Email Campaign

The Complete Guide To get improve the Inbox

by MigoSMTP Team
January 29, 2019

Best Tips How to Improve Email Deliverability

Now every business just wants to Improve Email Deliverability into their subscriber list. This need of delivering the service information to the inbox is fulfilled by the reputed email marketing companies. Growing your email list can be a slog with endless marketing tasks like content creation, social media, and networking.

The truth is, Improve Email deliverability is a remarkably complex topic, but an incredibly important one. Understanding the complexities of deliverability can mean the difference between success and failure for your email campaign. Improve Email Deliverability rate along with detailed suggestions on how to improve it.

How to Improve Email Deliverability in 2019

There are some tips to How to Improve Email Deliverability in 2019, I find this to be beneficial in the long run and should prevent you from making the same mistakes over and over.

Improve Email Deliverability, Email Deliverability, How to Improve Email Deliverability,

Possible Reasons with a sender’s IP address:

  • No IP address authentication with properly configured DKIM/SPF, DMARC records. You can check yours using a dedicated service: Mail-tester.com. Enter your domain name and DKIM selector and you will receive your SPF and DKIM values.
  • Emails aren’t sent from corporate domains, but from free email domains like gmail.com, yahoo.com, and others.
  • Bad IP and domain reputation. Each recipient’s reaction has a strong impact on your sending reputation. The calculation of your reputation includes such metrics as messages replied to, clicks on the links, complaint rate, “This isn’t spamming” rate and inbox placement rate. Having 100 opened emails out of 100 sent would be a greater contributor to your sender reputation than only 100 opened emails out of 1,000.
  • Cold IP address due to irregular sending. Mailbox providers will reject a newsletter if you haven’t been sending for months and then try to send out more than 10,000 emails at once.
  • Your traffic isn’t segmented: promotional, transactional, corporate emails and newsletters are sending from the same IP address and domain resulting in overload.
  • Using an email service provider at a low rate, that doesn’t improve with well-known email clients or doesn’t have a registered SMTP server.

Solutions For Email Deliverability

Email deliverability

Choose an appropriate type of IP address

If you send different types of email campaigns, you would be wise to use several IP addresses and register separate email addresses for each of them. For example, send informational emails from info@domain.com, while technical ones from tech@domain.com. It’s best to register a separate IP address to send important email campaigns. This precautionary measure ensures higher Email Deliverability. Moreover, other senders with lower reputations won’t impact your sender score and create problems for you.

Warm up a new IP address

  • Remove inactive subscribers from the list.
  • Divide your mailing list into five groups of 10,000 users each.
  • Send an email every day to the recipients in group one during the first week. For the second week, add another group to your mailing list.
    If your bounce rate is higher than 10% and complaint rate exceeds 0,1%, reduce your send volume to 5,000 messages a day.

Configure authentication settings

Authentication is confirmation of a sender’s IP address identity. Therefore, you use email service providers or own a personal website, this procedure is essential to secure your brand and reputation. Because you send email campaigns from your personal server, configure DNS.

Check your sender score regularly

Your IP address and domain obtain a certain score from your very first email campaign. If a domain has a high score, spam filters are more loyal to the content of the incoming email. So, you have registered your IP address on Gmail Postmaster Tools, you can check the parameters. Use postmasters of those providers that the majority of your subscribers.
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