Email Marketing

How Email Marketing is Helpful in Education Sector?

by MigoSMTP Team

How Email Marketing is Helpful in Education Sector?

In this article, We will focus on How Email marketing is Helpful in the Education Sector.

Email marketing plays an important role to maximize conversions in the education sector. Marketers continue their complex relationship with email. Because there is no denying that it is an effective channel to engage with teachers. Therefore, to maintain its effectiveness there is a need for constant attention to the behavior of the teacher.

Why Email Marketing in Education Sector?

Today almost all individuals use mobile phones. Typically, students use their handsets to check email. In the education sector, email marketing is important. Through email, students receive all the information about schools or colleges. However, email marketing offers solutions for the education sector to create newspapers for focused mailing lists, send fundraising requests and event updates.

Higher education email marketing can be a blissful business, but it is also something marketing managers should be versed in the education sector.

How Email Marketing is Helpful in Education Sector?

For many Education Industries in India, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Demographics and increased mobility of students, as well as the increasing cost of higher education in many countries. It not only helps the students to be aware but also lets the parents stay involved in the education of their children. Following are some of the elements of email marketing helpful for the education sector.

1. Cost-Effective

Email marketing is cost-effective marketing in the world of marketing. Educational Sector can avail the chance of spending less and achieving more by implementing email marketing for their business. It will target a larger number of audiences. Although, A number of other options like social media, search engine optimization, email marketing, and SMS marketing can be implied as well.

2. Conversion Rate High

online educational marketing structures obtain an excessive conversion price. So, Messaging structures like SMS and e-mails are a number of the sorts of digital advertising that acquire a high response fee because of the reality that they’re private and educational sector can easily reach their focused target market in a powerful manner.

3. Increase Brand Awareness

Marketing is the first-rate manner to generate logo attention through social media platforms like FB, Twitter, Instagram, LinkedIn, and so forth. Also, they incorporate an extra section of the audience. this will assist enhance fans and improve the conversion rate as well.

4. Online Reputation

However, this can be carried out by using selling fine blogs, taking pictures of motion pictures, garnering testimonials from achievers and splendid inspirational personalities, gaining and imposing alumni comments, and promoting high-quality campus information to gain the eye of the audience.

5. Promote through paid channels

Search and display advertisements are one of the handiest ways to market an academic institution. So, Lead technology can yield extra outcomes through ad campaigns. Because it directs a massive phase of the net audience closer to your website. Almost, that is the most appropriate way to pressure visitors to the internet site. Also, the usage of relevant and satisfactory keywords will even help in growing the full variety of impressions.

Why Mailcot?

The Education Business industry has taken a huge leap with the advent of technology in the past few years. Email Marketing is playing a very important role. For many Education Industries in India, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Education Industries in India growing on a very instant level, So Mailcot Higher Education Email Marketing Services & University Email Marketing Services is the more preferable method for Education Industries leads. And to be on top every Education Industries are competing against each other, So we have well-designed Emails Templates (either it is transactional or Marketing Email) work. Higher Education Email Marketing& University Email Marketing lets Student to the Education Industries product or service information and generates more and more revenue by selling these products and services.

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New Email 3 Little known Technique in Marketing

by MigoSMTP Team

November 25, 2020

Little known Technique in Marketing are:

New Email 3 Little known Technique in Marketing

Depersonalization

Technique in Marketing, Any personalization is not new privatization. We are not only desperate for {firstname} in the subject line of email marketing we receive from marketers. We are actually repealed by this. Privatization was originally invented ‘as a way to flag one’s attention, based on the old truism that “there is no sound to anyone more than one’s own name”.

But, then the marketers put their hands on it (doh!) And now it is a sign that you are going to the market. People who really know me, and who are my priority to read and respond to, will never put my {Firstname} in the subject line.

It is now a marketing flag, and as they do all other marketing flags, listeners develop banner-blindness to protect themselves from noise.

Instead of clunky and unnatural {Firstname} personalization, NEW EMAIL MARKETING has technology # 1 personalization. When we are eager to explain all the exciting benefits of our product or service, his subject line is short and casual and he does not sell or state anything.

Noah does not use a salutation, and jumps right into the message, even starting his copy mid-sentence in the preview text (extremely important because it serves as a 2 subject line).

Both the subject line and its preview text feel incomplete and accidental, as if from a friend, not over authenticated or predetermined as if it happened at the hands of the entire marketing department.

