Email Marketing, Lead Nurturing, Marketing Automation

How To Generate Leads with Marketing Automation Platform

by MigoSMTP Team

August 31, 2018

Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

source

Email Campaign, Email Marketing, Lead Nurturing, Marketing Automation, Transactional Email

How to run a Successful Email Marketing Campaign: Step by Step Solution

by MigoSMTP Team

August 30, 2018

Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

People are using Email Service widely and therefore Email marketing is most benefitted tool ever. With the use of email marketing companies attract customer by sending emails. Email Marketing campaign increases the chances of getting more lead and so designing a successful email marketing campaign also matters. There are around 269 billion emails sent each day and to compete in this environment designing and running an Email campaign with high success rate, required.

So here is the step by step solution to run a successful email marketing campaign:

Know your Goals

The first thing that always comes to your mind is “Why am I doing this all?”. All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, think about what you want to achieve.

Typical goals include:

Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
Nurturing existing subscribers by providing something they’ll value.
Re-engaging subscribers who haven’t been particularly active.
Segmenting your subscribers so you can send more targeted email marketing campaigns.

Understand Email Types

It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.

Transactional emails are also there, which include:

Subscriber signup confirmations
Welcome messages
Order or purchase confirmations
Acknowledgments of changes to subscriber information

Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.

Know Your Audience

If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time around, you’ll have real data to work with.

Use Technology Wisely

The best email marketing services like mailcot have tools to help you create more successful email marketing campaigns. Look for features like:

Easy campaign creation and automation, including templates and workflows.
Integrations with software you already use, like WordPress and Mailcot.
Ways to segment your audience.
In-depth analytics on email campaign performance.

Plan Emails and Followups

Once you know your goals, email type, and audience and you’ve attracted people onto your list with targeted opt-ins, it’s time to plan your email marketing campaign. This will give you an overview to use when you start creating the emails in the next steps.

A good approach is to note down:

Email frequency, which we’ll look at below
Type of email, as mentioned
A rough idea of content
The main action you want subscribers to take (such as signing up for an event, following you on social media, buying a product).
While creating your emails you need to make them timely, relevant, interesting and valuable.

Craft Your Subject Line

A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further.

You don’t have a lot of words to make an impression, Even Mailcot says subject lines are range from 41 to 50 characters. Even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start.

Write the Copy

Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on.

For best results, keep email marketing copy short, and avoid pitching your offer too early. You want people to get comfortable first.

Address subscribers by name. Personalized emails are more successful. Buffer also suggests personalizing your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful

Focus on Email Marketing Design

Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.

Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.

Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and clicks rates to have fewer active subscribers than large numbers of inactive ones.

Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

by MigoSMTP Team

August 29, 2018

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

Email Campaign, Email Marketing, Marketing

How to Create Perfect Email Marketing Subject Line

by MigoSMTP Team

August 28, 2018

Enticing your audience to engage with your Email Marketing content or your important work email a common struggle. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting or ignoring it, you will need to come up with a no-nonsense Email Marketing Subject Line.

The goal of the email marketing subject line is to get someone to open your email, no more, no less. If your email doesn’t get opened, it’s impossible to click on anything inside the email

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

A typical email marketing subject line is about 60 characters, while for the mobile view it is close to 30 words. Ensure that you convey your intent in six to seven words. The subject line should indicate one focused action. Keep in mind that people browse through their emails very quickly. Using a concise sentence makes it easier for others to read and helps them prioritize their replies.

Place First keywords.

Today all of us check our emails on the smartphone. Since a long email subject line may not be completely visible on your mobile, ensure that you place the keywords first.

Delete Unnecessary Greeting.

Please don’t waste precious space with ‘hello’ or ‘great meeting you’. These easily included in the body of the email. Also, if you are writing an email to a professional or an executive, this might become a necessity.

If Someone Has Referred You, Mention That His Name.

This is important if you are applying for the job or are looking forward to connecting with someone through a mutual acquaintance. Put it in the subject line to grab the recipient’s attention right away.

Mention If You Need A Necessary Response.

