Email Marketing for Every Business : Different Use of Email Marketing

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Despite the rise of social media and, Other platform email remains the most effective way to nurture leads and turn them into customers.

Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. Email marketing used for many different purposes-

Promote your business

You may use email marketing to promote a special offer or service to a list of already existing customers. The Main purpose of a promotional email is to get the reader take some form of action. For example- book a room, buy a gift card, or reserve a table. In case your readers have mainly subscribed in your mailing list to avail special offer and promotions then that’s excellent. However, if they have subscribed to a list to stay up-to-date on news and event then if you are constantly bombarding them with promotional emails you stand the hazard of alienating them and forcing them to unsubscribe.

Retention

These are emails aimed at building a relationship between you and your readers. These typically take the form of newsletters where you’re providing your readers with statistics and stories that they may discover interesting. A newsletter can of course also consist of promotional messages or advertisements but these must not be their major intention. Your customers can forget about you very quickly so maintaining in contact with them on a regular foundation is a superb way to hold them aware of you and your enterprise.

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