Getting Past Promotions Tab

65% of emails are opened first on mobile. This is great news but there are a couple of takeaways:

1. You MUST Mobile-Optimize all Email Campaigns.

Watch out for high opens but low clicks.

This may mean that your content is not good, but if you are reasonably confident that your content and lead-up are decent, it may cause:

Lack of Mobile Optimization.
Only because most people do not like to click on things on their devices because it takes them out of the app they are on.

Mobile can be a very big secret weapon to get past priority inboxes, but only if you create a campaign with a MOBILE-FIRST-ATTITUDE.

2. Mobile-Based Follow Ups

Another approach is to follow up mobile-based to sign-up because remember that most mail apps have no promotional inbox.

If they have just signed up, and you are also receiving their phone number, you can send them an SMS as an immediate confirmation, so that they can check your confirmation, just as on the device they previously are from.

This will be especially meaningful for your welcome email or other confirmation such as your important transaction email.

3. Use Your Thank You Page to Remind People to Look for Your Welcome

Don’t forget to use your email signup thank you page to remember recent customers / sign ups. That you have just sent them a confirmation and they should look for it now.

Pre-Targeting and Retargeting

Email pre-targeting is another great way to heat up your list. For a prominent, conversion-oriented email campaign before sending the campaign.

Yes, I meant pre-targeting, not just retargeting.

Here’s How Pre-Targeting Works:

Identify your recipient list and export them for specific targeting in paid campaigns. Through FB Custom Audiences, Twitter Tailored Audiences, and / or Gmail AdWords.
Advertising focused on Brand Awareness; Never create your campaign about “Hard Sell”.
Send your Email Campaign.

Be sure to use basic general knowledge about that recipient list.

You do not have to micro with your partition. Even creating some broad categories of recipients will make your ads perform better. And will also improve subsequent email campaigns.

As a bonus, you can run again and again after your email campaign is gone.

Here are Additional Ideas for Post-Campaign Retargeting:

To subscribers who never opened.
Subscribers who opened but didn’t click your CTA.
To subscribers who opened MULTIPLE times but didn’t click your CTA.
Subscribers who opened clicked the CTA but didn’t convert.

For more related information, You can check Mailcot and Migomail.

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Dissimilarity Between Lead Generation and Lead Nurturing

by MigoSMTP Team

November 24, 2020

Lead Generation and Lead Nurturing

Lead Nurturing

Lead Nurturing is building relationships with potential customers, even if they are not currently looking to purchase a product or service. They may have signed up online to receive your newsletter or follow you on social media, but they are not necessarily ready to make a purchase. In traditional consumer buyer behavior, they are probably still on valuation or awareness – so a difficult sales call will not work at this level.

Now that you have some leads, which are all in various stages of the buying process, what can you do to increase the likelihood of converting these leads into sales? The answer is: Lead Nurturing. It is not enough to simply collect leads and hand them over for sale. It is important to understand that each lead is different, and should be handled as such.

Because not all leads are ready to buy the moment, it is important to interact with your leads and determine which stage they are on. Are they just hearing about your products and services? Or, have they been searching for the right products and services for some time and comparing your offerings to their competitors? Just because a lead is not ready to buy this immediately, does not mean that they are not nearly ready to buy. This is the only way to find out where they want to ask, but first, you have to establish trust.

Nurturing leads begin after a company has potential customer contact information and can personalize communications with it.

Lead Generation

This is key to the commercial sales process. Feeding leads into the sales funnel, qualifying leads by phone call, meeting, or sales call. And then converting hot prospects into actual sales. Lead generation is undoubtedly an integral part of the overall sales process. But what is it, exactly, and why is it so important.

Need of Lead Generation

Lead generation is the process of generating excitement around specific products and services. In order to bring potential new customers into the sales pipeline. This can be done by way of inbound or outbound marketing, each of which has its advantages and disadvantages. And so should be used in combination with the highest success rate.

Outbound marketing is an aggressive form of lead generation, and may not appeal to certain types of buyers, so it is important to research your specific market before you dive too much into this type of campaign. Examples of outbound marketing include cold-calling, face-to-face direct marketing, television, radio, and print advertising. Disadvantages of outbound marketing are that it is difficult to measure, can be turned off for some buyer types, and can be quite expensive with a low return on investment.

