Category

Email Marketing

Email Marketing

How you can use Video in your Email Marketing Campaigns

by MigoSMTP Team
March 31, 2018

[:en]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience.

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

With the addition of this pseudo-play button, you’re adding a visual indication that a video is part of your email. When readers are prompted with this “button,” they’ll click the image and be directed to a landing page. Or a branded video sharing page with your video embedded. Using a compelling image to link readers to your video content within the email. In this way works really well to increase click-through rates.

You can also use a GIF instead of a static image. However, you should make sure to choose an ideal first image for the GIF. In case the email client does not support GIFs (darn Outlook) and freezes at the first image.

Embed video on your landing page and set it to auto-play:

Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Since attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted.

When sending messages to top-of-funnel leads, the associated video should be short and sweet. You can gloss over product details or even skip them entirely—the whole point is to attract new contacts and guide them into the sales funnel.

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry.

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper”. Or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses. You won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using all-in-one video marketing platform you can track not only who watches the video. But how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this. New contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information. From viewers who want to self-identify as interested prospects.[:gb]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience.

 4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

With the addition of this pseudo-play button, you’re adding a visual indication that a video is part of your email. When readers are prompted with this “button,” they’ll click the image and be directed to a landing page. Or a branded video sharing page with your video embedded. Using a compelling image to link readers to your video content within the email. In this way works really well to increase click-through rates.

You can also use a GIF instead of a static image. However, you should make sure to choose an ideal first image for the GIF. In case the email client does not support GIFs (darn Outlook) and freezes at the first image.

Embed video on your landing page and set it to auto-play:

Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Since attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted.

When sending messages to top-of-funnel leads, the associated video should be short and sweet. You can gloss over product details or even skip them entirely—the whole point is to attract new contacts and guide them into the sales funnel.

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry.

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses, you won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects.[:au]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience.

 4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

With the addition of this pseudo-play button, you’re adding a visual indication that a video is part of your email. When readers are prompted with this “button,” they’ll click the image and be directed to a landing page. Or a branded video sharing page with your video embedded. Using a compelling image to link readers to your video content within the email. In this way works really well to increase click-through rates.

You can also use a GIF instead of a static image. However, you should make sure to choose an ideal first image for the GIF. In case the email client does not support GIFs (darn Outlook) and freezes at the first image.

Embed video on your landing page and set it to auto-play:

Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Since attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted.

When sending messages to top-of-funnel leads, the associated video should be short and sweet. You can gloss over product details or even skip them entirely—the whole point is to attract new contacts and guide them into the sales funnel.

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry.

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses, you won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects.[:in]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience.

 4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

With the addition of this pseudo-play button, you’re adding a visual indication that a video is part of your email. When readers are prompted with this “button,” they’ll click the image and be directed to a landing page. Or a branded video sharing page with your video embedded. Using a compelling image to link readers to your video content within the email. In this way works really well to increase click-through rates.

You can also use a GIF instead of a static image. However, you should make sure to choose an ideal first image for the GIF. In case the email client does not support GIFs (darn Outlook) and freezes at the first image.

Embed video on your landing page and set it to auto-play:

Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Since attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted.

When sending messages to top-of-funnel leads, the associated video should be short and sweet. You can gloss over product details or even skip them entirely—the whole point is to attract new contacts and guide them into the sales funnel.

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry.

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses, you won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects.[:]

Email Marketing

Increase your Email Open Rates with Best Subject lines

by MigoSMTP Team
March 31, 2018

Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in the first place. Writing the right subject lines is tricky. You need to make sure it hits just the right spot.

Ask the who, what, and why

In order to know what to write, you should know who you’re writing for first. Before worrying about a subject line, you should first establish your audience and the type of email you’re sending. Once you establish what your email will be about and write the content, you’ll be able to assess the subject line that will give you the best results.

What do people react to?

So now that you have established who are you writing to and your email type, you can select the reaction you want to install. Digital Marketer notes that there are eight types of subject lines audience tends to react to best. They include things like self-interest, curiosity, news, social proof, humanity, story, scarcity, and offer.

Main Elements of Subject lines

Powerful words

The email marketing world is full of emotion-evoking words. Words such as ‘epic’, ‘fail’, ‘everything’, ‘important’ and ‘inspire’ are able to bring out a certain curiosity in people that will make them want to know what’s happening within your email. And that’s another click for you!.

