends on the nature of the mail. So keep a check on the range of mail.

For more related information about Email Marketing Implementation Tips, Go and check out- Mailcot and telcob.

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