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Email Marketing

Business, Email Marketing, Lead Nurturing, Marketing Automation

Complete Guide to Marketing Automation

by MigoSMTP Team
September 16, 2018

Marketing Automation is a class of technology that permits organizations to modernize, automate, and measure marketing duties and workflows. This tool booms your operational performance and develops sales and marketing quicker.

Marketing automation automates your marketing and income engagement to generate extra leads, greater deals, and the higher degree of marketing success.

Who Uses Marketing Automation?

Regardless of the dimensions of your business, marketing automation can give you the strength to acquire your marketing desires.

Business-to-Business (B2B) and Business-to-Customer (B2C) organizations each can benefit from this technology. So each can use marketing automation structures to maintain their marketing materials and supply it to the clients.

Marketing Automation gives you the equipment to manipulate a massive database of leads without missing out on possibilities. Every industry such as healthcare, financial services, media and entertainment, and retail all are adopting the software for its real-time.

Increase Sales and Marketing Throgh Marketing AutomationMarketing Automation Advantages

  • Get a complete view of prospect activity through linking records from your CRM to campaigns
  • Without difficulty discover and prioritize the freshest leads
  • Nurture cooler leads till they prepared so you never pass over a possibility
  • Fill your pipeline with great leads to immediately impact revenue
  • Supply a customized client experience
  • Target shoppers at every level of the buying cycle
  • Make statistics-driven decisions and discover new possibilities for growth.

Overcome Marketing Challenges Via Marketing Automation

challenge: Your conversion rates are losing, however, your lead database is overflowing.
solution: locating great leads doesn’t need to be a guessing game. With lead scoring, you are able to decide how involvement a prospect is primarily based on activities and how closely they suit the profile of your perfect customer. The rating and grade capabilities make it simpler to inform which results in follow up with first so that you may be able to make the sale as quickly as your customer is ready.
Challenge: you’re missing out on possibilities due to the fact your reps simply aren’t connecting with customers on the proper time.
Solution: Effective functions like lead nurturing make sure which you may not leave out on an opportunity that isn’t always prepared to shut. Those possibilities can exceed marketing warmed as much as the income prepared state. In case you pissed off by using the range of lost leads that appear to be falling through the cracks, marketing automation can come up with the performance. You need to make certain that each opportunity is higher.
Challenge: sales goals and marketing goals are at Opposite Ends of the Spectrum
Solution: Your sales team is at one end of the building, and your marketing group is at the alternative, and income left completely inside the dark about how or if marketing’s efforts are impacting their bottom line. Advertising automation might be the solution. Hence working collectively, sales and marketing can greater clearly discover what an ideal lead seems like, and create a technique for sourcing and guiding leads through the sales funnel.

Getting started with Marketing Automation.

Marketing alignment is essential to effectively impose a marketing automation platform. Sales and marketing need to work together to become aware of what your best customer seems like. So It creates a streamlined cycle that will generate, nurture and ultimately convert possibilities. Getting both groups on board will present a robust case to your executive team. So starting those lines of communication is the first step.

 

Email Campaign, Email Marketing

How to Structure your Email Campaign to Retain Customers

by MigoSMTP Team
September 15, 2018

Retention Email marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction.

Here are some important ways to retain customers faster:

Segmentation is king

To craft an effective retention Email Marketing strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.

Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.

Engage your customers with email

Aside from the fixed cost of whatever email Marketing service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.

The welcome email

After submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:

  • Introduce the user to the company
  • Reiterate the value of the product/service
  • Establish a humanizing tone.

Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”

The nurture email

Unlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.

The promotional email

These should be an integral part of any email strategy, as they are an effective way to increase conversion.

Utilize a prominent CTA

Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.

Create urgency

Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.

Include a reason for the offer

Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.

Keep tabs on the competition

When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:

  • Identify your competition.
  • Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment)
  • Set up a folder in your inbox to receive their emails
  • Wait.

Typically, one month of the collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.

After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.

Email Campaign, Email Marketing

Major Concerns While Sending Email To Subscribers

by MigoSMTP Team
September 14, 2018

What is Email marketing?