The value word

Each email needs to have a value. That value should be summarized in a single word, which you need to add to your subject line. For example, that can include guides, facts, planners, offer, discount, sale, and so on. Your email should always include the value you’re bringing to your customer.

Numbers

Using numbers will help people through what the email will be about. The number can also directly correlate with the value you’re giving your customer and increase your opening chances.

Using emojis

Marketers have started adding emojis after noticing they’re most used in casual online conversation. Strategically using emojis will help you create a relatable subject line that will make people want to open your email and as a bonus point, let them have a giggle or two and will also usually stand out in a crowded inbox. Of course, using emojis is optional as it depends on your own personal brand and tone of voice.

subject lines depend on your own content, industry, and further marketing trends. But if you’re not satisfied by your ROI and the numbers you’re getting, try experimenting with the new subject line.

Email Marketing

3 Little Known Techniques in the NEW Email Marketing

by MigoSMTP Team
March 30, 2018

[:en]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

No personalization is the new personalization. We’re not only desensitized to {firstname} in the subject line of Email Marketing we receive from marketers. We’re actually repelled by it. Personalization was originally ‘invented’ as a way to flag someone’s attention, based on the old truism that “there’s no sound sweeter to someone than his own name.”

But, then the marketers got their hands on it (doh!) and now it’s a signal that you’re being marketed to. People who really know me, and whom it’s my priority to read and respond to, would never put my {firstname} in the Subject line.

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Instead of clunky and unnatural {firstname} personalization, Technique #1 in the NEW EMAIL MARKETING is about NO personalization. His subject line is short and casual and doesn’t sell anything or over-describe common when we’re eager to explain ALL the exciting benefits of our product or service to a defenseless subscriber.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

  • lack of mobile optimization or
  • simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

If they’ve just signed up, and you are also getting their phone number, you can send them an SMS as an immediate reminder to go check their confirmation from you, right there on the device that they’re already on.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now.


Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

  1. Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords
  1. Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”
  1. Send your email campaign.  

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

  1. To subscribers who never opened  
  1. Subscribers who opened but didn’t click your CTA
  1. To subscribers who opened MULTIPLE times but didn’t click your CTA
  1. Subscribers who opened clicked the CTA but didn’t convert.

[:gb]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

No personalization is the new personalization. We’re not only desensitized to {firstname} in the subject line of emails we receive from marketers. We’re actually repelled by it. Personalization was originally ‘invented’ as a way to flag someone’s attention, based on the old truism that “there’s no sound sweeter to someone than his own name.”

But, then the marketers got their hands on it (doh!) and now it’s a signal that you’re being marketed to. People who really know me, and whom it’s my priority to read and respond to, would never put my {firstname} in the Subject line.

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Instead of clunky and unnatural {firstname} personalization, Technique #1 in the NEW EMAIL MARKETING is about NO personalization. His subject line is short and casual and doesn’t sell anything or over-describe common when we’re eager to explain ALL the exciting benefits of our product or service to a defenseless subscriber.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

  • lack of mobile optimization or
  • simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

If they’ve just signed up, and you are also getting their phone number, you can send them an SMS as an immediate reminder to go check their confirmation from you, right there on the device that they’re already on.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now.


Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

  1. Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords
  1. Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”
  1. Send your email campaign.  

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

  1. To subscribers who never opened  
  1. Subscribers who opened but didn’t click your CTA
  1. To subscribers who opened MULTIPLE times but didn’t click your CTA
  1. Subscribers who opened clicked the CTA but didn’t convert.

[:au]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

No personalization is the new personalization. We’re not only desensitized to {firstname} in the subject line of emails we receive from marketers. We’re actually repelled by it. Personalization was originally ‘invented’ as a way to flag someone’s attention, based on the old truism that “there’s no sound sweeter to someone than his own name.”

But, then the marketers got their hands on it (doh!) and now it’s a signal that you’re being marketed to. People who really know me, and whom it’s my priority to read and respond to, would never put my {firstname} in the Subject line.

