Marketing Automation Software And It’s Types

by MigoSMTP Team

March 13, 2020

marketing automation software types

When we decide to go with the email marketing then marketing automation is the best decision for the marketing of product and services. Types of marketing automation software

But what actually marketing automation is?

Marketing automation is a software which enables you to send emails automatically to the subscribers. That lead you to increase the sale because this reduces the sales department efforts and cost-effective also.

Because marketing automation tools typically used by marketing departments of a business as a way to remove routine tasks from staff workflows and increase overall marketing efficiency.

Marketing automation is the way by which you can easily communicate with the customers and generate leads by sending automated emails to them.

marketing automation software |email marketing India

Benefits of Marketing Automation

types of marketing automation software

Marketing automation software email marketing India

#1 Increase Revenue

Revenue of a business depends on the market size cover by the business and customer base. Marketing automation allows you to analyze the market and make strategies. With marketing automation software you can target your audience through automated emails.

#2 Customer Engagement

A better product or a lower price is no longer enough to differentiate your brand from your competitors. But you can stand out by creating personal connections between agents and consumers. According to Harris Interactive. So it is required to connect with your customers and communicate with them.types of marketing automation software

#3 Track Marketing Campaign

This provides real-time data to analyse the performance and By the help of CRM data, this analyses the marketing campaign and provide you with the right information that which strategies working for you and which need improvement. So you can easily analyse the performance of the business and marketing campaign.

#4 Boost Sales And Generate Leads

One of the best benefits of email marketing automation is that helps you to increase the sale of your product and services. Because this involves all the data required for increasing the sales in the market and target the right audience at the right time with full information that helps customers to know about the brand and their product and services. types of marketing automation software

#5 Increase ROI

That can be possible because of the high marketing lead. When people come to your business and show their interest in purchasing any product and services. But that required the right information for the customers. Because of the higher ROI and good marketing efforts you can design your strategies for the market and competition accordingly.

types of marketing automation software

Types Of Marketing Automation Software

email marketing service India

types of marketing automation software

#1 Customer Relationship Management

A CRM is essentially your central hub for automating the capture, storage and retrieval of all customer or prospect data. This is a kind of automation software that include customer’s data, leads, past purchase data. This data help to make strategies for the business and manage customers accordingly. That also helps you to personalize the marketing campaign.

#2 Email Marketing

Nowadays email marketing is one of the first choices for companies for automation services because this service is affordable and effective.

Email marketing becomes the strongest and most effective way of communication between marketers and customers. And selecting the right and effective email marketing service provider from the competition is the toughest thing in the market.

You want to assure that your email marketing service provider gives the elements that will help your email marketing efforts a success.

#3 Marketing Analytics

The performance measurement tool by which you can manage your email marketing camping and analyse what marketing strategies work for you and what needs improvement so you can design your marketing strategies accordingly.

Marketing Analytics software allows you to get usable data such as visitor behaviour and activity. Further, it can link data from various channels for easier identification of effective channels.marketing automation software types

#4 Social Media

Social media is one of the most used platforms to reach customers at any time and any location. Business uses social media channels to promote their product and providing quick information regarding any change and update in product and services.

But social media marketing tools can still be used to help with, network management, and measuring the execution of your social media efforts.

Social media is a channel by which you can engage with your audience time to time and make a good relationship with them because nowadays everyone using social media platform and that makes an image of the company among the customers.

Types of marketing automation software

#5 List Segmentation

Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile. Target your audience according to their interest and behaviour. That helps you to set strategies by which you can directly connect with them and provide information that they actually want.

