Email Campaign, Email Marketing, Marketing

How to Create Perfect Email Marketing Subject Line

by MigoSMTP Team

August 28, 2018

Enticing your audience to engage with your Email Marketing content or your important work email a common struggle. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting or ignoring it, you will need to come up with a no-nonsense Email Marketing Subject Line.

The goal of the email marketing subject line is to get someone to open your email, no more, no less. If your email doesn’t get opened, it’s impossible to click on anything inside the email

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

A typical email marketing subject line is about 60 characters, while for the mobile view it is close to 30 words. Ensure that you convey your intent in six to seven words. The subject line should indicate one focused action. Keep in mind that people browse through their emails very quickly. Using a concise sentence makes it easier for others to read and helps them prioritize their replies.

Place First keywords.

Today all of us check our emails on the smartphone. Since a long email subject line may not be completely visible on your mobile, ensure that you place the keywords first.

Delete Unnecessary Greeting.

Please don’t waste precious space with ‘hello’ or ‘great meeting you’. These easily included in the body of the email. Also, if you are writing an email to a professional or an executive, this might become a necessity.

If Someone Has Referred You, Mention That His Name.

This is important if you are applying for the job or are looking forward to connecting with someone through a mutual acquaintance. Put it in the subject line to grab the recipient’s attention right away.

Mention If You Need A Necessary Response.

We bet all our inboxes are flooded with emails on a daily basis, so how do you ensure your email is seen and replied to as soon as possible by the recipient? If you need a response, make it clear in the subject line by saying ‘please reply’ or ‘thoughts needed on this topic’. Also, if you want someone to read your email soon, just add an ‘FYI’.

Don’t Do ALL CAPS.

Using all caps may get someone’s attention, but it’s inadvisable. It is equivalent to shouting at someone to take notice of you. Your job is to make it easy for the recipient to understand your email.

Create Urgency With The Right Keywords.

To grab someone’s attention to open your email in their inbox and check it within a given time frame, use a keyword like ‘Last 24 hours’ or ‘Register today’ to induce excitement and a sense of urgency. At the same time, here are the couple of things you should avoid.

Keep It Personal.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

You have to understand that the email marketing subject line you are writing is for your recipient, and they have to recognize that it’s about them or a subject interesting to them. So that here are a couple of ways brands have managed to touch the right chords with their customer.

It is important to send trial emails to put yourself in the shoes of your recipients. Make it your goal to engage also your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email Campaign, Email Marketing, Latest Trends, Marketing, Marketing Automation

Best 7 Tips For Best Email Marketing Services in 2018

by MigoSMTP Team

August 21, 2018

Email Marketing Services continue to be one of the top performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing services strategy.

One month into 2018 and you can hear the distant rally cry that email marketing services are smarter, stronger and go to be a popular topic throughout 2018 (and in the years to come). In 2018, email marketing services are going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise, there is a lot to be excited about and get prepared for. You need an emails address to do just about anything online including paying your bills, sign up for a social media account, access your bank account, or apply for a job.

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, emails are ubiquitous.

Here are a few more emails facts you might not know:

• In 2017, Lifewire reported an estimated 260 billion emails were sent every day.
• There are nearly 5,500 million active email accounts in the world.
• The average office worker receives 121 emails every day.

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

These are Best 7 Email Marketing Services Tips For 2018

We’ve compiled a few ways you can master email marketing services in 2018. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.
If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email marketing message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for a complete customer experience.

Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.

Contact Mailcot Services today to discuss your email marketing services strategy for the New Year. We can help tailor specific solutions for your brand including Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and more.

Email Campaign, Email Marketing, Marketing

How to Grow Your Email Marketing list with YouTube Ads?

by MigoSMTP Team

August 18, 2018

If you’re looking to get a strong hold over the world of Email Marketing and Internet Marketing, you need to have an opt-in email database in place. A collection of email contact details of past clients, potential customers, devoted followers, or individuals who are simply interested in the products you have to offer is an asset to any business. This is a list of consumers you can market to directly about developments in your business. Now, you can generate more leads by properly optimizing YouTube video ads. Here’s how you can go about it.

Select The YouTube Video You Want to Promote

After posting and promoting the video of your choice on YouTube, visit the page that will help you launch your campaign and paste your video’s link into the video ad field provided.

Create Your Ad Around A Lead Generator

For any advertisement to work, your ad’s copy and imagery need to resonate with your viewers. In order to create your video ad, you need to fill in a headline and two lines of description. For most languages, the headline cannot exceed 100 characters and each description needs to fit within the limit of 35 characters.

Your headline should be concise and direct and should convey your goals. Explain the context of your video in the description. If your copy is precise and specific, you’ll generate a qualified lead. Your customer needs to be made aware of what you’re offering. After you pick the most relevant thumbnail, decide where your users will be directed when they click on your Ad. If you want users to sign up for your email database, your link should take them to your email sign-up page.

Finalise Your Budget

If you want to create a budget for your ad campaign, log on to the YouTube AdWords tool. To start off, go ahead with the budget that YouTube recommends. So that budget will be enough to test the campaign and track conversions after the first day. If you don’t get as many email sign-ups as you thought you would, you need to evaluate the relevancy of your messaging and thumbnails.

YouTube also suggests a maximum cost-per-view (CPV). Which is the highest amount you’re agreeing to pay for a viewer to watch your ad? Not many know that you pay that amount only if someone watches a minimum of 30 seconds of your video.

