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How Email Marketing is Helpful in Education Sector?

How Email Marketing is Helpful in Education Sector?

In this article, We will focus on How Email marketing is Helpful in the Education Sector.

Email marketing plays an important role to maximize conversions in the education sector. Marketers continue their complex relationship with email. Because there is no denying that it is an effective channel to engage with teachers. Therefore, to maintain its effectiveness there is a need for constant attention to the behavior of the teacher.

Why Email Marketing in Education Sector?

Today almost all individuals use mobile phones. Typically, students use their handsets to check email. In the education sector, email marketing is important. Through email, students receive all the information about schools or colleges. However, email marketing offers solutions for the education sector to create newspapers for focused mailing lists, send fundraising requests and event updates.

Higher education email marketing can be a blissful business, but it is also something marketing managers should be versed in the education sector.

How Email Marketing is Helpful in Education Sector?

For many Education Industries in India, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Demographics and increased mobility of students, as well as the increasing cost of higher education in many countries.   It not only helps the students to be aware but also lets the parents stay involved in the education of their children. Following are some of the elements of email marketing helpful for the education sector.

1. Cost-Effective

Email marketing is cost-effective marketing in the world of marketing. Educational Sector can avail the chance of spending less and achieving more by implementing email marketing for their business. It will target a larger number of audiences. Although, A number of other options like social media, search engine optimization, email marketing, and SMS marketing can be implied as well.

2. Conversion Rate High

online educational marketing structures obtain an excessive conversion price. So, Messaging structures like SMS and e-mails are a number of the sorts of digital advertising that acquire a high response fee because of the reality that they’re private and educational sector can easily reach their focused target market in a powerful manner.

3. Increase Brand Awareness

Marketing is the first-rate manner to generate logo attention through social media platforms like FB, Twitter, Instagram, LinkedIn, and so forth. Also, they incorporate an extra section of the audience. this will assist enhance fans and improve the conversion rate as well.

4. Online Reputation

However, this can be carried out by using selling fine blogs, taking pictures of motion pictures, garnering testimonials from achievers and splendid inspirational personalities, gaining and imposing alumni comments, and promoting high-quality campus information to gain the eye of the audience.

5. Promote through paid channels

Search and display advertisements are one of the handiest ways to market an academic institution. So, Lead technology can yield extra outcomes through ad campaigns. Because it directs a massive phase of the net audience closer to your website. Almost, that is the most appropriate way to pressure visitors to the internet site. Also, the usage of relevant and satisfactory keywords will even help in growing the full variety of impressions.

 Why Mailcot?

The Education Business industry has taken a huge leap with the advent of technology in the past few years. Email Marketing is playing a very important role. For many Education Industries in India, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Education Industries in India growing on a very instant level, So Mailcot Higher Education Email Marketing Services & University Email Marketing Services is the more preferable method for Education Industries leads. And to be on top every Education Industries are competing against each other, So we have well-designed Emails Templates (either it is transactional or Marketing Email) work. Higher Education Email MarketingUniversity Email Marketing lets Student to the Education Industries product or service information and generates more and more revenue by selling these products and services.

 

 

Uncategorized, email marketing, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

Must have useful features for an email marketing service provider

No matter how big your company is or how many emails you plan to send (Email Marketing India), you need an email service provider that provides you with the ability to create emails that customers cannot ignore. . You want an ESP that has a variety of features that you can use today and in the future.

Email GIF - Find on GIFER

 

Here’s a look at helpful features you should look for to help you figure out which email service provider is best for you.

Tools that make email creation a snap

Creating an email should be simple. You want an email marketing service provider that provides you with the ability to create customizable, mobile friendly emails to showcase your brand.

Specifically, you should look for:

Pre-built, mobile-friendly templates – Get access to the template so you don’t have to create every email from scratch. The templates offered should have a responsive design, which means that they will adapt to any device from smartphone to tablet.

Customization – You want the ability to change each attribute of the template so that you can make it your own.

Drag-and-drop editor – You will not need coding skills to create an email. Look for a drag-and-drop editor that gives you the power to easily add text, pictures, white space and social icons.

