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Email Marketing Tips

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The Email Marketing Statistics in 2020

by MigoSMTP Team
May 26, 2020

Email marketing continues to be one of the most powerful and reliable tools for growing your business.

And although email marketing has been around for many decades, it is everchanging.

A new email marketing tool always pops up at the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this wonderful list of email marketing statistics to find out how you stack up and see an email marketing benchmarks to compare your results.

Email Marketing Statistics Email Marketing Statistics

General email marketing statistics and usage

 

Email Marketing Statistics

79% of small businesses say email marketing is essential to their business strategy.

60% of small businesses say their email marketing strategy is effective or worthy.

64% of B2B marketers use a dedicated email marketing platform.

40% of B2B marketers claim that email newsletters are the most essential technique in their content marketing strategy.

43% of small businesses have 500 or fewer email subscribers.

42% of small businesses with over 500 subscribers have effective or very worthly email marketing strategies.

46% of emails are opened on mobile devices.

Sixty-one% of consumers prefer to be contacted by brands via email.

On average, consumers spend 2.5 hours checking emails on a typical weekday.

Email Marketing open and click-through rate statistics
65% of small business average open rates vary between 11% and 50%.

Average Email Open Rates

77% of small businesses average email click-through rates between zero and ten percent.

Average email click-through rates
More than 60% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. 

Email marketing ROI statistics

The ROI of email marketing is 38:1. 

Email marketing is forty times more effective at acquiring customers.

Email marketing send frequency statistics

54% of small businesses send emails at least once per week.

Email send frequency
In 2019 alone, 293.6 billion emails were sent and received every day.
More than sixty percent of email subscribers like to receive promotional emails at least once per week.

Email content statistics

Sixty-four percent of small businesses say their email copy is effective or very effective.

94% of small businesses write their own marketing emails instead of outsourcing their copywriting.

On average, emails contain 434.48 words.

Email length
The average email takes 3.3 minutes to read.

50% of emails contain less than 300 words.

Email subject line statistics
Email subject lines contain 43.85 characters on average.

Characters email subject lines
Only 6.9% of email subject lines contain emojis.

Emojis email subject lines
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization.

Email subject line capitalization
more than 45% of email users open an email based on the subject line alone.

Email marketing personalization statistics
Personalized email campaigns improve click-through rates by 14%.

Personalized emails deliver 6x higher transaction rates.

You will:

Learn actionable best practices from the world’s top email marketing experts and business owners.
See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.

cloud

I wish you guys got this article and find it informative, whatever I have shared will definitely work for you. These are some of the points by which you can understand the stats of email marketing. After using email marketing your business will give more good results and you will automatically see growth in it.

Thank you !!

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Email Subject Lines: Some Tips to Win Your Audience in the Inbox

by MigoSMTP Team
May 23, 2020

Email subject lines are the common crucial factor in deciding whether or not a recipient will open your email. Here are some tips to help you reach out from the crowd and increase your email open rates!

People are continually being attacked by emails every day, which means it’s becoming more and more challenging for email marketers to get regarded among all of the competition and influence readers to open their message.

The most obvious, and arguably the most important, factor that contacts see for your email campaign is the email subject line. This also makes it the main factor that you can squeeze to improve your open rate and get higher engagement when sending an email newsletter or bulk email campaign.

In this article, we’ll give you some tips to help you build email subject lines that will:

  • Grab readers’ awareness
  • Convey a more powerful quality level of content in your message
  • Induce recipients to open

1. Keep it Short

email subject lines

A great email subject line should be rather short to keep the reader’s attention and evade being trimmed by email clients.

In theory, there is no precise limit to the length of your email subject line (though some tools will place their own limit on how much you can input to the field). In actuality, long subject lines will nevermore be read in full anyway because several email inbox software providers are only competent in performing a certain number of characters before the text is cut off.

2. Put the Common Essential Information First

email subject lines

 

Highlight the most important information that you want to communicate upfront in your subject line to maximize the chances that people want to engage with your content.

For the identical reasons that you want to keep the subject line short, you should also put the most relevant information first. Since you have no control over the number of characters that will be presented to the reader, the only thing you can do is highlight what you want upfront so they have the highest likelihood of seeing it.

Additionally, users manage to only take a glimpse at the subject line, so the first few words are where you want to catch their attention with the usual valuable stuff.

