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3 Key Strategies for Marketing Automation Success

by MigoSMTP Team

November 18, 2020

Marketing Automation provides the opportunity to deliver large-scale personalization, removes manual processes and is proven to increase incremental revenue. Marketing Automation Back in 2008, I was immediately aware that this should be a tool for me (a new mining marketing director at the time) and for the future development of my company.

The 3 Key Strategies for Marketing Automation Success will give you some quick returns and some quick success stories, which you can then leverage a solid rationale to increase your content resources and develop your MAP. They will help you build your business more quickly than other MAP tactics.

Lead Nurturing – Strategies for Marketing Automation Success

Nurturing is an effective advertising and marketing strategy. Without the extravagant tasks, rules, and rules to create content material for nutrition tasks, the highest quality factor you could have done for your own self is to start by planting in nutrition tasks. simply do it.

But whatever you do, it no longer establishes a series of emails or other nutrition-focused content that pitches your wares. Bringing nutritional products with flow is a surefire way to differentiate your electronic mail customers. As an alternative, give your readers some records or schooling that allows them.

As an example, the primary nutrition software I install becomes an Newsletter subscription chain. With the challenge of helping readers solve a problem that was common to most people in our target market. We published content material via email, eventually generating one to 2 highly exceptional newsletters each month. Through this method, nutrition should no longer be the most effective email, it is able to reveal revealed cards, live cell phone calls, or even a textual message by linking them together with an email.

Custom Landing Pages – Strategies for Marketing Automation Success

If you are still sending a click-on to a popular popular-use page for your home web page or your website with a pay-in step, you may well take your% price range and give it Can be thrown from the crest of your building. Custom landing pages change until they are well designed and tied to compelling content. For example, in the company newsletters that I mentioned above, we included a brief summary of the educational material we were offering for free.

We needed to click on the newspaper because it turned into a method to convert an anonymous viewer into a recognized touch, while the options to connect and learn more to deepen the brand new touch into our content content There were additional consequences and, as a result, deeper engagement they would have with our employer. One factor I would oppose, however, is that the primary purpose of a touchdown page is to bring them to the web page.

Triggered Emails – Strategies for Marketing Automation Success

Triggered Emails create nearly 100 percent higher open rates and click-through rates than other open emails. This is a particularly effective strategy for leveraging content marketing messages. It is timely and highly relevant to the interests and inquiries of your audience.

For example, when I was implementing my first MAP six years ago. I set up a trigger email based on web activity of known contacts. When a visitor sees three or more pages in the segment I specify. This prompted my MAP to deliver an email which showed additional supporting material on that topic. The results we saw above supported the statistic, with some click-through rates reaching 30 percent.

If someone in your target audience is ready to buy or has a strong interest in your solution. They will probably use your website vigorously. Choose a few pages that demonstrate high interest in a certain topic, and set the trigger around specific types of travel. Remember for the top of the demand generation or funnel effect, make sure you are providing content that is helpful to the audience. Nothing that focuses only on your company and its benefits.

For more related information you can check Mailcot and Migomail.

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8 Ways to Maximize Email Deliverability To Improve Business Development

by MigoSMTP Team

November 18, 2020

You’ve probably read all the tips about the subject line, open rate, engaging content, powerful CTAs, and strategic email landing pages. But let’s take a big step and look at the picture from its most fundamental level – email deliverability. To maximize email Deliverability to improve business development, you should be familiar with these tips

Maximize Email Deliverability To Improve Business Development

8 Ways to Maximize Email Deliverability To Improve Business Development

Prime your IP for success.

The job of ISP filters is to defend against spam emails. How do you tell these filters that your IP is valid and trustworthy?Start an Email Marketing campaign by sending small batches of Emails.

Implement a sender policy framework.

A sender policy framework or SPF increases your credibility in the eyes of the receiving email server. The server can check the domain name against the corresponding IP address to ensure that it is valid. If you do not have SPF, your email may be rejected.

Check your sender reputation.

The biggest reason for your email not being delivered is the low sender score. The ISP automatically rejects any email that falls below a certain score.

