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Email Marketing

Improve Your Sale with Mailcot Email Marketing

Change your gear of selling product and services through Email Marketing. Email marketing also affords you with a lot of data that can be used to judge performance and make advances in open rates, click-through rates, spam complaints, unsubscribe rates, etc.

For example, let’s assume you just moved into a new residence and recognized that your bed doesn’t suit so you’ll need to acquire a new one. You go to a few various websites to do some analysis but are not quite ready to make a shopping. Then, the next day one of those sites sends you an email with a code for 25% off your first acquisition. All of an immediate, purchasing that Bed becomes a bit more affordable and the welcome email could then make you return the site and take action. But, without the welcome email and exclusive offer, you may not have gone back to make a shopping. The welcome email helped to generate a sale by keeping your furniture needs top of mind.

How to Boost Your Sale with Email Marketing

Know Your Audiences

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

Personalizing the beginning with a simple, ‘Hi’ can help to engage the reader enough to get them to at least begin to read your offer.

Scrub Your Email List Regularly

When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labelled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list.

Short and Effective

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not too hard to sell them but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

Unique Subject Line

Avoid tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on the landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live salesperson scripting.

One Clear Call-to-Action Per Email

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,”.

Tips to Improve Your Email Marketing

  • Test and find your most effective email format(s). (E.g. Text vs HTML. Short vs long form. Etc.
  • Make your email mobile/small screen friendly.
  • Test your messages before you send them on multiple browsers and readers.
  • Have a second set of eyes review your email.
  • Make sure all key images are “clickable” and all videos have a “play” button.
  • If an email (or email campaign) was successful, re-use it.
  • Make your emails valuable.

 

 

 

 

Email Marketing

Importance of Email Templates for Email Marketing

Email Templates for Email Marketing blend unique design and creative best practices to help you win the inbox.

It feels like we live in our inbox all day, well, and this is 100% right. Employees use almost a third of their time at work reading and responding to emails.

Email template allow saving time while creating Email Marketing Campaign. Email Template is a rewritten email that one can use to substitute with your own content so that you can instantly and quickly compose and formulate emails.

Email Marketing, Email TemplatesAdvantages of Email Templates for Email Marketing

Using email templates allow you to quickly and easily create, write, and send emails without having to start from scratch or starting at a blank screen.

Time Savior 

Using an Email Template can help you save a lot of time when both creating Bulk Email Marketing Campaign.

In order to save time and not to revise the whole email for numbers of times, you can just append links, copy, images to a current one and forward to your subscribers.

Uniform Formatting

Another issue with creating a new email from scratch each time you send an email (other than the time involved) is the consistency of it. Composing an Email Template you can be sure that the Email Marketing Campaign will have the same look and you will not have to worry about possible errors with the formatting.

Brand Union

Using an Email Template, the brand correspondence will be preserved, especially if many logos and graphics in your Email marketing are used since it will be difficult to create them for hundreds of times. It is especially true if you use a lot of graphics and logos in your marketing to maintain brand consistency and awareness.

How to Create Email Templates for Email Marketing

There are many ways to create email templates to use in your email marketing efforts.

Email Templates for Email Marketing | MailcotCreate Your Own Email Templates

  • Create your own email templates, either by hand or by using a Mailcot program.
    If you are good at HTML coding and graphic design, then this is the route you’d probably go with.
    Outsource Your Email Templates
  • If you don’t have HTML and graphic design skills, then you can hire someone to create an email template for you
  • There are plenty of outsourcing sites that offer graphic design and web coding services from three sources.
  • A final option is to use the email templates already provided by your email service provider

Most reputable Email Service Providers offer a huge library of predefined email templates across different industries and different styles and formats.

You could always use an email template provided by your Email Service Provider then make some minor tweaks to it to get the exact look and feel you want for your emails.

Email Marketing

5 Best Practices for Email Marketing in Healthcare

In today’s world, with information at one’s fingertips – and the variety of choices out there for healthcare – healthcare industries must nurture relationships with current and prospective patients. This includes educating about treatments, as well as offering general health and wellness information(Email Marketing). This will keep your brand top of mind when a patient or prospect needs something health-related.

Enter email marketing

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in India. We have gathered some best practices when it comes to using email as a communication and/or marketing tactic within the healthcare industries.

Here are 5 Email Marketing best practices to staying top of mind with prospective and current patients:

Build a Benchmark to Measure Against

Health-related content directed towards patients tends to engage a lot more than it would in traditional B2B marketing. Using traditional industry benchmarks could hurt you in the long run. Making it look like your campaigns (Email marketing Campaign) are running much better than they truly are.

We recommend pulling historical data and build your own specific benchmarks based on past and future email marketing communications. This way, you are comparing any future emails and programs to your particular audience and marketing tactics.

Educational Content Over Direct Sale

When it comes to the health problems for yourself or loved ones, there is no higher priority. Therefore, people tend to research on their own a lot more than they would to buy a product, hire a company or sell a service.

We have seen more educational-based emails with topics like patient treatment options, wellness tips, and ways to improve comfort, as well as general information on a diagnosis have gone a lot farther than immediate requests for an appointment or finding a location.

