As a digital marketers, throughout the course of our times, we are asked a lot of different questions. But the majority of them apparently twirl around SEO. SEO is a harder vertical to grasp and learn. Despite, if you are working in a digital marketing field or marketing in general, you are presumably familiar with search engine optimization. frequently asked questions about SEO
But still, there are some people who scratch their heads when they apprehend or see this acronym in the wild.
So, here I welcome you to your SEO learning journey! You will surely get some basic insights into the field of SEO. We will learn or grasp some general answers about the frequently asked questions of SEO.
The world of SEO is not fixed, it is forever changing. But, creating as much knowledge as you can concerning the basics of SEO is the initial step toward becoming an organic marketing wiz.
frequently asked questions about SEO frequently asked questions about SEO
Frequently asked questions about SEO
SEO for beginners
What does SEO stand for?
It simply stands for Search Engine Optimization, but what does it exactly mean? It is generally centered on bringing in traffic for the website by search result rankings organically, without paying a single penny for the traffic on advertisements.
It is very essential to build a strong strategy of SEO because the main root of website traffic is search. In fact, “60% of total traffic on the web begins with a Google search”. The foremost purpose behind including SEO in your marketing strategy is to expand the number of quality visitors to a website. This is done through search result rankings while putting up with the changing algorithms and updates of Google.
What are the 4 mainstays of SEO?
- Technical SEO
- On-page SEO
- Off-page SEO
You might think SEO is complex because you don’t have appropriate knowledge about how it works and what are some special tactics that come into play. Nonetheless, it is pretty simple if you have knowledge about it from the strategic level. The above mentioned are the key pillars of SEO that experts should always remember.
Let’s discuss these four in detail!
When it is about your strategy of SEO, this is where you should begin. By examining your website’s technical SEO will assist you to understand how adequately your content and keywords can be crawled, indexed, and explored by a search engine.
This pillar has a small link with the first pillar, as you want to be sure about the content, whether it is well-structured on your technically optimized site. Once analyzed the prevailing status of your content, you can then start to implement optimizations by keyword research to make it even sound.
The most important On-Page SEO tips are:
- Having optimized titles and descriptions
- Proper URL Structures
- User-friendly navigation (breadcrumbs, user sitemaps)
- Optimized internal links
- Text Formatting (use of bold, italics, etc)
- Properly optimized H1 tag and other headings
- Image optimization (image size, proper image names, use of ALT text)
- User-friendly 404 pages
- Fast loading pages
- Mobile-Friendly pages
- High-quality fresh content (This is always the most important SEO factor!)
- External links (no broken links or links to ‘bad’ sites)
It is also known as link building. Including links on your site enables Google to better understand the relevancy and reliableness of your content, allowing you to create strong organic rankings. It also includes social media marketing and brand mentions. Basically, off-page SEO is the activities that you perform outside the boundaries of your own website.
- Link building
- Social Media Marketing
- Brand Mentions
Everyone is well known about this fact of SEO that content is king. Building worthy and faithful content on your site lets searchers get their answers easily. Creating valuable content helps you to gain organic traffic to your website.
What is the difference between SEO and PPC?
Although these two are different approaches in digital marketing. SEO and PPC work collectively to accomplish the ultimate search engine marketing (SEM) strategy.
SEO + PPC = SEM.
As we have already learned that SEO is an organic way to enhance your rankings and overall visibility to searchers and search engines by adopting organic content.
Secondly, PPC (pay-per-click) is a type of internet marketing in which marketers pay a fee each time one of their ads is clicked. Basically, this is a way of acquiring/buying visits to the site, rather than trying to get those visits organically. This allows marketers to open on the opportunity to show their ads in SERP, right when people are looking for a specific offer.
The main difference between the two is organic listings in Google vs. paid listings on Google.
How long does SEO take to see results?
When viewing at any marketing deliverable or strategies, those who buy on for a service is continually wondering how long it will take to observe results. It is necessary to recognize and communicate to clients in the beginning that SEO is a long-term investment. And it can ultimately be your biggest traffic driver if you give it the time it justifies.
SEO demands continuous attention and is clearly not a one-time thing. This strategy takes time, participation, planning, and rearranging to reach and keep search rankings, ROI, and overall traffic growth. Whether you are redesigning the site to be more extra SEO friendly or renewing your target keywords, every change you make can influence your SEO efforts by showing quantifiable outcomes.
What is the purpose of the links?
As we discussed before, links are something that makes up the off-page SEO pillar. And link building could be one of the tougher parts of the job. In this basically, you are exploring the internet for other websites for linking to your site in an attempt to increase referral traffic and build authority. Still, though this is a direct strategy you don’t require just whatever links, there is a need for relevant and quality backlinks that explain Google you are the authority on a specific topic.
For instance, say you’re writing a blog for email marketing related topics. So, you must need at least an internal (on-site link) and an external link (outwardly from your website).
After the publishing of the blog, now is the time to light your link building strategy. Discover other related blogs on the topic at hand and start reaching out and manifesting your piece of content as a valuable blog on the subject. Once more blogs and websites share and link to your content, Google can then better understand who has the authority.
What is organic content and how does it operate?
There are two common types of content. First is content with the intention of putting readers into the funnel, and then there is general content. Let’s break it down.
For instance, content for product pages, long-form content, and white papers are content with a definite goal/purpose in mind. You aspire readers to comprehend what your profession is about, so that, they can continue going down the buyer’s funnel to ultimately purchase what you’re selling. This is something the client really wants to hear.
They want a definite strategy for how content creation will make them money and how it will influence their ROI. This content type is a decisive factor for SEO, but all in all, particular product content just doesn’t get shared. Google must be factored into the strategy.
Secondly, there is widespread content, better known as blogging. This is the type in which the audience interacts with and the sort of writing that helps Google to rightly understand where your website should be placed in SERP.
When creating content, whether it is an infographic to further boost SEO, a blog, or even a video, you should modify your mindset to put yourself within the reader’s point of view. What will grasp the attention of the readers? What content type will make my website more searchable? What are the issues that the readers need answers to? What type of content is most likely to be shared? Once you discover what your audience is viewing for, it’s time to instill your writing with SEO, especially keyword research (which we will dive into a little later).
The ultimate purpose of content: Blogging allows your website to rank higher in Google SERPs, therefore improving your visibility and traffic by reaching your target audience during the discovery phase in an overall effort to increase your business revenue.
frequently asked questions about SEO frequently asked questions about SEO frequently asked questions about SEO frequently asked questions about SEO frequently asked questions about SEO