The return path creates the sender score. The sender score assigns a number to every outgoing mail server. Scores are calculated using traditional email metrics such as unsubscribes and spam reports.

Stick to a consistent send schedule.

One reason for low sender score and IP rejection is random and irregular broadcast activity. If you are not creating a regular schedule with your email, it is sending spikes. Do your best to stick to a consistent email sending program.

Check feedback loops.

Most major ISPs provide feedback loops, in which the email sender can gain information from the recipients who have complained about that sender’s email. Complaint Feedback Loops or FBLs.

Filter contest entry email signups.

The worst email lists are made up of giveaways or signups. People, who are true to their nature, will at times try to use an invalid or no email address. They don’t care about your list of email addresses; They care about the chance of winning a free iPad mini.

Send emails at just the right frequency.

Many emails can burn your subscriber list. Very few emails can kill your revenue.

So what do you do to maximize email delivery? You just send the correct number of emails. The only way you can find the correct number is by doing a thorough test, which is not easy. Also, it takes a long time, during which you can make some mistakes.

Use branding in your “from” name.

Using your brand name in your “from” line will help reduce spam complaints. To improve business growth and give it a more personalized experience, some companies use a front-end, one-person, to lead their email marketing. You can still use this approach. Just add “from” after the person’s name.

To more related information you can check Mailcot and Migomail.

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Promote Your Business With Custom Email Marketing Solutions

by MigoSMTP Team

November 13, 2020

Enhance a merchant Relationship with Email marketing

Sending email messages aimed at increasing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or current customers to buy something instantly and sharing third-party ads do. If you are looking for a Transactional SMTP Server provider, you probably have an application that sends both marketing or transactional messages and is trying to find a host to relay these messages in bulk. Or possibly you are sending both behavioral and marketing messages and really want to search for a single provider to address your provider. If you are not positive yet, check on what kind of messages you are sending, but only the identification you need to send bulk mail. Knowledge of sending and viewing the correct plan and provider in the style of the messages will improve your relationship with the SMTP carrier in addition to your email delivery.

Use Mailcot’s Custom Email Marketing Solutions And Get The Following Feature

Promote Your Business With Custom Email Marketing Solutions

Build Automated Email Campaigns with EAP’s Workflows

Create fully automated campaigns with the world’s most intuitive workflow builder. Implement tags, run campaigns, add delays, branch with if-then logic, and do about 30 other things … all powered by EAP’s automation engine and displayed as an easy-to-flow flowchart.

Segment Your Contacts with EAP’s Easy-to-Use Tags

You can apply tags to specific email groups like customers or non-customers. And then send one-off email broadcasts or entire campaigns to different email segments as you see fit.

Collect Leads in Minutes with Email Automation Platform’s Built-in Widget

Grow your list anywhere on your sites with EAP’s elegant slide-up lead capture widget. All it takes is a simple snippet of code to pop up wherever you want it.

Mailcoat Email Marketing Solutions is popular because it is relatively easy, quick to get started, and inexpensive. It can also generate considerable profits. The premise behind email marketing is that you create a list of customers, customers, prospects and customers who want to hear from you.

Mailcot Providing spam-free Email Marketing Solutions. Your all emails will directly deliver to client’s inbox. There is your own subscriber list. So, there are very fewer chances to go mails in Spam.

For more related information you can check Mailcot and Migomail.

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Why How Marketing Automation Is Useful For a Business?

by MigoSMTP Team

November 12, 2020

Marketing Automation is useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals.

What is Marketing Automation?

Marketing automation is the use of software to deliver personalized messages to customers and leads. The software allows you to create a dynamic series of messages to send to your contacts. The factors you specify determine the message a person receives, such as what their spending habits are, where they are in the process of buying, and past interactions they have with your site.

Delivering content that suits an individual’s needs and interests helps build strong relationships, which, in turn, can help increase conversions and revenue. Marketing automation can help you accomplish all these things while streamlining your operations at the same time.

