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Email Marketing

Email Marketing, SMTP Server

5 Essential Email security measures

Whenever sending an email for business purpose, one thing that always comes to mind is Security. It always considers using highly Secured SMTP Server for sending any Promotional or Transactional Email (Email Marketing Services) to clients and customers. There are 2-4% Emails that infected by the virus and breach security easily.

Best Email Marketing Services India

So we will discuss some best practices which prevent you to do any kind of mistake while sending an email:

Never allow an e-mail client to fully render HTML or XHTML e-mails without careful thought

At the absolute most, if you have a mail client such as Microsoft Outlook or Mozilla (Email Marketing Services) Thunderbird that can render HTML e-mails, you should configure it to render only simplified HTML rather than rich HTML – or “Original HTML,” as some clients label the option. Even better is to configure it to render only plain text. When rendering HTML, you run the risk of identifying yourself as a valid recipient of spam or getting successfully phished by some malicious security cracker or identity thief. In fact, to use a mail (SMTP Server) user agent that is normally incapable of rendering HTML e-mail at all, showing everything as plain text instead.

Use a local POP3 or IMAP client to retrieve e-mail

This means avoiding the use of Web-based email Marketing services, such as Gmail, Hotmail, and Yahoo! Mail for the email you want to keep private for any reason. Even if your Webmail service provider’s policies seem sufficiently privacy-oriented to you, that doesn’t mean that employees won’t occasionally break the rules. Some providers accused of selling email addresses to spamming “partners.”

Ensure that your email authentication process Encrypted

The reason for this is simple: You do not want some malicious security cracker listening in on your authentication session with the SMTP server. Someone who does this can then send emails as you, receive your email, and generally cause all kinds of problems for you. Check with your ISP’s policies to determine whether authentication encrypted and even how it encrypted.

Avoid unsecured networks

If, for some reason, you absolutely positively must access an email account that does not authorize over an encrypted connection. Never access that account from a public or otherwise unsecured network Ever. Under any circumstances (Email Marketing Services).

Be aware of both your virtual and physical surroundings when communicating via email. Be careful. Trust no one that you do not absolutely have to trust. And recognize the dangers and potential consequences of that trust.

Your email security does not just affect you; it affects others, as well, if your email account compromised. Even if the email account itself is not compromised, your computer may be if you do not take reasonable care with how you deal with emails – and that, in turn, can lead to affecting both you and others adversely as well

Use BCC when sending to multiple recipients

It’s a bad idea, from a security perspective, to share email addresses with people who have no need for them. It is also rude to share someone’s email address with strangers without permission. Every time you send out an email to multiple recipients with all the recipients’ names in the To or CC. It means you’re sharing all those email addresses with all the recipients. Email addresses that are not explicitly meant to be shared with the entire world should, in emails addressed to multiple recipients, be specified in the BCC: field. Because each person will then be able to see that he or she is a recipient, but will not be able to see the email addresses (Email Marketing Services) of anyone else in the BCC: field.

Email Campaign, Email Marketing, Marketing

6 Best Tricks to Avoid Common Mistake in Write Email Marketing Subject Line.

Common Mistake in Write Email Marketing Subject Line.

You may have drafted the perfect email marketing. It may have the most appealing design. This is the most compelling copy and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain. The email marketing subject line is the only tool marketers can use to convince their subscribers to open their emails. Creating the perfect email marketing subject line, therefore, is of paramount importance. And since we’ve already covered that before.

Here are six common mistakes made while writing Email Marketing Subject Line that you should avoid:-

Write Email Marketing Subject Line

Using too many all exclamation points and caps.

Capitalising your all email marketing subject line gives the impression that you’re shouting at your email’s recipients. Subject lines like ‘BUY NOW AND SAVE 20% !!!!’ come across as spam and your recipients won’t bother opening it – which is the best case scenario. Do this repeatedly and your subscribers will mark your emails as spam in no time. The same goes for using too many punctuations, especially exclamation points. However, using an exclamation point or question mark once or twice in every 50 emails you send is proven to increase open rates by 10 to 20 percent.

Using more spam-trigger words.

To combat the barrage of irrelevant emails that people’s inboxes receive every day, email services have developed sophisticated filters that scan for particular trigger words. If these words are found in your subject lines, your otherwise legitimate email is marked as spam.

HubSpot has compiled an entire list of spam-trigger words out of which the most commonly used are ‘buy‘, ‘earn‘, ‘click here‘, and ‘subscribe‘.

