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Email Campaign

Email Campaign

Step By Step Guide to a Cold Email Campaign

by MigoSMTP Team
June 27, 2019

Here in this Article, You will see the step by step guide to a Cold Email Campaign. Sending an automatic cold campaign is just a beginning. Ultimately, you need your emails to genuinely get for your potentialities’ inboxes. And to make that appear, it’s vital which you well plan and installation our bloodless email campaign in every element. I wrote this publish in cooperation with our assist crew and our Head of Integration & Deliverability. Due to the fact, we determined that a lot of our users still want help while it comes to properly adjust their bloodless email campaign settings.

We’ve all sent a cold email at one point to another those emails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting reject over the phone.

Cold emails can be very effective sales tools for nowadays. Some people have mention a 29% reaction price, others have visible a 10% growth in open quotes which is personal, and nonetheless. Others have enjoy as much as 60% response costs and 80% engagement charges from cold emails.

What is Cold Email Campaign?

A cold email campaign is an unsolicited email that is sent to a receiver without any prior contact. It could also be defined as the email equivalent of cold calling. Cold email is not spam. It is a personalize, one-to-one message target at a specific individual.

If you are reading this Blog, for the first time, I recommend you read the whole of it, layer by layer.

Email Configuration

Step 1: Create an email address on a separate domain

You likely didn’t count on to need to create a brand new cope within a separate domain. But there’s a reason we advocate it.
You’re not precisely certain what will work to your unique situation with extraordinary prospects. You’ll experiment for lots. So if you use an deal with from your foremost area, you risk ruining the recognition of your agency and different addresses which are already installed on that area. The more secure alternative would be to installation a brand new area reserved for outbound campaigns to new audiences.
As soon as it’s set up, don’t begin sending emails right away. give it time to benefit a reputation (at the least three weeks) and warm up cope with (see Step four below)

Step 2: Set up your SPF & DKIM records

Firstly, if you’re not sure that what SPF and DKIM are. Then, check out my explanation in the simplest words possible:

What is SPF & DKIM? And Why You Want to Have It Set Up >>

Secondly, here’s a great tool from every email-tester.com to check your current SPF and DKIM records:

Check your SPF and DKIM keys >>

If your SPF and DKIM records are set up, your results will look somewhat like this:

Step By Step Guide to a Cold Email Campaign, Cold Email Campaign

On the other hand, this is what you might see if you didn’t set things up right:

Step By Step Guide to a Cold Email Campaign, Cold Email Campaign

 

The manner of putting in those facts will look a little exclusive for diverse email provider companies. The Pleasant exercise is to look for some assist doctors out of your email host, or if you can’t locate any articles on the net, contacting your email host’s help.

Step 3: Set Up “From” Field and Real Personal Data

Remember that your identification will impact the deliverability of your e-electronic mails. therefore, you want to use actual personal statistics.
1. Set up a “From” line that serves the purpose of your campaign.
2. Your possibilities will maximum probably want to validate your identity. If they use Gmail and a plugin like Rapportive, LinkedIn can be essential.
3. In case you use Email, whole your Google Account with real statistics and a recent photograph you.

Step 4: Warm Up Your New E-mail Address

The new email address should be adequately warmed up before you start sending out cold e-mails, especially if the domain is brand new. By “warming up,” we mean using the e-mail address manually for some time before you start automating. This helps it earn a reputation and can greatly impact deliverability.

Step 5: Meanwhile, Collect Quality Leads

As you configure your e-mail, earn your domain some reputation, and warm up your new email addresses, start collecting high-quality prospects. This isn’t just to make sure you don’t waste time on the wrong people; it also improves deliverability.

 

 

Email Campaign, Email Marketing

Top 5 Innovative Email Marketing Trends of 2019

by MigoSMTP Team
June 15, 2019

In 2019, Companies will continue to rethink how to maximize revenue from all the visitors to a business, even if they don’t buy. As long as Company can show brands that those impressions are valuable. With this Article, help marketers to know Top 5 Innovative Email Marketing Trends of 2019.

