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Best Marketing Automation India

March 23, 2020

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40%  from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.

To avail of the best marketing automation services you should choose Mailcot

 

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.


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Email Marketing

How to Generate Leads for Email Marketing Companies

May 21, 2019

If you want to know How to Generate Leads for Email Marketing Companies? For effective Email Lead Generation for your business, follow these tips and strategies.

Lead Generate define the marketing process and capture the interest in a product or services for the purpose of developing a sales pipeline.

Here I discuss the topic, Generate Leads for Email Marketing Companies.

What is Lead Generation?

“Leads are defined as prospective consumers who visit your website, get interested in your products or services and voluntarily provide their contact information.”

How to Generate Leads for Email Marketing Companies

In a marketing context, a lead is a potential buyer who expresses interest in the products or service that you‖re selling and voluntarily provides his/her contact information.

A potential customer is a lead as this may eventually result in a sale and conversion. However, the problem with a majority of buyers is that they actually never buy from you the first time around.

Why Lead Generation Important?

Lead generation is very important especially because it enables your business and your businesses’ website to create enormous traffic and this leads to more sales and higher conversion rates. If you have a quality lead generation process it will help a lot in finding the right customers your business needs. 

High-quality professional leads are important because it helps you to keep in touch with people who are or who might be interested in your products or services. So, Without lead generation, you cannot increase your sale. Although You have luck and hope that a specific type of customer will reach your product and make a purchase.

How to Generate Leads for Email Marketing Companies?

some of the best strategies for the email lead generation process. Implementing these best practices can make you rich in leads.  There are a lot of different ways to generate quality leads.

How to Generate Leads for Email Marketing Companies1. Understand your Target Audience

A targeted approach always makes a difference because email sent to relevant recipients generate 10 times more leads. The email that you send to a number of people should match their interest. Also, this can only happen when you know your target audience.

2. Special Offer for Customer

if you want to make your email get noticed in the first sight, offer something special.  It can be discounts, freebies, or other lucrative offers. Anything that can make them realize that it’s worthy to buy the product, then it will be a great deal for you.

3. Always Short Emails

Nobody likes to read long and boring emails. So, always keep the length of your email short. Just make sure that you’re providing relevant content and your contact details so that they can contact you easily if they want in future.

4. Run Email Drip Campaigns

An email drip campaign is a series of emails you send your prospects. you could send them one each week or one daily. Experiment with your schedule to see what works for your audience.

5. Incentives to Increase Email Open Rates

When you include an incentive in your subject line, you can increase open rates by as much as 50%.“Free shipping when you spend £25 or more” or “Receive a free iPod with a demo” are examples of good, incentive-focused subject lines.

6. Closely Tie Emails to Landing Pages

Your landing page should match the email in terms of headline, copy, and content. The look and feel of your landing page should also match the email. And make sure you’re utilizing tracking tools to see which emails and landing pages performed the best.

7. Use Auto-Responders for Opt-Ins

Be prepared for your readers to forget they opted in. Set up an auto-responder that reminds people they opted into your email database. The auto-responder should be sent out 1 day, 5 days, and 10days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.

Email Campaign

Tips to Create an Engaging Email Marketing Campaign

March 27, 2019

As a marketer, this puts you in a difficult spot. Because you know how important an effective email marketing campaign is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content no one wants to read–which is a waste of time, effort and opportunity.

So how do you create an effective email marketing campaign that people will pay attention to and, actually appreciate?

effective email marketing campaign
Here are five easy to follow tips for executing an effective email marketing campaign.

1. Hook them with an enticing subject line

This is a very basic tip but it’s worth repeating because it’s essential. When it comes to email marketing, you need to convince people that your email is worth opening in the first place.

I’ve found that when it comes to email subject lines, the more straightforward, the better. If the content that you’re promoting has an intriguing title, then you could simply make that the subject line. But this isn’t necessarily the most effective approach.

Let’s say you’re promoting an article you published on your blog. If you make your subject line the title of the article, this means that when they open your email, they’ll be met with the same title in the body of the email, which is repetitive. But if you pull the most shocking statistic or fact from your article and make that the subject line, then readers will be enticed to find out more. Then boom, there’s the equally enticing title of the article. Now they’ve got to click through to your site.

2. Offer real value to your subscribers

It’s not enough to simply say, “Look what we have here!” Every email subscribers receive is telling them to look at something. Who has time to look at everything?

Real value can come in several different forms: it could be something valuable for its exclusiveness like a discount or a free piece of content like an ebook, or through; it could also be valuable information, like an article that walks readers through a process; it could even be emotional value, as an inspirational video that subscribers will want to share with their friends.