By “important,” I mean anything that will effectively capture the reader’s consideration quickly:

  • The central point of your email
  • Features about a promotional discount
  • A date or time goal showing urgency
  • An interesting phrase that bothers the reader’s interest

3. Withdraw using Spam Words

188 Spam Words to Avoid: How to Stay Out of Spam Filters

Spam words are the words that email inbox providers use to verify whether a message is spam — and they also regularly give readers a bad opinion of your email as well!

The last thing you want is an email marketer is to be recognized as a spammer by your audience. But, depending on the language you use in your email subject lines and message, your readers might be thinking just that.

Some words that are known to be connected with spamming can often trigger a feeling of uncertainty among recipients, and even worse, they can manage email inbox providers like Mailcot transfer your emails straight to the spam folder. These words include things like:

  • Free
  • Promotion
  • Hot
  • Casino
  • Urgent

I guess you get the idea. If you can, try to avoid using this type of language, particularly in your email subject lines because it will likely hurt your campaign’s action rate.

4. Spice Things up with using Emojis

Capture your Customer's Emotions with Emojis — Astra Digital

When used with individual care, emojis can give your email subject lines more clarity in the inbox, making it more powerful and attractive to possible readers.

Like any marketing advice, you need to first consider your audience before combining this tip into your email marketing strategy. You don’t want to give the opposite result. For example, if you’re a financial advisor, your clients might not want to see a smiley face in the subject line of your emails! However, if your brand has a smaller marketing strategy, then emojis could be the ideal way to supercharge your email subject line and increase your open rates.

Not only are emojis great for fast communicating an idea with fewer characters — making your subject line more concise and leaving you more room for other information — but they also help you accurately stand out from other subject lines that only include text.

Which subject line stands out most from the crowd?

You can also get around the problem of communicating information ordering spam words — just substitute them with emojis!

  • ⏲ can replace “urgent”
  • ? can replace “gift”
  • ? can replace “hot” or send the demand for some items

But, be careful when you start including emojis in your emails and subject lines! Depending on the device and the email client, emojis may be performed separately. To make sure you’re getting it right.

5. Maintain it Simple and Professional

Next steps

Don’t overload it with unnecessary capitalization, unique characters, or punctuation in your email subject lines.

Just because something helps you stand out in the inbox doesn’t certainly mean it’s a good idea to perform in your subject lines! Sometimes, quick “hacks” that might, in theory, give you more visibility can actually have very negative results.

For example, including things like, “EXCLUSIVE OFFER” and “LIMITED TIME ONLY,” or you add too many special characters, such as “SAVE $$$$,” you could actually end up being classified as spam.

And even if you make it to the inbox, this type of email subject line content isn’t likely to leave a vast impact on your contacts.

6. Choose sustainability above fast wins

Top 10 Indicators of Financial Stability - Korapay - Medium

If your subject line creates a higher open rate but hurts the relationship and trust that you have with contacts, it’s time to go back to the drawing board.

This is apparently the most valuable tip I can give you: a good email subject line isn’t just centered on maximizing the open rate of your email campaign. It should also build trust and set your email up for success in terms of engagement and conversion (hopefully you want people to do more than just open ? ).

Evading clickbait tactics or other things focused on short-term gains is the best way to accomplish this and continue strengthening your contact relationships.

The most simple example of this in action is when a subject line creates unreal expectations that are finally not met by the email content. Design is a very powerful sentiment, but you need to make sure that you give the reader the wrong idea. An example of this would be using a subject line like, “You’ll never guess what we’ve got for you!” for an email that simply promotes a new product.

This type of communication can really hurt your brand in the eyes of your contacts, so you have to be very careful and always take a customer-first strategy.

Want an email marketing tool to start sending your newsletters and campaigns? Try Mailcot today !!

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Email Marketing for Bloggers: A Quick Guide

by MigoSMTP Team
May 9, 2020

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

Digital Marketing, Email Campaign, Email Marketing, Email Marketing Tips

Strategies For Effective Email Marketing Campaign

by MigoSMTP Team
May 1, 2020

 

strategies for email marketing campaign

E mail marketing is the marketing of your business’s products and services with the help of email communication to your target audience. Email marketing is the most effective and low-cost marketing tool to reach your audience with all the information.  effective email marketing campaign

Email becomes an effective email when it involves all the details or information which can help customers to reach your business. For this, we need to know how we can make an effective email with the help of different email designs and content which focus to increase the effectiveness of the email.

Best strategies for effective email marketing campaign

Strategies For effective Email Marketing Campaign

strategies for email marketing campaign

Best strategies for effective email marketing campaign.