We bet all our inboxes are flooded with emails on a daily basis, so how do you ensure your email is seen and replied to as soon as possible by the recipient? If you need a response, make it clear in the subject line by saying ‘please reply’ or ‘thoughts needed on this topic’. Also, if you want someone to read your email soon, just add an ‘FYI’.

Don’t Do ALL CAPS.

Using all caps may get someone’s attention, but it’s inadvisable. It is equivalent to shouting at someone to take notice of you. Your job is to make it easy for the recipient to understand your email.

Create Urgency With The Right Keywords.

To grab someone’s attention to open your email in their inbox and check it within a given time frame, use a keyword like ‘Last 24 hours’ or ‘Register today’ to induce excitement and a sense of urgency. At the same time, here are the couple of things you should avoid.

Keep It Personal.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

You have to understand that the email marketing subject line you are writing is for your recipient, and they have to recognize that it’s about them or a subject interesting to them. So that here are a couple of ways brands have managed to touch the right chords with their customer.

It is important to send trial emails to put yourself in the shoes of your recipients. Make it your goal to engage also your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email Campaign, Email Marketing, Latest Trends, Marketing, Marketing Automation

Best 7 Tips For Best Email Marketing Services in 2018

by MigoSMTP Team

August 21, 2018

Email Marketing Services continue to be one of the top performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing services strategy.

One month into 2018 and you can hear the distant rally cry that email marketing services are smarter, stronger and go to be a popular topic throughout 2018 (and in the years to come). In 2018, email marketing services are going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise, there is a lot to be excited about and get prepared for. You need an emails address to do just about anything online including paying your bills, sign up for a social media account, access your bank account, or apply for a job.

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, emails are ubiquitous.

Here are a few more emails facts you might not know:

• In 2017, Lifewire reported an estimated 260 billion emails were sent every day.
• There are nearly 5,500 million active email accounts in the world.
• The average office worker receives 121 emails every day.

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

These are Best 7 Email Marketing Services Tips For 2018

We’ve compiled a few ways you can master email marketing services in 2018. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.
If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email marketing message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for a complete customer experience.

Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.

Contact Mailcot Services today to discuss your email marketing services strategy for the New Year. We can help tailor specific solutions for your brand including Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and more.

Email Campaign, Email Marketing

9 Email Marketing Strategies for Driving Event Registrations

by MigoSMTP Team

August 16, 2018

When it’s time to host an event, marketers need strategies for promoting the event and encouraging registration. One channel they turn to? Email. Email marketing can be instrumental in driving subscribers to sign up and attend, which in turn drives the ROI of your event.

According to research done for our Event Marketing 2018, most event organizers believe that email marketing is the most effective marketing channel for promoting events.

But how can you build email marketing strategies that help you reach these goals? While there may be no silver bullet, there are many strategies that have been proven to work as you promote an event.

In this post, you’ll find 9 outstanding email marketing strategies paired with some favorite examples.

Be deliberate with your announcement

Your event is a big deal, so make sure prospective attendees know it. Sending out an announcement email is a fundamental way to drive registrations.

The key to this email strategy is packaging your message as breaking news. Help your subscribers feel like they are the first to hear about your awesome event and get the enthusiasm flowing.

For example, C100, host of 48hrs, does an excellent job of announcing their event and the companies that will be at the center of it:

Notice how they offer congratulations, as though this is the first these 21 companies have heard about the selection. It’s a small copywriting decision that creates intrigue and excitement.

Include a video

A study by EyeView video found that having a video on a page increased conversions by 80%. In another study by Vidyard, 70% of marketers reported that video is more effective than other content in driving conversions.

Including a “sizzler” video from previous events is a great way to immerse subscribers in your event. This video can showcase speakers and explain what attendees can expect.

Influitive, a customer success software company, tackled this brilliantly for their Advocamp event series with a fun and educational video featuring Head Counselor Buck.

Share testimonials

Along the lines of the video approach, show your subscribers that your event is going to be awesome with the assistance of previous attendees.

The ClientSuccess team does a great job of this for their CS100 event series. The event speaks for itself through people like Elizabeth Doherty, its biggest champion.

