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Email Marketing

Email Marketing

Strategies to Better Engage Community Members With Email Campaigns

by MigoSMTP Team
May 10, 2018

A successful email campaign is one that results in opens, clicks, and further engagement with your audience. You don’t want your beautifully crafted emails ( Email Marketing ) to sit in recipients’ inboxes unread.

When sending email campaigns to members of a community group, trade association, or other organization with members, you will encounter a different set of advantages and challenges than if you were sending emails to customers or leads.

email marketing indiaWe’ll be sharing 7 strategies for community groups, trade associations, and other organizations with paid members, that want to better engage their audience using email marketing: –

Enlist personalization

Seasoned email marketers won’t be surprised to hear that personalization is key for engagement. We know that addressing a recipient by their name vastly increases their chances of opening the email.

But a name in a subject line isn’t the only way to personalize a members-only email campaign — not when you have an entire membership CRM of information to pull from.

To show your members that you deeply value their place in your community, make specific references to their time as a member of your emails. You can nod to:

  • Membership level
  • Events attended
  • Merchandise purchased
  • Upcoming birthday
  • Local events
  • Membership renewal deadline

Pay careful attention to timing

One of the major contributions to email marketing fatigue is volume. If you send too many emails, no matter how engaging they are, you’ll notice your open, click, and response rates decline.

Combatting volume-induced email marketing fatigue doesn’t require you to stop sending emails. Instead, it requires more careful attention to timing.

Luckily, when sending email campaigns to participants in a membership program, you’ve got your choice of appropriate times to choose from, such as:

  • During a membership drive
  • When individual memberships are up for renewal
  • Leading up to an event, conference, or important capital campaign
  • When your association is being recognized with an award
  • Around their birthday or holidays
  • At the beginning of tax season, for nonprofit memberships

Email campaigns sent to members around these times won’t seem strange! In fact, because your members might expect to see emails from you during these times, they will be more receptive to opening and engaging with them.

Offer incentives via email marketing

Why do we get so excited about unwrapping presents? It’s because we know there’s something amazing, picked out just for us, waiting inside where we can’t see it.

You can capture that same sense of excitement by offering special incentives for members in your emails. Your members are sure to anticipate your emails if they know that they could lead to:

  • Discounts on online purchases
  • Free, limited-run, branded gifts
  • Early registration to popular events
  • Invitations to special events
  • Customized recommendations
  • Who wouldn’t look forward to those emails?

 

Share relevant news

You know that you need to keep your association in the front of your members’ minds, which requires you to send regular emails. But what if you can’t think of anything to say? You can’t just send an email that says, “Remember us?”

Instead, send relevant news articles about topics that your members are interested in.

You don’t even have to guess at the topics that your members would like to see! You know that they’re interested in your association and your cause, so tailor the news you share with those preferences in mind.

Sending relevant, interesting news articles doesn’t just engage your members because it reminds them that your association exists — these kinds of emails also establish your association as an authoritative source of information.

Design emails so that they’re on brand and easy to read

Visually interesting emails are always sure to encourage more engagement than text-heavy emails. Humans are visual!

However, if you load up your emails with tons of high-resolution images, videos, and interactive elements, you can waste too much time with a design that’s likely to distract recipients from the point you’re trying to make.

Plus, too many multimedia elements can slow load times, increasing the number of recipients who give up instead of waiting.

There are a few elements of great email design that apply specifically to email campaigns sent to your members:

Branding: Reinforce where the email is marketing coming from by using the logo, name, and colors of your association.
Personalization: You have the information to personalize your emails with your members’ names and other personal information, so use it!
Calls to action: Whether you’re asking for membership renewal, a donation, a reply, or an RSVP, make sure your members know what action you want them to take.
Great email design isn’t easy, but it’s one of the most effective tools you have to encourage your members to not only open but read and engage with your messages.

Integrate your social media

Chances are good your association has a profile on at least one social media platform. Social media is one of the most engaging communication channels out there if you use it well.

With the best email marketing platforms, you have the opportunity to integrate your social media accounts with your email campaigns. You’ve got plenty of integration opportunities to choose from:

Link to your profiles in your email’s header and footer.
Include a “follow” button in your email’s header, footer, or body.
Embed a particular post in your email’s body.
Share a social media poll for your members to respond to.
Promote a hashtag for your followers to use.
Ask members to share a post or article on their own pages.
The best social media integration strategies are the ones that make it easy for participants. You’re asking your members to go out of their way, so make the process as simple as possible.