Give the Ability To Move Quickly If Needed

As mentioned above, we are in an “information first” world, with many different ways to find and consume information. This has changed the patient journey dramatically in the last 10-15 years, giving patients the ability to be more educated and move through the process at their own pace. So, even though we said above that educational emails are better than the direct sale in terms of engagement and keeping your brand top of mind, it’s imperative to make it easy for those entering the journey, yet ready to schedule an appointment or make a decision. This way, at any time, one can click through, call to schedule an appointment or visit a location.

Map The Patient Journey to the Content of Email

Understanding the diagnosis, treatment options, and how patients inform themselves about their recent diagnosis helps align your content strategy. By doing so, you share the most relevant content to the right person at the right time and place. It does not help to share discharge and recovery information about a surgical procedure before they even know what their treatment options are. Ensuring the content flows with the patient journey through a specific disease helps patients stay informed.

Be Hyper-Targeted and Sensitive with Content

Health information is a very sensitive subject. So when sharing and Educating, you want to be extra careful that you target the right audience. And not accidentally scare or instill fear in anyone. As a best practice, use a gated asset that someone needs to opt-into for information about a particular disease. This way, you know for sure they are interested in receiving additional info about procedures or treatment options. Also share broader information about treatment options or health and wellness tips that help with a disease ( Healthcare industries), not specific medications/remedies or diagnoses that a doctor or medical expert would provide.

Email Campaign, Email Marketing, Marketing

How to Grow Your Email Marketing list with YouTube Ads?

If you’re looking to get a strong hold over the world of Email Marketing and Internet Marketing, you need to have an opt-in email database in place. A collection of email contact details of past clients, potential customers, devoted followers, or individuals who are simply interested in the products you have to offer is an asset to any business. This is a list of consumers you can market to directly about developments in your business. Now, you can generate more leads by properly optimizing YouTube video ads. Here’s how you can go about it.

Email Marketing List

Select The YouTube Video You Want to Promote

After posting and promoting the video of your choice on YouTube, visit the page that will help you launch your campaign and paste your video’s link into the video ad field provided.

Create Your Ad Around A Lead Generator

For any advertisement to work, your ad’s copy and imagery need to resonate with your viewers. In order to create your video ad, you need to fill in a headline and two lines of description. For most languages, the headline cannot exceed 100 characters and each description needs to fit within the limit of 35 characters.

Your headline should be concise and direct and should convey your goals. Explain the context of your video in the description. If your copy is precise and specific, you’ll generate a qualified lead. Your customer needs to be made aware of what you’re offering. After you pick the most relevant thumbnail, decide where your users will be directed when they click on your Ad. If you want users to sign up for your email database, your link should take them to your email sign-up page.

Finalise Your Budget

If you want to create a budget for your ad campaign, log on to the YouTube AdWords tool. To start off, go ahead with the budget that YouTube recommends. So that budget will be enough to test the campaign and track conversions after the first day. If you don’t get as many email sign-ups as you thought you would, you need to evaluate the relevancy of your messaging and thumbnails.

YouTube also suggests a maximum cost-per-view (CPV). Which is the highest amount you’re agreeing to pay for a viewer to watch your ad? Not many know that you pay that amount only if someone watches a minimum of 30 seconds of your video.

Choose Your Target Audience

You can easily target your preferred audience with the YouTube AdWords tool. Be very precise when you select your audience. Your ad will appear in YouTube videos, searches, and the Google Display Network unless you choose otherwise. You can also target your audience by gender, age, and interests. After so that Google and YouTube give your campaign the thumbs-up. You can track the campaign status in your Google AdWords dashboard after it goes live.

 

Generating new leads in this day and age of digital media is difficult, but YouTube offers a simple solution to help you find new customers. By also strategically focusing on the right audience and creating relevant ads, you too can grow your email list substantially.

Email Marketing

4 Essential points you should think before using email marketing services

Bulk email services are the service that allows you to send several emails in bulk in a single time. the availability of a lot of software program within the markets makes it easy so that it will send emails in bulk. however, you need to be very careful while using such a service. Here are a few points which you must keep in your mind before using bulk email services:

Create a list of Subscribers email

While using email marketing services, the first thing you should keep in mind is your subscriber’s email list. You need an email list of subscribers by using which you send bulk emails. So, create an email list in your email campaign to send transactional and promotional emails.

Email marketing

Frame a proper email message  that consists of applicable images and text

While writing an email for subscribers consider some images and write the appropriate content with an attractive subject line. It helps to improve your email open rate. If email open rate improves then obviously the ROI will also improve and your business will able to generate more revenue.

Design templates and pics

The Email Template is the most important part of an email. The email Template shows your email quality (Email marketing). It means, how you describe your service or product so the readers start taking interest in your service and wish to buy it. To design the best email template you can add extra features and offers that makes it look attractive.

Do proofreading the final draft, do editing of found mistakes and hit Send

In the end, you just need to finalize your content you have written. If there is any editing required just modify it. Make it clear that the email message you have written should have high readability and high open rates.

In the market, there are many tools for bulk email services that can produce you an extensive range of services. You need to examine the tools thoroughly before selecting such a tool. Your chosen tool should contain suitable options for adding and removing the recipients’ email address. It should be able to export the contacts from one system to another. You should ensure that your emails being sent should reach into the Inbox of the recipients. It is important as most of the people don’t read the emails that come into their spam box. Normally they delete the emails that fall in such boxes.

Your email service tool should have a Reply system to make the communication (Email Marketing)between you and your customers easier. In brief, your email service tool should be chosen very carefully.

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