If you haven’t hosted the event before, you can include testimonials from speakers or future attendees that share their excitement. If you’re hosting a retail store opening or one-off event, you can showcase testimonials that share how much people love your brand or products.

For example, check out how Amy Porterfield, an independent coach for entrepreneurs, uses a testimonial pulled from Facebook to promote a webinar:

Showcase your speakers

Dedicating an email to the outstanding speakers at your event is another great way of grabbing subscribers’ attention and getting them to click “RSVP.”

For many events, it’s the speakers who provide the majority of content, so it’s only natural for them to be a big factor as a subscriber decides whether they want to attend.

There are a few ways that you can draw attention to your speaker line-up. If your event is boasting some well-known celebrities, you can feature them front-and-center as Collision, a tech conference, did in the below email:

Another tactic is to list your speakers to showcase how much value is coming to the event. For example, check out this line-up from 48hrs:

Give the gift of opportunity

It’s one thing to tell people that they’ll have a lot to take away from an event. It’s another thing to tell people that they have a lot to bring.

Whether you’re hosting a conference, an in-store event, or a webinar, try giving people an opportunity to contribute to the event. Your event is nothing without participants, after all. Make sure your prospective attendees realize how special they are.

For example, Vanguard, an investment company, recently announced a new CEO and CIO. To help their clients feel comfortable with the transition, the team hosted a webinar where participants had the opportunity to ask questions of the board and the new CEO.

In a similar vein, Gainsight wants their email recipients to know that attending their event is much more than attending an event— it’s taking part in a movement. Email Marketing Strategies

Offer early bird discounts

When it comes to creating compelling calls to action, the early bird discount is an established staple. In fact, 64% of event planners believe early bird discounts to be the best promotional method for an event, according to a report.

Sending your contacts discounts in advance of your event is an effective way of driving registrations. Of course, that discount has to end sometime, and having a clear deadline is key for driving action.

Notice how Unbounce creates a sense of urgency for their Call to Action Conference by mentioning how many tickets are left. Email Marketing Strategies

Dreamforce makes things seem even more urgent. Whereas most event planners hope that their events will sell out, with Dreamforce that’s pretty much a guarantee. That’s not something marketers are hiding. Email Marketing Strategies

Promote registration at another event

One of the best times to drive registrations for an event is while subscribers are in attendance. Capitalize on your attendee’s elation and let them know about special offers for future events. Email Marketing

This works especially well for annual events. Give your attendees an unbelievable offer now that commits them to an event in the future.

Send out content that gives subscribers a taste of what they’ll get

Once you’ve sent subscribers your best content about early bird offers, speakers, and testimonials, it’s time to move on to other approaches.

Going back to the fundamentals of inbound marketing, think about how you can provide a fun, engaging, and educational spin to your event promotion emails. Email Marketing Strategies

One example that we particularly love are these fun facts from SaaStr, a community for SaaS entrepreneurs. These facts are a fun and creative way to get prospective attendees interested in the event, but they also put the spotlight on the people who will attend. Email Marketing

Send a direct message from a company leader or influencer

Another email marketing strategy is the direct message. Have your CEO, your CMO, or Head of Events personally address your contacts.

Among all of the visual-heavy images that can flood someone’s inbox on any given Monday, a person-to-person email might be the approach you need to break through the noise. Email Marketing Strategies

Alternatively, you could send a message from an influencer. If you’re having a retail store opening, for example, you could show a celebrity wearing the clothing to promote the product.

Email Marketing, Marketing Automation, Transactional Email

Email Marketing for Different Industries: Marketing Solution

by MigoSMTP Team

August 2, 2018

Today, Email Marketing is a highly growing tool and almost every business is using it. It allows you to communicate with your clients and customers and it gives you the best response Rate and helps to generate more ROI. It is an Email Automation platform which performs the automated task whether you are available or not. So Business continuity is always there in your absence. Here are listed some Popular industries which depend on email marketing Healthcare Email Marketing

Email Marketing in Education Industry

Growing your customer relationships and manage to convert new prospects is always a tough job. Email marketing need occurs here. Especially, in the education sector when the admission season is at its peak, and with constant growing competition, it is important for you to tap all major marketing platforms to generate leads.