Its help them to where their ads are placing. They want to know which ads are working and how much revenue each ad contributes. Consumers want to know how their data is use. A simple Email how to interact with the audiences and promoting their websites and how much revenue is really being generated through email marketing.

Top 5 Innovative Email Marketing Trends of 2019

Top 5 Innovative Email Marketing Trends of 2019

The biggest change we’ll see in 2019 is the increasing effectiveness of email readers to help customers identify relevant email. And email readers can know subscribers and their preferences at a deeper level than search engines.

Innovations in AI and machine learning

organizations are the use of artificial intelligence (AI) for making their email advertising strategies a bit stronger, and more personalized. AI is now being used for supporting email entrepreneurs from something from developing with the only problem traces and pix to predicting how a capability lead will interact with an electronic mail.

A way to make it extra personal, and estimate whilst a viewer may additionally unsubscribe from an e-mail listing. AI for advertising automation is developing demand

Personalized Email Campaigns

The goal of each digital marketer should be to deliver the ideal message at an appropriate time for each specific client. Whilst you can do this manually, you and each other marketer on earth don’t have time for that.

email personalization is how you’re making this happen. It’s customization thru the utility of massive records. It helps you to send a unique email to every single recipient.

This goes way beyond a personalized greeting. It consists of upselling primarily based on buy conduct, together with products viewed or previously purchased. Personalization also means segmenting your contacts based on nicely-documented attributes. You can accumulate those thru loyalty programs, interactive games, questionnaires or email subscription profiles.

Mobile optimization

Top 5 Innovative Email Marketing Trends of 2019

More than half of the email activities already come from mobile devices, so it’s natural to put a greater emphasis on mobile optimization in 2019. It’s no longer a brand new technique, however, it is getting more critical as the mobile usage trend is booming. to place it honestly, you’ll need to:

  • Go easy on images and videos.
  • Use responsive e-mail templates
  • Divide the text into smaller units and paragraphs
  • Be aware of CTA buttons and make them large<

Targeted automation

Automation isn’t just about making tasks easier to deal with. for example, automatic email campaigns are supporting marketers to create customized messages for unique and focused audiences.

That is perform by developing targeted workflows which are cause by consumer engagement or behavior. Are not dependent on marketers choosing a time to send out messages. Because of this your possibilities and customers only get messages. That is relevant or of interest to them, on the proper time. A current survey suggested that targeted emails may probably generate half of an organization’s email marketing sales, instead of non-targeted ones.

Focus on more Privacy

This is Email Marketing Trends of 2019 Make certain data protection. It’s the most effective way to maintain the possibilities satisfied and keep your professional reputation at the equal time. Allowing customers to unsubscribe is not enough anymore so that you’ll need to convince them that you are the use of the most advanced data safety models. Consequently, we endorse you preserve subscribers informed approximately all security news to cause them to experience more at ease the usage of your services

 

Email Campaign

Top 5 Email Tracking Tools you must know in 2019

by MigoSMTP Team
May 20, 2019

Are you searching for the top 5 email tracking tools to track your emails? Do you want to track your emails? And know when the Email was read and track everything like links click, IP address, Browser, Operating system, Location, etc. about your email, then this article is for you. There are many free email tracking tools which can help you to track your email, but it’s difficult to think about which one to choose.

What is Email Tracking?

Email Tracking is a way for monitoring the delivery of email messages to the intended recipient.  Most monitoring technologies use some form of digitally time-stamped document to show the exact time and date that an electronic mail was obtained or opened, as well the IP cope with the recipient.

How Does Email Tracking work?

Email Tracking is essentially accomplished by means of adding a few image pixels with the email you send and when the receiver opens the email you sent, that photos connected with the email may be loaded and tracking is carried out.
This concept is utilized by all the email tracking offerings or email tracking software both free and paid. The only difference is that you note the accuracy of tracking like who opened the email, region, browser, attachment tracking, etc. A few email Tracking software programs may additionally or won’t provide all the functions depending on the type of carrier you choose.