Take a popular example: an advocacy campaign. If you’re encouraging participation in a social media advocacy campaign (Email Marketing), write a message that members can simply copy and paste into their own profiles, and give them easy “follow” buttons to follow your association for updates on the campaign.

There are many other ways in which email-social media integration can push your advocacy campaign forward— for more on that, head on over to Salsa’s advocacy campaign planning steps.

Give opportunities for feedback

Engagement is a two-way street. You can’t ask the world of your members without giving something back.

Asking for feedback is an easy and effective way to engage your members while shouldering some of the perceived efforts.

Conduct your surveys and polls so that they will be useful for both you and your members, at times such as:

  • After an event
  • At the end of the calendar year
  • Before a big campaign
    During a membership drive
  • Around membership renewal deadlines
Email Marketing

Essential Email marketing tips to Know for 2018

by MigoSMTP Team
May 8, 2018

It’s been quite a year, full of challenges and exciting innovations. For email marketing, in particular, we’ve seen a lot of change in 2017.

While “know your audience” and “be strategic” are always great tips, we wanted to give you some practical, actionable ways to revitalize your email marketing over the coming year.

Here are four ways to boost your email marketing strategy in 2018.

Know the email marketing playing field

Email marketing is always changing. The inbox grows more crowded and more competitive every year. Maybe you’ve watched your tried-and-true tactics earn less engagement over time. Maybe you’re wondering if an email is still worth the effort. We’re here to tell you: It is.

Marketers name email the most effective marketing channel behind having a website. Email boasts the highest ROI. It also saw an 83% growth from 2015 to 2017 according to report. Rest assured that email marketing isn’t going anywhere anytime soon.

Scrub your email lists

One key to keeping your email engagement rates up and your sender reputation clean is to scrub your lists periodically. What better time to do this than the start of the new year?

Start by identifying subscribers who haven’t opened your emails recently. Set up a re-engagement campaign to draw them back in like this example from The Honest Company. If they still ignore your messages, remove them from your list. Remember, the number of email subscribers doesn’t always equal quality.

You can take this a step further and identify subscribers with spotty engagement. Look for trends in the types of emails they open and content they engage with. Use what you find to ensure you’ve properly segmented your lists and that you’re sending subscribers the content they want.

Finally, remove any hard bounces. These negatively impact your deliverability rate and will ding your sender reputation over time.

Send personalized emails

As the inbox gets squeezed, it’s going to be a battle for brands to earn that coveted open. According to a report, 30% of marketers say personalization is the development most likely to impact their email marketing.

The annual State of Marketing report also points out that 52% of consumers are likely to switch brands if a company doesn’t personalize communications to them. This increases to 65% for B2B buyers.

Shoppers want more personalized recommendations and offer via email — 79% like product recommendations and 64% enjoy personalized offers. This falls in line with many email trends we’ll continue to watch in 2018, including incorporating AI and interactivity into email strategies.

Think mobile first

It might not come as a surprise that more people are opening email on their mobile devices these days. Mobile opens hit 56% in 2016 and has held steady since. If you aren’t thinking mobile first already, 2018 is the year to hop on the bandwagon.

Hopefully, these essential tips can get you started on your New Year’s Resolution to send better emails in 2018. For more inspiring ways to up your email marketing game, check out these 8 Stories of Email Success.

Email Marketing

Ways to Make Your Lead Nurturing Emails Stand Out

by MigoSMTP Team
May 8, 2018

Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey ( Email marketing ). Now before we dive into lead nurturing best practices and tips, let’s set the record straight that there is a difference between drip marketing and lead nurturing. A drip marketing program sends communications at a specific cadence set by the marketer, but it does not consider who that lead is, what their behaviors are, or what segmentations they might meet. Lead nurturing is adaptive, segmented, based on activities (or inactivities), and is extremely personalized for each lead. Think of it as a conversation. Drip marketing is like a monologue whereas lead nurturing is having a 1-1 conversation.

So how do you create hyper-relevant email marketing conversations through lead nurturing? What are the important ground-rules for building a nurture program that scales?