However today, 80% of students own a smartphone and 65% of students use their handsets to check emails. Generally, this age group is typically between 16-22 years of age. Parents too are concerned about their child’s admission. Teachers, advisers add up to your targeted mailing list, who take active participation in college admissions. Email Marketing provides solutions for education Industry to create and send newsletters, fundraising requests and event updates to targeted mailing lists.

Email Marketing in Hospitality

The hospitality industry is changing. Hoteliers used to manage room inventory. Today they manage customers. There used to be a focus on top-line revenue.

So now there’s a focus on profit. Costs are going up and hotels are giving up revenue to OTAs and the sharing economy. It has never been more important for hotels to drive direct revenue.

We saw a void in the market for a specialized and easy-to-use software platform that would enable hoteliers to do great marketing. Hence doing Email Marketing today means having guest data and being able to segment it in a way that allows marketers to send personalized communications at every step in the guest’s journey.

Healthcare Email Marketing

The new business opportunity for healthcare email marketing is real and better than ever. More than a few people have at least one smartphone in hand or close by constantly. Healthcare email marketing isn’t free, but comparatively, it is low cost. Your target audience is solidly digitally connected and individually addressable and email marketing for healthcare is a top-of-the-list option.

Email Marketing for Financial Industry

For businesses working in the finance world, Email Marketing has become a go-to marketing tool. So with the right strategies in place, the financial sector can use email to attract and maintain a solid customer base. There are some ways by using which you can grow your business: –

Promote new services

When your company offers something new, tell customers about it via email. From a new investment option to new services, like offering paperless statements, keep customers in the loop with emails that focus on new things.

Account updates

Give customers an easy way to check on their accounts. Send an account update that provides specific information like account balances or spending overviews.

Retain customers with incentives

Keep your loyal customers happy by offering incentives that are specific to their needs. In addition, segment your list and send incentives to customers you want to retain.

As the Marketing needs increasing, businesses are searching for Email sending tools or Email Service Provider. There are many Email Service Provider, provides Email Delivery Service. So Transactional SMTP Service for sending Bulk Emails will give the best Solution to small and large enterprises. Email Service Provider provides an SMTP Solution and allows you to send mail in groups.

Email Marketing, Marketing

Why Mailcot is Best Email Marketing Service Provider in Bangalore

by MigoSMTP Team

July 24, 2018

Mailcot is the Best Email Marketing Services Provider Company in Bangalore, And Mailcot is a leading Email Marketing Services provider across India. Mailcot experts at will work with you to enhance your current email campaigns or help you to begin using email as part of your digital strategy.

Create a complete Email Marketing Strategy keeping in mind the requirements to deliver reliable Email Marketing Solution for Business Websites.

Best Email Marketing Services Provider Company in Bangalore can enhance your website profitability by giving it a significant presence on the Internet, attracting more online traffic, and increasing sales & inquiries.

Do You know what is exactly Email Marketing?

Email Marketing is still a standout amongst the most advertising channel that uses. Social Media And Networking websites and other tricks may be attractive but email marketing reliably delivers a best original result. So that real Uses of Email services are the incredible approach to stay in touch with our costumes. It Allows to you tracking and measures conduct, test response to new product and services.

Why Mailcot is Best Email Marketing Services Provider Company in Bangalore

Few important motives to choose Email Marketing Service :

1. Reach More Audience

Email Marketing Can reach an extensive audience in a quick period of time, email marketing can reach the maximum target market and permits recipients to immediately act on messages. Campaigns used to run and execute with a minimum range of software program, hardware, and investments.

2. Price-Effective

Services have an impressive go back-on-investment email marketing is a lot of extra price-effective than traditional advertising, banner ads or TV commercials in which additional costs that must be paid. email marketing technique consists of links in the email which could re-direct the audience to the website growing its traffic.