Everything has a limitation, every so often email tracking offerings or email tracking software program additionally fails due to diverse reasons. And consisting of:-
1. Not able to load the tracking photograph because of adblocker.
2. Unable to load picture because of the person settings like load images on call for.
3. Due to the security system that blocks the monitoring of emails.

List of Email Tracking Tools

1. SalesHandy

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

SalesHandy is the Sales Engagement Platform which provides free email tracking without any limitations. In this, One can track emails from both Gmail and Outlook using the SalesHandy email tracking plugin.

Apart from that if recipients have opened your email and how many times they have viewed it. It also provides Email Scheduling with TimeZones, Attachment Tracking, Template Sharing, Filelink Sharing and Bcc to CRM.

2. Yesware

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

Yesware is the powerful email tracking tool which has full-fledged with email tracking and reporting features. It not only tracks the emails which you send but can also schedule your emails for sending them later and it can be easily integrated with any CRM like Salesforce, SugarCRM, etc.

3. Newton Mail

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

Newton Mail is also the best email tracking tool which is quite different from all the tools list above. Newton mail is an email client which has a mail tracking mechanism and having some other cool features in it. The best thing about this Newton mail is it can be use across various devices like Android, iOS, Mac, etc.

4. MailTag

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

MailTag is the fourth email tracking tool having the various feature in it. This is the best email tracking which provides various features in the FREE option itself. You can track unlimited emails, link clicks, up to 3 ping sequences per email and email scheduling in the free option. If you need unlimited pings and other things then you can upgrade to their Pro plan which is very affordable.

5. LiveHive

 

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

 

LiveHive is also another fantastic email tracking tool which is perfect for business. It has all the features which fulfill the needs of your business easily. LiveHive helps you to increase the productivity of the business by tracking emails which show you the engagement statics. They include where your email is forward or not, the number of clicks on links and number of attachments download, etc.

 

Email Campaign, Email Marketing Tips

Email Marketing Strategy and Tips for Email Marketing Campaign

by MigoSMTP Team
April 18, 2019

Are you looking for the Email Marketing Strategy and Tips for Email Marketing Campaign? An Email Marketing Strategy and Campaign is part of our overall marketing strategy and business plan. It helps you promote your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. Marketers come up with new strategies for their Email Campaigns. So here in this article, Steps for Email Marketing Strategy and Tips for Email Marketing Campaign.

Top Tips for Email Marketing Strategy

An Email Marketing Strategy and Campaign is an email sent from a business to one or more customers or prospects. Therefore, it will get the recipients to take action, engage with your business, and help you to get more leads and sales. So, Email marketing isn’t something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected. Also, and email marketing can be used as a way to deliver content to consumers.  Some ways to improve email marketing strategy-

1. Use personalization for customer retention-

Personalization nurtures your customers, keeping them engaged and interested by staying relevant and unique to their wishes. Also, personalization is an ought to for patron retention.

2. Create subject lines that improve conversions-

Subject lines are more important for email writing. one of the most essential pieces is your subscriber’s first call. So, subject traces offering a primary name have a 26% better open price.

3. Try segmentation-triggered automation-

segmentation can keep you from making that mistake. First, you want to link your payment or e-commerce platform to your email marketing service so that contact records are automatically updated each time a customer converts. Then, you can exclude these customers from your promotional mailings.

4. Personalize with dynamic content-

You can dynamically change entire sections of content within your email to make the entire campaign more relevant. Marketing Campaign display’s equipment makes it smooth to customize your content material to in shape different patron segments the usage of simple drag-and-drop gear.

5. Track behavior with robust analytics-

Email opens in Google Analytics is tracked by embedding an image pixel within the body of the email. This image then passes on the email tracking information to the Google Analytics servers, which you can then view in your Google Analytics account. But before creating an image, we must create a special tracking URL.