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Instead of clunky and unnatural {firstname} personalization, Technique #1 in the NEW EMAIL MARKETING is about NO personalization. His subject line is short and casual and doesn’t sell anything or over-describe common when we’re eager to explain ALL the exciting benefits of our product or service to a defenseless subscriber.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

  • lack of mobile optimization or
  • simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

If they’ve just signed up, and you are also getting their phone number, you can send them an SMS as an immediate reminder to go check their confirmation from you, right there on the device that they’re already on.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now.


Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

  1. Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords
  1. Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”
  1. Send your email campaign.  

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

  1. To subscribers who never opened  
  1. Subscribers who opened but didn’t click your CTA
  1. To subscribers who opened MULTIPLE times but didn’t click your CTA
  1. Subscribers who opened clicked the CTA but didn’t convert.

[:in]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

No personalization is the new personalization. We’re not only desensitized to {firstname} in the subject line of emails we receive from marketers. We’re actually repelled by it. Personalization was originally ‘invented’ as a way to flag someone’s attention, based on the old truism that “there’s no sound sweeter to someone than his own name.”

But, then the marketers got their hands on it (doh!) and now it’s a signal that you’re being marketed to. People who really know me, and whom it’s my priority to read and respond to, would never put my {firstname} in the Subject line.

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Instead of clunky and unnatural {firstname} personalization, Technique #1 in the NEW EMAIL MARKETING is about NO personalization. His subject line is short and casual and doesn’t sell anything or over-describe common when we’re eager to explain ALL the exciting benefits of our product or service to a defenseless subscriber.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

  • lack of mobile optimization or
  • simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

If they’ve just signed up, and you are also getting their phone number, you can send them an SMS as an immediate reminder to go check their confirmation from you, right there on the device that they’re already on.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now.


Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

  1. Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords
  1. Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”
  1. Send your email campaign.  

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

  1. To subscribers who never opened  
  1. Subscribers who opened but didn’t click your CTA
  1. To subscribers who opened MULTIPLE times but didn’t click your CTA
  1. Subscribers who opened clicked the CTA but didn’t convert.

[:]

Email Marketing

Essential, Pre-Built Segments to Hyper-Personalize your E-commerce Emails

by MigoSMTP Team
March 29, 2018

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data

Email marketing has long been a cornerstone of any successful eCommerce operation. And, in much the same way, where email campaign segmentation and hyper-personalization were once considered optional, that is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevancy of automated campaigns to online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

Segmentation and Hyper-Personalization – Undeniable Benefits, Hard to Master

To drive home the point, consider the following: DMA (Data & Marketing Association) study found that segmented emails can generate up to 58% of all email revenues, while personalized emails can result in 6 times higher transaction rates when compared to non-personalized emails.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing devices to hit your eCommerce business’s sales targets. For instance, what if you could use hyper-personalization to better segment your mailing list? Well, dream no more. You can easily capture the benefits of segmentation and hyper-personalization by using a top-quality email marketing platform and by establishing 5 strategic segments right at the start.

One of the best ways to leverage this in-depth customer data is to use it to construct pre-built segments, where the data is used to formulate criteria for segmenting your customers into more precise groups, that you can engage with hyper-personalized marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the higher profitability of repeat sales by dynamically segmenting. First-time or recent customers and providing them with a more fitting customer journey.

Aside from the fact that retaining customers is cheaper than acquiring new ones, a 5% increase in retention rates can grow profits by 25% to as much as 95%.

You can take advantage of this opportunity to establish a long-term relationship. With new customers by using dynamic segmentation. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet some pre-determined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific client data points. To bring lapsed clients back into your circle of customers. Some customers can be hard to please. One day, they might show interest in your products, even make a purchase. And the next day, they could turn cold.

Once you have segmented lapsed customers, you can draw them back into your sales funnel by way of re-engagement emails.  Based on what you already know about them, including any hyper-personalization data you have on file, you can.

Loyal Customers

In short, for those customers who are enamored with your products and service. Offer them more, for instance through cross and up-selling.

Fact: loyal customers are more likely to buy other products from you. This is evidenced in a study by Bain & Company, that found that almost 70% of Gap Online customers would consider buying furniture from the Gap, while, 63% of online grocery shoppers would buy toiletries and OTC drugs from their online grocers.

A pre-built segment for loyal customers will, therefore, simplify your upselling and cross-selling efforts. Use your avid fans’ purchase histories to send them relevant recommendations that could prompt them to place additional orders.

