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Email Marketing Strategies For E-Commerce Business

email marketing strategy for eCommerce

Email marketing leading business growth and functions nowadays. E-commerce platform uses email marketing to regularly connected and communicates with its customers. email marketing strategies for ecommerce.

But how to make email marketing strategies for E-commerce more effective?

Email Marketing strategies for business and e-commerce are not the same.

There is no scope of growth of the e-commerce website without an email marketing campaign and good customer relations.

After all, they have now purchased with your brand. Industry benchmarks reveal that nearly 21% of people will open your email, with 2.56% of them clicking over to your website. Additionally, 33% of receivers will open your email on the subject line alone and 60% of emails are opened on a mobile device.

email marketing strategies for ecommerce.

Email Marketing Strategies For E-Commerce

email marketing strategy for eCommerce

email marketing strategies for ecommerce.

#1 Subscription FORM

The first step to your successful email marketing campaign to build a high quality and effective subscription email for a good database of customers.

This type of subscription form helps to gain all the information related to the customers. This information helps to divide customers into different groups and segments. So design your subscription form easy as possible so new customers can easily fill it and you can gain all the information.

Building a good subscription list can help you in achieving the target and good profit so use it according to your need for good results.

email marketing strategies for ecommerce business.

#2 Welcome Emails

Welcome Mail” is the first response left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you get is usually a “welcome mail“. The valuable possibility to get in touch with the recipient is also very important in the subsequent marketing activities.

A welcome email is the first impression that represents how interested you are to communicate with the customers.

When you send a welcome email to a new subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of welcome emails from brands big and small.

#3 Offer And Discount Emails

When you sing up for any brand and e-commerce company they always send you a personalized email with a one-time purchase offer.

They give you an offer with 20 or 30% off when you make the first purchase using their brand.

This type of email faster get the attention of the subscriber and they purchase product and services because of the discount offers.

email marketing strategies for ecommerce business.

#4 Mobile-Friendly Emails

In what device you generally view email? Is that your mobile phone?

So choose your email service provider according to that. Because 70% of people view emails on their mobile phones. That will lead your email marketing campaign to perform well and higher lead generation. It is very important to look for an email service provider that provides email marketing services that are mobile-friendly.

#5 Transactional Email And Information

Transactional emails are messages that businesses use to communicate information with consumers. Transactional email is triggered by events and interactions.

These emails are essentially functional and give an anticipated response. User-generated it on a website page. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message includes a high response rate and bulk mails.

Share all information about products and transactions through emails so a customer can easily track them and feel safe with your services.

#6 Personalized Email

Mailing allows you to send a personalized email and you can design email according to the customers and their name and greet them by sending an email newsletter.  This way you appeal directly to recipients and they know the email is directed to them and people feel part of your community.

Most of the e-commerce company use subscriber name to wish them on their birthday and provide different purchase offers and discount so they buy their products. This is the way by which you can target consumers and attract them because this type of email carries a higher open rate.

 

#7  Create Targeted Upsell Campaigns

Most sellers will tell you that selling to existing customers is more comfortable and more cost-effective than to new possibilities. Returning customers are less influenced by your competition, more independent in their decision making, have shorter buying cycles, are less price-sensitive and are more likely to spend more on each following visit. Satisfied clients are also potential brand advocates, promoting your products to their friends, colleagues, and social networks.

At the first purchase confirmation, email might be just a little too soon but the opportunity to upsell to an existing happy customer is there. If they’re not already subscribed the confirmation email can be a useful opportunity to invite a sign-up to receive further offers and promotions.

So provide them all the information according to their interest and products they are looking for connecting with them for the similar product and services they are looking for the purchase.

email marketing strategies for ecommerce businesses.

#8 Engaged Customers for Reviews

We discussed social proof earlier, but we’re going to do it again. This time, we’re talking about a specific form of social proof: reviews.

When you have involved customers that are buying from your store and ticking on your emails, you should feel confident to reach out to them and ask for a review.

That helps you to gain new buyers and reliable subscribers for your e-commerce that attracts new subscribers for your emails.

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email marketing service for ecommerce businesses.

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5 Best Bulk Email Service Provider

best bulk email service provider

 

Bulk email is the easiest way to connect with the audience regarding any product and services.

