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Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Mail Marketing, Marketing

Top Ways to Develop Your Email Marketing Database in India

by MigoSMTP Team
December 23, 2020

Here are some ways to develop your email marketing database:-

01# Newsletter Sign-Up for email marketing

For email marketing, check your email sign-up form on the relevant pages on your website, and more importantly, the blog page. Use the embedded form or call-to-action to get people to click to a dedicated sign-up page. Ensure that it occupies a prominent position above the fold. Information about the possibility of signing up for a newspaper can also be placed in a pop-up window.

Email Marketing

02# Make email sign-up easy

If you have a sign-up form on your site, make sure it is easy to fill. Make it straightforward and resist the temptation to collect a lot of demographic and lifestyle information at this level. It will be found how to collect those email addresses. Always remember Short and Sweet is the king of email marketing.

03# Create great content for your subscribers

A good email marketing content deepens your relationship with your audience – it can be a powerful subject, your unique voice that reads your messages, or niche-specific content that your customers find useful and share with others Do and lead referrals and word- mouths. What works is “price exchange” – your valuable information for your prospect’s valuable time. Your customers need to know that they can trust you and that you are not promoting self-spam-bots.

04# Multiple calls-to-action: Give readers a good reason to subscribe

We all need a little encouragement in email marketing to hand over our email address, but if we feel an affinity with the brand, we don’t need too much. try these:-

    • Offer a discount on their first purchase
    • Describe what they’ll get: special offers, private sales, signs and tips, magazine articles
    • Show them what they’ll get

Email Marketing

05# Sign-up form placement

You have created the correct form. Now where to put it? Will more people see it on the ‘Contact’ page or the ‘About Us’ page? Should you sign a newspaper on your homepage? Or put it in the sidebar too? decisions decisions! Some top places to try to put an email signup form (or two or three) on your site are:

    • Top menu bar
    • Your site header
    • In your top performing page
    • Sidebar
    • At the end of a blog or tutorial
    • Material foot
    • Popup / popover
    • Your Bio / About Me Page

06# Improve your website speed & user experience

Like many other issues when it comes to websites and e-commerce, speed matters because Google says it matters. On 09 April 2010, Google’s Webmaster Central blog announced that “we have decided to speed up the site in our search rankings.” In other words, faster web pages will be able to rank higher on search engine result pages (SERP) than slower sites.

07# A Gated Homepage

A gated homepage is when a person needs to enter their email address (email marketing) on ​​the homepage to gain access to the website’s content. When someone does this, a cookie is placed in their browser so that they do not have to fill in their email address again to gain access. But it is not always advisable to enter on your homepage. You should have a lot of in-depth content that people are reading to give their email address. Correct timing is also necessary! To find the right time in email marketing.

08# An exceptional Landing page

Your landing pages should focus on one main detail and it should convert visitors into customers. Whether you are seeking contact details in lieu of a discount, a free webinar or anything else a customer would like, you are more obliged to sign up. The landing page design should also be exceptional. Your subscribers are only as good as the landing page they receive.

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you may like this too: https://www.socialbeat.in/blog/build-strong-email-marketing-database/

For more related information, you can go and check-out the details mailcot and migomail.

Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Uncategorized

Why Gmail is not Best Suitable for Mass mailing ?

by MigoSMTP Team
December 1, 2020

As you know Gmail is perfect for sending mail to someone, but when we have to send email to many people then. In this blog, we will see how we can do mass mailing from Gmail and why Gmail is not right for mass mailing.

Bulk Mail itself is called mass mailing. Due to bulk mail, we can send promotional mail (email marketing campaign) for our business to our customers, subscribers, or users in bulk. So that we can achieve our goal like promoting a product or giving any information.

Managing mass mailing with any email software is called email marketing service software like Mailcot.

Actually, if you are trying to cut costs, then you can consider using Gmail mass email.

“Can we run a large mailing campaign using Gmail?”

If we look technically, yes, we can do mass mail through Gmail. Although Gmail was not built for this and you should be aware of its limitations

Now let’s look at three things

How we did Mass Mailing with Gmail?

Here we will learn from steps that mass mailing can be done from Gmail

  • Step1: Open New Google Docs, and start writing an email.
  • Step2: Open Google Spreadsheet.
  • Step3: Then clicks on Add-ons and then Gets add-ons.mass mailing
  • Step4: Search it Yet Another Mail Merge(YAMM) and download it for free.

mass mailing

  • Step5: Come back to the spreadsheet and click on Add-on > Yet Another Mail Merge > Start Email Merge.
  • Step6: You can either import your contacts or you can also manually write email addresses.
  • Step7: Get out the names of all the senders and choose your email draft.
  • Step8: Send Mails to all sender.

If you do not understand the steps well, then you can understand it better by watching the video.

Why Gmail is not best suitable for Mass Mailing?

Gmail is perfect for sending mail to anyone, but when we talk that we have to send mail to 1000 more people, Gmail is not the most suitable. If you want to grow your business through email marketing, then ignore the use of Gmail. By using Gmail, you will be able to save some money, but then you will have to face all these problems like,

1.Can not send more than 500 emails in a day

There is a limit for sending and receiving mail from Gmail and this limit is 500 emails that can be sent and received in a day. If you want to send more than 500 emails, you have to wait for another day. And if your business is a large scale and you have run a lot of mail campaigns, then 500 mails will not be enough for your business. Gmail is not convenient when the sender list has more than 500 sender addresses.

2.Trouble while mass mailing with Gmail

When we do mass mailing, Gmail has some strict instructions. When our mail is marked as spam or the email address to which we are sending mail is not correct, Gmail temporarily suspends our account. Email is designed so that it can be used for personal work, if it is used for mass mailing, it is quickly marked as suspicious.

3. Limitation In Designing Emails

Attracting readers and making call-to-action a success with text-based mail is a bit tricky with Gmail. If you want to design mail with graphics, 3D images, or any video while doing Gmail mass mailing, then you have to take the help of the Google Chrome extension.

Email marketing campaigns have developed well in terms of mail design. Plain text-based mail is not able to attract the attention of any viewer.

If you want to achieve your email marketing goals then you must use a good email marketing service.

Why use a Services of Mailcot for Email Marketing

Gmail has its own limitations and we have to stay within the same limits while doing email marketing or mass mailing. If you have a very large amount of sender address for sending mass mail, then you should take a more beneficial plan for email marketing service like Mailcot.

You can test up to 500 emails from Melkot for free so that you can get acquainted with our service and build a trustworthy relationship.

Now you may be thinking how can you trust us, then there are some reasons, which we are going to put before you, which might be the beginning of a good trusting relationship.

1.Sending Mail

Sending mail means that the mail should go to the primary folder, not to the spam folder. If you have a new subscriber, Mailcot offers you a double opt-in service, so that you include the correct mail address in your sender mail list.

Mailcot has a very robust authentication process that can keep spammers out and protect the sender’s reputation of their shared IP addresses.

2. No Limits

Unlike Gmail, you can send 500 emails a day, you can send as many emails as you want. It is all based on your plan, which plan has been activated.

Our shortest plan gives you 10,000 emails a day, but as your business grows, you can switch to another plan.

If there are 400 people in the sender list, you can do mass mailing without any hassle through Gmail. If there are more than 500 people on the list, we would say that with Mailcot, you can seek the attention of your customers and always keep in touch with them.

3. Analytics of Performance

Mailcot also offers an analytics service, you can track the performance of an email marketing campaign that is currently running with the help of analytics.

With analytics, you can find out how many people opened the mail, how many people clicked on the call-to-action button, how many people didn’t open the mail, how many people marked it as spam, how many people Unsubscribe, how many people read the mail and are attracted to buy the product or enjoy the service, each and everything you can track easily.

4. Create Amazing Designs of Emails

As soon as MAilcot’s service is activated, you can grab your customer’s attention by designing great emails. When designing mail, you can put 3D7D photos in mail, videos, action buttons, take any font so that your customers are attracted again and again. mass mailingThis greatly affects your sales and enables you to form a trustworthy relationship with the customer.

If you want to run your Email Marketing Automation Campaign and grow your small business gradually. You may Check Mailcot and Migomail

 

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Email Campaign, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Marketing, Marketing Automation

4 Making The Most Out Of E-mail Marketing Automation

by MigoSMTP Team
November 27, 2020

Making E-mail Marketing Automation

E-mail Marketing Automation How many times have you encountered the term of email marketing automation recently? It is one of those industry buzzwords that is flying by the moment but it is for a good reason. Marketing automation can really help you in the continuous development of software and technology in particular.

You should already have a reception and some other basic programs. But to really get the most out of automation you need to identify other areas within your customer journey where an automated campaign is added and will be beneficial to your customers.

Here are examples of some more advanced programs you can create to boost your marketing automation.

E-mail Marketing Automation

Birthday / anniversary Programs

Celebrate with your customers on their birthdays or celebrate anniversaries. Give them special deals, vouchers as a small gift to make them feel appreciated and as a person.

Reactivation Programs

This is great, because not only GDPR is coming in the first half of 2018, but also best practice. Think about creating an automation reactivation program that will go to your customers who have not interacted with your brand for a month or two.

Loyalty Programs

Returning customers spend 67% more than new customers, rewarding your best and loyal customers with a special loyalty program that triggers a purchase, and depending on the level of customer, they are your CRM, Specific offers can be determined in code. Additionally, you want to create a sign-up process in your loyalty scheme in which you can highlight anyone making a purchase that is not already in the plan.

Upsell Programs

Do you have a product that you can adopt through insurance, extended warranties or related products such as the Upstel Program? Take advantage of an upsell program to push relevant products that are related to their recent purchases.

For more related information check it out migomail and telcob.

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bulk emailing service provider in india, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, InternetMarketing

Email Marketing Future Trends 2021

by MigoSMTP Team
November 24, 2020

Email Marketing Future Trends 2021, the trend of email marketing is going to be very good in the times to come. Many professional people use email, people open their email every morning and evening to see what has come new

Even today, we get a lot of information through email, such as

  • a sale has been made on any e-commerce sites on a product, or
  • a new product has been launched,
  • or an offer sale email,
  • or an announcement email,
  • or a traveling site’s email, and more Information emails.

So by using email marketing tools for all these, you can convey your information to your subscribers. Email campaigns are the right way where you can send emails to multiple users at a time and engage.

Email Marketing Future Trends

In 2021, there are many ways by which you can increase the future trends of email.

1.Mobile Screen Optimization

Today, 40-70 percent of people see and read email on mobile. Accordingly, it is important that the email be mobile-friendly, that if the subscriber opens the email in the mobile, then it should be seen in proper formatting.

The text should be large and fit according to the mobile screen and a column should be used to write the text. Pictures should also be adjusted according to the mobile screen and use a compressed image. There should be a call-to-action button that redirects in the right direction.

2. Use Dark Mode in Email Marketing Future Trends

Dark mode affects email content. Simply put, the light color of the email is highlighted and the darker colors light up. Because people use dark mode to easily see colors with their eyes to improve their user experience. People use dark mode to easily see colors with their eyes to improve their user experience. You always have to note that the experience of reading email should not be different for the user. If your email is too bright or the color is invalid on dark mode, the user will close or delete your mail as soon as they see it.

The popularity of dark mode is increasing, due to which the consumer gets a good experience. When users prefer dark mode to make things easier on the eyes in low light environments – such as when sleeping before a night watching email once.

3. Email Accessibility

Accessibility means that your email is going to the right person and you can understand what is in this email. Design your email in a way that is easily accessible. Here some points for Email Accessibility :

  • Use Large and easily readable font
  • The content should be short and easy to read. Write content that is useful to the user and uses less difficult words.
  • Us White space
  • Use a perfect color, where dark background use a light color for text and light color background use a dark color for text.
  •  Use button .i.e. the Call-to-action button, when the user tap on this button it redirect the user to the right place.
  • Design a responsive email so that if the consumer opens the email on mobile or desktop realized the same experience.
  • Subject line precise and catchy
  • Always use semantic tags, such as use <h> tag for heading, <p> tag for paragraphs, <b> tag for bold when we want to highlight any word or line, <alt> tag use in the image when the image is not loaded, it can be detected by alternative text from whom this image belongs

4. Customer Feedback, Rating, and Review

93% of people see a review, so only after seeing the review they believe in anything. So be sure to provide reviews, ratings, and feedback in the email.