Using more Clickbait subject lines.

Writing click-bait headlines may have helped the likes of BuzzFeed and ScoopWhoop acquire massive audiences, but that tactic is not going to help your email marketing efforts one bit. Writing subject lines like ‘this product is going to change your life!’ and ‘follow this link and win an AMAZING surprise!’ will surely see all your marketing emails end up in the trash or spam folder.

Misleading recipients.

If your email marketing subject line is something along the lines of ‘flat 50% discount for all our existing customers’ but the email copy solicits the recipients to sign up for a webinar to avail the offer, you’ve just annoyed a valuable customer and destroyed your credibility. Delivering what you promise every single time is essential for maintaining trustworthiness, which is something every brand needs to create an effective marketing strategy.

Using more Lengthy subject lines.

Your email marketing subject line has a second at most to convince recipients to open the email. Writing lengthy subject lines filled with unnecessary words is a sure way to get recipients to ignore your emails. Marketers should always follow the maxim of ‘keep it short and simple’ while drafting email subjects. It should convey all the important information, while generating curiosity, to the recipient in 50 words or less.

Avoid Grammatical errors.

Another point that warrants a mention is proper grammar and spelling. While it may seem blatantly obvious that an email’s subject line should be free of typos, quite a few of them aren’t. To make sure that your marketing emails don’t fall into that category, proofread your emails a few times before sending them out.

This rounds up the list of common mistakes you should avoid while writing the subject lines for marketing emails. If you can think of any other ones besides these, share them with us in the comments below.

Email Marketing, Marketing, Marketing Automation

How online Marketing Compatible for Hospitality Industry

Online Marketing: A Lead Generation tool

Hotel chains have made significant headway into the online field with the help of social media and online advertising. With the hospitality industry facing disruption from online competitors, major hotel chains are facing increasing downtime and are using Online marketing initiatives to boost their booking rate. The luxury hotel chains are now beginning to understand the need for good content marketing. While the mid-size ones are leveraging a tactical approach with email marketing, online ads, and quick lead generation-focused marketing.

Attract Customers through Social Media

Whether it’s Taj Vivanta, Trident, JW Marriott, or any of the ultra-chains of hotels in India, they are all using social media in some way.  Content marketing focusing on events happening across cities has potential, as does create great content around the facilities, the brand, and staff members.

Similar to how other industries leverage social media, the hospitality industry focuses on creating great online experiences ( Online marketing ) for their visitors, giving passive passersby incentives to like, share, and comment. Influencer marketing and blogger engagements have been utilized for many years.

Focused on Customer Experience

Hotel chains need to continuously focus on customer experiences in order to benefit from the effects of network scale. Without the desire created to stay at their locations, there is no need for customer to stray from his/her path. For example, a bride on the lookout for a destination wedding will consider the cost to be the major factor. However, if the businessman or the bride sees the multiple amenities on Facebook, and can save time by browsing through the many features of the hotel, they will both benefit from the information available to make an informed decision that is a win-win.

Hotel Brand in India

Hotel brands in India need a makeover, similar to many other industries. There was a huge spike in activity in hotel chain branding a few years ago. But it has died out due to restrains and tight budgets. However, the core culture of the hotel can still be effectively marketed. If social media were to help me virtually arrive at my destination and be greeted with smiles and water, it would make me choose a certain hotel chain over another. Families are always seeking special benefits, and so are ladies who are on a kitty-vacation. There are many groups that a hotel chain caters to, and satisfying their needs via social media is paramount to their success.

Email Marketing for Hotel Brands

Generating an estimated $50 for every $5 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI, whatever industry you’re in. Email marketing offers you the unique opportunity to personalize your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay.

Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them. You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online.

Hotels need to execute effectively when it comes to online marketing -Especially Email Marketing. There needs to be a ground-up philosophy to create brand experiences and marketing initiatives.

Email Marketing, Lead Nurturing, Marketing Automation

How To Generate Leads with Marketing Automation Platform

Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

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Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

Best Email Marketing

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

Email Marketing, Marketing, Marketing Automation

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

Email Campaign, Email Marketing, Marketing

How to Create Perfect Email Marketing Subject Line

Enticing your audience to engage with your Email Marketing content or your important work email a common struggle. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting or ignoring it, you will need to come up with a no-nonsense Email Marketing Subject Line.