Bulk email service allows to sending of mass email or a large number of emails to subscribers or customers in a time period. So by using this service you can send one message or information to a large number of people at an affordable price.   5 best bulk email service provider.

This service saves time to connect with people for related information of the company and Users can send thousands of the message by using bulk email services.

Bulk E-mail is a useful way by which a company reaches its customers by email and communicate with them. It gives them good and specific information related to brand products and services. Nowadays every business owners want to reach the target audience by less effort and low budget. Therefore Mailcot services give the best in class services to their clients.

Know about different bulk email marketing services that can help you to reach the audience.

5 Best Bulk Email Service Provider

#1 Mailcot – Bulk email marketing services

 

best bulk email service provider

Mailcot India’s no 1“India’s No.1 email marketing company. Best bulk email service provider in India. Try out our services with the best prices & features to start mass mailing.”

Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door. MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services(either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Additionally, Mailcot also provides email Marketing Reseller program.

best bulk email service provider

best bulk email service provider

Why Mailcot Email Solutions?

 

  • Email List Cleaning: We will refine your existing email database and ensure that your list is very clean and ready to receive delivery points.
  • Managing Your Address Book: Creating and Managing your address book, advanced segmentation lists, customize tag contacts.
  • Campaign Production and Development: We focus on helping you maximize your business’s performance with interactive, targeted, trigger communication.
  • Email Copywriting: Our email copywriting service will enable you to produce large returns from the marketing channel with the highest ROI.
  • Responsive Email Design: To create responsive email ads, we code your email in HTML and CSS, which uses media queries to help achieve the best formatting in all devices of all sizes.
  • Automated Email Marketing: Our email marketing specialists will help you save time, money and stress, increase your sales and generate more leads.
  • Create Your Campaign: HTML Editor, easy and fast drag and drop editor, responsive templates.
  • Fully Managed Email Marketing: Our fully-managed email marketing service includes the creation of two email campaigns per month, all of which are professionally designed and written for you based on their needs.
  • Measure Your Success: Advanced statistics for newsletters, engagement geolocation, track your success.

Features of Mailcot

  • Email Automation – Create emails ahead of time and set them to launch automatically whenever a user completes a certain action.
  • Drag and Drop Editor – Drag & Drop Editor that Combine blocks from a range of Email Templates to build Email that is rich in visual style and interactivity
  • Manage Subscribers – Segmenting subscribers provides a more personalized approach to connecting that will naturally increase clickthrough rates, and conversions.
  • List Segmentation – Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile.
  • Campaign Scheduling – Instead of scheduling emails on a single list select more than one contact list.
  • Live Testing/Preview – Send preview mail on an email id with all the dynamic tags replaced by subscriber data just to avoid last moment errors.
  • WebForms – You can integrate web-form for subscribers on your website and manage them.
  • Geo Reporting –  Analyze your open and click reports according to the geolocation of the subscriber and target your customers.

5 best bulk email service provider

#2 Mail Marketer

 

 

 

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the advanced Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

You can easily maintain your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More than hundreds of resellers have been regularly running bulk email reseller business. So with all the needed functionalities, without much interference, you can personally manage your business.  It provides also a dedicated email platform that helps to create a reputation across ISPs.

#3 MailGet  Email Marketing Solution

 

MailGet is a powerful email marketing software tool that empowers you to automate the email campaigns in just a few clicks. You can create emails by simply dragging and dropping the fields in the editor. Also, you can choose one from the range of email templates provided.

Apart from this, it is a very powerful email marketing software tool that helps you to boost up your business and ensure high email deliveries.

#4 Moosend

 

Moosend is a user-friendly email marketing service that allows you to send email campaigns to the subscribers by easily creating the templates. All you gotta do is simply drag and drop the fields and create a responsive newsletter in no time.

It would be hard just to pick out one feature, but my favorite would have to be somewhere between Refine, the free subject line tester, and the absurdly easy drag-and-drop editor that can help you create beautiful email newsletters without requiring any knowledge of code whatsoever.

#5 Mailjet

 

 

Mailjet is built on scalable and secure support where you can send email marketing messages or other great-quality content to your customers.

The service is used for a marketing viewpoint to promote services and products to a huge number of the customer base.