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, and Behavioural Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer.

marketing automation software. types of marketing automation software . bulk sms

types of marketing automation software

Successful Marketing Campaign

Successful Email Marketing Campaign in banking Industry: How?

by MigoSMTP Team

October 27, 2018

Email Marketing Campaigns to Achieve Goals

As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you (Email Newsletter); for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals. Here Email Marketing plays an important role to reach their target customers. To run an email marketing campaign successfully in this specific sector, certain aspects need to be fulfilled. Besides the aspects of knowing your goal and your audience and plan the emails and follow-up on them, banks should remember the following key points specifically identified for the banking industry:

Mobile Access

Around 50% of emails are being read on a mobile device. This means that the emails must be suitable to the screen of smaller devices otherwise infographics, images or tables might not work well. Therefore the email must be presented mobile-friendly and should direct the reader to the landing page which can be displayed by mobile devices a lot easier.

Simplicity

The email should be kept very simple and have a single purpose to direct the reader to the landing page where the person can get more information on the product that was promoted in the email. The design should not be too complicated, a strong message is needed and a clearly visible call-to-action button must exist. The only exception where more information should be provided in the email is in an email newsletter.

Data segmentation

Since not every customer is the same, they should not all get the same message. A bank will have to segment its data about its customers and provide each with content that is more relevant to them.

Email Segmentation

Common segmentation of data include:

Geography – People in a different location might need different products/services.

Product/Service – Some people might be interested in loans whereas other people are interested in a savings account.

Stage in the cycle – What stage of the buying process is the customers? Have they recently decided on a product? Are they about to order a product/service or are they completely new to the bank?

Behavior – Are they using the products/services of the bank frequently.

There are good reasons for a bank to include email marketing campaigns in their digital marketing strategy. Aspects specifically concerning the banking industry such as mobile access, simplicity, data segmentation, personalization, analysis, and optimization need to be fulfilled for an email marketing campaign in the banking industry to be successful. If these aspects are not well enough taken care off, then the bank might face the risk of its email being blacklisted because of abuse reports, the expenses of annoyed customers and the reputation being damaged.

Email Marketing

5 Email Content Tips To Boost Customer Engagement

by MigoSMTP Team

October 11, 2018

Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Of course, appreciating that email should be incorporated into your marketing plan is just the beginning. First, you need to build up your subscriber list, and then perhaps even more daunting—you have to figure out what email content you should include and how you should present it.

Here are five email content tips to help get you on your way to sending out the emails your customers want to see:

1. Figure Out What Email Content Your Customers Are Looking For

There are roughly 204 million emails messages sent every minute. Every minute! Whoa—that’s a lot of competition. How do you get your emails noticed and stand out in that glut clogging your customers’ inboxes?

You can start by asking what your readers would like to see. You need to provide something of value to your subscribers — whether that’s informational content or a promotional offer. Emails are not where you do any hard-selling. It’s all about your customers. You want to answer their questions and give solutions to their problems. Here are some ideas on how to give them what they want:

Talk to your frontline employees who have the most contact with your customers
Look to social
Try a survey or poll

2. Use latest Ideas To Generate Interesting Content For Your Emails

If you’re at a loss of what to write in your email, try one of these sure-fire email content ideas to get you started

Seasonal Email Content

Depending on where you live, there are the obvious holidays, like Christmas, Hanukah, Mother’s Day, Halloween, Chinese New Year, Earth Day and the like—but there are other events that happen throughout the year that you can also take advantage of. Consider things, such as back-to-school or spring cleaning as fodder for your emails.

Newsletters

An email newsletter gives you a great chance to check in with your customers on a regular basis. You don’t want your newsletter content to be overly self-promotional. A good rule of thumb is to balance your email content, so it’s about 90% educational and 10% promotional.

New Marketing Offer

Emails are an excellent way to keep your subscribers in the loop and to make them feel special by giving them exclusive offers. You can use your emails to announce a sale, an eBook, a webinar, a free trial, or a good old-fashioned coupon.

New Inventory Email

This isn’t the type of email you want to send out any time you get a new product in your store. You want to use it selectively for the products that are sure to excite your customers. You won’t need much text, but a stellar picture will go a long way. So take some care in how you photograph your products.

Lead Nurturing Emails

These emails are an on-going series, rather than a one and done deal. They are designed to push a prospective customer further down the sales funnel, which will hopefully lead to an eventual sale.

