Increase Your E-Commerce Sales With Email Marketing

by MigoSMTP Team

April 3, 2018

E-commerce sales with email marketing is a very important concept of marketing to boost sales of e-commerce companies. The use of email marketing in the eCommerce industry is huge. After all most of us only need to scroll through our inboxes to realize that. Now while the majority of the big retail brands have got. It covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers. With this in mind, here are 3 tips on how to best use email marketing for e-commerce and ultimately increase your sales.

E-commerce sales with email marketing, Email marketing for E-commerce

How to Increase E-commerce Sales with Email Marketing

1. Continually develop your mailing list

Growing your email mailing list, whether it be from scratch or as an ongoing effort, can be daunting, but fortunately for eCommerce brands, there are a number of things you can do to encourage both prospective and existing customers to subscribe to your email campaigns.

The key thing to remember here is that you will need to incentivize them and offer something of value, in exchange for their email address. For many types of businesses, one of the most effective ways to do this is through the use of an online contest.

2. Don’t just send an email newsletter

While it is likely you will want to create a regular email newsletter, there are various types of emails you can, and should, be sending your email subscribers.

Welcome emails are not only incredibly successful, achieving an average open rate of 50% and generating 320% more revenue per email than other promotional campaigns, but they are also increasingly expected by customers – specifically 74.4%.

Additionally, shopping cart abandonment emails can be incredibly powerful for increasing conversions. After all these customers have already shown intent to buy an item from you. And a simple reminder can persuade them to complete the purchase.

3. Ensure your emails actually drive action

Email campaigns are all well and good. But if you’re not actually driving any action then they are likely a wasted effort.

Before anything else, we should point out that this action doesn’t always have to be a sale. While this is obviously a key focus, eCommerce email campaigns can also encourage a number of other things. Including encouraging customers to read your blog, leave a review or whitelist your emails.

Regardless of which action your email focuses on, you should always use high-quality call-to-actions (CTAs). In other words, they should be easily identifiable as people tend to scan promotional emails. And contain compelling language that ultimately entices the recipient to click through.

Read this article for ” Ecommerce SEO: A Complete Guide To Rank Ecommerce Website”

Another important thing to consider is the email subject line. At the end of the day, no matter how great your email is. If you fail to grab the recipient’s attention. Then your email probably won’t get read. For this reason, you should ensure that your subject line uses words. And phrases that both piques their interest and creates a sense of urgency. While also using actionable language such as “buy”, “purchase” and “take”. Personalization is also another great way to increase open rates!

Email Marketing

How you can use Video in your Email Marketing Campaigns

by MigoSMTP Team

March 31, 2018

[:en]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience.

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

With the addition of this pseudo-play button, you’re adding a visual indication that a video is part of your email. When readers are prompted with this “button,” they’ll click the image and be directed to a landing page. Or a branded video sharing page with your video embedded. Using a compelling image to link readers to your video content within the email. In this way works really well to increase click-through rates.

You can also use a GIF instead of a static image. However, you should make sure to choose an ideal first image for the GIF. In case the email client does not support GIFs (darn Outlook) and freezes at the first image.

Embed video on your landing page and set it to auto-play:

Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires fewer clicks from your viewers).

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Since attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted.

When sending messages to top-of-funnel leads, the associated video should be short and sweet. You can gloss over product details or even skip them entirely—the whole point is to attract new contacts and guide them into the sales funnel.

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry.

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper”. Or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses. You won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using all-in-one video marketing platform you can track not only who watches the video. But how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this. New contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information. From viewers who want to self-identify as interested prospects.[:gb]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses, you won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects.[:au]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

If you’re using all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Email gates that can be added to the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes. And it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects.[:in]Email Marketing campaigns are a great way to share your video marketing content. But you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video adding the special sauce. That can really amp up your nurturing campaigns.

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video.

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation.