#1 Increase Subscriber And Segment

 

When you have a larger number of lists in the email of your customer and you want to add more number of people on it to increase your segment market with a low and effective price to reach the target.

Segmentation in email marketing is the way by which a business can divide their customers into various groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information.

 effective email marketing campaign

#2 Make An Effective Subject Line

Most of the email users view email which has a good subject line which can help them to gain information. Because of email subject user visits email and read them, other then they don’t read them.

The subject line of an email decides the open rate of an email. In fact, 47% of marketers say they experiment with many email subject lines to optimize the performance of their email.

#3 Effective Email Content

When we need a good response from the email we need to have good content for it. So people go through it and read it for the information they need from email. So you make sour that subscribers happy with your email content.

Email with images and video can easily attract people to read it because of that create a good impression and engage more people. So design your email to attract a large number of people.

#4 Make A Schedule

strategies for email marketing campaign

Decide how often you plan to connect your list, inform your audience upfront so they know what to expect, and sick a regular schedule to build trust.

For increasing the email response rate you need to do the right timing for sending your emails. You need to decide on what time you target your audience to send emails that include a higher open rate.

#5 Include Interesting Links  

An email should include different links in the content. So it can help to increase the traffic of your site and customer can easily get complete information about the company product and services.

A link that connects your audience to your brand and websites so they can gain more knowledge and information.

effective email marketing campaign

#6 Automated Email

Trigger-based email is emails that are sent out automatically based on user behavior. Trigger mail much better option than regular email.

Automated emails are the best way to communicate with customers and provide all the information needed by the customers.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can improve subscriber engagement with your email and website.

#7 Reply Emails

For an effective email, you should provide an email response option to your customer. So you can communicate with them and can manage a good relationship with the customer by providing information and helpful content to them.

#8 Track Your Email Data

strategies for effective email marketing campaign

 

For effective email, you should check your email performance. Because of this you can analyze how effective your email is, and know how much people open your email, visit your website, give a response to the email. That helps for changes required and makes your email effective.

 

You May Also Like:- What is  Email newsletter?

best strategies for effective email marketing campaign. Strategies for effective email marketing campaign.

effective email marketing campaign

 

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Best Guide To Real Estate Email Marketing

by MigoSMTP Team
April 22, 2020

Real estate email marketing looks like an amazing idea, particularly for agents and companies that rely on a traditional method to join with clients. But make no mistake, if you are working in today’s competitive market, you need to learn how to use email marketing for real estate. To understand the value of email marketing for dealers, you’ll need to learn what it can do to help your business. That includes discovering how real estate email blasts and campaigns can help you better engage with customers and planned clients.

Email marketing goes well beyond engagement and can help nurture leads and grow the business. It’s a simple concept, but one that requires skill and the help of a committed email blast service to perform.

Why do real estate email marketing?

The advantages of email marketing to dealers are many. The first thing you need to know is why you should be using email marketing.

1) Saves time and money

Real Estate email marketing

Once you craft a winning email campaign you can sit back and let the system do its work. The glorious beauty of email marketing is that it can be automated. So once you have your email list in place and have created your messaging, you can focus on bigger ticket items like closing sales.

 

 

2) Develop your real estate brand

real estate email marketing

 

Real estate email marketing should directly follow your agency’s brand. Your business now has a prominence within your community, and your email messages should expand on that. By creating appropriate content, you can build out your brand efficiently.

 

 

 

3) Foster commitment with real estate clients and prospects

real estate email marketing

Your central goal as a real estate professional is to engage with your clients and prospective customers. Targeted email blasts and campaigns will help you do just that, fostering your existing relationships and adding your brand to new possibilities. Real estate email marketing is one of the best ways to nurture engagement. Email marketing for real estate agents is an underutilized tool. “From client income, client recognition, product listings, promotions, lead generation, lead nurturing to branding, businesses have yet to provide the full potential of email.”

 

4) Generate more revenue for your real estate business

Generate Revenue

A real estate email campaign is a great way to turn leads into sales. Email offers an informal way to communicate with prospects and learn more about their behaviors and needs. That valuable information can then be used to close sales and generate revenue.

 

 

 

 

How email marketing will affect

your real estate business?