Here are 5 tips for making your lead nurturing emails stand out in the inbox.

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email (Email marketing India) doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

  • Useful: Is the promised message valuable to the reader?
  • Ultra-specific: Does the reader know what’s being promised?
  • Unique: Is the promised message compelling and remarkable?
  • Urgent: Does the reader feel they need to read it now?

To take it one step further, here are 5 subject line techniques that really work:

  • Educate: 7 Things Marketers Can Learn from Sales
  • Ask a question: Did you miss this?
  • Announce a sale, new product, or an exclusive look: First Peek: Our latest Definitive Guide to Engaging Email Marketing
  • Offer a solution to a problem: Pay Down Your Loan
  • Jump on a popular topic: The State of Email Marketing: What’s Working Now?

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

There are a few options that you can experiment with, and examples of each:

  • Company or Brand Name: Apple, GrubHub, Banana Republic, etc.
  • Product or Service: “Mileage Plus” by United Airlines is used as a From Name.
  • Personal Name: A specific employee at your company. This could be your head of marketing or the sales account executive that owns the account.
  • Campaign-based: We sometimes sends nurturing emails, so buyers know exactly what to expect before opening.

Build a Strong Email Body

Okay, so you’ve got a subscriber to open your email. Now what? Like any landing page, you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. To check if your email delivers this experience, run it by the 30-second summary rule. Can you get through the email in 30 seconds and know the value it provides? This test will help make sure that your call-to-action is clear and the value proposition is obvious.

Now that you have the subscriber’s attention on the email body, there are a few more things to consider:

  • Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  • Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  • Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  • Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  • Always provide a plain-text version of your email for subscribers who don’t like or accept HTML versions. This will also help your deliverability.
  • Use bulletproof buttons, which are buttons that look like images but are actually just HTML and CSS code. If your main call-to-action is a jpeg button, it will not be displayed until the email is opened and images are downloaded. HTML buttons render before images are downloaded, which changes email open and click experience. When Marketo tested bulletproof buttons, we saw a 20% lift in click-to-open rates.
  • Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out.
  • Reduce distractions. Emails are like landing pages in that they have one goal in mind: Conversion. The best landing pages are clean, simple, and use visual cues to guide the prospect to complete a form. Use this same logic when building your emails. Give your call-to-action room to breathe and you’ll see better results.

It’s (Past) Time to Go Mobile

I know it probably feels like we’re beating a dead horse here, but over 50% of emails are opened on a mobile device. If your emails aren’t mobile friendly, you’re missing out on engagement. If you don’t believe me, think about the last time you clicked on a poorly formatted email on your phone. Could you think of one? Me either.

According to The Radicati Group’s Mobile Statistics Report, “by the end of 2018, worldwide mobile email users are expected to total over 2.2 billion…by this time, we expect 80% of email users will access email via a mobile device.” As you develop a successful lead nurturing program, be sure that you build this capability into your emails as it will only become more important over time.

There are a few different ways to build a mobile-friendly email:

  • Scalable Design: Good for beginners and teams with limited resources—it’s a design that works across desktop and mobile and doesn’t require code to adjust image and text sizes.
  • Fluid Design: This design works best with text-heavy layouts that flow. It requires some CSS knowledge because of width limitations, but it still works for teams with limited resources.
  • Responsive Design: This design includes everything from the two styles above and then adds CSS media queries, allowing you to design for specific screen sizes. It offers the most control but requires the most resources.

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement. An executive requires a different piece of content than someone in an intern role. What resonates with one audience won’t resonate with another.

Additionally, as it pertains to email, studies have consistently shown that segmented email sends yield higher results. In an Email Marketing Study, we found segmentation to be the highest ROI tactic used by email marketers. In fact, according to our proprietary Engagement Score, 23% of how engaging an email ( email marketing ) is can be explained by segmentation. Smaller, more segmented sends in your lead nurturing yield better results.

I hope this has helped frame the necessary steps to building out a strong foundation for email lead nurturing. For more resources on developing a strong lead nurturing strategy, be sure to download our Definitive Guide to Lead Nurturing! And as always, comments or other ideas are encouraged below.