Tracking & Measuring your campaign

If you’re using all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored. In your marketing automation or customer relationship management system. You’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Email Marketing

3 Little Known Techniques in the NEW Email Marketing

by MigoSMTP Team

March 30, 2018

[:en]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

No personalization is the new personalization. We’re not only desensitized to {firstname} in the subject line of Email Marketing we receive from marketers. We’re actually repelled by it. Personalization was originally ‘invented’ as a way to flag someone’s attention, based on the old truism that “there’s no sound sweeter to someone than his own name.”

But, then the marketers got their hands on it (doh!) and now it’s a signal that you’re being marketed to. People who really know me, and whom it’s my priority to read and respond to, would never put my {firstname} in the Subject line.

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Instead of clunky and unnatural {firstname} personalization, Technique #1 in the NEW EMAIL MARKETING is about NO personalization. His subject line is short and casual and doesn’t sell anything or over-describe common when we’re eager to explain ALL the exciting benefits of our product or service to a defenseless subscriber.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

lack of mobile optimization or

simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

If they’ve just signed up, and you are also getting their phone number, you can send them an SMS as an immediate reminder to go check their confirmation from you, right there on the device that they’re already on.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now. 

Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords

Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”

Send your email campaign.

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

To subscribers who never opened

Subscribers who opened but didn’t click your CTA

To subscribers who opened MULTIPLE times but didn’t click your CTA

Subscribers who opened clicked the CTA but didn’t convert.

[:gb]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

No personalization is the new personalization. We’re not only desensitized to {firstname} in the subject line of emails we receive from marketers. We’re actually repelled by it. Personalization was originally ‘invented’ as a way to flag someone’s attention, based on the old truism that “there’s no sound sweeter to someone than his own name.”

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

lack of mobile optimization or

simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now. 

Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords

Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”

Send your email campaign.

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

To subscribers who never opened

Subscribers who opened but didn’t click your CTA

To subscribers who opened MULTIPLE times but didn’t click your CTA

Subscribers who opened clicked the CTA but didn’t convert.

[:au]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

lack of mobile optimization or

simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now. 

Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords

Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”

Send your email campaign.

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

To subscribers who never opened

Subscribers who opened but didn’t click your CTA

To subscribers who opened MULTIPLE times but didn’t click your CTA

Subscribers who opened clicked the CTA but didn’t convert.

[:in]

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

It’s now a marketing flag, and just as they do to all other marketing flags, audiences quickly develop banner-blindness to protect themselves to protect themselves from the noise.

Noah doesn’t use a greeting, and jumps straight into the message, even starting his copy mid-sentence in the preview text (extremely important as it functions as a 2nd subject line).

The subject line and its preview text both feel imperfect and casual as if from a friend, not over-proofed or premeditated like it’s been through the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails get opened on mobile first. This is great news but has a couple of takeaways:

1. You MUST mobile-optimize all email campaigns.

Watch out for high opens but low clicks.

It could mean your content is not good, but if you are reasonably confident that your content and lead-up are decent, then it could be due to:

lack of mobile optimization or

simply because most people don’t like to click on things on their devices because it takes them out of the app they’re on.

Mobile can be a huge secret weapon for getting past priority inbox, but only if you create campaigns with a MOBILE-FIRST attitude.

2. Mobile-based followups

Another approach is to do the mobile-based followup to signup because remember there’s no promotions inbox on most mail apps.

This would be especially worthwhile for your key transactional emails like your Welcome email or other confirmations.

3. Use your Thank You page to remind people to look for your Welcome

Don’t forget to use your email signup Thank You page to REMIND recent subscribers/signups. That you’ve just sent them a confirmation and that they should look for it now. 

Pre-targeting and Retargeting

Email pre-targeting is another great way to warm up your list. For a major, conversion-oriented email campaign with before you send the campaign.

Yes, I did mean pre-targeting, not just re-targeting.

Here’s how pre-targeting works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and/or Gmail Adwords

Focus ads on brand awareness; do not ever make your campaigns about the “hard sell”

Send your email campaign.

Be sure to use basic common sense about who’s on that recipient list.