In the broader scope of things, marketing automation encompasses many different aspects of marketing and business development, including email marketing, content development, conversion rate optimization, and lead generation.

Why How Marketing Automation Is Useful For a Business?

The Benefits of Using Marketing Automation

By far, the biggest advantage of marketing automation is that its use works more quickly for sales and marketing teams. People like personal content; Sending personal emails generates six times more revenue than sending non-personal emails. But manually sending customized messages to contacts is not practical. Marketing automation platforms handle the mundane and repetitive work of giving private content more time to sales and marketing professionals to focus on what is more interesting and challenging.

Not only does marketing automation make it easier to deliver messages, it also makes it easier to find where people are in the conversion process. Marketing automation programs typically have a lead scoring quality that helps users quickly identify which leads are ready for the most sales.

One of the most common reasons why businesses consider using marketing automation in the first place is because they want to improve their conversion rates and revenue. Marketing automation is a way to encourage customers to stay engaged longer, making it possible for them to last longer to convert. Companies using marketing automation have an average conversion rate of 53% and an annual revenue growth rate of 3.1%.

For products and services with long conversion cycles, marketing automation can also be used to speed up the process. In an example cited by Ventura Harbor, Thomson was able to reduce its conversion time by 72% using Reuters marketing automation software.

What Applications Are There for Marketing Automation?

While marketing automation has several different applications, email messaging and lead generation/nurturing are among the most common.

Yes, email is still relevant as a marketing tool. Although it is easy to say things like “everyone on Facebook / Twitter / Instagram”, this is not true. However, most Internet users have at least one email address. Email inboxes also tend to move slower than social media feeds, giving you the best chance of making a direct connection with your contacts. Several methods of marketing automation can be used with email:

Welcome messages
Product retargeting
Abandoned cart reminders
Personalized product recommendations

And that’s just to name a few.

Many companies use marketing automation to respond to their contacts, whether they change or not. Whether sending surveys or asking people to send comments directly to them, the information they provide can be extremely valuable in guiding changes that will help improve their revenue in the long run.

Given that personalized emails generate a lot more revenue than non-personalized emails, marketing automation can be an effective way to nurture your leads. According to Marketo, about 50% of leads in any system are not ready to buy and about 80% of all new leads will never make sales. With marketing automation, it aims to give people something of value when they need it so that they are more likely to convert. Effective lead nurturing generates 50% more sales-ready leads at 33% less cost. Nurtured lead also leads to larger purchases than non-nourished leads.

Marketing automation platforms are also often commonly used to supervise social media campaigns, create landing pages, and conduct ongoing A/B testing.

More more information, you can check:- Mailcot, Migomail and Telcob.

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4 Effective Marketing Strategies Your Company Needs

by MigoSMTP Team

November 12, 2020

Each business enterprise has a founding objective of increasing its sales to achieve a higher peak level in the market. High competition within the market has deprived many organizations of achieving their fundamental desires. This is why it is difficult for most businesses to have a great earnings margin.

However, providing your enterprise with an high-quality marketing strategy will let you outperform your competition.

Bringing new customers to your business is your biggest priority, and the only way to achieve this is to ensure that your products meet the needs of consumers, and discover ways to mesmerize your customers with products .

Below are 4 Effective Marketing Strategies to inculcate on your organization for a greater earnings margin.

4 Effective Marketing Strategies Your Company Needs

1. Outreach Your Products – Effective Marketing Strategies

To make your enterprise stand out, you want to take charge of the market; Dominate the market with viable brands. But before this can happen, here are the questions you need to ask yourself.

How many people know about my product? How badly do people want my brand? Do they know what they can gain if they get my product? What steps will I take to get millions with my offer?

This is why you should leave the services and products of your brand.

As an example, Apple has engaged in several promotional strategies to promote its product – on TV, billboards and magazines; It has tried to make customers close to their products non-public.

In any case, there are ways your product can get to as many people as you need.