Inbound marketing is a less aggressive form of lead generation, which allows potential customers to find their way. For information about your products and services. And encourages them to request additional information via a lead form or other method of capturing contact information for follow-up.

Lead Nurturing Throughout the Sales Process

Be sure to check in regularly, but not so often that you drive your leads crazy. By sharing relevant and appropriate content at the right stages of the sales process. Your message is likely to reach the right people at the right time. If you want to talk about pricing with someone who is still not fully understood. The benefits and features of your product, you can scare them. Or discontinue the product altogether if they are pushed too hard. It is about listening to your leads and taking them through the sales process to you. Push them when they are not ready.

For more information you can check Mailcot and Migomail.

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4 Ways to Build Your Lead Nurturing Email to Stand Out

by MigoSMTP Team

November 20, 2020

4 Ways To Build Your Lead Nurturing Emails Stand Out

4 Ways To Build Your Lead Nurturing Emails Stand Out

Write Subject Lines That Beg To Be Opened

Since the subject line is the first thing the recipient sees, it would be silly not to discuss that technique. After all, if no one opens it, your email doesn’t matter! Not every subject line needs to be a literary achievement, but a subject line has power that is magnetic.

Choose The Right Sender

Lead Nurturing Email is all about trust. You want the buyer to trust your communication otherwise they will always be ready to open them. Apart from the subject line, one way to build and confirm trust is with the sender name — or by name. If you think about it, would you open an email from someone you don’t know? Names can make all the difference and affect opening, clicking, and even spam complaints.

You can use the following options for “from” section: –

Company or Brand Name
Product or Service
Name
Campaign

Build A Strong Lead Nurturing Email Body

You want your email to be compelling, clear, actionable, and what is the answer for me? Question. Some things to consider are:

Keep your email width 600px maximum. Any broad and likely to present some email client issues to you.
Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
Focus on what will and will not be above the fold on the customer’s screen, whether it is on a desktop, tablet, or mobile device.
Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
Always use alt tag. These tell users whose images are blocked they know what they are missing. They can help increase both open rates and click rates, so don’t go out.

Don’t Forget Segmentation

The task of segmenting your audience, dividing your leads into definitive and actionable parts, is essential to your marketing success – especially with lead nurturing. The more segments you do, the more relevant your lead nutrition programs are. If you are not relevant, your audience does not pay attention. Segmentation means high engagement.

For more related information you can check Mailcot and Migomail.

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Make Better Email Marketing Campaigns With 5 Best Practices

by MigoSMTP Team

November 19, 2020

Make Better Email Marketing Campaigns With 5 Best Practices

Make Better Email Marketing Campaigns With 5 Best Practices

1. Get more Opens And Clicks With Split Testing

Split testing is not only fun, it is the best way to test your better email marketing campaigns hypotheses and find the optimal solution for subject lines, content, call-to-action (CTAs), sending time, and more.

The best thing?

You can always find new things to split the test. Naturally, the first step in email marketing is to have your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

The purpose of your subject line will always be to arouse emotion in your recipients. If you make people feel something like curiosity, excitement, joy, or even fear, then they are more likely to open your email.

2. Write Effective Welcome Emails To Build Stronger Relationships

Welcome emails are an important part of your email campaigns because they set the tone for your relationships with your customers.

Most important, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personalized, including the recipient’s name and an actual sender – so stay away from emails without replies.

3. Segment Your List And Drive Maximum Engagement

If you want to make sure that you are only sending relevant content to people, segmentation is important.

Once a user signs or purchases a product, you can ask them their preferences by asking them what their interests are and what type of content they want to pursue.

Fragmented email campaigns increase revenue by 760%, so what’s not to like?

If you run an ecommerce store with sports equipment, ask customers what type of sports they are interested in, and create personalized email campaigns based on different segments such as tennis, football, skiing, and more.

4. Measure The Success of Your Better Email Marketing Campaigns Effectively To Increase Performance

When we measure the success of our email campaigns we focus on open and click rates for each email. While this is not the problem, there are better ways to measure the performance of your email campaign.

The answer is: open access and click access.

For example, you can check the total number of people who have opened and clicked your emails in the last 30 days. After that, you can create segments based on passive and active customers and then tailor your campaigns.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some may even argue that if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to our email marketing can prove to be insane.

By the very end of the email they do not mention the product and focus on their recipients to feel gratitude towards their pet, leaving them more inclined to shop.