You don’t have to go micro with your segmentation. Even creating a few broad categories of recipients will make your ads perform better. And will make the subsequent email campaigns do better too.

As a bonus, you can run further retargeting after your email campaign goes out.

Here are additional ideas for post-campaign retargeting:

To subscribers who never opened

Subscribers who opened but didn’t click your CTA

To subscribers who opened MULTIPLE times but didn’t click your CTA

Subscribers who opened clicked the CTA but didn’t convert.

[:]

Email Marketing

Essential, Pre-Built Segments to Hyper-Personalize your E-commerce Emails

by MigoSMTP Team

March 29, 2018

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data

Email marketing has long been a cornerstone of any successful eCommerce operation. And, in much the same way, where email campaign segmentation and hyper-personalization were once considered optional, that is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevancy of automated campaigns to online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

Segmentation and Hyper-Personalization – Undeniable Benefits, Hard to Master

To drive home the point, consider the following: DMA (Data & Marketing Association) study found that segmented emails can generate up to 58% of all email revenues, while personalized emails can result in 6 times higher transaction rates when compared to non-personalized emails.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing devices to hit your eCommerce business’s sales targets. For instance, what if you could use hyper-personalization to better segment your mailing list? Well, dream no more. You can easily capture the benefits of segmentation and hyper-personalization by using a top-quality email marketing platform and by establishing 5 strategic segments right at the start.

One of the best ways to leverage this in-depth customer data is to use it to construct pre-built segments, where the data is used to formulate criteria for segmenting your customers into more precise groups, that you can engage with hyper-personalized marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the higher profitability of repeat sales by dynamically segmenting. First-time or recent customers and providing them with a more fitting customer journey.

Aside from the fact that retaining customers is cheaper than acquiring new ones, a 5% increase in retention rates can grow profits by 25% to as much as 95%.

You can take advantage of this opportunity to establish a long-term relationship. With new customers by using dynamic segmentation. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet some pre-determined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific client data points. To bring lapsed clients back into your circle of customers. Some customers can be hard to please. One day, they might show interest in your products, even make a purchase. And the next day, they could turn cold.

Once you have segmented lapsed customers, you can draw them back into your sales funnel by way of re-engagement emails. Based on what you already know about them, including any hyper-personalization data you have on file, you can.

Loyal Customers

In short, for those customers who are enamored with your products and service. Offer them more, for instance through cross and up-selling.

Fact: loyal customers are more likely to buy other products from you. This is evidenced in a study by Bain & Company, that found that almost 70% of Gap Online customers would consider buying furniture from the Gap, while, 63% of online grocery shoppers would buy toiletries and OTC drugs from their online grocers.

A pre-built segment for loyal customers will, therefore, simplify your upselling and cross-selling efforts. Use your avid fans’ purchase histories to send them relevant recommendations that could prompt them to place additional orders.

Having a loyal customer segment also provides a fantastic opportunity for you to turn your enthusiasts into brand advocates. Offer them exclusive deals, special discounts or even “cash-back” for each referral they point to your business.

Email Marketing, Marketing Automation

4 Signs you should invest in Marketing Automation

by MigoSMTP Team

March 21, 2018

[:en]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:gb]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:au]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:in]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
The brand new lead gets a “thank you” email with a link to seize the requested content again.
The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

[:]

Email Marketing

Importance of Email Marketing Security

by MigoSMTP Team

March 19, 2018

Email marketing becoming largely digital, email. In particular, has become a huge driver for generating more leads, conversions and ultimately revenue.

While it may sound easy to simply click and send off a slew of emails. The least of our worries is a full inbox. Email is one of the most valuable online distribution channels. But it’s also the least secure with people’s personal information at stake.

At the end of the day, it’s not just about ensuring that your marketing campaigns are effective. But it’s also protecting your brand’s reputation and helping your customers, past, present or future. From falling for possible scams and cyber attacks like the most common one for email marketing: phishing.