Social Media Marketing: Due to the high charge of social media use, it’s one of the only methods to exhibit your product to a big target audience who may, in turn, be potential clients.
Mobile Marketing: We are in a world mobile use is rapidly outdistancing computing device use. Take benefit of this opportunity to create a marketing campaign for your brand targeted at mobile customers.
Email Marketing: That is one of the most effective method to sell your product and build a strong relationship between you and your clients because a whole lot of people can easily be reached via a well-built electronic mail list.
Offline Marketing: Word of mouth and using other marketing platforms like radio, billboards, hand payments, tv advertisements, just to say only but a few, also play a big role in building strong brand exposure and outreach.

2. Engage In Giveaways And Freebie – Effective Marketing Strategies

Businesses that “adopt the marketing approach of Purchase 3 and offer a 30% discount for the next 30 days” and still do a lot better than organizations in the market that don’t.

The motive is that the freebie works as a seed of reminder of your brand within the customer’s mind. This not only assures you to buy more customers, but also gives those customers a chance to tell friends and people about your brand.

Organizations like Coca-Cola often spend a lot of enterprise budgets for every marketing and promotional giveaways, while other small startups often use coupons in the area of this marketing approach.

This undoubtedly enables such organizations to easily double their sales, promotions and credibility compared to their competitors.

3. Make Your Brand Specific – Effective Marketing Strategies

Your brand is your name, your symbol, or layout that sets your services or products apart from other vendors. This is the foundation of the rest of your marketing strategy because your product has been used by your brand. One of the ways to create an edge is to create a brand that stands out in the market.

This is why companies have put a lot of effort into crafting attractive taglines, brand building, spending a lot of business venture budgets on the company’s website design, and always making sure to keep their site on professional theme platforms Customize properly with. They not only do this for a better user interface and experience, as they also play a role in increasing the organization’s search engine optimization and web ranking.

Give your customers a special reason to remember your brand. Most customers who prefer something simple and specific can never offer for a fluctuating organization. All they need is something original.

Some customers do not pay much attention to the rate of a product; They can go for this for so long, as long as they are from a brand they are familiar with and are interested in. Build a brand that can build a strong relationship with your customers. Branding your organization can increase or slow down your sales.

4. Collaborate With Other Prospective Businesses – Effective Marketing Strategies

The objective of marketing your product is to bring to market a major goal and attract new customers to buy your product.

There are many companies with large audiences, better reputation and good recognition. Collaborate with them and fuel your business to grow.

There are many ways to market support, but it is best that you choose your product. This can range from advertising and marketing campaigns or brand to brand promotion.

For more related information you can check Mailcot and Migomail.

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Lead Nurturing Tools

by MigoSMTP Team

March 30, 2020

Lead Nurturing Tools are used in the process of developing relationships with buyers at every stage of a sales funnel and through every step of the buyer’s journey. As companies utilize inbound marketing as a way to produce more leads, the value of having an effective lead nurturing tools strategy displays very clear. In most cases only a nearly small percentage of your inbound leads will be fast to make an instant purchase, leaving upwards of 90% of your inbound leads on the table. Performing an efficient lead nurturing approach can have a tremendous impact on the effects of your inbound marketing strategy.

How to Nurture Leads- With Lead Nurturing Tools?

Lead Nurturing Tools

Lead nurturing is the persistent process of involving a defined target group by providing appropriate information at all stages of the buyer’s journey. You want to actively lead the prospects with lead nurturing tools you have imagined through your marketing and lead generation efforts, to the point where they convert paying customers. Some tactics on how to nurture leads are through targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization. Despite the clear advantages of lead nurturing tools, marketers can struggle to build the right strategy around it.

7 Amazing Lead Nurturing Tools Best Practices

1. Support Targeted Content

How to Master Facebook Ad Targeting & Zero-In on Your Audience

When it comes to lead nurturing, one size absolutely does not fit all. As the research proves, strategically nurturing your leads using targeted content can significantly improve the results of your inbound marketing strategy. Using targeted content for lead nurturing tools may seem obvious, but it’s something that marketers are trying with. Last year Forrester Research reported that 33% of B2B marketers cite “targeted delivery of content” (i.e., delivering the correct content, to the right people, at the right time) as their largest lead nurturing challenge.