3. Client Satisfaction

Email Marketing Improve brand recognition, Re-advertising and client satisfaction often delivered email messages with proper situation lines and address to each personally improves the employer and product consciousness. So that email creates a very good connection, communique, and fine customer relations and satisfaction.

4. Easily Measured

Email Marketing campaigns can be measured in detail through click-thru and conversion quotes to evaluate the success of campaigns. So that this data can assist to enhance the strategy for any commercial enterprise.

Benefits of selecting Email Marketing:-

Email Marketing stages the web gambling field regardless of the small, medium and large organizations.
It is more value-powerful than conventional marketing and advertising.
Email Marketing can produce and supply conversions at a faster rate and dynamically.
Email Marketing can also generate a higher Revenue with minimal ROI.

Why choose small business enterprise

Hiring an expert digital marketing organization may be very essential in case you need to acquire a fantastic and growing result. You need proficient content writers who can write appealing contents at the side of skilled web analysts. Professional Email Marketing Service Provider companies make it their commercial enterprise to get you the wonderful outcomes.

Mailcot as a company can help you with a complete answer, helping you to connect with each existing and capability customers extra effectively and in a less period of time.

knowing precisely your goals will help an enterprise to go ahead and make a marketing method in your company. If you want to pressure most people of your income thru email, a completely detailed and ongoing plan for creating, sending and tracking a selection of welcome letters, promotional emails, client surveys, and marketing automation are required.

An enterprise can include references to the today’s email marketing news on your Facebook, Twitter, Pinterest, Google+ and other social media pages, boosting the message and main your customers to take gain of the brand new promoting and offers of any products. The emails must include embedded links in your organization’s social media pages. So that any interested target audience can join and share their views.

Pricing:-

Pricing is a constantly important thing. So that an organization can always assist you with the budget and provide you with a report on its investment. And it returns according to the expectation. If the price range suits your expected budget.

The organization can always offer you with the exceptional end result of the money invested in email advertising. So that an organization can without problems discover any kind of mistakes, done any strategy which isn’t working out.

Why choose Mailcot for Email Marketing Services?

Email Marketing is a lot of extra price-effective than traditional advertising, banner ads or TV commercials in which additional costs that must be paid. So that email marketing technique consists of links in the email which could re-direct the audience to the website.

Benefits of selecting Mailcot:-

Get the high-quality Email Marketing Services Provider as compared to different companies in India.
Email Marketing Service professionals at Mailcot offer informed insights approximately current online business performance
We turn your email marketing weakest capabilities into the huge ones, allowing your site to compete on your niche categories normal growth in visitors through email marketing platforms the use of a huge range of various email marketing strategies.
advanced email marketing offerings strategics to work inside the long run.
less expensive Email Marketing Service that fit your business desires.
superior email marketing offerings through Mailcot guarantees that your email marketing platforms receive the maximum visibility socially and related online channels. Every email marketing campaign is particular and works together with your typical digital marketing method that brings most value in phrases site visits and income leads.

Conclusion

We at Mailcot are looking forward to running carefully with you after knowing your ideas and desires suggest the best email marketing solutions. contact us nowadays to talk about your Email Marketing Services.

Email Marketing

Basic Email Marketing Tips for small business

by MigoSMTP Team

May 20, 2018

As a small business proprietor, just how important it is to stay in the front of your clients’ minds. And what’s the easiest manner to do that? running a successful and properly thought out email marketing campaign, of course!

Get a jump start on the competition via following our 8 email marketing guidelines for small businesses:-

Make it easy to subscribe

This appears obvious, but you would be surprised how many small companies have a regular email newsletter. However, do not have an area to subscribe to emails on their website. However not having a place to subscribe isn’t even the worse mistake a company could make. Of the most common mistakes, I’ve seen are having a broken subscribe hyperlink and requiring too much information upon sign up. People want a brief and easy newsletter signup. Instead of requiring their first name, last name, address, phone variety, and email, simply ask them for their name and email. This is an example where less is more.