Email Phishing

Phishing is a type of social engineering attack often used to steal user data, including login credentials and credit card numbers. It occurs when an attacker, masquerading as a trusted entity, dupes a victim into opening an email, instant message, or text message. The recipient then tricked by clicking a malicious link, which can lead to the installation of malware, the freezing of the system as part of a ransomware attack or the revealing of sensitive information.

Phishing is an extremely successful tactic for hackers to get what they want, and marketers should take extra caution. Email phishing has a huge impact on marketing email campaigns, so it’s important to know the warning signs.

Here are some warning signs to look out for when identifying a potential spoofed or phishing email:

Urgency detected- If the email message seems geared towards promoting a sense of urgency or flagged as high importance. As counter-intuitive, the email which might be spoofed pay particular attention to emails that demand a response “at your earliest convenience” and call on specific actions to be taken, like verifying information online. Typically, urgent matters are handled over the phone, so when in doubt, double check through another mode of communication.
Personal Information Request – If you asked for personal information or asked to verify your identity by clicking a link, for example, be wary. Banks, for example, will never ask you for personal information over email. It only takes a second to verify the link before you proceed to click or download. An attachment and that can save you from dealing with the overwhelming burden. And consequences that come with a phishing attack.
Poor spelling and grammar- We are all human and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional entity will rarely make that many blatant typos.

Email Marketing

4 Creative Ways to Increase Email Signups

by MigoSMTP Team

March 17, 2018

Email marketing is an exquisite patron retention tool. You can’t expect immediate sales. However, you may count on expanded customer loyalty and repeat purchases whilst you start sending emails. The only tricky part of email marketing. However, is obtaining those emails and keeping them subscribed. As you’re reading through different blogs and publications to e-mail advertising, you may see facts about renting or shopping for lists. We endorse keeping off this in any respect costs. developing your list organically is viable and could carry you the satisfactory effects.

The Creative methods to increase Email Signups

Easy Sign up with Interest Categories

With the growing demand for personalization, we can all agree that user’s defining their own interests will help with the automation process. Throughout your website, we suggest setting up custom forms that filter signups into a specific list. This way, you can start sending relevant campaigns immediately. Read our next article “Segmenting Your Subscriber List in a Smart Way” for ideas on how to segment your subscribers.

Email-in or Text-in Deals & Giveaways

This method of email collection can be executed in a variety of ways. Choose what is best for your business by analyzing your customer’s behavior and watching your competitors.

Deals on Deals

Hanging up posters in your shop that offer a discount or giveaway in exchange for an email address will increase your signups exponentially. Who doesn’t like a good deal? This approach is useful only if you make your sales goals clear. Let them know why they should stay subscribed past this initial promotion. Will you be sending more deals and offers? If you have a membership program in place, will they get special benefits by subscribing?

One Time Promo

Like our ‘deals on deals’ suggestion, one time promos can be displayed throughout your store. Promote a killer discount or giveaway in exchange for an email address. If you’re not planning on emailing them more discount codes or sale promotions, make sure they’re aware that this is a one-time promo. List reasons why they’ll want to stay subscribed and give them some insight on how many emails they should expect.

Website Hook

Email-in and text-in promotions shouldn’t be limited to posters. Display your deals and giveaways online! Dedicating a footer widget, landing page section, or sidebar space to your sign-up deal can prove to be effective. Make it simple, but be clear about your intentions. (i.e., Sign up today for 10% off your first order. We send weekly emails with our latest sales and exclusive member discounts. You can unsubscribe at any time.)

Email Opt-In Box During Online Checkouts

Acquiring new emails doesn’t always mean you have to look far. Give your new (or returning) customers an easy way to opt-in to your list by adding a simple checkbox near the purchase button. Most online cart systems will collect and compile your email opt-ins into a downloadable list. If you integrate FireDrum’s API, you can have new opt-ins added to your account immediately.

Working with a mobile credit card processor (like Square or Clover)? Most processors offer a similar signup feature. Enable these settings in your account and watch your subscriber count grow!