There are a few requirements for using targeted content for lead nurturing. First of all, you need to understand each of your unique buyer personas. Of course, you then need to create a variety of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. Lastly, you need to have a marketing automation platform in detail to help you identify, segment and target your different buyer personas as you scale your inbound marketing strategy.

2. Use Multi-Channel Lead Nurturing Techniques

Lead Nurturing Tools

In the past, most lead nurturing strategies included setting up a simple email drip campaign that would send out universal emails to a list of possibilities. Today, marketers like you are looking for new lead nurturing tactics and technologies that go ahead the limits of email. With the help of powerful marketing automation platforms, savvy marketers are now producing multi-channel lead nurturing approaches.

Effective multi-channel lead nurturing most commonly involves a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach. Because there are so many tactics required, to achieve this properly, you really need to ensure that your sales and marketing teams are well adjusted and working cohesively.

3. Focus on Multiple Touches

While the buyer’s journey for every product and service can be quite different, research from the Marketing Lead Management Report indicates that on average, prospects receive ten marketing touches from the time they enter the top of funnel until their closed-won customers. Interestingly, another research study from Demand Gen suggests that 49% of marketers admit less than five touches in their lead nurturing programs. If you’re in this category, it might be time to revise your lead nurturing purposes a bit.

As you can imagine, the most successful lead nurturing procedures deliver content that helps prospects progress through the buyer’s journey by addressing general questions and concerns. In addition to email tactics, consider how you can use a mix of content types like social media, blog posts, whitepapers, interactive calculators, or even direct mail, to nurture your promises into customers.

4. Follow Up With Leads in a Timely Manner

Lead Nurturing Tools

The benefits of immediate follow-up calls seem quite evident, but most organizations still aren’t acting very quickly. A recent article in Harvard Business Review highlighted the surprisingly delayed response times of most US-based companies. Here are a few benchmarks from the study which incorporated feedback from more than 2,240 US companies:

The average first response time of B2B companies to their leads was 42 hours
Only 37% of companies responded to their leads within an hour
24% of companies took more than 24 hours
23% of the companies never responded at all

Automated lead nurturing can help you reach large groups of views, but a timely followup email or a phone call is still quite often the best way to change inbound leads to adequate sales opportunities. As different research studies have shown, the odds of changing a lead into a sales opportunity are exponentially more important when the lead is reached directly following a website conversion.

When you make a timely, well-researched call to an inbound lead it’s far more powerful than any volume of cold calling. You know exactly what the prospects are researching based on their recent browsing behavior and you also have enough information about the prospect to do some original research about the organization they work for and their particular role within the company.

5. Convey Personalized Emails

How To Write Truly Personalized Emails And 3 Other Nurture ...

Many research studies indicate that email marketing proceeds to be the most effective tactic for lead nurturing. The research also consistently shows that personalization tends to perform significantly better results than generic marketing. A study found that 41% of consumers switched businesses due to a lack of personalization.

As highlighted in this helpful blog post, there are all kinds of ways you can personalize your emails to increase your lead nurturing strategy. You can send triggered emails when someone downloads your gated content, clicks on links in your emails, visits specific pages on your website, or when they show a high level of engagement. When you connect the power of marketing personalization with behaviorally triggered emails you can pass the right marketing messages to the right people, at precisely the right times.

6. Practice Lead-Scoring Tactics

For those who are new to the idea of lead scoring, it is a methodology used to rank chances against a scale that expresses the observed value each lead represents to the organization. Lead scoring can be performed in most marketing automation platforms by allowing numeric values to certain website browsing behaviors, passing events, or even social media interactions.

The resulting score is used to decide which leads should be followed up directly by a sales rep or which leads need to be trained further down the funnel. Based on this research, it seems as though lead scoring is an efficient lead nurturing tactic that most marketers simply aren’t taking the power of yet.