Basically, the use of Email is provided services or product but a better definition is the use of email to develop relationships with potential customers or client. Email marketing campaign is the one segment of internet marketing so basically the use of email to promote the product or services.

Email Marketing Services

Why Email Marketing Works?

Email marketing is an effective and measurable way of reaching your contacts or current customers. Cheaper than some other direct advertising and marketing method, email marketing helps you to tailor your messages to different types of customers, build customer relationships and drive direct sales.
Most of your clients probably test their email daily. Consequently, email may be an effective advertising device in your business. Email-marketing should be used responsibly and it is extremely important to gain your customers’ consent before sending emails.

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

It received remember in case you craft a compelling email with an interesting subject line if all your emails get sent directly to the spam box. Passing the spam filter has always been one of the massive email marketing challenges for marketers. There also are deliverability problems arising out of a complete inbox or non-existent email address.
When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort.

2. Spamming

When beginning an email marketing campaign one should never buy an email mailing listing. Sending an email to consumers who did not subscribe to you goes against the CAN-spam Act and can result in spamming reviews and eventually get your email black-listed and banned. The best results from email marketing come from beginning a mailing list from scratch to people who actually subscribe to your service.

3. Reputation

A business puts its recognition on the line when starting an email marketing campaign, that’s why it is important for businesses to stay genuine when sending out an email.
If you’re not sure about your email, follow these points which have been laid out by the CAN-spam Act:
• Don’t use false or misleading header information
• Don’t use a deceptive subject line

Email Campaign, Email Marketing

Email Marketing Tips for Small Business: Marketing Solutions

by MigoSMTP Team
September 13, 2018

With a large array of email marketing software tools available today, it should not be difficult to find one that is budget friendly. Besides providing the right infrastructure to send mass emails, email service providers also offer additional services like responsive templates, analytics, and automation which make it easy to create and send emails. Having features such as analytics, allows easy access to obtain data regarding open rates. Click through and conversions enabling businesses to see what is working or to make adjustments very quickly.

It’s amazing how many small businesses want ‘to do email’ but don’t think beyond that. It’s important to understand your customer’s journey and relationship with your brand because that will help determine the top priorities for email marketing. Your email marketing focus will depend on your business, brand and the customers’ buying habits. So figure out what makes the most sense for you before sending out emails, be it promotional or newsletters.

A good strategy is to regularly test various options and analyze the data (open rate, clicks, and conversions) to find out what works optimally.

Find the Right Frequency

How frequently you send emails is a balancing act. The good news is that consumers like getting emails, just as long as they aren’t redundant. As a general rule of thumb, most businesses find it helpful to email their entire list on a monthly basis and send segmented communications on a weekly basis. According to Marketing Sherpa’s survey, 60% of the customers surveyed prefer a weekly frequency. A higher than a weekly frequency could get a higher number of unsubscribes. While with a less frequency, a business runs the risk of becoming irrelevant.

Once you have a strategy figured out based on your business, brand, and customer habits, think about what gets the best engagement. The frequency of the emails can be determined thereafter.

Keep your current customers close to you

Most businesses undervalue the use of email to keep the connection with their existing customers. They focus on sending primarily promotional type emails centered around making a sale or they will send holiday wishes a few times in the year.

Use your email marketing to connect smartly and frequently with your customers and stay top mind. Regardless of the buying cycle of your business, it’s important to stay connected with your current customers to encourage repeat sales, loyalty or word of mouth marketing. The key is to ensure the content is useful to your customers. Examples of such content might be tips, guides, or how-tos. Let’s say, you have a local boutique selling women’s clothes.

Segmentation is Key

With today’s technology, creating segments of your email lists is easy and a must! Your customers are not all same; they have different needs at different times. Hence, one message should not fit all. There is enough data that shows when you group your email list into segments and send customized emails that are relevant to the group. Those emails are more likely to be opened, clicked and acted upon, thereby increasing the conversions manifold. Segmentation is key to increasing revenue from email marketing.

Choosing the Right Email Service Provider

Last but not least, a critical step, is choosing the right email service provider for your business. You, as the owner, will send out your emails through their servers that are specifically set up for these services. If you tried to send mass emails through your regular Internet Service Provider (ISP), your campaign could be blocked. Because regular ISPs not developed for mass mailings.