Leave a Signup Sheet by the Register

Even in today’s fast-paced, digital age, a pen and paper are still useful. Leave a small note or poster alongside a signup form that encourages visitors to leave their email. Since this method doesn’t offer as much detail as a webpage might, it’s vital that you list the basic subscription facts. How many emails should they expect per month? Will you be sharing their email with other vendors? Will they receive any special deals or promotions by signing up?

Email Marketing

How to ensure that Email is Secured for Organization

by MigoSMTP Team

March 15, 2018

Email security is paramount whether your correspondence covers political secrets, personal information or business data. Read on for our list of best practices to keep your email safe. An email was the first “killer app.” It very quickly went from being an expensive, idle curiosity, where users had to buy digital stamps in order to send each and every email, to something so ubiquitous that on average, people have 3 email addresses, even if they don’t regularly use them. It’s simple to set up a free email account. You can do it in literally minutes.

Maybe we should Not strike, we definitely should, and here are a few simple ways to help improve the security of your email.

These are things you probably already know but have put out of your mind for a while, so let’s review:

Implement and promote an up-to-date email policy

Evaluate the use of email in your organization and establish whether the behavior is appropriately safe and the location of any potential dangers. Choosing the correct email provider is another important decision as some won’t provide enterprise-level security.

Create a comprehensive email use policy and ensure staff is aware and supportive of it by making it user-friendly with examples for clarity. Governance backing can ensure the policy is successful.

Consult your IT department

If your firm has a technology department, ask what its standard is for protecting emails from possible hacking.

For example, Cavoukian says, internal emails sent to her office do not need to be encrypted because those emails stay on the organization’s secure intranet server.

Encryption

Your second line of defense is some form of encryption. If you’re not using an encrypted email system for business, then you should upgrade immediately. Otherwise, you are essentially locking your front door with a deadbolt, and leaving the back door wide open with a neon sign blinking above it. As you can imagine, this provides somewhat inadequate protection.

Use a VPN

A VPN (Virtual Private Network) adds additional security to email by encrypting and routing all internet traffic through the VPN provider’s server.

There is a multitude of enterprise VPN services available. Establish the authentication level and management control required. Choose one that can cater to your specific needs around who will be connected and how. Free open source alternatives are also available but can be complex to set up and use effectively.

Provide security awareness training

People are the weakest link in any security system and need to be the first line of defense and file-sharing, workplace collaboration and mobile devices bring new dangers that aren’t always understood. A security awareness programme can ensure staff emails are kept safe from any developing dangers as they arrive if education evolves as new threats emerge.

Install effective antivirus software

Install antivirus software that prevents, detect and remove and dangers. The program used should scan incoming emails and attachments. And block spam, remove viruses, phishing, worms, malware, ransomware, Trojans and any other threats, both incoming and outgoing. It must also stay updated automatically and continuously to protect against any new threats as soon as they emerge.

Email Marketing

Is Email Marketing effective for targeting marketing opportunities

by MigoSMTP Team

March 14, 2018

Email marketing is the number one spam offender in recipients’ inboxes. But with the right segmentation and a little love, email can be totally lovable and still effective at nurturing leads and closing deals. Consider that 39% of marketers who segment their email lists experienced higher open rates, according to Lyris Annual Email Optimizer Report.

Satisfaction Level

The Rolling Stones weren’t always right. We can get a gauge on customer satisfaction, and use that knowledge to better target our email marketing. Think about it. If you have a group of die-hard customers in love with your company, you can encourage them to be brand ambassadors. Or, if customers are dissatisfied with your services, you can pinpoint why and surface some content to start repairing the relationship.

Past Purchase

Marketers sometimes get a bad rap for using customer data. We’re the big bad wolves of privacy. But consider this 42% of people said they would value a retailer or brand more if it remembered their buying and browsing behavior from where they have shopped before. If a segment of your contact list has used your service or purchased from you before, use that data to personalize their emails.