5. Social Media with User Generated Content

People trust a brand even when they hear about that brand from someone else. User-generated content is what the user has generated for your brand whether it is in the form of an image, or review, or rating or comment, or more. 87% of people can build trust in any brand by viewing user-generated content.

If someone has said something about your brand on social media, then give a link to that social media on your email so that the customer can see for themselves what the user has written for your brand.

6. Use Responsive Image and Video

Pictures and videos are a means by which you can build a good reputation in the mind and eyes of the customer. So whenever giving a video or image in an email, it should be responsive.

7. Brand Story Telling

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message..

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

 

 

 

 

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B2B Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, email marketing vs mobile marketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

5 Best Practices for E-mail Marketing Testing

by MigoSMTP Team
November 24, 2020

Here are five pro tips for email testing:

E-mail Marketing Testing

Keep it simple : E-mail Marketing Testing

Test the basic elements first: subject lines, “from” names, and email copy. It does not take too much time or creative work to come up with some simple tests.

Standardize email send times : E-mail Marketing Testing

When running any A / B test, make sure to normalize your sent time. Even a 30-minute difference can change the results of your test. Do your best to send emails simultaneously to send the optimal time to your customers.

Choose your sample sizes wisely : E-mail Marketing Testing

If your sample size is too small, you can actually say a winner without one. As a good rule of thumb, make sure you have at least 1,000 observations for any test. For example, if a subject line exam is underway, you need to make at least 1,000 openings per email to see statistical significance. If you did not find the significance, you should run the test again and collect the data.

Test one element at a time : E-mail Marketing Testing

It wants to test more than one variable at a time, because the more you test at once, the bigger the impact you can make and the faster you can improve. But the challenge is that you will not know the individual improvement or decline in each variable. Test one variable at a time, measure the results and roll out the winners in your new email over time.

Listen to your test results : E-mail Marketing Testing

You will see the test result which has no meaning. You do not want to believe your eyes. But email marketing is not a cupcake competition. The best, most engaging email may not be the most beautiful or your favorite. Trust the data and your email results will be starred! [: Gb]

For more related information you can visit migomail and telcob.

B2B Marketing, Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Lead Nurturing, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation, Mobile Marketing

4 indication you should investing in E-Mail Marketing Automation

by MigoSMTP Team
November 23, 2020

Here are four signs that it’s time to implement automation :

E-Mail Marketing Automation

Your Leads aren’t Prepared : E-Mail Marketing Automation

You can collect a large number of leads. Creating a stylish list in marketing automation software programs allows you to apply any criteria for segmenting. Then, when you will have a new arrangement for sending or sending the latest blog posts or webinar announcements, you will be able to easily select the list of people who may be eager to receive it.

A social monitoring feature allows you to view a particular stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages : E-Mail Marketing Automation

No one has the time to combine that marketing automation software program. Everyone’s abilities (and extras) so the entire hit is in an area you need to run a hit inbound advertising approach. When it comes time to run the report, all you need is a place. Sharing important facts with other group-individuals only asks for one login.

Your website isn’t always generating Leads : E-Mail Marketing Automation

You have set up a “Contact” form and you are expecting a lead. Since people usually go out for a business only when they decide to hire you. “Hey, I like your web. Page, but now you’re not promoting on Google any more than the actual promotion.

Capture figures from them when they are not within the level of scrutiny through top notch premium content content in a change for any tampering information. An easy landing is the landing page creation software and is exposed to the action generator.

Your Leads aren’t becoming customers : E-Mail Marketing Automation

Perhaps you are using a landing web page application and generating calls for movement, but you may find that running on new leads is simply overwhelming. With marketing automation, you can easily create lead nurturing emails, which you set in the workflow. Here’s how it can work.

  1. A new viewer is generated when the website viewer fills the form to provide the downloaded content.
  2. The brand new lead gets a “thank you” email with a link to re-seize the requested content.
  3. The lead receives a series of carefully crafted email messages (probably 3–5 days apart) designed to provide useful information related to the original content offering.
  4. The leads receive an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through the workflow. This email may also contain information on their interest and level of interest.

For more related information you can visit migomail and telcob.

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