3. Keep it short and to the point

While Statista’s emails are like mini reports unto themselves, most marketing campaign emails should be even shorter. This is especially true if you’re promoting an article or a video. Remember, the goal of an effective email marketing is to get subscribers to click through to your site. Offer them only the smallest and juiciest piece of bait that will make them want to learn more.

From my experience, a marketing campaign email shouldn’t be any longer than about three sentences. Just enough to give them a sense of what you are promoting, without giving too much away.

4. Don’t overdo it

While certain companies will use a daily email approach, it’s not advisable for everyone to do it. Often, subscribers will get frustrated by daily emails. Scarcity has something to do with this–while you may think that frequent emails show you are engaged with your subscribers, your subscribers probably don’t want to hear from you that much. Sorry, they’re just not that into you.

The thing is, there’s no hard and fast rule for how often you should email your subscribers. The frequency of emails that subscribers will accept varies depending on the industry and a particular brand. You will have to monitor your metrics over a couple of months to see what your subscribers’ behavior is.

5. Mix it up

In line with not overdoing it, it’s also a good idea to mix up the types of emails that you send. For example, then you may send out an email every time you publish a new article on your brand’s blog, and these emails might follow a similar format of header images, article title, and a short description. But don’t make this the only kind of email you send out.

Email Campaign, Successful Marketing Campaign

Email List Hygiene Advantages that every business’s need

December 28, 2018

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Good email list hygiene is the best practice for any email marketing program. Active email addresses are necessary for maintaining your relationship with your users and retaining their loyalty. There are always chances to get invalid, non-responsive and duplicate email addresses. I would like to share a few reasons for the benefits of a clean email list. With a clean email list, hence you’ll have fewer bounces, better deliverability, and increased conversions.

Email List Hygiene
First We Know:-

What is Email List Hygiene

List cleanliness is important to keep the email marketing list viable. A list must be reviewed from time to time to remove bounced email addresses, delete non-licensed subscribers, and update any email address change request. From time to time, it may also be necessary to verify the subscriber’s permission that they still want to receive messages from your company.

Email List Hygiene Advantages:-

Here are Some Email List Hygiene Advantages that can be useful for your Email Marketing.

1. Reducing Bounce Rates

Determine an appropriate bounce suppression strategy for your email list. Cleaning your email list at frequent intervals will keep SPAM and invalid emails from building up on your list of subscribers and possibly to more conversions. So the higher the bounce back, the more risk you run that your email marketing campaign blacklisted.

2. Better Deliverability

Regular cleaning of inactive addresses, which have not responded within a year period will help to prevent deliverability issues caused by emotionally unsubscribed recipients. When you shape up your list to valid emails then you will get better deliverability on your mailing activity. Compare each Email Marketing Campaign (Email Marketing India) to your past history of delivery percentage to see whether you have a problem and then act on it.

3. Increasing Conversions

If your list is loaded with bad, duplicate and invalid email ids, your email marketing (Email Marketing USA) efforts will negatively be affected because subscribers will not receive your email communication. After all, if your subscribers don’t receive your messages, how will you expect them to convert? The more people that get your email the more people should open and the more opportunity for conversion. So Email marketers estimate most of the email revenue derives from targeting to specific segments. If your list contains only active email accounts that can convert into better quality emails being sent out with each Email Marketing campaign that you release.

For more information about Email List Hygiene Advantages, You can check- Mailcot, Vmayo, and Telcob.[/vc_column_text][/vc_column][/vc_row]

Email Marketing, Marketing Automation

7 Tips to Perfect Your Email Marketing this Holiday Season

November 5, 2018

As the Festivals are coming, now is the time for you to ramp up your email marketing. Here’s what you should do to make your holiday email marketing a success.

Make a Game Plan

Your first step is to make sure that you have a game plan. Every email marketer knows that armed with the right strategy, there’s no way you’ll lose sight of the bigger picture. Decide how and when you want to market this holiday season, and prepare a solid, well-thought-out plan.

You do not have to get an email for every holiday and opportunity (Holiday Email Marketing), but it’s good to know what’s going on, and for whom you want to make a market. Once you know it, the types of offers and imagery you are going to use will be easy to sync.

Make a Date of Email Marketing

Holidays like Christmas, New Year’s Eve will always fall on the same date each year, but remember the days of the week shift. So when you’re planning out your holiday Email Marketing strategy, be sure to keep that in mind.