7. Be sure your Sales and Marketing Strategies are Arranged

3 B2B Sales and Marketing Strategies that Proved their Power in ...

According to a study by market research when both sales and marketing share duty for lead nurturing, companies experience a significant financial boost. In fact, organizations with tightly aligned sales and marketing teams experience 36% higher customer recognition rates.

In order for both sales and marketing to contribute to lead nurturing you’ll need to identify when possibilities should be transitioned within teams as they progress within the funnel. In creating your lead nurturing strategy, think about how you can use triggers like lead scoring, page views, workflow enrollment, conversion events or sales contact to transition leads from automation to direct one-on-one outreach.

The shared expectations, responsibilities and goals for this collaboration between sales and marketing should be outlined in a sales and marketing service level agreement (SLA). Creating a formal sales and marketing SLA will help the two teams hold each other responsible for changing leads and effectively nurturing them into paying customers.

So, you are at the right place as Mailcot is the one which provides you with the best lead nurturing tools :

Our Lead Nurturing Platform helps you attract buyers and nurture them with personalized campaigns, so sales can step in when they are engaged and ready. Efficiently developing leads in today’s consumer-driven marketplace means organizing and nurturing buyer relationships with a strategic lead scoring system after which filling out that framework with a radical content material marketing plan.

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Best Marketing Automation India

by MigoSMTP Team

March 23, 2020

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40% from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.

To avail of the best marketing automation services you should choose Mailcot

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.

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B2B Marketing, Content Marketing, Email Marketing Tips

Competitive Email Marketing Tips for B2B Marketing

by MigoSMTP Team

January 12, 2020

Introduction

Email marketing tips

email marketing tips, email marketing tips for b2b marketing, email marketing

Social media marketing and the content used, are excellent means for nurturing leads through the sales funnel but with limitations. These two have their own limitations. To get site content in front of leads requires high search rankings for relevant keywords. Similarly, social media posts have a short life span with a lot of competition.

There is no guarantee that the content published on these channels will discover. Therefore, email marketing is the way to increase the percentage that the content created will be consumed.

By adding email marketing tips or strategies of the modern world to existing lead nurturing efforts, one can deliver the right content, at the right time and at the right place. You can easily deliver personalized content directly to leads on a channel they monitor on a daily basis or actively.

6 Basic Tips For B2B Marketing

Use the Account-Based Marketing Approach to Target

Today,s email marketing best strategies are less like social media marketing and more like account-based marketing. Instead of casting a wide net with an email blast, leads must be segmented into groups. Email blasts are dead. For nurturing leads, you must segment customers into groups according to their buying journey. This is simple if you have a list of contacts who’ve downloaded gated content. Try to determine particular positions in the buying journey or previous buying behavior that each piece of gated content caters to. And then follow up with individuals who have downloaded that content. Email marketing services help you to segment individuals and deliver emails according to their interests. google

Optimize Emails for Mobile

If emails forgo mobile optimization then you will definitely lose a huge portion of your audience. Most of the emails are opened on mobiles, there are a few percent of the audience who open emails on desktop. Structuring the content is important too. Always lead with the most important information to grab attention immediately. Use short and strong paragraphs for easy reading on mobile. On the top, you must include your call to action. Make sure buttons and links are big enough to tap easily.

Engage With Trigger-Based-Campaigns

Trigger-based email marketing automatically sends emails to individuals based on their actions. Trigger-based campaigns really shine in nurturing lead when you adopt a marketing automation platform. Email marketing tips for b2b marketing

For instance, trigger-based campaigns could send a welcome email, send a thank you email and send a reminder or discount code.

B2B Marketing

Personalize Emails

Personalized emails are more likely to be opened and will lead to more click rates. It is an effective means to build relations. For referring leads you should start with their names but there are many other ways to take personalization to a further step. Use DOB to send messages on their birthdays, send a thank you promotion message at that particular date on which the person subscribed and send messages from personal accounts instead of a business account. This will make the conversation more one-to-one.

email marketing tips

Customize Dynamic Content

It is also known as ‘smart content’. In dynamic content email displayed differently to each recipient based on collected data. The very first step is determining what data is important and to cater customers needs to utilize the data correctly. Like utilizing age, gender, etc will help you connect real contacts with buyers personas. This will be a guide to dynamic content decision making. GOOGLE

email marketing tips for b2b marketing

Make Emails Interactive

An interactive email shows the functionality of the web page. It saves time on the recipient’s end and then they can respond instantly and easily. An interactive email will lead to an increase in sales and revenue.