Create a newsletter that matches your brand

Email newsletter templates are fantastic for one reason and one reason alone—they’re easy to use. Instead of the use of a templated newsletter, we recommend custom designing (or at least as much as possible) the template to ensure that it matches the appearance and feel of your brand. You have to be aiming for consistency among your email marketing campaigns and your website. Subscribers may be puzzled when they receive an email newsletter that seems to haven’t any tie to the company website they subscribed on.

Make it easily digestible

How many emails show up in your inbox on a daily basis? If I had to guess, I’d guess lots! I feel like everything I open my email there are 15 new emails waiting to be read. Due to this, you need your content to be engaging, however not only that, it needs to be easily digestible as properly. customers aren’t going to spend minutes analyzing via every detail in your email newsletter. It’s like that they’re going to open it. And skim via until they find the section that interests them the maximum. To ensure customers can discover what they need, when they want it, make certain your email newsletter has an easy design and is broken up into sections.

Don’t forget about mobile

Nearly 68 percent of emails opened on a mobile device—and that number only expected to continue rising. So, is your email marketing campaigned optimized for mobile devices? Or do you only look at it from a laptop or desktop computer? if you don’t layout your email for mobile gadgets—no matter how relevant your message is—you can find your self-dealing with minimal conversions.

Test your newsletter on different devices

Before you start to send out your email marketing campaign, send a few test emails to distinctive devices, such as an iPhone, iPad, Android, etc. These tests will help make certain that the consumer experience is top notch across all devices. You can just have a few easy fixes like making some cosmetic or template changes. However, you could discover that the template completely distorted on one device. Testing is one of the most effective steps you may take to avoid mistakes like this. Possibly saving you from sending out a poor converting email simply because people couldn’t access the information.

Include links to social and review platforms

If customers have subscribed to your small commercial enterprise email newsletter, it’s likely that they enjoy receiving regular updates. If you are active on social media, it’s a wonderful idea to consist of links within the email. Your newsletter subscribers won’t have realized you had a facebook where you publish different specials and are probably willing to “like” your web page since they’ve already committed to your newsletter. It’s also likely that the newsletter subscriber has previously engaged along with your company for a service or product. Because of this, providing links to review platforms like Google+ and Yelp is important.

Make the unsubscribe button accessible

We know you don’t need to lose readers, however, opt-outs will happen. And nothing frustrates newsletter subscribers more than being unable to unsubscribe from an email newsletter. Don’t attempt to trick the user and hide the unsubscribe button. White textual content on a white background is just plain old mean. As an alternative, make it accessible within the footer. So if a person should decide that they no longer need to receive your email, they can easily unsubscribe instead of sending you a (probably mean) email asking you to take them off your list.

Monitor your competitors

If you need to make your email campaigns more successful, it could be useful to see how your local competitors are handling their email marketing campaigns. Subscribe to their email lists and see what type of content they’re including, promotions they’re providing, what kind of emails they said, how often they send a newsletter, and what elements they included in their email template layout. Don’t take this tip the wrong manner—we are not saying to copy what other small businesses are doing! instead, use this tip to make certain you are sending emails that are different and more engaging than the competition.

Email Marketing, Lead Nurturing, Marketing Automation

Best Email Marketing trends in India that will lead your Business

by MigoSMTP Team

May 16, 2018

Hyper Segmented Email Automation

In 2018, single automation series won’t be enough. As inboxes flood with more and more emails (Email Marketing India), you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this.

Email Marketing India

The more segmented and targeted your automation, the more it’ll resonate with subscribers. This leads to higher open and click-through rates(Email Marketing India). In fact, targeted emails can drive up to 77 percent of your overall email ROI, according to the Direct Marketing Association.

One way to hyper-segment your audience? Allow subscribers to choose the type of content they receive. This is called self-selected email marketing automation and it can skyrocket email engagement and sales.

Text Only Emails

While beautiful, image-heavy emails remain popular with huge retail brands, small businesses will continue to adopt simple, text-only emails in 2018.