Email Marketing

Why Email Marketing Still Makes a Difference in Your Business Profits

by MigoSMTP Team
May 7, 2018

The corporate world is increasing its pace with such a speed that one can hardly catch its breath to plan the exclusive market strategies. Some Email Marketing strategies still remain at the top of the priority list. One of them is undoubtedly Email Marketing. Business and tech experts around the world agree that email marketing is one of the most effective ways to develop a brand and target the customers to build a long-lasting professional relation.

Email marketing IndiaWhy Email Marketing Still Makes a Difference in Your Business Profits

Now you might be wondering why? In the era of social media, when it seems the world is too global to really on emails, why and how email marketing still works?

The answer is quite simple. Email marketing services are still in the game, a much more formal method of communication. According to a report, the world sends about 196 billion emails daily. Out of these 196 billion emails the majority, 109 billion, is business email.

But this is not it, there are other reasons for the importance of email marketing. Here are some of them.

Business-Oriented-Medium

There is no doubt, that social media is now being used more frequently. And it also considered being powerful as well to connect with people. But don’t forget it is quite a personal and informal platform. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A recent survey proves that Email marketing has already accounted for nearly 7% of all customer acquisitions that occurred online. This not only proves the professional dominance of the medium of email but also that it is a forever green phenomenon of marketing.

Cost-Effective

Marketing is the part of a business which takes almost half of your investment if to be done rightly. But email marketing cost almost nothing and provides double profits just by spending some time on the carefully crafted sales emails. Moreover, you don’t have to put a load on your pocket for printing an advertisement like in other mediums of marketing. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Accurate-and-Direct

One of the biggest reasons of why bulk email marketing is still a favorable method is that it generates immediate results. And you don’t have to wait to measure your success or failure level. Email is transaction by nature and you can use it to direct traffic to your website and ultimately drive sales. You can keep a clear track of the targets you have achieved which helps you in upgrading your progress even more.

Email Marketing

Transactional Emails That Every Email Marketer Should Know

by MigoSMTP Team
May 3, 2018

 The Components of a Transactional Email

A transactional email (Email Marketing India), otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc). Here are a few best practices to consider as you’re developing your Transactional Email Marketing Campaign:

  • Send it from a recognized ‘From’ address. No one likes seeing emails from do-not-reply@xyzdomain.com.
  • Use a subject line that clearly summarizes the purpose of the email. Avoid adding promotional language in the subject line or your email could be flagged as spam.
  • Write copy that acknowledges and thanks to the subscriber for their activity and conveys excellent customer service. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature.
  • Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition.
  • Use links that serve a specific purpose.
  • Be friendly, informative, and timely.

Email Marketing IndiaIf you aspire to join the 40% marketers who are sending transactional emails and seeing serious results. Then sending friendly, timely, and informative emails is a must. Here are six types of transactional emails you can send your subscribers based on their behavior:

Email Address Confirmation/Registration Emails

If a buyer subscribes to your newsletter, fills out a form, or registers for an event or webinar on your website, send them an email (Email marketing India) to confirm their action. This enhances the customer experience and sets the tone for building a trusting relationship. You can also use these emails as a double opt-in for subscribers to confirm their email address. Some businesses do this to confirm that subscribers enter a valid email address, which is a great way to keep your database clean.

Email address confirmation and registration emails ( Email Marketing India ) are also a great way to provide your subscribers with additional information they may need like your contact email, phone number, or social media profiles, and it opens the door for them to connect with you in different ways.

Password Resets

If your website has a portal for visitors to log into, make sure that when your subscribers request a password change, they receive timely, personalized, and clear instructions regarding the password reset procedure. Moreover, with the prevalence of phishing activities, adding a link or email where they can report unauthorized password requests strengthens your credibility. This email from Treehouse has clear instructions on how to perform a password reset, an alternate link, and a contact email for any issues that come up.

Order Confirmation Emails and Purchase Receipts

After subscribers make a purchase or register for a conference, follow up with an email (Email Marketing India) that confirms their order and includes their shipping information and tracking links when applicable. Buyers are often eager to view their order confirmation because it provides reassurance that their purchase was processed and gives them information on when they’ll receive their order.

Take advantage of your subscriber’s high level of engagement by showcasing customer testimonials or cross-selling relevant products, services, or events. In fact, Experian reports that transactional emails that include cross-selling items have 20% higher transaction rates than those without. Asking for referrals within the email (Email Marketing India). You can also use order confirmation emails to ask your subscribers for referrals. For example, Skillshare includes a referral code at the bottom of their receipts to encourage their subscribers to refer.