 

1) Nourish relationships with real estate clients

Customer Buyer Competition - Free image on Pixabay

Customers want to feel involved and connected with the businesses they work with. This is especially true in the high-stakes world of real estate. A targeted real estate email marketing campaign will help nurture those relationships. Remember that not all your customers and prospects are alike. By using techniques such as email segmentation, you can organize your real estate list into segments of contacts that share the same features. When your email content is related to a contact’s needs, they are more likely to read it all the way through. Customers want to feel appreciated and acknowledging interests through directed emails to build trust in real estate brands.

2) Grow more adaptable

4 Ways to Boost Your Adaptability Skills | Drexel Goodwin

You want your business to grow and you want a marketing strategy that will balance beside you. Real estate email marketing is adaptable to your needs at any given time and can grow naturally with your business. Having flexibility in how you engage with clients is crucial for success.

 

 

 

3) Gain entrance to customers 

PGC - aboutus - Who-is-using-our-product - (Parallel Geoscience ...

Choosing an advanced email marketing service likes Mailcot opens the door to convenience. Our all-in-sales and marketing toolbox will help you market your services to a wider range of clients and advised customers.

 

 

4) Meet more real estate sales

 

The end goal of any real estate email campaign is to meet more sales. And with the right tools and technology, you will be able to compare sales to your email marketing efforts.

 

 

 

This is the Time to Try Real Estate Email Marketing

Hopefully, you are now satisfied that real estate email marketing is a good choice for your business. From newsletters to targeted content, email allows an easy and affordable way to grow your business and engage with clients. It also provides unlimited opportunities for creativity and gives your real estate agency a future to modify your brand from the game. It has the unusual quality of providing corner, targeted communications to a broad group of people. Real estate email thrills and campaigns are comparatively simple to build. Working with a trusted partner like Mailcot will give you all the tools required to succeed. Open your free Mailcot account in just a couple of clicks to get started!

Email Marketing, Email Marketing Tips

Best Email Subject Line Tips For Higher Open Rate

by MigoSMTP Team
March 3, 2020

Most of the email users view email which has a good subject line which can help them to gain information. Because of the email subject line, a user visits email and read them, other than they don’t read them. Best Email Subject Line Tips

The subject line of an email decides the open rate of an email. In fact, 47% of marketers say they experiment with many email subject lines to optimize their emails’ performance.

Use your personal experience for selecting a subject line, because we also view emails that have an attractive and interesting subject line.

Make your email subject line short and interesting so everyone views your emails. This is the first step toward growing your business by connecting with people.

Your subject line is the first impression of your email marketing so keep the focus on it.

Email Subject Line Tips for higher open rate

Best Email Subject Lines Tips

best email subject line tips

⇒1 Keep It Short

Keep your email subject line sweet and short because emails with a long subject line do not involve a high open-rate. 74% of emails viewed on mobile phones some studies even suggest these words can decrease the message’s open rate since it tells readers the email is associated with a series, and therefore they can reach the next one.

⇒2 Use Humorous In Subject Lines

If you know about your audience and targeting your audience than using some jokes in your email to increase the open rate of the email. Most of the marketers in recent times use these types of tricks to increase the open rate of the emails. So that is the way you can increase your email open rate.

⇒3 Avoid Using Spam Word

Spam words are the words that email inbox providers use to verify whether a message is a spam — and they also usually give readers a bad impression of your email as well!

There are some words connected with spamming can usually trigger they can lead email inbox providers Gmail to transfer your emails straight to the spam folder

These words include things like:

Free

Promotion

 

⇒4 Make People Feel Special

When people feel like they are inside that build loyalty and people go through your emails and give an instant reaction on it so that is the way you can design your email subject line accordingly.

These are some example of email subject line

  • “For our beloved customers only”
  • “An exclusive offer for you”

Best Email Subject Line Tips

⇒5 Personalized Subject Lines

The personalized subject line in the email is one of the most used ways to increase the open rate. People like email with special offers only for them. So make your emails subject line short and personalized so everyone goes and opens your emails.

Seeing our name or something related to our interests in an email subject line can make the content feel more relevant. This will usually catch our eye more efficiently and increase the desire to click.

email subject line

⇒6 Put Important Information In Emails

If you want to people open your emails by reading it subject line than it is important to put the most important information of email in the subject line. So that you can grab the attention of people and them open emails.

Use some words in your email subject line that can easily grab the attention of the peoples and they open it immediately.

best email subject line tips

⇒7 Make It Simple And Professional

Make your email subject line useful and effective don’t make it full of experiments and emoji.