Welcome Emails

Why not start out your customer rapport on the right foot. If someone has taken the time to sign up on your email list—welcome them. Thank them for subscribing and let them know some of the benefits they can expect. You may also want to offer a discount, to entice your new subscriber to make a purchase.

3. Make Your Content Visually Interesting

An email full of text will come across as a little bland and not that inviting. But adding a few images or even a video will help the content of your email pop. Videos add interest and are an easy way to get your point across clearly and quickly. The human brain processes visuals 60,000 times faster than it does text. With videos, you can convey complicated information in much less time than through words. You want to keep your videos short—somewhere between one to two minutes seems to be the sweet spot.

4. Use some Formatting Tips

Words and pictures are essential to your marketing emails, but just as importantly, you need to get your message across quickly and clearly. These formatting tips will get you on your way:

Make Emails Mobile-Friendly

If you only take away one thing about how to format your emails, it’s to keep them mobile-friendly. In recent years, there’s been an explosion of smartphone use.

Keep Emails Short and Easy to Read

As with all of your marketing content, it’s important to tailor your content to the particular medium you’re using. For instance, it may make sense to write a 2,000-word blog post, but few people are going to bother to read that long of an email. Your emails should be shorter, coming in around 750 words max.

Use Different Fonts

You can further make your important facts stand out by using different font colors and sizes and bolding important words. But don’t go overboard, or else your email will just look cluttered.

Use Headlines

As with other articles, you want to make good use of headlines. Your reader should be able to get the gist of your email just by reading the headlines. Today, people have notoriously short attention spans—even less than a goldfish — so don’t make them have to work too hard to understand your message.

5. Pay Attention To The Little Details

Sometimes it’s all in the details. You may have awesome content all ready to send out to your subscriber list, but take a few moments to check everything over.

It’s fine to use casual and conversational language in your emails, but you don’t want to look unprofessional. So, don’t ignore those pesky grammar rules. Spelling and proper sentence structure still count.

Email Campaign, Email Marketing

MailCot VS Mail Marketer: Who’s Most Popular Email Providers?

by MigoSMTP Team

September 28, 2018

Who’s Most Popular Email Providers:- MailCot VS Mail Marketer

Mailcot Bulk Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns.

Who’s Most Popular Email Providers:-

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the trusted Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

MailCot Provide Best Email Marketing Services and Best Bulk Email Service For Small and Large Business Enterprises All Over in World. It is Best In Over Work Because MailCot is a No.1 Bulk Email Marketing Service Provider. MailCot offers easy to use web-based Email Service with simple control panel with doing it yourself Email Marketing Services system with required all technical support, in which you can create or manage your mailing list, your email campaigns or email newsletters and can also check various graphical reports of your account statistics. To ensure Superb Quality of Email Marketing Services we have world class and reliable cloud-based SMTP infrastructure backed with Multiple IP addresses to ensure optimal delivery rates for our Email Services.

MailCot is Reliable and Most Popular Email Providers

MailCot is considered the most reliable Email Marketing Company all over the World with the following:

Superior Quality:- Best success rates, Deliver quality emails, and reduced latency
Simple to implement:- Sign up and get started in less than 5 minutes
The scale at Ease:- Grow at will, expand without worrying about infrastructure
Superior Reliability:- Best in class uptimes of 99.94% including Server uptimes

Competitive Pricing Without Variations MailCot VS Mail Marketer

When we talk about pricings MailCot is superior as compare to Mail Marketer. MailCot Most Popular Email Providers suitable pricing options with long durations.

Below you can see MailCot pricings are better and provided for long validity. So here MailCot will be the best option for any business and Most Popular Email Providers that want to send promotional emails.