6. Turn to effective A/B testing-

Torn among top notch ideas for a subject line? Run both of them and evaluate their performance. that is the beauty of A/B trying out: you may discover what works high-quality after which deploy it with the rest of your target audience. Keep everything about the two emails the same except the subject line, and see which one gets more opens.

7. Use timing to send emails-

However, even though scheduling emails from early evening to early morning worked out to be the best, the recipients didn’t actually open emails during those time. As a general rule, emails were more likely to be open during normal business hours, from 8AM-5PM, with the peak time being 10 AM

8. Create consistency-

Hence, the consistency of the emails is what builds relationships with the individuals that are on your email list. So, It keeps your company fresh in the minds of consumers. Consistent email marketing keeps the lines of communication with customers and prospects open.

Email Marketing Strategy and Tips for Email Marketing CampaignTips for Email Marketing Campaign

1. Target your emails to the right recipients-

Targeting by gender. Relevance goes a long toward building trust. Once you’re over the hurdle of just getting someone to open your email, you’ll want to make sure the content is relevant to the reader.

2. Personalize your email-

call your customers by means of a name in emails if you may. ship your emails from the identical from address whenever. Therefore, The extra private you can get, the easier it’s far to build consider. you may also have a higher risk of your emails being opened and examine

3. Keep your layout simple-

your emails aren’t awesomely designed, it’s a prime opportunity to completely miss the mark. 1. Make the most out of your email content. — Obviously, you know it’s important to send killer content in your marketing emails.

4. Don’t overload on a cop-

Think about the number of new emails that scroll across your screen every time you open your inbox. Also, It’s frustrating to have to delete the unwanted emails one-by-one.

5. Include a call to action-

The point of any marketing message is to get a response and you need the coveted trifecta of email marketing: A strong subject line to entice readers to open your email.

6. Create a compelling subject line-

Your subject line will make or break whether customers open your email or delete it. So, Go for subject lines that pique the recipient’s curiosity, but tells the truth at the same time.

Now our story of Email Marketing Strategy and Tips for Email Marketing Campaign is coming to its end hope this article helpful for your email marketing campaign. 

 

Email Campaign

Tips to Create an Engaging Email Marketing Campaign

by MigoSMTP Team
March 27, 2019

As a marketer, this puts you in a difficult spot. Because you know how important an effective email marketing campaign is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content no one wants to read–which is a waste of time, effort and opportunity.

So how do you create an effective email marketing campaign that people will pay attention to and, actually appreciate?

effective email marketing campaign
Here are five easy to follow tips for executing an effective email marketing campaign.

1. Hook them with an enticing subject line

This is a very basic tip but it’s worth repeating because it’s essential. When it comes to email marketing, you need to convince people that your email is worth opening in the first place.

I’ve found that when it comes to email subject lines, the more straightforward, the better. If the content that you’re promoting has an intriguing title, then you could simply make that the subject line. But this isn’t necessarily the most effective approach.

Let’s say you’re promoting an article you published on your blog. If you make your subject line the title of the article, this means that when they open your email, they’ll be met with the same title in the body of the email, which is repetitive. But if you pull the most shocking statistic or fact from your article and make that the subject line, then readers will be enticed to find out more. Then boom, there’s the equally enticing title of the article. Now they’ve got to click through to your site.

2. Offer real value to your subscribers

It’s not enough to simply say, “Look what we have here!” Every email subscribers receive is telling them to look at something. Who has time to look at everything?

Real value can come in several different forms: it could be something valuable for its exclusiveness like a discount or a free piece of content like an ebook, or through; it could also be valuable information, like an article that walks readers through a process; it could even be emotional value, as an inspirational video that subscribers will want to share with their friends.

3. Keep it short and to the point

While Statista’s emails are like mini reports unto themselves, most marketing campaign emails should be even shorter. This is especially true if you’re promoting an article or a video. Remember, the goal of an effective email marketing is to get subscribers to click through to your site. Offer them only the smallest and juiciest piece of bait that will make them want to learn more.

From my experience, a marketing campaign email shouldn’t be any longer than about three sentences. Just enough to give them a sense of what you are promoting, without giving too much away.

4. Don’t overdo it

While certain companies will use a daily email approach, it’s not advisable for everyone to do it. Often, subscribers will get frustrated by daily emails. Scarcity has something to do with this–while you may think that frequent emails show you are engaged with your subscribers, your subscribers probably don’t want to hear from you that much. Sorry, they’re just not that into you.

The thing is, there’s no hard and fast rule for how often you should email your subscribers. The frequency of emails that subscribers will accept varies depending on the industry and a particular brand. You will have to monitor your metrics over a couple of months to see what your subscribers’ behavior is.

5. Mix it up

In line with not overdoing it, it’s also a good idea to mix up the types of emails that you send. For example, then you may send out an email every time you publish a new article on your brand’s blog, and these emails might follow a similar format of header images, article title, and a short description. But don’t make this the only kind of email you send out.

Email Campaign

How Can You Get 100 Email Subscribers In The One Week

by MigoSMTP Team
March 1, 2019

“How Can You Get 100 Email Subscribers” If you’re looking at ways to get your first 100 email subscribers, you’re in the right place! I’m going to explain to you the exact Email Marketing strategy I used to get my first 100 email subscribers. Why you must have an emails list but the main one is that it’s the absolute best way to earn money because you can monetize your blogs true fans!

How can you get 100 email subscribers in the one week

Here are some ways How can you get first 100 email subscribers in a One Week

1. Pick The Right Email Marketing Service Provider

The very first step to getting your first email subs is to choose the right email marketing service provider. This can be a difficult task because there are groups of different options and everybody seems to have a different favorite.

The first aspect of choosing an email service provider is a price. If you’re just starting your blogging journey, I highly suggest using MailCot Email Marketing Service Providers because they are completely FREE until you hit 2000 subscribers.

However, I’m a huge fan of the seriously awesome email marketing service Mailcot. You’ll pay $7.06/month for your first 1000 email subscribers when you realize just how powerful emails can be. Mailcot has a lot more power and is much more customizable than Vmayo which is why I made the switch when I only had about 5 subscribers.

I’m never going to tell you that you absolutely have to spend money on emails right away because most people who will say that just want to get your affiliate sign up so they can make money. I want you to succeed! If you can’t afford $7 a month. I’m not going to tell you to go into debt to make it happen, use Mailcot for free!

2. Install Hello Bar on Your Blog

Hello, a bar is an insanely easy way to get emails subscribers because it shows up at the top of the screen for readers on both mobile and desktop. This means that no matter what page your readers end up on they will see emails opt-in no matter what! You can customize your hello bars like crazy and make sure they match the colors of your blog and your brand so that they fit seamlessly into your style.

In my first 30 days of seriously trying to get emails subscribers. I got more than 30 opt-ins just from using Hello Bar alone. The best thing is that you can set it up with most emails service providers to easily get those subscribers in your list.

3. Put Basic Forms Everywhere

Most blogging experts will tell you that a basic form doesn’t do much for you. But it doesn’t hurt anything either. From my first 100 subscribers, I got 10 of them just from the basic form. That’s a trick when you think about it. Having basic Emails Campaign forms all over the place is an awesome way to get subscribers. It that will truly care about your content because they aren’t signing up for just anything. I put these opt-in forms just about everywhere. Mostly at the end of my blog posts right before my “Final Thoughts” section.

4. Create a Great Email Templets

Of course, this is what everyone says about getting email subscribers because it’s what works. The only difference is that I am artistically challenged and cannot create cute printables. And other beautiful things to entice people to subscribe so I decided to take a different path. I decided to create a free Emails, Templet!