Feedback Emails (Email Marketing India)

There is always room for improvement. And one of the best ways to improve the customer experience is to understand how your buyers feel. Ask your subscribers for feedback directly based on the proper context. For e.g., after they book a trip from your website or 3-months into their software subscription. Since their feedback can be extensive, you may want to provide a CTA to a landing page to collect it.

Reactivation Emails

Reactivation emails sent to subscribers who have previously interacted with the brand but haven’t continued to engage. This could include consumers who abandon their shopping cart before making a purchase. Email subscribers (Email marketing India) who haven’t been opening your emails, or existing customers whose subscriptions are expiring soon. Target your offers based on each subscriber’s behavior and lifecycle stage.

Reactivation emails are a great way to keep your brand top-of-mind. You can take a humorous approach like send a clear-cut email that gets to the point like Apple Music.

Website/App Extension Emails

Increase engagement by bridging the divide between your different channels. By providing in-email functionality (Email Marketing India) that connects to your website or app, subscribers have the freedom to interact with you on their preferred device. For example, LinkedIn sends a CTA email when you receive a new LinkedIn invitation that is personalized and prompts the user to confirm the invitation.

No matter what industry you’re in, transactional emails can help you generate more revenue, build brand loyalty, and improve your email deliverability. Are you ready to take them on? Trigger away!

Email Marketing

Why Email Marketing Campaign works in India

by MigoSMTP Team
April 26, 2018

When it comes to the universal question of how to reach hundreds and thousands of potential buyers in the lowest possible time, bulk email or email marketing India come across as the most desirable solution. This holds even more true in the context of small businesses in India. As Indian economy experiences a surge in the numbers of start-ups and small businesses, more and more email marketing campaigns are being launched to create brand awareness and recognition.

What makes email marketing campaigns in India really effective is the fact that the base of internet users in India has grown manifold. It is a country of young and aware internet users who actively engage with product information, services offered, sales and discounts and relevant business updates.

email marketing campaigns

Email Marketing campaign

Here some of the key benefits that good email marketing campaigns (Email Marketing India) can deliver.

1. Email marketing campaigns are highly cost-effective

For a small business, the cost is a major consideration. Email marketing campaigns simply work best for them. By launching your email marketing campaign under the supervision of a bulk email service provider you save money, time and effort. With email marketing services (Email Marketing India ) you avoid the cost of promotional materials like print, paper, ink and other such charges.

2. Email marketing campaigns are better targeted

Reaching out the right people is essential to any marketing strategy. Poor targeting means that your intended message sent to the wrong audience. Therefore ruining your whole marketing plan. With email marketing campaigns the chances of right targeting are the highest because mailing lists from mail houses are most reliable. You can segment your mailing list according to factors such as customers’ likes and dislikes, their buying behavior, etc. Thus ensuring that your prospects receive more personalized messages that have the information they would likely interested in. Today many effective email marketing software comes laden with such features that help you create efficient recipient segments and track performance of your email marketing campaign.

3. Email marketing campaigns deliver higher customer receptivity

You may involve television, radio, newspaper or other such mediums in your email marketing campaign. However, how high are the chances that your message get ‘actively’ registered in the prospects’ mind? People may or may not notice an advertisement on TV, radio or newspaper. But they surely go through their emails. Email marketing services (Email Marketing India) can surely have a better effect. Although it is customer’s decision to pursue your offer or not. They will surely get to know about you and your business.

4. Email marketing campaigns run on their own

Another great aspect of email marketing campaigns is that they run by themselves. Readers or viewers themselves take the initiative to know more about your business and offerings. Opt-in emails come as newsletters, promotions, special offers, etc. and requested by internet users on websites they visit. If any customer no longer wishes to receive such emails, he can simply opt out from mailing lists. Opt-in and opt-out mailing help deliver your business messages to the prospects without wasting your time and efforts.

For more information about Email Marketing Campaigns, You can check- Mailcot, Rccess, and Telcob.

Email Marketing

Email Marketing Advantages 2018

by MigoSMTP Team
April 25, 2018

[:en]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:gb]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:au]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:in]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:]

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