Therefore make sure you do your research really well when shopping for an ESP. Evaluate at least 3 services and consider their value, features, customer service, infrastructure, speed to send, ease of use, analytics and overall reputation of the service.

Email Marketing, Latest Technology

3 Best uses of AI in Email Marketing: Marketing Solutions

by MigoSMTP Team
September 12, 2018

When we are talking about AI in email marketing, we are not talking about companies replacing their sales and marketing team with robots. But specifically about sending better quality emails and increasing open rates for customers. AI opens up a world of opportunities for email marketers and the idea that it “learns” from the previous behavior.

Here are the 3 best uses of Artificial Intelligence in Email Marketing:

Subject lines

An optimized and Attractive subject line is important to the success of an email marketing campaign as it the first thing you will see and is what makes you click on the email. Even if the actual content of the email is great, it is really the subject line that can make the entire campaign. If your subject line is not up to scratch and unengaging, the response rates to the email will not be desirable or profitable.

AI technology can create brilliant subject lines which reflect your brand’s voice. And after going through split tests can determine which words and phrases are most likely to hit the spot with your company’s target audience. Advanced machine learning algorithms achieve this by learning quickly about what works for you and your overall audience.

Email content

Obviously, the actual content of the email is the bulk of the campaign once an email has been clicked on. Email content can certainly benefit from AI automation. The bold copy of an email written in an engaging fashion through advanced machine learning. Again, AI can achieve a human-sounding email which is true to your brand’s voice.

It is important for brands to keep their branding consistent so that it is recognizable and trusted by the customer. One of the skills is using language. It not considered spammy or too promotional – as this is likely to engage better with customers.

Sending times

Timing considered essential for email marketing campaigns. AI can aid in making sure your emails are timed effectively for your customers to read them. Traditionally, marketers rely on a broad assumption about the time of day which works best for campaigns. But this is not going to apply to all of their audience. Everyone has different lifestyles and habits and email marketers are using AI to help them to target everyone at the right time, especially across desktop, mobile, and tablet.

AI has the ability to automate the ideal send time for each subscriber based on their individual engagement history. Without AI, this could be extremely hard to determine as even harder and time-consuming to deliver.

Email Marketing, Marketing

Best Ways to Attract Clients Online: Generate lead Faster

by MigoSMTP Team
September 10, 2018

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following methods are ones you can implement immediately to earn clients online without spamming (Online Marketing) them — no tech expertise required.

Host an Online Workshop

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate (Online Marketing), entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group’s most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program.

Send Value Rich Emails

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value (Online Marketing), inviting them to future online workshops and sharing testimonials from your current clients.

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.

Livestream consistently

A video is becoming increasingly more important to growing a business each day. By live-streaming, you can interact with your target clients live on social media. You can share behind-the-scenes of your home office, a successful retreat with your team or even a simple tip — and have them signup for your online workshop to get the rest of the juicy details.

The important thing is to show up consistently. That will make it easier for people to get to know you, like you and trust you. Not surprisingly, it’s also a fun way to interact with potential clients. If you have a popular video, you may even be able to advertise (Online marketing) with it to create even more engagement. It’s a simple and effective strategy that you can do from anywhere.

Engage in Facebook groups

Facebook offers many different ways to grow your online business, but none are quite like Facebook groups. Whether you create your own group or commit to adding value to other groups, you have access to people who need what you have to offer all over the world. You can invite people to your online workshops, offer a free consultation when they need your support and build relationships (Online Marketing) that lead to new referrals.

You will get results from the work you do — not work you intended to do. Develop an action plan to implement at least one of these methods now. Notice I said one, not all? Do what works for you and do it consistently so that you can generate phenomenal results.

Email Marketing

5 Best Practices for Email Marketing in Healthcare

by MigoSMTP Team
September 9, 2018

In today’s world, with information at one’s fingertips – and the variety of choices out there for healthcare – healthcare industries must nurture relationships with current and prospective patients. This includes educating about treatments, as well as offering general health and wellness information(Email Marketing). This will keep your brand top of mind when a patient or prospect needs something health-related.