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B2B Marketing

Email Campaign, Successful Marketing Campaign

Email List Hygiene Advantages that every business’s need

by MigoSMTP Team

December 28, 2018

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Good email list hygiene is the best practice for any email marketing program. Active email addresses are necessary for maintaining your relationship with your users and retaining their loyalty. There are always chances to get invalid, non-responsive and duplicate email addresses. I would like to share a few reasons for the benefits of a clean email list. With a clean email list, hence you’ll have fewer bounces, better deliverability, and increased conversions.

First We Know:-

What is Email List Hygiene

List cleanliness is important to keep the email marketing list viable. A list must be reviewed from time to time to remove bounced email addresses, delete non-licensed subscribers, and update any email address change request. From time to time, it may also be necessary to verify the subscriber’s permission that they still want to receive messages from your company.

Email List Hygiene Advantages:-

Here are Some Email List Hygiene Advantages that can be useful for your Email Marketing.

1. Reducing Bounce Rates

Determine an appropriate bounce suppression strategy for your email list. Cleaning your email list at frequent intervals will keep SPAM and invalid emails from building up on your list of subscribers and possibly to more conversions. So the higher the bounce back, the more risk you run that your email marketing campaign blacklisted.

2. Better Deliverability

Regular cleaning of inactive addresses, which have not responded within a year period will help to prevent deliverability issues caused by emotionally unsubscribed recipients. When you shape up your list to valid emails then you will get better deliverability on your mailing activity. Compare each Email Marketing Campaign (Email Marketing India) to your past history of delivery percentage to see whether you have a problem and then act on it.

3. Increasing Conversions

If your list is loaded with bad, duplicate and invalid email ids, your email marketing (Email Marketing USA) efforts will negatively be affected because subscribers will not receive your email communication. After all, if your subscribers don’t receive your messages, how will you expect them to convert? The more people that get your email the more people should open and the more opportunity for conversion. So Email marketers estimate most of the email revenue derives from targeting to specific segments. If your list contains only active email accounts that can convert into better quality emails being sent out with each Email Marketing campaign that you release.

For more information about Email List Hygiene Advantages, You can check- Mailcot, Vmayo, and Telcob.[/vc_column_text][/vc_column][/vc_row]

Email Marketing

Reasons: Why Effective Email Marketing is Still a Useful Tool

by MigoSMTP Team

December 11, 2018

Many companies shy away from email marketing campaigns because they think it’s an outdated approach. But 65 percent of B2B marketers said email is the most effective channel for revenue generation. And in 2014, email marketing listed as the most powerful tool for customer retention.

You should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

A brand with a strong email marketing strategy can become the local news anchor everyone is excited to see. With useful advice and the latest information, he draws individuals in with his engaging personality and then builds trust so his viewers look forward to hearing from him. Receiving emails that are consistently appealing helps prospects and customers feel connected to your brand.

2. Marketing emails can be hyper-personalized and targeted

With other marketing channels—for example, social media—targeting can only be so granular. In fact, many channels have audience-size thresholds that marketers must meet before their ads will even be served. On the contrary, marketing emails highly targeted and personalized down to an individual user level.

With email marketing software, you can analyze user data, segment your contact lists based on common factors and then send emails addressing the specific needs of recipients. Prospects and customers will appreciate this personal touch and be more inspired to interact with your brand.

3. Effective email marketing keeps your brand top of mind

According to a study by Blue Hornet, 34 percent of Americans check their email “throughout the day,” which means companies that aren’t using email marketing are missing out on countless opportunities to link up with prospects and customers.

Your content should be where your target buyers spend their time. If you have their email addresses, you know they have an inbox they are checking regularly. So be there when they are.