Make it Mobile Friendly

As the working year winds to a close and schools start to let out, more and more of your customers and clients will be going on leave. Chances are, they won’t be checking your emails on their work computer anymore. Best you make sure your emails are mobile friendly, so your subscribers can read them from anywhere. It’s vitally important that not only are your emails legible and functional on mobile, but they also need to look fantastic as well.

Send Automated Emails

Holidays are busy times for all retailers and marketers. Instead of extracting valuable time from your sales and other responsibilities, you can use automated email to do all the work for yourself. Already set up, these automated emails will send the correct email to the right customer at the right time.

You can create a series of emails reaching certain holidays, with special mail sent on specific dates. You can split your automation and trigger different emails to different customers, depending on how they interact with your mail. Once this is all right, you can sit back and relax.

Grab Attention with Images

Using big, bold hero images is one of the easiest ways to showcase your products and keep you top of mind, all at one go. Make your hero images around the holidays that you are marketing to get the most impact.

Get personal with your offers

If you are not using dynamic content, then you run the risk of boring your customers with your generic, one-size-fits-all campaigns. Start making your holiday marketing more relevant by customizing your subject line, copy, or even entire content sections based on your individual segments.

In this way, you will deliver targeted, special offers and content directly to those people who find it most relevant, and you will see a direct promotion.

Make it urgent

One way to guarantee your subscribers jump at whatever offer you throw at them is to make it urgent. Nobody wants to be the only person to miss out on something. The best place to do this is in your subject line.

Things like “One day only sale”, “specials for Christmas only”, “don’t miss out” and “last call” will all drive home the urgency and importance of your marketing.

Email Campaign, Email Marketing

Make Your Diwali Special with Attractive Email Marketing Campaigns

October 30, 2018

Diwali is India’s largest Festival and also the largest Shopping Festival,  bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will improve.

Email Campaign for Diwali Festival

In order to beat the competition in such a scenario (any Festival Season), deep pockets are simply not enough. You need data – accurate, timely and actionable data – if you harbor any hopes of cracking it during the ultra-competitive Diwali sale period.

Here are some small approaches that can generate big results:

Look at seasonal factors

When your revenue depends on the success of a short Email Marketing Campaign, the timing and relevance of your messaging become all the more important. During seasonal events festivals like Diwali, you might start out with the assumption that people would be looking for greeting Emails, images, wallpapers, shopping deals and so on. You can combine this with season-specific items like lights, crackers or gifts to get more context into the general purchase intent of users (Email Marketing Campaign).

  • Know exactly what customers are actively searching for and the search volume for those terms
  • Conduct accurate keyword research in order to determine factors like keyword difficulty and prioritize primary and secondary keywords to target
  • Dig into historical data to find out what is likely to sell during that time of the year

Understand audience behavior with Email Marketing

The key to targeting your customers better is to understand what makes them buy what they want and how they go about the purchase.

In emerging markets like India, a large chunk of the market has skipped the desktop devices on their way to becoming e-commerce consumers and directly made the mobile phone (Email Marketing) their sole instrument of online shopping. Four out of five people use their mobile devices to access their email.

Once you have an idea of the devices, software, and apps your customers like to use while shopping. You can zero in on their actual preferences and interests. You can send them email marketing campaign relevant to their searches, So here’s more likely to read emails.

Work on the content of the email

You know why the email is being sent, and you know to whom it is being sent. Now comes the answer to ‘what will be in the email marketing campaign?’ to work on this, get into the customer’s shoes and see what a customer would like to receive in their inbox. In short, be clear in your communication and answer the very simple question – ‘what’s in it for the customer?’ Besides just advertising about your new product or service, ensure that the customer has some benefit for them as well. You cannot always offer them ‘free’ Services. But you can always show them gratitude and thank them for being a valued customer of the firm.

With careful planning and meticulous evaluation of business intelligence, you have a good shot at coming out on top this Diwali.

Email Campaign, Email Marketing

Email Marketing Tips for Small Business: Marketing Solutions

September 13, 2018

With a large array of email marketing software tools available today, it should not be difficult to find one that is budget friendly. Besides providing the right infrastructure to send mass emails, email service providers also offer additional services like responsive templates, analytics, and automation which make it easy to create and send emails. Having features such as analytics, allows easy access to obtain data regarding open rates. Click through and conversions enabling businesses to see what is working or to make adjustments very quickly.

It’s amazing how many small businesses want ‘to do email’ but don’t think beyond that. It’s important to understand your customer’s journey and relationship with your brand because that will help determine the top priorities for email marketing. Your email marketing focus will depend on your business, brand and the customers’ buying habits. So figure out what makes the most sense for you before sending out emails, be it promotional or newsletters.