Access to sign up forms

To make email marketing a success, you need a healthy list of interested customers. In an ideal world, your list is always growing. That way, if customers lose or lose interest, you have a steady stream of new prospects ready to go.

See an email service provider that provides a sign up form. In fact, you should look for a provider that has many “subscription tools”. A signup form requires little HTML knowledge to embed the form on your website, but the sign up page is a stand-alone page with a standalone URL. You can share it online or in a picture in your email signature.

Wondering where to put sign up forms? You want to add forms to key locations. Consider adding a form to these fields:

Your home page –Add a sidebar or footer that asks visitors to join your email list.Six Ways to Make Your Email Marketing Work Better

At the end of each blog post – Allow interested readers to join your list for access to more great content.

On your ‘About Us’ page – If visitors are interested in knowing about your company, they may also be interested in joining your email list.

In your email signature – Add a link to your email signature that gives customers the ability to sign up for your promotional email.

Great customer support

As you create and send emails, so are the questions. Make sure the email marketing service provider you select provides support. Watch for both phone and email support. Consider sending email to the provider (Email Marketing India) to see what kind of response time you get.

Do You Provide a Quality Service? — Blog - TwoTwo Creative | TwoTwo Creative | South Jersey Design Printing and Direct Mail

Look for a knowledge base that provides step-by-step instructions for completing specific tasks. You may need help after hours or just need a little DIY help to create an email, so an extensive library of articles that are available 24/7 is extremely useful.

You should also cruise through the email marketing service provider’s blog. See if the company offers content that can help you create a better market. Which says a lot about a company. If the company is willing to create in-depth blog articles that share best practices, trends, and tips, it reflects the company’s commitment to customers.

The ability to build individual customer profiles

Many email service providers (email marketing) help you collect customer information, but they do not provide a way to analyze and leverage it. You need an email service provider that shows you easy-to-read analytics that go down to a granular level.

Three Simple Steps to Creating an Ideal Customer Profile - Michigan Inbound Marketing Agency | The Whole Brain Group

For example, you should be able to see how many times a specific customer opened an email and where it lives. And you need to present it in a way that makes sense.

Look for an email service provider who can help you collect data:

Third party apps – See the ability to integrate apps that you use every day with your email marketing platform. You should be able to link to Salesforce, Facebook, WordPress and Google Analytics – just to name a few. You want all these platforms to work together so that data can flow between them.

Preference centers – An email service provider should give you the tools to deploy a preference center on your website. A preference center lets customers know what they need. They can choose the email frequencies, the types of emails they want to receive, or the products they are interested in learning.

Choosing an email marketing service provider can be a difficult choice. To find the best fit, there is a need to find a provider that helps you understand your audience and connect with them personally.

For more related information than you can checkout migomail and telcob.

Email Campaign, email marketing, Marketing

How to Better Your Email Marketing Services Strategy in 2021

One month into 2021 and you can hear the distant rally cry that Email Marketing Services are smarter, stronger, and going to be a popular topic throughout 2021 (and in the years to come).
Email marketing continues to be one of the top-performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing strategy.

In 2021, email is going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise. A there lot to be excited about and get prepared for.

The very first email sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, email marketing is ubiquitous.

You need an email address to do just about anything online including pay your bills, sign up for a social media account, access your bank account, or apply for a job.

Here are A Few More Email Facts You Might Not Know

• In 2020, Livewire reported an estimated 260 billion emails sent every day.

• There are nearly 5,500 million active email accounts in the world.

• The average office worker receives 121 emails every day.

Despite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realized the high ROI and customer acquisition rates emails offer, an individual’s inbox has become an ultra-competitive zone with multiple brands vying for his or her attention. That means your marketing emails have to be absolutely spot-on if you want to survive, let alone win, the game.

Email Marketing Services Strategy

Here Are Four Ways You Can Improve Your Email Marketing Services Strategy In 2021:-

Use Attractive Subject Line

90 percent of email’s open rate is increased by having an attractive subject line. Because the user first reads the subject line of the email, if the subject line is attractive, the chances of opening the mail are increased.

Here I will give you some examples of subject lines on how to write an attractive subject line.