My favorite thing about doing an emails campaign instead of a regular printable. Emails Templet is that people are going to get more used to seeing your emails in their inboxes. This means that when you keep emailing them afterward they’re more likely to actually open your emails! This is how I got the majority of my email subscribers in that first month and I’m not surprised. It’s an amazing way to gain real loyal fans.

Election Cmapaigns, Email Campaign, Successful Marketing Campaign

Best Tips for 2019 Elections Political Campaign Email Marketing

by MigoSMTP Team
February 27, 2019

“Tips for 2019 Elections Political Campaign Email Marketing” Almost every political campaign uses email at some point or another to communicate with voters. Given how ubiquitous it is and its potential to affect an election outcome, it is always surprised at how badly political campaign email marketing is done. In this piece, we will take a look at the topic and give you the tips you need to make your outbox your best weapon.

Email Advantages in 2019 Elections Campaign

2019 Elections, political campaign email marketing, campaign email marketing, political campaign email, political campaign

It’s easy

Once you get set up it’s as easy to send 10,000 emails as it is to send 10.

It’s flexible

You can send almost anything by email. Images, links, embedded videos, and call-to-action buttons can all be sent and emails can be styled with a variety of template designs.

It’s effective

Despite its detractor’s, email does work. Open rates of 1 in 4 or 1 in 10 might sound unimpressive but if you are sending thousands of emails, that is still a huge number of people that are getting direct communication from you. It is also far easier to track open rates and click rates than on social media so you have an effective analytics stream.

Measuring Email Open Rates: Tracking  Email Matrices

  • Open rate:- If less than 10% of delivered emails are being opened (you will see these metrics as standard in most email blast software by the way) then you are doing something wrong. 25-50% open rate is very respectable.
  • Click rate:- If you have links embedded in your email to click (again this is tracked as standard) then you should be aiming for circa 3% or higher click-through rate (CTA).
  • Unsubscribe rate:- This is a really important metric. If more than 5% of emails delivered result in people unsubscribing from the email list then you have an issue. Either you are sending the incorrect material to them or you did not get correct permission from them to be sending emails.

Researching Email Marketing for Political Campaign

Political campaign email marketing is like research science. You do not get it perfect the first time, it is through trial and error and lots of testing that you find what types of emails work for which voter segments.
A great way to get out ahead with this is to do some competitor research in the beginning. Sign up for newsletters from your competitors (discreetly) or from similar industries to see what types of emails they send.

Things to note might be-

  • Email subject lines – which would you be most inclined to open?
  • The frequency of emails, daily, weekly, monthly?
  • The content of the emails
  • How specific they are to you – this indicates the level of targeting is done by the sender
  • Offers were made, links and look-and-feel generally.

How to do your Political Campaign Email Marketing Targeting

So email marketing relies on the good quality targeting of the voter. Universe matched with relevant information in order to be successful. Doing the targeting can be one of the more difficult tasks. But there are a number of techniques that can be used.

2019 Elections, political campaign email marketing, campaign email marketing, political campaign email, political campaign

1. Voter database

Firstly, use your voter database and the intelligence contained within that to create segmented groups for email blasts. Obvious possibilities here include by precinct, by voting history, or any of the other key data-points you hold on voters

2. General to specific

If you don’t have any data on which you can segment, ie, you just have the email address and perhaps the person’s name then it is still possible to run a smart segmentation program. Starting by sending an email to everyone in your database. You can build segments based on who opened, who did not, who clicked links within the email.

3. Voter outreach data

If you are using campaign tech like Mailcot or any other method of digitally capturing and organizing information from voter outreach then you can segment based on that. Set up custom fields or surveys in your canvassing operations that can provide the basis of email targeting. For example, you might have a standard question asked of all voters such as ‘do you intend to vote for our candidate’. It is then very simple to set up a list of voters who do intend to vote for you. Who can then receive emails designed to ensure they get out to vote on the day. The rest can be divided into email lists that target swing voters or ones that set out to persuade those who are set against your candidate.