Having a loyal customer segment also provides a fantastic opportunity for you to turn your enthusiasts into brand advocates. Offer them exclusive deals, special discounts or even “cash-back” for each referral they point to your business.

 

Email Marketing

Best Practices for Email Testing

by MigoSMTP Team
March 22, 2018

[:en]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:gb]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:au]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:in]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:]

Email Marketing, Marketing Automation

4 Signs you should invest in Marketing Automation

by MigoSMTP Team
March 21, 2018

[:en]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:gb]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:au]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:in]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:]

Email Marketing

Importance of Email Marketing Security

by MigoSMTP Team
March 19, 2018

Email marketing becoming largely digital, email. In particular, has become a huge driver for generating more leads, conversions and ultimately revenue.

While it may sound easy to simply click and send off a slew of emails. The least of our worries is a full inbox. Email is one of the most valuable online distribution channels. But it’s also the least secure with people’s personal information at stake.

At the end of the day, it’s not just about ensuring that your marketing campaigns are effective. But it’s also protecting your brand’s reputation and helping your customers, past, present or future. From falling for possible scams and cyber attacks like the most common one for email marketing: phishing.

Email Phishing 

Phishing is a type of social engineering attack often used to steal user data, including login credentials and credit card numbers. It occurs when an attacker, masquerading as a trusted entity, dupes a victim into opening an email, instant message, or text message. The recipient then tricked by clicking a malicious link, which can lead to the installation of malware, the freezing of the system as part of a ransomware attack or the revealing of sensitive information.

Phishing is an extremely successful tactic for hackers to get what they want, and marketers should take extra caution. Email phishing has a huge impact on marketing email campaigns, so it’s important to know the warning signs.

Here are some warning signs to look out for when identifying a potential spoofed or phishing email:

  • Urgency detected-  If the email message seems geared towards promoting a sense of urgency or flagged as high importance. As counter-intuitive, the email which might be spoofed pay particular attention to emails that demand a response “at your earliest convenience” and call on specific actions to be taken, like verifying information online. Typically, urgent matters are handled over the phone, so when in doubt, double check through another mode of communication.
  • Personal Information Request –  If you asked for personal information or asked to verify your identity by clicking a link, for example, be wary. Banks, for example, will never ask you for personal information over email. It only takes a second to verify the link before you proceed to click or download. An attachment and that can save you from dealing with the overwhelming burden. And consequences that come with a phishing attack.
  • Poor spelling and grammar-  We are all human and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional entity will rarely make that many blatant typos.

 

Email Marketing

4 Creative Ways to Increase Email Signups

by MigoSMTP Team
March 17, 2018

Email marketing is an exquisite patron retention tool. You can’t expect immediate sales. However, you may count on expanded customer loyalty and repeat purchases whilst you start sending emails. The only tricky part of email marketing. However, is obtaining those emails and keeping them subscribed. As you’re reading through different blogs and publications to e-mail advertising, you may see facts about renting or shopping for lists. We endorse keeping off this in any respect costs. developing your list organically is viable and could carry you the satisfactory effects.

The Creative methods to increase Email Signups

Easy Sign up with Interest Categories

With the growing demand for personalization, we can all agree that user’s defining their own interests will help with the automation process. Throughout your website, we suggest setting up custom forms that filter signups into a specific list. This way, you can start sending relevant campaigns immediately. Read our next article “Segmenting Your Subscriber List in a Smart Way” for ideas on how to segment your subscribers.

Email-in or Text-in Deals & Giveaways

This method of email collection can be executed in a variety of ways. Choose what is best for your business by analyzing your customer’s behavior and watching your competitors.

Deals on Deals

Hanging up posters in your shop that offer a discount or giveaway in exchange for an email address will increase your signups exponentially. Who doesn’t like a good deal? This approach is useful only if you make your sales goals clear. Let them know why they should stay subscribed past this initial promotion. Will you be sending more deals and offers? If you have a membership program in place, will they get special benefits by subscribing?

One Time Promo

Like our ‘deals on deals’ suggestion, one time promos can be displayed throughout your store. Promote a killer discount or giveaway in exchange for an email address. If you’re not planning on emailing them more discount codes or sale promotions, make sure they’re aware that this is a one-time promo. List reasons why they’ll want to stay subscribed and give them some insight on how many emails they should expect.

