Live Chat
SIGN UP
Category

SEO

B2B Marketing, B2C Marketing, Business, Content Marketing, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, SEO

SEO FAQ: Top 6 Frequently asked questions about SEO

As a digital marketers, throughout the course of our times, we are asked a lot of different questions. But the majority of them apparently twirl around SEO. SEO is a harder vertical to grasp and learn. Despite, if you are working in a digital marketing field or marketing in general, you are presumably familiar with search engine optimization. frequently asked questions about SEO 

But still, there are some people who scratch their heads when they apprehend or see this acronym in the wild.

So, here I welcome you to your SEO learning journey! You will surely get some basic insights into the field of SEO. We will learn or grasp some general answers about the frequently asked questions of SEO.

The world of SEO is not fixed, it is forever changing. But, creating as much knowledge as you can concerning the basics of SEO is the initial step toward becoming an organic marketing wiz.

frequently asked questions about SEO, SEO FAQ, SEO

frequently asked questions about SEO frequently asked questions about SEO 

Frequently asked questions about SEO

SEO for beginners 

frequently asked questions about SEO , SEO FAQ

What does SEO stand for?

It simply stands for Search Engine Optimization, but what does it exactly mean? It is generally centered on bringing in traffic for the website by search result rankings organically, without paying a single penny for the traffic on advertisements.

It is very essential to build a strong strategy of SEO because the main root of website traffic is search. In fact, “60% of total traffic on the web begins with a Google search”. The foremost purpose behind including SEO in your marketing strategy is to expand the number of quality visitors to a website. This is done through search result rankings while putting up with the changing algorithms and updates of Google.

What are the 4 mainstays of SEO?

  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Content

You might think SEO is complex because you don’t have appropriate knowledge about how it works and what are some special tactics that come into play. Nonetheless, it is pretty simple if you have knowledge about it from the strategic level. The above mentioned are the key pillars of SEO that experts should always remember.

Let’s discuss these four in detail!

Technical SEO

When it is about your strategy of SEO, this is where you should begin. By examining your website’s technical SEO will assist you to understand how adequately your content and keywords can be crawled, indexed, and explored by a search engine.

On-page SEO

This pillar has a small link with the first pillar, as you want to be sure about the content, whether it is well-structured on your technically optimized site. Once analyzed the prevailing status of your content, you can then start to implement optimizations by keyword research to make it even sound.

The most important On-Page SEO tips are:

  • Having optimized titles and descriptions
  • Proper URL Structures
  • User-friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text Formatting (use of bold, italics, etc)
  • Properly optimized H1 tag and other headings
  • Image optimization (image size, proper image names, use of ALT text)
  • User-friendly 404 pages
  • Fast loading pages
  • Mobile-Friendly pages
  • High-quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to ‘bad’ sites)

Off-page SEO

It is also known as link building. Including links on your site enables Google to better understand the relevancy and reliableness of your content, allowing you to create strong organic rankings. It also includes social media marketing and brand mentions. Basically, off-page SEO is the activities that you perform outside the boundaries of your own website.

  • Link building
  • Social Media Marketing
  • Brand Mentions

Content

Everyone is well known about this fact of SEO that content is king. Building worthy and faithful content on your site lets searchers get their answers easily. Creating valuable content helps you to gain organic traffic to your website.

What is the difference between SEO and PPC?

Although these two are different approaches in digital marketing. SEO and PPC work collectively to accomplish the ultimate search engine marketing (SEM) strategy.

SEO + PPC = SEM.

As we have already learned that  SEO is an organic way to enhance your rankings and overall visibility to searchers and search engines by adopting organic content.

Secondly, PPC (pay-per-click) is a type of internet marketing in which marketers pay a fee each time one of their ads is clicked. Basically, this is a way of acquiring/buying visits to the site, rather than trying to get those visits organically.  This allows marketers to open on the opportunity to show their ads in SERP, right when people are looking for a specific offer.

The main difference between the two is organic listings in Google vs. paid listings on Google.

How long does SEO take to see results?

Frequently asked questions about SEO, SEO FAQ

When viewing at any marketing deliverable or strategies, those who buy on for a service is continually wondering how long it will take to observe results. It is necessary to recognize and communicate to clients in the beginning that SEO is a long-term investment. And it can ultimately be your biggest traffic driver if you give it the time it justifies.

SEO demands continuous attention and is clearly not a one-time thing. This strategy takes time, participation, planning, and rearranging to reach and keep search rankings, ROI, and overall traffic growth. Whether you are redesigning the site to be more extra SEO friendly or renewing your target keywords, every change you make can influence your SEO efforts by showing quantifiable outcomes.

What is the purpose of the links?

As we discussed before, links are something that makes up the off-page SEO pillar. And link building could be one of the tougher parts of the job. In this basically, you are exploring the internet for other websites for linking to your site in an attempt to increase referral traffic and build authority. Still, though this is a direct strategy you don’t require just whatever links, there is a need for relevant and quality backlinks that explain Google you are the authority on a specific topic.

For instance, say you’re writing a blog for email marketing related topics. So, you must need at least an internal (on-site link) and an external link (outwardly from your website).

After the publishing of the blog, now is the time to light your link building strategy. Discover other related blogs on the topic at hand and start reaching out and manifesting your piece of content as a valuable blog on the subject. Once more blogs and websites share and link to your content, Google can then better understand who has the authority.

What is organic content and how does it operate?

There are two common types of content. First is content with the intention of putting readers into the funnel, and then there is general content. Let’s break it down.