Storytelling is an effective way to instill feelings in your recipients and convince them to buy your product without actually pitching them.

For more related information you can check Mailcot and Migomail.

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6 Ways To Improve Your Email Marketing Work

by MigoSMTP Team

November 19, 2020

6 Ways To Improve Your Email Marketing Work

6 Ways To Improve Your Email Marketing Work

Build Trust Before You Pitch Email Marketing

Keep in mind, the achievement of any email marketing work program really depends on compelling content. You want your readers to dig through spam channels, complain to their email service providers, and do anything they can to make sure they are getting your substance. Most email bulletins are pitchfast, which makes them no fun to read. Make sure that your cookie is pleasantly stacked with content, so users start being prepared to open all you send.

Begin Each Newsletter With An Incredible Autoresponder

Your email provider’s autoresponder feature gives you the opportunity to create feature groups to send to your readers. Million Subscriber has a similar case as before. This implies how busy you are or what disaster you might adapt to this week. Your new email subscribers are consistently well taken care of.

Use A Single Warm, Personal Message Early On

Early in your autoresponder sequence, including a cheerful, warm, personal-sounding message. Something informal, like, “Hey, great to see you here, hope you enjoy the content.”

You are not trying to fool anyone that it was a personally typed message for that recipient, but you are trying to instill a similar feeling of personal relationship. At this point invite questions, comments and feedback, and tell them that you like to hear from them.

Request Them To Whitelist You

No matter how good your email marketing is, some messages air in spam channels. The best guard against this is to convince your readers to link you to your randan of “safe senders” or their “sex randons”. And the ideal approach to do this is to simply ask them.

I send an instant message in one of my successes just before a message with some warnings in substance.

Conversations Have Two Sides In Email Marketing

Make sure you have found a real human who is monitoring any of your email marketing replies, and that person is giving thoughtful, personal replies to every message they receive.

It is also smart to use a person’s name in the “from” field instead of a company name. Anything you can do to capitalize on the intimate nature of email just makes sense.

Pay Attention To Spam Triggers

Most good email providers will let you know if your content has some hot buttons that have been marked as spam. Some of them are obvious, such as pharmaceutical brand names.

Others are annoying because they are the words and phrases that have the most sales. For example, links that say click here may take a bit of spammer to filter your content. Hardly because savvy marketers know that clear calls to click here get better results.

For more related information you can check Mailcot and Migomail.

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How Transactional Email is Important For Your Business

by MigoSMTP Team

November 18, 2020

Transactional Email are important for emails that receive certain transactions. Therefore, these confirmation emails are sent immediately after purchase, password change, bill payment or those simple. ‘We miss you emails – they respond to some action or inaction through the email consumer. Traditionally used only to send data, the underlying power of those emails is not yet what most companies do. However, these emails can take advantage of providing up-sale, cross-sale or just personal information to build a deeper relationship with the client. Therefore, considering the high open and click-through rate of those emails, their impact can be maximized through better-targeted content.

Let’s have a look at how transactional email can actively influence a business:

How Transactional Email is Important For Your Business

How Transactional Email is Important For Your Business

1. Build trust: Triggered emails are timely, relevant and respond to customer actions. By sending these emails, you let your customers know that you are alert and attentive. Customers are more likely to have loyal and advocating brands who care about them.

2. Help to know customer: The information collected through those emails can be dissected to gain rich customer insights. Therefore, in turn, gives you an edge in all your marketing campaigns. The opportunity to drive positive brand awareness through greater degrees of customized content.

3. Engage customer a lower cost: Transaction email can be the critical best medium for announcing special incentives and personalized offers, receiving customer feedback or receiving referral customers – a cost-effective way of customer engagement on a one-to-one basis. In addition, metrics of transaction emails, their triggers, delivery times, open rates, click on rates, bounce rates, and many more. Similar analysis can be done to improve internal technologies and consumer engagement channels. This would save valuable manpower, money and time that could have been directed in this direction otherwise.

A trusted SMTP server that can help you collect all these metrics, real-time, will free up your resources for business, important tasks. Also, it has become imperative to have a clean and distinct infrastructure. Although, can’t only supply your emails speedy, but also track them and help you on your analytics.

More more information, you can check Mailcot, Migomail and Telcob.