Website Hook

Email-in and text-in promotions shouldn’t be limited to posters. Display your deals and giveaways online! Dedicating a footer widget, landing page section, or sidebar space to your sign-up deal can prove to be effective. Make it simple, but be clear about your intentions. (i.e., Sign up today for 10% off your first order. We send weekly emails with our latest sales and exclusive member discounts. You can unsubscribe at any time.)

Email Opt-In Box During Online Checkouts

Acquiring new emails doesn’t always mean you have to look far. Give your new (or returning) customers an easy way to opt-in to your list by adding a simple checkbox near the purchase button. Most online cart systems will collect and compile your email opt-ins into a downloadable list. If you integrate FireDrum’s API, you can have new opt-ins added to your account immediately.

Working with a mobile credit card processor (like Square or Clover)? Most processors offer a similar signup feature. Enable these settings in your account and watch your subscriber count grow!

Leave a Signup Sheet by the Register

Even in today’s fast-paced, digital age, a pen and paper are still useful. Leave a small note or poster alongside a signup form that encourages visitors to leave their email. Since this method doesn’t offer as much detail as a webpage might, it’s vital that you list the basic subscription facts. How many emails should they expect per month? Will you be sharing their email with other vendors? Will they receive any special deals or promotions by signing up?

Email Marketing

6 Email Marketing Tips to Combat the 8 Second Attention Span

by MigoSMTP Team
March 17, 2018

[:en]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:gb]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:au]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:in]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:]

Email Marketing

7 Tips to increase email marketing sales

by MigoSMTP Team
March 16, 2018

Email marketing can be a way to keep in touch with old customers, reminding them why they bought from your store in the first place and keeping them up to date with what’s happening with your business. It’s also a way to reward loyal customers by offering them discounts or incentivize customers who haven’t been back in a while to stop by your online boutique.

The format of an email also gives you more room to get your message out there and say things that just won’t fit into a 140 character tweet. But what’s the best way to go about starting an email campaign, and what are some of the best practices of email marketing.

Some Important Tips which can increase Email Marketing Sales

Send Timed Discounts

Similar to personalizing your emails, shoppers respond well to discounts that are sent to them ahead of personal events like birthdays and wedding anniversaries. Of course, you can also try sending timed discounts for all the big shopping holidays, like Mother’s Day and Christmas. Black Friday and Boxing Day sales emails tend to be well-received because people are anticipating sales and actively searching for what’s on offer.

Personalise Your Emails

Whenever possible, address your email recipients by their first name. If you don’t have this information, keeping the email general with a familiar tone is your best route.

Prominent email Sign Up Bar 

You can collect email addresses at checkout and on your About Us page (since customers have already shown an interest in learning more about you). But you should also have a prominent email sign-up bar on your online store’s landing page so that your email list, and therefore your email reach, grow as much as possible.

Use Email To getting Testimonials

Testimonials give people the confidence to click ‘buy’ on your website, but they’re harder to get than you might think. If no one takes the bait, you can add an incentive such as a prize drawing or a small discount on their next purchase. However, a personalized automated email asking people for their feedback. On their specific purchases, with the promise that you’re listening. And will share their reviews whether they’re good or bad, will often do the trick.

Reward Loyal Customers

Like most things in life, e-commerce sales usually follow the 80/20 rule when it comes to who drives revenue. Usually, a large part of your overall revenue will come from a small number of clients. And those are the ones that you want to reward. Because they’re already more likely to engage with your emails, redeem your coupons, and repeat business. Some experts recommend dividing your customers into 5 tiers. According to their ‘loyalty’ and target these tiers according to their level of engagement with your brand. You may not even have enough customers to separate them into 5 tiers. But pay attention to who buys the most from you and send them email incentives.

Build Conversion Opportunities

This can be something as small as ‘follow me on Twitter’ or as big as ‘Become a lifetime member. One great tip is to give people something of value in the email. As they’ll want to click it and get used to receiving useful, clickable links in your emails. You can put out a link to your free e-book or other free online content, videos that you think would be engaging. Anything that gets them actively opening and clicking through.

Remind Customers Who You Are, Every Time

Don’t assume that because someone has been on your email list for months. That they know who you are and what you do. Remember our post on describing your business in 140 characters. That bite-sized description should go out with every email you send. With a clickable link to read more about who you are.

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