4. Differentiated signups

Another great way to find targeted groups of people is to set up differentiated email signup forms on your website. Ask your website visitors if they are interested in, say, healthcare reform, to sign up for your newsletter. All leads captured from this signup button then go into a newsletter letter marked ‘healthcare’. Similarly, on other pages of your site. You could have the same type of form, but this time talking about ‘education’. Some websites contain newsletter forms that ask the person, as they are signing up, what issues that most concern them.

Mass Mailing Services in Mumbai, Mass Mailing Services, Bulk Emailing, Bulk Emailing Software, Mailing Services in Mumbai,

Email Campaign

The Complete Guide To get improve the Inbox

by MigoSMTP Team
January 29, 2019

Best Tips How to Improve Email Deliverability

Now every business just wants to Improve Email Deliverability into their subscriber list. This need of delivering the service information to the inbox is fulfilled by the reputed email marketing companies. Growing your email list can be a slog with endless marketing tasks like content creation, social media, and networking.

The truth is, Improve Email deliverability is a remarkably complex topic, but an incredibly important one. Understanding the complexities of deliverability can mean the difference between success and failure for your email campaign. Improve Email Deliverability rate along with detailed suggestions on how to improve it.

How to Improve Email Deliverability in 2019

There are some tips to How to Improve Email Deliverability in 2019, I find this to be beneficial in the long run and should prevent you from making the same mistakes over and over.

Improve Email Deliverability, Email Deliverability, How to Improve Email Deliverability,

Possible Reasons with a sender’s IP address:

  • No IP address authentication with properly configured DKIM/SPF, DMARC records. You can check yours using a dedicated service: Mail-tester.com. Enter your domain name and DKIM selector and you will receive your SPF and DKIM values.
  • Emails aren’t sent from corporate domains, but from free email domains like gmail.com, yahoo.com, and others.
  • Bad IP and domain reputation. Each recipient’s reaction has a strong impact on your sending reputation. The calculation of your reputation includes such metrics as messages replied to, clicks on the links, complaint rate, “This isn’t spamming” rate and inbox placement rate. Having 100 opened emails out of 100 sent would be a greater contributor to your sender reputation than only 100 opened emails out of 1,000.
  • Cold IP address due to irregular sending. Mailbox providers will reject a newsletter if you haven’t been sending for months and then try to send out more than 10,000 emails at once.
  • Your traffic isn’t segmented: promotional, transactional, corporate emails and newsletters are sending from the same IP address and domain resulting in overload.
  • Using an email service provider at a low rate, that doesn’t improve with well-known email clients or doesn’t have a registered SMTP server.

Solutions For Email Deliverability

Email deliverability

Choose an appropriate type of IP address

If you send different types of email campaigns, you would be wise to use several IP addresses and register separate email addresses for each of them. For example, send informational emails from info@domain.com, while technical ones from tech@domain.com. It’s best to register a separate IP address to send important email campaigns. This precautionary measure ensures higher Email Deliverability. Moreover, other senders with lower reputations won’t impact your sender score and create problems for you.

Warm up a new IP address

  • Remove inactive subscribers from the list.
  • Divide your mailing list into five groups of 10,000 users each.
  • Send an email every day to the recipients in group one during the first week. For the second week, add another group to your mailing list.
    If your bounce rate is higher than 10% and complaint rate exceeds 0,1%, reduce your send volume to 5,000 messages a day.

Configure authentication settings

Authentication is confirmation of a sender’s IP address identity. Therefore, you use email service providers or own a personal website, this procedure is essential to secure your brand and reputation. Because you send email campaigns from your personal server, configure DNS.

Check your sender score regularly

Your IP address and domain obtain a certain score from your very first email campaign. If a domain has a high score, spam filters are more loyal to the content of the incoming email. So, you have registered your IP address on Gmail Postmaster Tools, you can check the parameters. Use postmasters of those providers that the majority of your subscribers.
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