Text-only emails, although they may be less eye-catching for subscribers, are popular among entrepreneurs and small businesses and will continue to be. For two reasons:

They feel more like a personal message and less like an advertisement. People tend to put up their guard when they think marketers are selling them something. Text-only emails, since they look like the messages you receive from friends, family, and coworkers, seem less like marketing and more like a conversation.
They’re easy to create. For text-only emails(Email Marketing India), all you need is written content. No more scouring the internet for free stock images or fidgeting with a clunky email template. Simply type your content and send. For time-strapped businesses, this simplicity is attractive.

Personalization

People love content when it speaks to them directly. That’s why email personalization is so effective and will continue to play a massive role in 2018.

No matter the complexity, personalization is a powerful way to engage your subscribers. And the top-performing email marketers will use it heavily this year. Here are a few ways you can be one of them:

Add your subscribers’ first names in your email content (Email Marketing India). But be creative! Instead of “Dear [insert first name],” try incorporating the first name in the middle of a paragraph.
Email your subscribers on their birthdays. They’ll love a celebratory message!.
Thanks to your new customers for purchasing a product, give them advice for using it and then recommend similar products they might like.

Conversational voice

Stop thinking of email as an advertisement(Email Marketing India) in 2018. Think of it as a conversation. A business-like, formal tone will be increasingly disenchanting to your audience this year. People want to know that you’re a person. They’ll resonate with you more and find your messages more interesting.

Instead of jargon, use familiar words.

Write like you converse articulate confabulate communicate speak.

Read your emails out loud before you send them. It’ll help you hear where your content is unnatural or robotic.

Story-telling

Good stories involve your imagination. The details and plot catch the reader by surprise. Instead of merely telling them to “Buy, buy buy,” you’re creating a relationship. You’re giving them a glimpse into your life or your business. And this builds connections.

In 2018, businesses will capitalize on the power of the story in their email marketing. They’ll begin their emails with a story that catches their subscribers’ attention, then relate it back to the actual point(Email Marketing India) of their email.

Email Delivery

Alternative for

Industries

Contact

Support

Email Marketing India

Why Marketing Automation?

Collaboration between the Marketing and Sales team

Drip Campaigns

Landing Pages

A/B testing

Marketing Channel ROI

Personalization

Use Outbound Marketing to Nurture and Qualify Inbound Leads

Email Marketing Campaign?

Know your Goals

Understand Email Types

Know Your Audience

Use Technology Wisely

Plan Emails and Followups

Craft Your Subject Line

Write the Copy

Focus on Email Marketing Design

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

MANGO

URBAN LADDER

INDIGO

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

Place First keywords.

Delete Unnecessary Greeting.

If Someone Has Referred You, Mention That His Name.

Mention If You Need A Necessary Response.

Don’t Do ALL CAPS.

Create Urgency With The Right Keywords.

Keep It Personal.

Here are a few more emails facts you might not know:

These are Best 7 Email Marketing Services Tips For 2018

First Create Your Email Marketing Strategy.

Don’t Buy Email Lists.

Make It Easy To Register or Subscribe.

Provide A Clear Message And Stick To The Plan

Best Key Is Transparency.

Mobile-friendliness Is A Non-Negotiable.

Create Advanced Reporting Services.

Be deliberate with your announcement

Include a video

Share testimonials

Showcase your speakers

Give the gift of opportunity

Offer early bird discounts

Promote registration at another event

Send out content that gives subscribers a taste of what they’ll get

Send a direct message from a company leader or influencer

Email Marketing in Education Industry

Email Marketing in Hospitality

Healthcare Email Marketing

Email Marketing for Financial Industry

Promote new services

Account updates

Retain customers with incentives

Do You know what is exactly Email Marketing?

Why Mailcot is Best Email Marketing Services Provider Company in Bangalore

1. Reach More Audience

2. Price-Effective

3. Client Satisfaction

4. Easily Measured

Benefits of selecting Email Marketing:-

Why choose small business enterprise

Pricing:-

Why choose Mailcot for Email Marketing Services?

Benefits of selecting Mailcot:-

Conclusion

Make it easy to subscribe

Create a newsletter that matches your brand

Make it easily digestible

Don’t forget about mobile

Test your newsletter on different devices

Include links to social and review platforms