Here’s Transactional Email vs Marketing Email :
Transactional Email #
Transactional emails may also be called “triggered” emails because they include any email that is triggered by a user’s interaction with a web app . Often times, transactional emails are sent through SMTP relay or programmatically through APIs.Transactional email is a method of customer communication in which automated, real-time messages are sent to users via email after a specific action has been performed within an application or website.
Examples of transactional email:
- Order Confirmations
- Password reset
- Email receipts
Marketing Email #
Unlike the transactional emails that are triggered and sent programmatically, marketing emails are timed and sent strategically to your recipient list. You can use SMTP relay or Web API to send these messages, but traditionally, their content and purpose are different than transactional messages.
Examples of marketing email:
- Welcome email series
- Promotional and sales email campaigns
For customers that want to create campaigns, upload sending lists, create templates, and send email from one place, MigoSMTP has a comprehensive email solution that allows you to:
- Build templates and content within the email editor
- See what messages are being opened and clicked
- Perform A/B testing on different message templates
- Segment recipient lists to target specific customers
- Schedule sends in advance.