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What is Lead Nurturing System?

by MigoSMTP Team

November 18, 2020

The Lead Nurturing System is the process of developing a relationship with buyers at every stage of the sales funnel and through every stage of the buyer’s journey. In addition, it focuses marketing and communication efforts on listening to prospects’ needs and providing information and answers to their needs.

On average, 50% of the leads in any system are not yet ready to buy (Marketo).
Almost 80% of new leads never become sales (MarketingSherpa).
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Marketo).
Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group).

Therefore, effectively developing a lead nurturing system in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then building that framework with a complete content marketing plan.

What is Lead Nurturing System?

How to Score Leads for Nurturing

Marketing and sales need to be brought together to advance the lead scoring strategy, where the brand has a particular lead within its purchase model. It is the backbone of a strong lead nurturing system as it identifies when and how to address the most topical and critical communications to each buyer.

What is Lead Nurturing System?

The details of any lead scoring system will be specialized to every brand, based on your industry, niche, and unique audience. There are, however, four dimensions of lead scoring that should be evaluated as you progress your strategy.

1. Lead Nurturing Fit

Lead fit describes how well a specific buyer matches the brand’s ideal prospect or usual buyer. Although, This introductory-level data will tell you if a lead is quality pursuing at all, and breaks down into three categories:

Demographics—The buyer’s job title, company size, location, years of experience, etc.
Firmographics—The company’s name, size, location, annual revenue, etc.
Budget, Authority, Need, Time (BANT)—Can the lead afford you? Does he have the authority to purchase? Rather, Is there a need you can answer? What is his timeline?

Most of this information is simply collected with forms in front of gated content, email subscriptions, and/or a quick Google search.

2. Lead Interest

Tracking online behavior to determine how impressive your brand is to a buyer is the next state of lead scoring. Also, Is she spending a lot of time on your site? Engaging with social networks?

3. Lead Nurturing Behavior

If one is serious about buying leads, or simply grabbing information, more closely monitoring will specify behavior. In addition, assign lower values to introductory behaviors such as clicking through blog posts. Also, higher prices such as downloading gated content or registering for webinars.

4. Buying Stage and Timing

However, scoring to buy state helps determine where a buyer is in the brand’s sales model. Finally, one way to create a buying state is to align behavior with the top, middle, or bottom of your sales funnel. Attach high marks to click on price sheets and product demos.

For more related information about Email marketing, You can check Migomail, Telcob, and Mailcot.

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3 Key Strategies for Marketing Automation Success

by MigoSMTP Team

November 18, 2020

Marketing Automation provides the opportunity to deliver large-scale personalization, removes manual processes and is proven to increase incremental revenue. Marketing Automation Back in 2008, I was immediately aware that this should be a tool for me (a new mining marketing director at the time) and for the future development of my company.

The 3 Key Strategies for Marketing Automation Success will give you some quick returns and some quick success stories, which you can then leverage a solid rationale to increase your content resources and develop your MAP. They will help you build your business more quickly than other MAP tactics.

3 Key Strategies for Marketing Automation Success

Lead Nurturing – Strategies for Marketing Automation Success

Nurturing is an effective advertising and marketing strategy. Without the extravagant tasks, rules, and rules to create content material for nutrition tasks, the highest quality factor you could have done for your own self is to start by planting in nutrition tasks. simply do it.

But whatever you do, it no longer establishes a series of emails or other nutrition-focused content that pitches your wares. Bringing nutritional products with flow is a surefire way to differentiate your electronic mail customers. As an alternative, give your readers some records or schooling that allows them.

As an example, the primary nutrition software I install becomes an Newsletter subscription chain. With the challenge of helping readers solve a problem that was common to most people in our target market. We published content material via email, eventually generating one to 2 highly exceptional newsletters each month. Through this method, nutrition should no longer be the most effective email, it is able to reveal revealed cards, live cell phone calls, or even a textual message by linking them together with an email.

Custom Landing Pages – Strategies for Marketing Automation Success

If you are still sending a click-on to a popular popular-use page for your home web page or your website with a pay-in step, you may well take your% price range and give it Can be thrown from the crest of your building. Custom landing pages change until they are well designed and tied to compelling content. For example, in the company newsletters that I mentioned above, we included a brief summary of the educational material we were offering for free.