Make your email subject line stand out in the inbox so that it attracts the reader to open it. Most of the promotional emails move in spam because of the subject line of the email.

best email subject line tips

⇒8 Be Loyal

Be loyal toward your audience don’t make them fool by writing lie in the subject line. Because if people find nothing interesting in a message related to the subject line that will make a bad impression of the company among the audience and they avoid opening it next time. So be loyal and deliver the right information in the subject line and message.

best Email Subject Line Tips.    email marketing services India
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3 Advice to Improve Email Deliverability in Inbox

by MigoSMTP Team
January 30, 2020

 Email Deliverability

 

 

improve email deliverability

Improve email deliverability

Various types of advice are flying around the internet which is informing business marketers about Email Deliverability. To avoid spam filters, we need to ensure top inbox placement hidden engagement metrics that keep email marketers up at night. And, yes there are some things we can do as a marketer to ensure top inbox placement.      email marketing india

Improve email deliverability

An email service provider (ESP) is providing services to us. Unless employed as the head of deliverability at a large corporation have the own, in-house email sending architecture. Besides, there is a lot of the advice is there for email deliverability which doesn’t apply to us. Also, building an understanding helps us to select the right email service provider.

 

Email deliverability is also known as “Inbox Placement” as it is an important topic. This tells us about the working of spam filters as well as tells us about the traveling of email on the internet. Additionally, this defines the 76 key terms of email deliverability.

Improve Email Deliverabilityimprove email deliverability

The Facts About Email Deliverability

 

  • It measures the chance of email to the recipient’s inboxes, not spam folders. This is called Inbox Placement. In addition, this examines technical factors that affect an email’s journey. It is done between pressing send and landing in inboxes.

Email Marketing India

  • With low deliverability, many messages are destroyed to the spam folder.

 

  • It is not similar to the delivery rate.

 

  • It helps in measuring the percentage of sent emails delivered to an inbox provider server.

Improve email deliverability

What Do You Understand by Spam in Email Marketing?

improve email deliverability

For understanding email deliverability firstly, we need to understand what is spam in Email Marketing? The First email came. Then came the spam after then spam filters. Therefore an email marketing service providers and inbox placement concerns came into existence. 

Ways

Spam is classified as an email needs to meet two criteria:

  1. It is outcast or undesirable. This means the recipient does not ask for the email.   
  2. It is sent in volume to various recipients because it is a commercial offer.

spam, ways, imorove email deliverabilityA recipient explains to us about spamming, not the sender. The signing of recipients in email marketing and after that forgetting about it is unfortunately still a type of spam because it is outcast. We need to provide the option of unsubscribing from the email list to every email which we send to our recipients. If an email is spam, decided by any contact and they have a quick and easy way to stop receiving emails from us.

As an email marketer, it is not your duty to decide whether your email is spam or not, this will be decided by the contacts.

improve email deliverability

An Email’s Long Journey in Inbox

 

 google.com, iPhone,    

Step 1: Clicking Send

We click send and the message leaves from the outbox. At this time, we need to compose a mailing and clicks send to distribute the message to different recipients waiting for it.

 

Step 2: Leaving the MTA (Message Transfer Agent)

The message is passed through outbound filters of MTA. Before the transfer of the message an agent (MTA) releases our email from the server or ESPs to the internet. It checks by internal filters. If ESP is not doing its job when it doesn’t have internal filters to set up for monitoring and catching spam.

 

Step 3: The Internet Travelling

Tiny bits of data have a journey of messages from router to router on the internet. Traveling from router to router the runner which carry message gets mixed with other types of email messages send around the world every day.

 

Step 4: Survive from Gateway Filter

ISP’s gateway filter checks the messages and enters the server or it rejects. It is the first step to filter our message which may encounter. Moreover, if it fails to guard this gate it may not be coming into the server of ISP’s.

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Step 5: Sorting with Internal Spam Filters

The message is passed through internal spam filters and is sent to the inbox spam folder or it rejects completely.

 

Step 6: Passing with Black-Box Filter

It is a personal filter that sort messages in the form of inbox or spam. Evens so, it functions at the level of the inbox and learned through recipients’ previous choices. Without a doubt, they are always machine-learning filters.

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Step 7: Landing in the Inbox

The message is achieved with inbox placement. The message arrives when it expects to go. Whether the message is open by the recipient or not it is all up to us as a marketer.

in inbox in inbox    

 “Spam and Email Go Hand-In-Hand”   email filter

Improve email deliverability

For Getting Best Email Marketing Services in India – Do visit https://mailcot.com/

ways

 bulk sms

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