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What Makes an Effective Email Marketing Campaign?

Effective email marketing campaigns need to be cleverly written to get attention in busy inboxes. Here are three things your next email campaign should have.

Email Marketing Campaign

Personalization and Imagery

Marketing Emails personalized to the reader and filled with interesting graphics. Few people want to read emails that addressed “Dear Sir/Madam” — as opposed to their first or last name — and even some users want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.

Responsive Design

Effective email marketing campaigns designed for all devices on which users can read their emails — desktop, tablet, and smartphone. Email marketing campaigns that designed for mobile devices are especially important — a quality known as “responsive design”. In fact, 68% of emails today are read on either a smartphone or tablet.

An Appropriate Call-to-Action

Above all, exceptional marketing emails must contain a meaningful call-to-action (CTA). After all, if brands are taking up subscribers’ time — and inbox space — with another email, every message must have a point to it. Internet users get multiple emails per day — why should they care about yours?

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