Features of Mailjet includes –

  1. By email segmentation, you can simply category-wise segment the customers according to their interests.
  2. Campaign designing to get improved performance by building beautiful responsive emails.
  3. Email campaign monitoring and analytical data for efficient targeting.

READ MARE – SMTP SERVER PROVIDER 

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Email Marketing, Marketing Automation

Marketing Automation Software And It’s Types

marketing automation software types

When we decide to go with the email marketing then marketing automation is the best decision for the marketing of product and services. Types of marketing automation software 

But what actually marketing automation is?

Marketing automation is a software which enables you to send emails automatically to the subscribers. That lead you to increase the sale because this reduces the sales department efforts and cost-effective also.

Because marketing automation tools typically used by marketing departments of a business as a way to remove routine tasks from staff workflows and increase overall marketing efficiency.

Marketing automation is the way by which you can easily communicate with the customers and generate leads by sending automated emails to them.

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READ MORE:- TOP MARKETING AUTOMATION SERVICE PROVIDER INDIA

Benefits of Marketing Automation

types of marketing automation software

Marketing automation software email marketing India

#1 Increase Revenue

Revenue of a business depends on the market size cover by the business and customer base. Marketing automation allows you to analyze the market and make strategies. With marketing automation software you can target your audience through automated emails.

#2 Customer Engagement

A better product or a lower price is no longer enough to differentiate your brand from your competitors. But you can stand out by creating personal connections between agents and consumers. According to Harris Interactive. So it is required to connect with your customers and communicate with them.types of marketing automation software

#3 Track Marketing Campaign

This provides real-time data to analyse the performance and By the help of CRM data, this analyses the marketing campaign and provide you with the right information that which strategies working for you and which need improvement. So you can easily analyse the performance of the business and marketing campaign.

#4 Boost Sales And Generate Leads

One of the best benefits of email marketing automation is that helps you to increase the sale of your product and services. Because this involves all the data required for increasing the sales in the market and target the right audience at the right time with full information that helps customers to know about the brand and their product and services. types of marketing automation software

#5 Increase ROI

That can be possible because of the high marketing lead. When people come to your business and show their interest in purchasing any product and services. But that required the right information for the customers. Because of the higher ROI and good marketing efforts you can design your strategies for the market and competition accordingly.

types of marketing automation software

Types Of Marketing Automation Software

email marketing service India

marketing automation software types

types of marketing automation software

#1 Customer Relationship Management

A CRM is essentially your central hub for automating the capture, storage and retrieval of all customer or prospect data. This is a kind of automation software that include customer’s data, leads, past purchase data. This data help to make strategies for the business and manage customers accordingly. That also helps you to personalize the marketing campaign.

#2 Email Marketing

Nowadays email marketing is one of the first choices for companies for automation services because this service is affordable and effective.

Email marketing becomes the strongest and most effective way of communication between marketers and customers. And selecting the right and effective email marketing service provider from the competition is the toughest thing in the market.

You want to assure that your email marketing service provider gives the elements that will help your email marketing efforts a success.

#3 Marketing Analytics

The performance measurement tool by which you can manage your email marketing camping and analyse what marketing strategies work for you and what needs improvement so you can design your marketing strategies accordingly.

Marketing Analytics software allows you to get usable data such as visitor behaviour and activity. Further, it can link data from various channels for easier identification of effective channels.marketing automation software types

#4 Social Media

Social media is one of the most used platforms to reach customers at any time and any location. Business uses social media channels to promote their product and providing quick information regarding any change and update in product and services.

But social media marketing tools can still be used to help with, network management, and measuring the execution of your social media efforts.

Social media is a channel by which you can engage with your audience time to time and make a good relationship with them because nowadays everyone using social media platform and that makes an image of the company among the customers.

Types of marketing automation software

#5 List Segmentation

Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile. Target your audience according to their interest and behaviour. That helps you to set strategies by which you can directly connect with them and provide information that they actually want.

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, and Behavioural Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer.

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types of marketing automation software

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3 Effective Email Tracking Tools (Opens & Clicks of email)

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

 

  • Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you.   email opens and clicks
  • But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
  • You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack 

 MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan.  Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice.  email opens and clicks

OrangeBox 

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

  • Images can be blocked by default
  • Blockers installed by users
  • Previews count as an open
  • It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

 

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https://en.wikipedia.org/wiki/Email_tracking

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