We needed to click on the newspaper because it turned into a method to convert an anonymous viewer into a recognized touch, while the options to connect and learn more to deepen the brand new touch into our content content There were additional consequences and, as a result, deeper engagement they would have with our employer. One factor I would oppose, however, is that the primary purpose of a touchdown page is to bring them to the web page.

Triggered Emails – Strategies for Marketing Automation Success

Triggered Emails create nearly 100 percent higher open rates and click-through rates than other open emails. This is a particularly effective strategy for leveraging content marketing messages. It is timely and highly relevant to the interests and inquiries of your audience.

For example, when I was implementing my first MAP six years ago. I set up a trigger email based on web activity of known contacts. When a visitor sees three or more pages in the segment I specify. This prompted my MAP to deliver an email which showed additional supporting material on that topic. The results we saw above supported the statistic, with some click-through rates reaching 30 percent.

If someone in your target audience is ready to buy or has a strong interest in your solution. They will probably use your website vigorously. Choose a few pages that demonstrate high interest in a certain topic, and set the trigger around specific types of travel. Remember for the top of the demand generation or funnel effect, make sure you are providing content that is helpful to the audience. Nothing that focuses only on your company and its benefits.

For more related information you can check Mailcot and Migomail.

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Why How Marketing Automation Is Useful For a Business?

by MigoSMTP Team

November 12, 2020

Marketing Automation is useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals.

What is Marketing Automation?

Marketing automation is the use of software to deliver personalized messages to customers and leads. The software allows you to create a dynamic series of messages to send to your contacts. The factors you specify determine the message a person receives, such as what their spending habits are, where they are in the process of buying, and past interactions they have with your site.

Delivering content that suits an individual’s needs and interests helps build strong relationships, which, in turn, can help increase conversions and revenue. Marketing automation can help you accomplish all these things while streamlining your operations at the same time.

In the broader scope of things, marketing automation encompasses many different aspects of marketing and business development, including email marketing, content development, conversion rate optimization, and lead generation.

Why How Marketing Automation Is Useful For a Business?

The Benefits of Using Marketing Automation

By far, the biggest advantage of marketing automation is that its use works more quickly for sales and marketing teams. People like personal content; Sending personal emails generates six times more revenue than sending non-personal emails. But manually sending customized messages to contacts is not practical. Marketing automation platforms handle the mundane and repetitive work of giving private content more time to sales and marketing professionals to focus on what is more interesting and challenging.

Not only does marketing automation make it easier to deliver messages, it also makes it easier to find where people are in the conversion process. Marketing automation programs typically have a lead scoring quality that helps users quickly identify which leads are ready for the most sales.

One of the most common reasons why businesses consider using marketing automation in the first place is because they want to improve their conversion rates and revenue. Marketing automation is a way to encourage customers to stay engaged longer, making it possible for them to last longer to convert. Companies using marketing automation have an average conversion rate of 53% and an annual revenue growth rate of 3.1%.

For products and services with long conversion cycles, marketing automation can also be used to speed up the process. In an example cited by Ventura Harbor, Thomson was able to reduce its conversion time by 72% using Reuters marketing automation software.

What Applications Are There for Marketing Automation?

While marketing automation has several different applications, email messaging and lead generation/nurturing are among the most common.

Yes, email is still relevant as a marketing tool. Although it is easy to say things like “everyone on Facebook / Twitter / Instagram”, this is not true. However, most Internet users have at least one email address. Email inboxes also tend to move slower than social media feeds, giving you the best chance of making a direct connection with your contacts. Several methods of marketing automation can be used with email:

Welcome messages
Product retargeting
Abandoned cart reminders
Personalized product recommendations

And that’s just to name a few.

Many companies use marketing automation to respond to their contacts, whether they change or not. Whether sending surveys or asking people to send comments directly to them, the information they provide can be extremely valuable in guiding changes that will help improve their revenue in the long run.

Given that personalized emails generate a lot more revenue than non-personalized emails, marketing automation can be an effective way to nurture your leads. According to Marketo, about 50% of leads in any system are not ready to buy and about 80% of all new leads will never make sales. With marketing automation, it aims to give people something of value when they need it so that they are more likely to convert. Effective lead nurturing generates 50% more sales-ready leads at 33% less cost. Nurtured lead also leads to larger purchases than non-nourished leads.

Marketing automation platforms are also often commonly used to supervise social media campaigns, create landing pages, and conduct ongoing A/B testing.

More more information, you can check:- Mailcot, Migomail and Telcob.

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