Enter email marketing

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in India. We have gathered some best practices when it comes to using email as a communication and/or marketing tactic within the healthcare industries.

Here are 5 Email Marketing best practices to staying top of mind with prospective and current patients:

Build a Benchmark to Measure Against

Health-related content directed towards patients tends to engage a lot more than it would in traditional B2B marketing. Using traditional industry benchmarks could hurt you in the long run. Making it look like your campaigns (Email marketing Campaign) are running much better than they truly are.

We recommend pulling historical data and build your own specific benchmarks based on past and future email marketing communications. This way, you are comparing any future emails and programs to your particular audience and marketing tactics.

Educational Content Over Direct Sale

When it comes to the health problems for yourself or loved ones, there is no higher priority. Therefore, people tend to research on their own a lot more than they would to buy a product, hire a company or sell a service.

We have seen more educational-based emails with topics like patient treatment options, wellness tips, and ways to improve comfort, as well as general information on a diagnosis have gone a lot farther than immediate requests for an appointment or finding a location.

Give the Ability To Move Quickly If Needed

As mentioned above, we are in an “information first” world, with many different ways to find and consume information. This has changed the patient journey dramatically in the last 10-15 years, giving patients the ability to be more educated and move through the process at their own pace. So, even though we said above that educational emails are better than the direct sale in terms of engagement and keeping your brand top of mind, it’s imperative to make it easy for those entering the journey, yet ready to schedule an appointment or make a decision. This way, at any time, one can click through, call to schedule an appointment or visit a location.

Map The Patient Journey to the Content of Email

Understanding the diagnosis, treatment options, and how patients inform themselves about their recent diagnosis helps align your content strategy. By doing so, you share the most relevant content to the right person at the right time and place. It does not help to share discharge and recovery information about a surgical procedure before they even know what their treatment options are. Ensuring the content flows with the patient journey through a specific disease helps patients stay informed.

Be Hyper-Targeted and Sensitive with Content

Health information is a very sensitive subject. So when sharing and Educating, you want to be extra careful that you target the right audience. And not accidentally scare or instill fear in anyone. As a best practice, use a gated asset that someone needs to opt-into for information about a particular disease. This way, you know for sure they are interested in receiving additional info about procedures or treatment options. Also share broader information about treatment options or health and wellness tips that help with a disease ( Healthcare industries), not specific medications/remedies or diagnoses that a doctor or medical expert would provide.

Email Marketing, Marketing Automation

Lead Generation with Email Marketing : Email Marketing Solution

by MigoSMTP Team
September 8, 2018

While many new avenues of online Email marketing have evolved into effective strategies over the last two decades, one of the more primitive styles, mail/newsletter marketing, still remains a primary tool for promoting businesses today. In fact, more than 75% of online businesses beginning to
market their brands are able to start feasibly only by generating leads through email marketing.

Developing Email Content to Increase Online Traffic

The subject line and the body of an advertisement-email need to be crisp, segmented and stocked with relevant information for the right recipient at the right time.

Preparing an effective subject line

The subject line should carry all the information required to attract the attention of lead prospects. However, that essentially involves avoiding a clutter of information or too many concepts. Depending on the information available on lead(Email Marketings ) you should be able to prepare subject lines that have specific information on your brand’s deliverables.

The content of your lead generation emails

Preparing the write-up or content of your campaigning email can take some planning, strategizing and filtering of information. It is important to keep our communication explanatory, and yet precise. Best practices include customizing your advertising content as per the profiles for different prospects. It has been observed that campaign emails beginning with vivid explanations, followed by offer details are more successful than the ones which simply thrust the offers up front.

Ensuring that Emails delivered

Unless you are able to gather a hitch-free list of email IDs before your lead generating operations in an email or newsletter campaign. It can be very difficult to ensure that most of your emails even reach them. Old, out-of-use, invalid and fake email IDs in your leads-inventory can cause unpardonable losses. The delivery of newsletter ads to millions of IDs is more complicated than it sounds. Because you have to first decide who the prospects really are. Moreover, there are costs associated with the emails you send. While defining the mailing lists can be difficult, there are techniques for fetching the right IDs so that delivery failures stay low

Ways to obtain lucrative email lists for marketing any business

  • Working for permission to government databases through business development experts
  • Leasing a list of IDs from event-based, organizational and geographical databases
  • Appointing teams of experts for fetching large lists in manners complying with best practices
  • ID verification and re-verification through database and inventory management teams.