Choose Your Target Audience

You can easily target your preferred audience with the YouTube AdWords tool. Be very precise when you select your audience. Your ad will appear in YouTube videos, searches, and the Google Display Network unless you choose otherwise. You can also target your audience by gender, age, and interests. After so that Google and YouTube give your campaign the thumbs-up. You can track the campaign status in your Google AdWords dashboard after it goes live.

Generating new leads in this day and age of digital media is difficult, but YouTube offers a simple solution to help you find new customers. By also strategically focusing on the right audience and creating relevant ads, you too can grow your email list substantially.

Subscriber Based Email Marketing, Transactional Email

How to Create Subscriber Based Email Marketing Campaign?

by MigoSMTP Team

August 10, 2018

How to Create Subscriber Based Email Marketing Campaign

First of all, you have to visit https://mailcot.com/ and then you will be click free demo button.
Then You will see the registration page on your screen and here you need to fill the registration form then click the register button.
There is Another option you can go with the direct Open this URL in your browser.

http://app.maxmail.online/

Then, a Login page will appear.

Then, Click on Register and fill the registration form.
Next, enter the email address and password and click on login.

Now, the Dashboard of services will open, there are three services shown on the dashboard.

Now, Select the “Subscriber Based Email Marketing” and click on the demo button. Subscriber-based email marketing panel will appear.

Now, first you need to create the subscriber list, so click on “SUBSCRIBER LIST” option.

Here create list window will appear and here you need to click on create list button and fill the form and save it.

Next, Add/import the subscriber in the list.

(Import the subscriber list in excels with .csv format).

Now next, we will create the email Campaign. So click on “EMAIL CAMPAIGN” option.

In the Create Email Campaign window, there are two options available.

(i) Regular: – Campaign with HTML email content as well as images, links. This is the most common type.
(ii) Plain Text: – Send a plain-text email without link tracking, images, or HTML.

According to your requirement select the option.

After choosing an email campaign,

Select the subscriber list and click on next button.

Now, a new window will open,

Here fill the required field and click on next.

Now in the next window select a template for campaign email content and design the template and save it. The email template is created. Now you can check it from the “EMAIL CAMPAIGN” option.

Now, We will Send the EMAIL CAMPAIGN.

First, select the created EMAIL CAMPAIGN in the “EMAIL CAMPAIGN” option. A new window will open.

Here, set delivery date and Time and click on next button. Here, a new window will open

Next, Click on the Send button.

Now EMAIL CAMPAIGN sent on the subscriber list.
The created EMAIL MARKETING CAMPAIGN status will be shown in the panel.

Click on OVERVIEW button to show the Campaign Stats.

You can download this Tutorial in a document file.

How to Create Subscriber Based Email Marketing Campaign.

Email Marketing

Email Marketing Advantages 2018

by MigoSMTP Team

April 25, 2018

[:en]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:gb]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

Email Marketing is Measurable

Email Marketing Advantages 2018

Email Marketing is Customization

How to segment your email list.

Email is Mobile

Email Marketing Advantages 2018

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:au]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

Email Marketing is Measurable

Email Marketing Advantages 2018

Email Marketing is Customization

How to segment your email list.

Email is Mobile

Email Marketing Advantages 2018

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:in]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

Email Marketing is Measurable

Email Marketing Advantages 2018

Email Marketing is Customization

How to segment your email list.

Email is Mobile

Email Marketing Advantages 2018

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:]

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Email Marketing Advantages 2018

How to Create Perfect Email Marketing Subject Line

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

Place First keywords.

Delete Unnecessary Greeting.

If Someone Has Referred You, Mention That His Name.

Mention If You Need A Necessary Response.

Don’t Do ALL CAPS.

Create Urgency With The Right Keywords.

Keep It Personal.

Best 7 Tips For Best Email Marketing Services in 2018

Here are a few more emails facts you might not know:

These are Best 7 Email Marketing Services Tips For 2018

First Create Your Email Marketing Strategy.

Don’t Buy Email Lists.

Make It Easy To Register or Subscribe.

Provide A Clear Message And Stick To The Plan

Best Key Is Transparency.

Mobile-friendliness Is A Non-Negotiable.

Create Advanced Reporting Services.

How to Grow Your Email Marketing list with YouTube Ads?

Select The YouTube Video You Want to Promote

Create Your Ad Around A Lead Generator

Finalise Your Budget

Choose Your Target Audience

How to Create Subscriber Based Email Marketing Campaign?

Now, the Dashboard of services will open, there are three services shown on the dashboard.

Next, Add/import the subscriber in the list.

Now, a new window will open,

Now, We will Send the EMAIL CAMPAIGN.

Next, Click on the Send button.

You can download this Tutorial in a document file.

How to Create Subscriber Based Email Marketing Campaign.

Email Marketing Advantages 2018

Email Marketing Advantages 2018

Email Marketing is Measurable

Email Marketing is Customization

How to segment your email list.

Email is Mobile

Email Marketing Advantages 2018

Email Marketing is Measurable

Email Marketing is Customization

How to segment your email list.

Email is Mobile

Email Marketing Advantages 2018

Email Marketing is Measurable

Email Marketing is Customization

How to segment your email list.

Email is Mobile

Email Marketing Advantages 2018

Email Marketing is Measurable

Email Marketing is Customization

How to segment your email list.

Email is Mobile

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