For instance, content for product pages, long-form content, and white papers are content with a definite goal/purpose in mind. You aspire readers to comprehend what your profession is about, so that, they can continue going down the buyer’s funnel to ultimately purchase what you’re selling. This is something the client really wants to hear.

They want a definite strategy for how content creation will make them money and how it will influence their ROI. This content type is a decisive factor for SEO, but all in all, particular product content just doesn’t get shared. Google must be factored into the strategy.

Secondly, there is widespread content, better known as blogging. This is the type in which the audience interacts with and the sort of writing that helps Google to rightly understand where your website should be placed in SERP.

When creating content, whether it is an infographic to further boost SEO, a blog, or even a video, you should modify your mindset to put yourself within the reader’s point of view. What will grasp the attention of the readers? What content type will make my website more searchable? What are the issues that the readers need answers to? What type of content is most likely to be shared? Once you discover what your audience is viewing for, it’s time to instill your writing with SEO, especially keyword research (which we will dive into a little later).

frequently asked questions about SEO

The ultimate purpose of content: Blogging allows your website to rank higher in Google SERPs, therefore improving your visibility and traffic by reaching your target audience during the discovery phase in an overall effort to increase your business revenue.

frequently asked questions about SEO frequently asked questions about SEO frequently asked questions about SEO frequently asked questions about SEO frequently asked questions about SEO 

Latest Technology, Latest Trends, Marketing, SEO, Social Media Marketing

Facebook Data Leak Shocked 87 Million Users

Facebook Inc. said on Wednesday that personal information for 87 million users (Facebook data leaks). In most of the United States, political consultations may be improperly shared with Cambridge Analytica, with media reports above estimated to last over 50 million.

Data Leak

Chief executive officer Mark Zuckerberg said in a conference call with reporters that Facebook has not seen “any meaningful impact” on usage or ad sales since the scandal, although he said “it’s good if people aren’t unhappy with the company.”

Shares rose more than 3 percent after the bell.

Zuckerberg told reporters that he had accepted the blame for the Facebook data leak, which has angered users, advertisers and lawmakers, as well as that he was still the right person to set up the company.

“When Facebook is developing something in the world that is unprecedented in the world, there are going to be things you toy with,” Zuckerberg said.

He said that he was not aware of any discussion about his leaving the Facebook board.

He said that he had not fired anyone and planned on this scam. He said, “We are not trying to throw anyone else under the bus for the mistakes here.”

Facebook previously admitted last month that personal information. Nearly millions of users incorrectly ended up in Cambridge Analytica’s hands.

Zuckerberg will testify about the case during two US Congressional hearings next Tuesday and Wednesday.

London-based Cambridge Analytica, which has counted US President Donald Trump’s 2016 campaign among its customers, has disputed Facebook’s estimate of affected users. It said in a tweet on Wednesday that it did not receive more than 30 million records. From a researcher, he hired Facebook to collect data about people.

Facebook should have done more to audit and oversee third-party app developers, like Cambridge Analytica in 2014, Zuckerberg said on the call with reporters.

“After knowing what I know today, clearly we should have done more,” he said.

Going forward, he said, Facebook was taking steps to restrict what personal data is for third-party app developers, and added that it could take two more years to fix Facebook’s problems.

“We’re broadening our perspective about our responsibility,” Zuckerberg said.

Data Leak

Most of the up to 87 million people whose data was shared with Cambridge Analytica were in the United States. Facebook Chief Technology Officer Mike Schroepfer wrote in a blog post.

Facebook shares closed down 0.6 percent at $ 155.10 on Wednesday. They have fought over 16 per cent since the Cambridge Analytica scandal surfaced.

Previous estimates of more than 50 million Facebook users affected by the data leak came from two newspapers, the New York Times and the Observer of London, based on their investigation by Cambridge Analytica.

Zuckerberg said Facebook came in high estimates. Seeing the number of people who downloaded a personality quiz app created by the University of Cambridge. Adding the number of academic Hangzhou Kogan, or about 270,000 people, and then their friends.

Cambridge Analytica has stated that it engaged Kogan in “good faith”. This is similar to how other third-party app developers have harvested personal information to collect Facebook data.

For more related information, check out migomail and telcob.

office 365 lizenz kaufen

B2B Marketing, B2C Marketing, Digital Marketing, email marketing, Email marketing service providers in india, Email Marketing Tips, InternetMarketing, Mail Marketing, Mail Marketing India, SEO, SEO Tips

Brand Storytelling with Example

First, we will see what is Branding? Every business has a unique brand logo. We create a unique logo of the company so that immediately after seeing it, it comes to the mind of the people that it is the logo of this company.

The logo of Facebook Google, Coco cola, Puma, we easily recognize the logo of these companies.

The reason this happens is that these brands have created a good value in front of their customer, and one of the reasons is that they have shared a real story of the brand in front of their customer and In short “Brand Storytelling

What is Brand Story Telling?

“Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”

Now we will describe the key elements out of this

  • Narrative”, means elements of storytelling, a story consists of a character, setting, conflict, escalating action, climax, and denouement.
  • “what you stand for”, This means that it is the essence of your brand, it does not mean that you are making money from it, or you are selling the product, the only reason is that you are telling the power and motivation behind your business. And why are you different from your competition.
  • Values” Value means a good character that best describes your company.

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message.

Here Now we see the example of Brand Storytelling

#1 LG Innovation Story

In this advertisement we see, we can do anything in our life, we can bring many innovations. This ad has lots of emotions and gives a motivational message.

https://youtu.be/O8jHf6cwWB0

1 2 3 4

Recent Comments

No comments to show.
About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound
SIGN UP NOW
Cart Overview