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Essential, The 5 pre-made sections needed to personalize your e-commerce email


Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioural data:

Personalize your e-commerce Email marketing has long been the cornerstone of any successful eCommerce operation. And, to a large extent, where email campaign segmentation and hyper-personalization were once considered optional, this is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevance of automated campaigns for online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

personalize your e-commerce email

Segmentation and Hyper-Personalization – personalize your e-commerce email

To drive home the point, consider the following: The DMA (Data & Marketing Association) study found that fragmented emails can generate up to 58% of all email revenue, while personal emails result in non-personal high transactions. Occur. Rate can be up to 6 as against email.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing tools to hit your eCommerce business sales goals. For example, what if you could use hyper-personalization to improve your mailing list? Well, no more dreams. You can easily capture the benefits of segmentation and hyper-personalization by using top-quality email marketing platforms and initially using 5 strategic segments.

One of the best ways to leverage this in-depth customer data is to use it to create pre-made segments, where the data is used to create criteria to segment your customers into more precise groups called You can associate with hyper-personal marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the high profitability of repeat sales by the dynamic segment. First-time or recent customers and provide them with a more suitable customer journey.

Despite the fact that retaining customers is cheaper than new ones, a 5% increase in retention rates can increase profits from 25% to 95%.

You can take advantage of this opportunity and establish long-term relationships. Using dynamic segmentation with new clients. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet certain pre-defined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific customer data points. Putting lapsed customers in their circle. It can be difficult to please some customers. One day, they may show interest in your products, even shopping. And the next day, they can turn cold.

Once you fragment lapsed customers, you can pull them back into your sales funnel via a re-sale email. Depending on what you already know about them, you can including any hyper-personalization data on the file.

Loyal Customers

In short, for customers who are obsessed with your products and service. For example, provide more of them through cross and up-selling.

Fact: Loyal customers are more likely to buy other products from you. A study by Bain & Co. revealed that around 70% of Gap Online customers would consider buying furniture from Gap, while 63% of online grocery shoppers would buy cosmetics and OTC medicines from their online Gaydar.

Therefore, a pre-made segment for loyal customers will simplify your upsiding and cross-selling efforts. Using your shopping history, send relevant recommendations to your fans that may inspire them to place additional orders.

Having a loyal customer segment gives you a great opportunity to convert your enthusiasts into brand advocates. Offer them special deals, special discounts or even “cash-back” for each referral they indicate to your business.

For more related information go and check out migomail and telcob.

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Email Marketing

Email Marketing Strategies For E-Commerce Business

email marketing strategy for eCommerce

Email marketing leading business growth and functions nowadays. E-commerce platform uses email marketing to regularly connected and communicates with its customers. email marketing strategies for ecommerce.

But how to make email marketing strategies for E-commerce more effective?

Email Marketing strategies for business and e-commerce are not the same.

There is no scope of growth of the e-commerce website without an email marketing campaign and good customer relations.

After all, they have now purchased with your brand. Industry benchmarks reveal that nearly 21% of people will open your email, with 2.56% of them clicking over to your website. Additionally, 33% of receivers will open your email on the subject line alone and 60% of emails are opened on a mobile device.

email marketing strategies for ecommerce.

Email Marketing Strategies For E-Commerce

email marketing strategy for eCommerce

email marketing strategies for ecommerce.

#1 Subscription FORM

The first step to your successful email marketing campaign to build a high quality and effective subscription email for a good database of customers.

This type of subscription form helps to gain all the information related to the customers. This information helps to divide customers into different groups and segments. So design your subscription form easy as possible so new customers can easily fill it and you can gain all the information.

Building a good subscription list can help you in achieving the target and good profit so use it according to your need for good results.

email marketing strategies for ecommerce business.

#2 Welcome Emails

Welcome Mail” is the first response left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you get is usually a “welcome mail“. The valuable possibility to get in touch with the recipient is also very important in the subsequent marketing activities.

A welcome email is the first impression that represents how interested you are to communicate with the customers.

When you send a welcome email to a new subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of welcome emails from brands big and small.

#3 Offer And Discount Emails

When you sing up for any brand and e-commerce company they always send you a personalized email with a one-time purchase offer.

They give you an offer with 20 or 30% off when you make the first purchase using their brand.

This type of email faster get the attention of the subscriber and they purchase product and services because of the discount offers.

email marketing strategies for ecommerce business.

#4 Mobile-Friendly Emails

In what device you generally view email? Is that your mobile phone?

So choose your email service provider according to that. Because 70% of people view emails on their mobile phones. That will lead your email marketing campaign to perform well and higher lead generation. It is very important to look for an email service provider that provides email marketing services that are mobile-friendly.

#5 Transactional Email And Information

Transactional emails are messages that businesses use to communicate information with consumers. Transactional email is triggered by events and interactions.

These emails are essentially functional and give an anticipated response. User-generated it on a website page. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message includes a high response rate and bulk mails.

Share all information about products and transactions through emails so a customer can easily track them and feel safe with your services.

#6 Personalized Email

Mailing allows you to send a personalized email and you can design email according to the customers and their name and greet them by sending an email newsletter.  This way you appeal directly to recipients and they know the email is directed to them and people feel part of your community.

Most of the e-commerce company use subscriber name to wish them on their birthday and provide different purchase offers and discount so they buy their products. This is the way by which you can target consumers and attract them because this type of email carries a higher open rate.

 

#7  Create Targeted Upsell Campaigns

Most sellers will tell you that selling to existing customers is more comfortable and more cost-effective than to new possibilities. Returning customers are less influenced by your competition, more independent in their decision making, have shorter buying cycles, are less price-sensitive and are more likely to spend more on each following visit. Satisfied clients are also potential brand advocates, promoting your products to their friends, colleagues, and social networks.

At the first purchase confirmation, email might be just a little too soon but the opportunity to upsell to an existing happy customer is there. If they’re not already subscribed the confirmation email can be a useful opportunity to invite a sign-up to receive further offers and promotions.

So provide them all the information according to their interest and products they are looking for connecting with them for the similar product and services they are looking for the purchase.

email marketing strategies for ecommerce businesses.

#8 Engaged Customers for Reviews

We discussed social proof earlier, but we’re going to do it again. This time, we’re talking about a specific form of social proof: reviews.

When you have involved customers that are buying from your store and ticking on your emails, you should feel confident to reach out to them and ask for a review.

That helps you to gain new buyers and reliable subscribers for your e-commerce that attracts new subscribers for your emails.

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