 

Email Campaign, Email Marketing

Best Bulk Email Marketing Services in Rajasthan

by MigoSMTP Team
September 6, 2018

Email Marketing Services: An Affordable option for Every Business

Bulk email marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns. Email Marketing Services in Rajasthan are in demand by many businesses who want to advertise their business through bulk emails.

Bulk Email Marketing Services, Email Marketing Rajasthan, Email Marketing Services in Rajasthan, Marketing Services in Rajasthan, Bulk Email Marketing Services in Rajasthan

Few benefits of using Email Marketing Services 

  • Email Marketing Services are available at a low cost.
  • It provides scope to provide information in detail that helps customers to understand the complete service
  • Emails can be personalized as per the requirement and sent to different customers individually
  • Emails can be embedded with attractive images / other file attachments
  • A company can easily track and report Email Marketing Campaigns

Email Marketing is a Lead Generation tool

People who have registered on your website recently are most likely to open and click your emails, especially if they find what they had hoped. Almost 25% of all the IDs registered in the last 3-4 weeks will actually care to click-open your emails and newsletters. Out of these, a good 10% is likely to visit your website, and hopefully, find something really interesting to buy. Lead generation for revenues can take place quite easily that way. So we can say Email Marketing provides a lead nurturing platform for small and large businesses.

Find the best Email Service provider for your company

Every company wants an email service provider (Email Marketing Services in Rajasthan) that serves their best for them. So there are few things to consider before choosing an email service provider.

A great Service

First and foremost, you need the service to actually help you deliver emails and drive business. Within the service, make sure the ESP offers the features you need to succeed, including customizable mobile responsive email templates, contact management, email automation, and reporting tools.

24*7 customer support

Whether you’re an experienced email marketer or trying it out for the first time, there are going to be times when you’ll need to speak with a support representative.

An ESP offering phone support is more than just a luxury — it’s essential. In addition to phone support, an ideal ESP should offer social media support, a vibrant community forum, a dedicated email address for helping customers, a blog bursting with email marketing best practices (Email Marketing Services in Rajasthan), and a knowledge base made to answer every question imaginable.

A history of Achievements and Success

While ‘newer’ might seem better, you want an ESP that has been around long enough to know what works and what doesn’t. Look for a company with a track record of adapting to industry changes.

What matters most is what a company’s customers say. Read reviews, look for testimonials, and ask your friends currently using the ESP.

Proper planning for your Success

Good ESPs succeed themselves. Great ESPs help you succeed. The best ESPs give you an easy-to-follow plan that makes your email marketing success almost inevitable.

An email marketing plan helps you stay focused, motivated, and accountable. This means you never have to wonder what and when you’re going to send.

Flexible pricing

Email marketing doesn’t have to break the bank. The best ESPs are affordable and should always bring in far more revenue than they cost you. So Find a provider that allows you to choose from multiple plan options so you only pay for the features that your business really needs.

Best Email Service Provider in Rajasthan: Mailcot

Email Marketing Services in Rajasthan is mostly used online marketing platform more than 75% of online businesses using Emai marketing for their product and services. Mailcot providing the best email marketing solution in Rajasthan. Therefore Mailcot Email Automation platform helps businesses to automate their emails to get more clients.

Subscriber based Email Marketing Campaign

Following are the Advanced features provided by Mailcot

Email Design Features

  • Email Personalization
  • Easy, Automatic Unsubscribes
  • Dynamic Content Blocks
  • Send Now or Later
  • Pause & Resume Sending

Statistics & Reporting

  • Email Open Reporting
  • Link Click Tracking
  • Email Bounce Tracking
  • Unsubscribe Reporting

So mailcot gives you a platform where you can generate more leads and convert into sales with attractively designed email newsletters.

Bulk Email Marketing Services, Email Marketing Rajasthan, Email Marketing Services in Rajasthan, Marketing Services in Rajasthan, Bulk Email Marketing Services in Rajasthan

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