Email Credits	Mailcot	Mail Marketer
20,000	INR 1200/6 months	INR 1400/30 days
100,000	INR 3000 / 6 months	INR 3400/ 30 days
300,000	INR 8000 / 6 months	INR 8400/ 30 days
500,000	INR 12000 / 6 months	INR 11400/ 30 days
1000,000	INR 23000 / 6 months	INR 19400/ 30 days
2000,000	INR 40000 / 6 months	INR 31400/ 30 days

Features that facilitate cool collaboration between users

Mailcot provides Salient features that help your business to be ranked on top with its Email Marketing Services. Both have editors to create attractive emails. But It’s easier to create emails using Mailcot’s editor. You can also use Its responsive and easy-to-implement templates that have been created by Mailcot design experts. It allows you to Track report of all email sent, opened, Dropped.

You can easily manage your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More then hundreds of resellers have been easily running bulk email reseller business. So with all the required functionalities, without much intervention, you can individually manage your business. It provides also dedicated email platform which helps to build reputation across ISPs.

Let’s compare the different features of both marketing tools with the table…

Feature	Mailcot	Mail Marketer
Delivery and Analytics Dashboard	Yes	Yes
Segmentation	Yes	Yes
Comprehensive technical documentation	Yes	Yes
Restful API	Yes	Yes
SMTP Relay	Yes	–
Contact List Management	Yes	yes
Transactional Emails	Yes	–
Real-time Email Tracking	Yes	Yes
Powerful email editor with a template gallery for marketing and transactional emails	Yes	–
Email Templates	Yes	Yes
A/B Testing	–	Yes

So as we can see Mailcot has more and attractive features that help deliver emails with ease and security.

So when we conclude it Mailcot Email Marketing tool will be the winner and Mail Marketer get the Average score. With Mailcot Bulk Email Marketing Services you can easily send and track all of your emails, and it guarantees 100% of email delivery. Hence, MailCot is a more preferred email marketing tool for your business marketing through Emails.

Email Marketing, Marketing, Marketing Automation

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

by MigoSMTP Team

August 29, 2018

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

Email Marketing, Marketing Automation

6 Marketing Strategies to Improve Campaigns: Email Marketing Solutions

by MigoSMTP Team

August 17, 2018

Want to improve the performance of your marketing campaigns? Here are six marketing strategies you can use to improve your marketing efforts across channels, messaging, and execution. Email Marketing Services

Improve campaigns with targeting.

Targeting your marketing efforts is like finding a collection of qualified leads for your campaign. Before you do any work – messaging, channel-development, etc. – you do some pre-work and resolve which market segment you want to reach.

A strategic way to think about targeting is to create marketing or “buyer” personas to describe these various groups of people. With each persona, determine the qualities of this subset. What do they like, and not like? Where do they hang out? What are their common challenges or trouble spots? You’re looking to describe the attributes of several sub-groups of your audience so you can more accurately aim your marketing at them.

Improve campaigns by tailoring.

A marketing strategy related to creating personas is tailoring campaigns. This can require both customizing your actual marketing campaign messaging, as well as researching the channels in which you send these messages. Make an appropriate variety for your audience.

For instance, in your research, you may discover one collection of your customers eschew print media; for them, you’ll want to develop digital-only campaign materials. Another group may prefer print ads only. You need to know this stuff before you spray a wide swath of marketing into the ether. You want to make sure it’s going to land correctly.

Leverage trigger marketing

If you can meet customers with your Marketing campaign at the absolute moment in the buyer’s journey – you’ll likely see more success. This is the concept of “right message at the right time.”

Trigger marketing– sending emails or campaigns (Trigger Marketing) at specific points in a customer’s engagement lifecycle – can significantly increase your chance of success. Email Marketing Services

To set up a Trigger Marketing campaign, you first need to identify the key points in your customer’s journey, such as discovery, enrollment, first purchase, and/or renewal. Then add additional layers and next steps. For example, after discovery, assuming you can know the customer looked for you and visited your website, you can send them a follow-up: “See anything you like? Come back and visit us.” Or, if you have an existing customer who’s just made a purchase, follow up 30 days later with a reminder. Email Marketing Services

Marketing automation can help with that (more on that in a moment), but as you can also see, a robust CRM system can be a beneficial tool in trigger marketing.