A good strategy is to regularly test various options and analyze the data (open rate, clicks, and conversions) to find out what works optimally.

Find the Right Frequency

How frequently you send emails is a balancing act. The good news is that consumers like getting emails, just as long as they aren’t redundant. As a general rule of thumb, most businesses find it helpful to email their entire list on a monthly basis and send segmented communications on a weekly basis. According to Marketing Sherpa’s survey, 60% of the customers surveyed prefer a weekly frequency. A higher than a weekly frequency could get a higher number of unsubscribes. While with a less frequency, a business runs the risk of becoming irrelevant.

Once you have a strategy figured out based on your business, brand, and customer habits, think about what gets the best engagement. The frequency of the emails can be determined thereafter.

Keep your current customers close to you

Most businesses undervalue the use of email to keep the connection with their existing customers. They focus on sending primarily promotional type emails centered around making a sale or they will send holiday wishes a few times in the year.

Use your email marketing to connect smartly and frequently with your customers and stay top mind. Regardless of the buying cycle of your business, it’s important to stay connected with your current customers to encourage repeat sales, loyalty or word of mouth marketing. The key is to ensure the content is useful to your customers. Examples of such content might be tips, guides, or how-tos. Let’s say, you have a local boutique selling women’s clothes.

Segmentation is Key

With today’s technology, creating segments of your email lists is easy and a must! Your customers are not all same; they have different needs at different times. Hence, one message should not fit all. There is enough data that shows when you group your email list into segments and send customized emails that are relevant to the group. Those emails are more likely to be opened, clicked and acted upon, thereby increasing the conversions manifold. Segmentation is key to increasing revenue from email marketing.

Choosing the Right Email Service Provider

Last but not least, a critical step, is choosing the right email service provider for your business. You, as the owner, will send out your emails through their servers that are specifically set up for these services. If you tried to send mass emails through your regular Internet Service Provider (ISP), your campaign could be blocked. Because regular ISPs not developed for mass mailings.

Therefore make sure you do your research really well when shopping for an ESP. Evaluate at least 3 services and consider their value, features, customer service, infrastructure, speed to send, ease of use, analytics and overall reputation of the service.

Email Campaign, Email Marketing, Marketing

How to Grow Your Email Marketing list with YouTube Ads?

August 18, 2018

If you’re looking to get a strong hold over the world of Email Marketing and Internet Marketing, you need to have an opt-in email database in place. A collection of email contact details of past clients, potential customers, devoted followers, or individuals who are simply interested in the products you have to offer is an asset to any business. This is a list of consumers you can market to directly about developments in your business. Now, you can generate more leads by properly optimizing YouTube video ads. Here’s how you can go about it.

Email Marketing List

Select The YouTube Video You Want to Promote

After posting and promoting the video of your choice on YouTube, visit the page that will help you launch your campaign and paste your video’s link into the video ad field provided.

Create Your Ad Around A Lead Generator

For any advertisement to work, your ad’s copy and imagery need to resonate with your viewers. In order to create your video ad, you need to fill in a headline and two lines of description. For most languages, the headline cannot exceed 100 characters and each description needs to fit within the limit of 35 characters.

Your headline should be concise and direct and should convey your goals. Explain the context of your video in the description. If your copy is precise and specific, you’ll generate a qualified lead. Your customer needs to be made aware of what you’re offering. After you pick the most relevant thumbnail, decide where your users will be directed when they click on your Ad. If you want users to sign up for your email database, your link should take them to your email sign-up page.

Finalise Your Budget

If you want to create a budget for your ad campaign, log on to the YouTube AdWords tool. To start off, go ahead with the budget that YouTube recommends. So that budget will be enough to test the campaign and track conversions after the first day. If you don’t get as many email sign-ups as you thought you would, you need to evaluate the relevancy of your messaging and thumbnails.

YouTube also suggests a maximum cost-per-view (CPV). Which is the highest amount you’re agreeing to pay for a viewer to watch your ad? Not many know that you pay that amount only if someone watches a minimum of 30 seconds of your video.

Choose Your Target Audience

You can easily target your preferred audience with the YouTube AdWords tool. Be very precise when you select your audience. Your ad will appear in YouTube videos, searches, and the Google Display Network unless you choose otherwise. You can also target your audience by gender, age, and interests. After so that Google and YouTube give your campaign the thumbs-up. You can track the campaign status in your Google AdWords dashboard after it goes live.

 

Generating new leads in this day and age of digital media is difficult, but YouTube offers a simple solution to help you find new customers. By also strategically focusing on the right audience and creating relevant ads, you too can grow your email list substantially.

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