4. Effective Email Marketing Campaigns are (relatively) inexpensive

Should you decide to purchase marketing automation or customer relationship management software (which we highly recommend), there will be an initial financial investment. However, after that first expenditure, the cost is often less than a penny per message. With email marketing, you won’t have to worry about media buys or postage or print charges (like in direct mail).

On top of that, marketing automation software reduces the time commitment associated with email marketing—scheduling, sending, database maintenance—making these campaigns even more cost-effective.

5. Emails, in general, are action-oriented

Emails naturally prompt responses—replying, forwarding, clicking through. By including direct calls-to-action (CTAs) with clear benefits in your messages, you can take advantage of this impulse to react and drive traffic to your site or encourage the desired conversion event.

Don’t be afraid to include multiple CTAs in your emails. A common mistake marketers make is stuffing as much into the message as possible. A better tactic is to provide enough information to pick the target’s interest and then include links where he can learn more. But be sure not to use too many CTAs, which can overwhelm the reader—try to keep the total below three.

6. Email marketing is measurable and testable.

One of the great things about email marketing campaigns is the objective metrics—delivery rate, open rate, and click-through rate, among others. Marketers can evaluate performance and make data-driven decisions about how and where to optimize. This is a benefit not all marketing avenues have.

Email marketing also lends itself well to A/B testing. Marketers can test several different elements, including the subject line, email length and CTAs. You can make confident decisions about which approaches work and which don’t.

While email marketing is a great strategy, it’s important to keep in mind that if your messages not crafted properly, it may be all for naught.

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Digital Marketing

Lead Nurturing – Strategies for Marketing Automation Success

Custom Landing Pages – Strategies for Marketing Automation Success

Triggered Emails – Strategies for Marketing Automation Success

Maximize Email Deliverability To Improve Business Development

Prime your IP for success.

Implement a sender policy framework.

Check your sender reputation.

Stick to a consistent send schedule.

Check feedback loops.

Filter contest entry email signups.

Send emails at just the right frequency.

Use branding in your “from” name.

Enhance a merchant Relationship with Email marketing

Use Mailcot’s Custom Email Marketing Solutions And Get The Following Feature

Build Automated Email Campaigns with EAP’s Workflows

Segment Your Contacts with EAP’s Easy-to-Use Tags

Collect Leads in Minutes with Email Automation Platform’s Built-in Widget

What is Marketing Automation?

The Benefits of Using Marketing Automation

What Applications Are There for Marketing Automation?

1. Outreach Your Products – Effective Marketing Strategies

2. Engage In Giveaways And Freebie – Effective Marketing Strategies

3. Make Your Brand Specific – Effective Marketing Strategies

4. Collaborate With Other Prospective Businesses – Effective Marketing Strategies

How to Nurture Leads- With Lead Nurturing Tools?

7 Amazing Lead Nurturing Tools Best Practices

1. Support Targeted Content

2. Use Multi-Channel Lead Nurturing Techniques

3. Focus on Multiple Touches

4. Follow Up With Leads in a Timely Manner

5. Convey Personalized Emails

6. Practice Lead-Scoring Tactics

7. Be sure your Sales and Marketing Strategies are Arranged

Story- Marketing Automation India

Challenges For Marketing Automation India

1. Budget Constraints & ROI Enigma

2. First Think Content Strategy

3. Automation Detox

To avail of the best marketing automation services you should choose Mailcot

Introduction

6 Basic Tips For B2B Marketing

Use the Account-Based Marketing Approach to Target

Optimize Emails for Mobile

Engage With Trigger-Based-Campaigns

Personalize Emails

Customize Dynamic Content

Make Emails Interactive

What is Email List Hygiene

Email List Hygiene Advantages:-

1. Reducing Bounce Rates

2. Better Deliverability

3. Increasing Conversions

You should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

2. Marketing emails can be hyper-personalized and targeted

3. Effective email marketing keeps your brand top of mind

4. Effective Email Marketing Campaigns are (relatively) inexpensive

5. Emails, in general, are action-oriented

6. Email marketing is measurable and testable.

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