Measure your marketing strategy results – track success.

So, let’s say you’ve conceived, created, and launched your Marketing campaign. You’re up and running. Great!

How’s it going? Do you know?

To find out, you must keep tabs on your efforts and properly track them.

This might look like a simple chart (think Excel tables) or a fancier dashboard. Whatever the case, you need to be sure to record what you’re doing – pull the info out of databases and your head – to document it for the future and share with colleagues.

I advise you to limit the pool of info you’re tracking to the few key barometers – KPIs – that really tell the story of your campaign. Endless data is available these days, but make sure you’re keeping an eye on the right data and checking it over and over (apples to apples) regularly.

And write it down! Our memories wane. If you don’t track and document information, it’s like that conventional tree that falls in the forest … no one will know. (They can guess, but they won’t know for sure.) Email Marketing Services

Test to see how well your marketing campaign is performing.

Another key part of marketing is testing. Don’t forget to build tests into your campaign plans.

You require to measure what is working – and what isn’t.
Tests can be trying and tiring, but they’re also very precious. There are myriad things you can evaluate:
You can test what channel works best. You can test how your web pages are doing, or see how your emails are performing. You can test time of day you publish content – or day of the week.

Tactically, this can look like A/B testing, such as trying different headlines, page designs, or subject lines if an email is part of a campaign. It can also look like trying different or new channels or even targeting a new collection of potential customers.

Testing isn’t a one-and-done affair. Testing should be done continuously. Don’t rest too long on those laurels. Keep testing – and tracking – to be sure you know what’s working. Email Marketing Services

Toss what doesn’t work.

Once you’ve started testing and tracking, it’s time to take stock. Step back and assess: Is it working? If so, bravo and great job. Time to rinse and repeat. Email Marketing Services

But, if not, you need to be confident enough to toss it. It’s OK to ditch things that aren’t working and try something new. Remember, you can learn from failure almost as much as – if not more than – success.

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Marketing Automation Software And It’s Types

Benefits of Marketing Automation

Marketing automation software email marketing India

#1 Increase Revenue

#2 Customer Engagement

#3 Track Marketing Campaign

#4 Boost Sales And Generate Leads

#5 Increase ROI

Types Of Marketing Automation Software

#1 Customer Relationship Management

#2 Email Marketing

#3 Marketing Analytics

#4 Social Media

#5 List Segmentation

Successful Email Marketing Campaign in banking Industry: How?

Email Marketing Campaigns to Achieve Goals

Mobile Access

Simplicity

Data segmentation

5 Email Content Tips To Boost Customer Engagement

1. Figure Out What Email Content Your Customers Are Looking For

2. Use latest Ideas To Generate Interesting Content For Your Emails

Seasonal Email Content

Newsletters

New Marketing Offer

New Inventory Email

Lead Nurturing Emails

Welcome Emails

3. Make Your Content Visually Interesting

4. Use some Formatting Tips

Make Emails Mobile-Friendly

Keep Emails Short and Easy to Read

Use Different Fonts

Use Headlines

5. Pay Attention To The Little Details

MailCot VS Mail Marketer: Who’s Most Popular Email Providers?

Who’s Most Popular Email Providers:-

MailCot is Reliable and Most Popular Email Providers

Competitive Pricing Without Variations MailCot VS Mail Marketer

Email Credits

Mailcot

Mail Marketer

Features that facilitate cool collaboration between users

Feature

Mailcot

Mail Marketer

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

Contextual marketing

Semantic SEO

Virtual Reality (VR)

Integrated Email Marketing workflows

6 Marketing Strategies to Improve Campaigns: Email Marketing Solutions

Improve campaigns with targeting.

Improve campaigns by tailoring.

Measure your marketing strategy results – track success.

Test to see how well your marketing campaign is performing.

Toss what doesn’t work.

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