The goal of the email marketing subject line is to get someone to open your email, no more, no less. If your email doesn’t get opened, it’s impossible to click on anything inside the email

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-How To Create The Perfect Email Marketing Subject Line, Email Marketing Subject Line, Email Subject Line,

Keep It Stay Short And Simple.

A typical email marketing subject line is about 60 characters, while for the mobile view it is close to 30 words. Ensure that you convey your intent in six to seven words. The subject line should indicate one focused action. Keep in mind that people browse through their emails very quickly. Using a concise sentence makes it easier for others to read and helps them prioritize their replies.

Place First keywords.

Today all of us check our emails on the smartphone. Since a long email subject line may not be completely visible on your mobile, ensure that you place the keywords first.

Delete Unnecessary Greeting.

Please don’t waste precious space with ‘hello’ or ‘great meeting you’. These easily included in the body of the email. Also, if you are writing an email to a professional or an executive, this might become a necessity.

If Someone Has Referred You, Mention That His Name.

This is important if you are applying for the job or are looking forward to connecting with someone through a mutual acquaintance. Put it in the subject line to grab the recipient’s attention right away.

Mention If You Need A Necessary Response.

We bet all our inboxes are flooded with emails on a daily basis, so how do you ensure your email is seen and replied to as soon as possible by the recipient? If you need a response, make it clear in the subject line by saying ‘please reply’ or ‘thoughts needed on this topic’. Also, if you want someone to read your email soon, just add an ‘FYI’.

Don’t Do ALL CAPS.

Using all caps may get someone’s attention, but it’s inadvisable. It is equivalent to shouting at someone to take notice of you. Your job is to make it easy for the recipient to understand your email.

Create Urgency With The Right Keywords.

To grab someone’s attention to open your email in their inbox and check it within a given time frame, use a keyword like ‘Last 24 hours’ or ‘Register today’ to induce excitement and a sense of urgency. At the same time, here are the couple of things you should avoid.

Keep It Personal.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

You have to understand that the email marketing subject line you are writing is for your recipient, and they have to recognize that it’s about them or a subject interesting to them. So that here are a couple of ways brands have managed to touch the right chords with their customer.

It is important to send trial emails to put yourself in the shoes of your recipients. Make it your goal to engage also your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email Marketing, Marketing Automation

40 Years of Email Marketing: A Complete Journey

History of Email Marketing

Even the first email marketing message, however spammy, achieved astounding results. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints. It served as the foundation of email marketing as we know it today.

In the early days, marketing emails were essentially spam. Marketers routinely sent emails to massive lists of potential customers — none of whom had willingly subscribed. The original marketing emails also lacked the features that define a quality email today, like HTML, simple design concepts and value-added content. But despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company — a result every email marketer today would be proud of. So the power of email as a marketing channel was clear from the start.

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Biggest Moments in the history of Email Marketing

Email has matured and evolved over the years. Here are some of the biggest moments that have shaped modern email marketing since inception:

1978

Gary Thuerk, a marketer for Digital Equipment Corporation, sends the first electronic mail marketing blast, generating $13 million in sales. Early emails like this are rudimentary, text-based and lack personalization.

1989

Oxford English Dictionary adds “e-mail” as an acceptable abbreviation for electronic mail, with the first documented case of the term’s use traced to 1979, the Washington Post reports.

1993-1996 

AOL, Hotmail, and Yahoo enter the email scene, offering user-friendly email services that make it easy for the average internet user to sign up and communicate. Hotmail is the first to offer email as a free, web-based service, which allows marketers to reach even more consumers.

1998

Consumers first use the word “spam” to describe unwanted email, which originated from a 1970s Monty Python skit referencing the canned meat brand with the same name. At this time, consumers are frustrated by the number of unsolicited promotional emails they receive. As a result, major providers add “junk” folders to give subscribers control over their email experiences.

2003 

The U.S. government passes the CAN-SPAM Act, which is the first law regulating email marketing. The law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt out of email marketing lists and spells out tough penalties for violators.

2010 

As subscriber inboxes become more saturated, marketers begin to focus on deliverability and engagement with strategies like triggers, dynamic content, strategic segmentation, and newsletters. Email design innovation also improves significantly with new coding support and capabilities. This lays the foundation for real-time, interactive emails.

2018

Consumers become wary of businesses using their data in the wake of massive data breaches. So businesses across the world enact new safeguards for data protection as the EU implements the GDPR.

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