Shopping Cart Abandonment

You know when you’re craving a piece of chocolate but you stay strong and say no? You’re pleased with your willpower until you’re reminded of it later when you see a Lindt commercial. Suddenly, you have to have it more than ever. If a contact added an item to their shopping cart, whether they purchased it or not, they want it.

Targeted Facebook Posts

You can get more out of your Facebook business page by targeting posts tailored to the different types of people in your audience. Say your business sells deodorant. You have a women’s product line and a men’s product line, but it’s easiest to have one unified social media presence. If you’re running a special on a new product for the women’s line, you can avoid oversaturating your male followers with messaging by posting targeted Facebook statuses.

Targeted PPC Landing Pages

It’s important to remember that PPC advertising is a complement to your inbound efforts, not a stand-alone tactic. Marketers pay for PPC ads because they want someone to click on them. But that’s only half the battle. Once a lead clicks on the ad, it should take them to a page that holds their interest through extremely targeted content.

Email Marketing

Importance of Email Marketing for Small Business

by MigoSMTP Team

March 6, 2018

[:en]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise

Cost Effective

It ’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Complete Control

A large advantage of email marketing is that your email list belongs to you and remains in your control. Unlike marketing strategies through your social media platforms, which are online real-estate that can change on a whim – like Facebook’s ever-changing algorithm – your ability to reach the subscribers on your email list doesn’t change, unless of course, they unsubscribe.

Measurable

When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

Higher Conversion

Your subscribers have given you consent to contact them by opting into your email list. You have already converted them. Furthermore, opting-in to your email list shows that they are already interested enough in your company to want to know more. There is a much higher chance that they will actually read or engage with the information that you have sent to them.

More effective than social media

Social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:gb]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise

Cost Effective

Complete Control

Measurable

Higher Conversion

More effective than social media

[:au]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise

Cost Effective

Complete Control

Measurable

Higher Conversion

More effective than social media

[:in]Email marketing has become the most preferred internet marketing tool for varied businesses. When done in the right manner, this method of marketing can generate the right business leads for online businesses. According to the 2016 State of Small Business Report, 54% of small businesses use email marketing tactics. Since email marketing has the highest return on investment over most conventional marketing tactics and is one of the most cost-effective marketing tools, it should be a lot more than half of the small businesses utilizing this strategy.

Now Let me tell you the importance of Email Marketing for Small Business/Enterprise

Cost Effective

Complete Control

Measurable

Higher Conversion

More effective than social media

Social media is an extremely important component of any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal- the conversation.

[:]

Email Delivery

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How to Increase E-commerce Sales with Email Marketing

2. Don’t just send an email newsletter

3. Ensure your emails actually drive action

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

Tracking & Measuring your campaign

Capture new leads with forwarded emails

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

Tracking & Measuring your campaign

Capture new leads with forwarded emails

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

Tracking & Measuring your campaign

Capture new leads with forwarded emails

Video in Email Marketing

4 tips to work around the playback challenge and incorporate video in your emails:

Within your email, include an image from your video and put a “play button” on top of it to mimic the look of a typical video player

Embed video on your landing page and set it to auto-play:

As a general guideline, your video should be 30-90 seconds for the top of funnel campaigns and 1-30 minutes for individuals further down the funnel:

Place a call to action during, or at the end of the video that suggests a clear next step for your audience:

Tracking & Measuring your campaign

Capture new leads with forwarded emails

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

Getting Past Promotions Tab

Pre-targeting and Retargeting

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

Getting Past Promotions Tab

Pre-targeting and Retargeting

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

Getting Past Promotions Tab

Pre-targeting and Retargeting

Little Known Techniques in the NEW Email Marketing are:

De-Personalization

Getting Past Promotions Tab

Pre-targeting and Retargeting

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data

Segmentation and Hyper-Personalization – Undeniable Benefits, Hard to Master

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Lapsed Customers

Loyal Customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You are Piecing together Too Many Marketing packages

Your website isn’t always generating Leads

Your Leads aren’t becoming customers

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared