An Email Marketing tool is software that helps businesses create, send, and track email campaigns. It’s essential for reaching and engaging with your target audience effectively.

Consider factors like your budget, the size of your email list, ease of use, automation capabilities, and integration options.

Look for features like email templates, list management, automation, analytics, and A/B testing.

Self-hosted solutions are hosted on your own servers, giving you more control but requiring technical expertise. Cloud-based solutions are hosted by the provider and are often more user-friendly.

You can create sign-up forms, segment your list, and use double opt-ins to grow and manage your list.

Craft compelling subject lines, use engaging content, personalize messages, and optimize for mobile devices.

Follow email deliverability best practices, use a reputable Email Marketing tool, and maintain a clean and engaged email list.