  • open to see our top picks of sale (Kate Spade)
  • Save money. Don’t leave the couch. (Dollar Shave Club)
  • Forget Your Troubles, Come On Get Matchy! (Patpat)
  • A Sale of ❄ and ? (ThinkGeek)

Use Segmented Emails Instead of Broadcast Emails.

Companies generally tend to send the same emails to all the contacts on their subscriber list. Sure, they may personalize for each individual, but the crux of each message remains unchanged. This results in a lot of subscribers receiving emails that are irrelevant to them, which in turn lowers open rates and increases unsubscribe rates.

Segmented emails are the solution to this problem. Such emails sent to specific segments within a subscriber base — divided based on previous interactions with a brand, demographics, interests, and position in the buyer’s journey. Research has shown that segmented emails generate 18 times more revenue, and have a five percent higher click-through rate than broadcast emails.

Send Emails Only to Those Subscribers Who Care.

Businesses need to understand the importance of marketing to that person who genuinely cares about what they’re being offered. The first step is to send emails only to those people who have willingly given you their information; never message contacts acquired from purchased email lists. Even among those who have given you their email, there will undoubtedly be a marketing-averse few who won’t ever open your emails.

Repeatedly sending emails to these people will decimate your email opens and engagement rates, which in turn may cause Email Marketing Services to mark them as spam. It’s a good idea to avoid sending emails to unengaged subscribers or at least limit the number of times you contact them to once or twice a month.

Figure Out What’s Going Wrong And Fix It. Fast And Immediately.

If you think your email marketing efforts aren’t proving to be as effective as you hoped them to be, it isn’t a bad idea to take a break and analyze what’s going wrong. If your emails have low open rates, try experimenting with different subject lines and send emails from a personal address instead of a company.

A rise in un-subscriptions, while not debilitating on its own, is usually indicative of forthcoming spam complaints. That’s why it’s essential for you to figure out exactly why people are unsubscribing from your emails. If you can’t find anything wrong, stop sending emails to those people who don’t open them and instead focus on those who have high engagement rates.

Getting marked as spam is fatal for your email marketing strategy. Your domain’s reputation goes down and you run the risk of being blacklisted by email services. If your emails are getting marked as spam, stop sending them immediately. And find out what’s causing your subscribers to take this action. Maybe it’s a faulty CTA, a malfunctioning sign-up form, or a missing link; whatever it is, it’s crucial to identify and fix it before resuming your email marketing services efforts.

Constant Testing Is The Way To Go.

The ideal email marketing service strategy. The one that pays the most dividends for the time and effort you put into it. Formulated by excessive trial and error experimentation. No fixed set of rules that guarantee a successful email marketing services strategy. Only guidelines that you have to work within to create one for yourself.

Testing things like the days and times when you send your emails. The subject lines you use, and which types of your emails have the highest engagement allows. So that you to better understand your subscribers’ behavior. This also helps you create effective Email Marketing Services campaigns. That resonates with your subscribers and has the intended effect on them.

email marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Mail Marketing, Marketing

Top Ways to Develop Your Email Marketing Database in India

Here are some ways to develop your email marketing database:-

01# Newsletter Sign-Up for email marketing

For email marketing, check your email sign-up form on the relevant pages on your website, and more importantly, the blog page. Use the embedded form or call-to-action to get people to click to a dedicated sign-up page. Ensure that it occupies a prominent position above the fold. Information about the possibility of signing up for a newspaper can also be placed in a pop-up window.

Email Marketing

02# Make email sign-up easy

If you have a sign-up form on your site, make sure it is easy to fill. Make it straightforward and resist the temptation to collect a lot of demographic and lifestyle information at this level. It will be found how to collect those email addresses. Always remember Short and Sweet is the king of email marketing.

03# Create great content for your subscribers

A good email marketing content deepens your relationship with your audience – it can be a powerful subject, your unique voice that reads your messages, or niche-specific content that your customers find useful and share with others Do and lead referrals and word- mouths. What works is “price exchange” – your valuable information for your prospect’s valuable time. Your customers need to know that they can trust you and that you are not promoting self-spam-bots.

04# Multiple calls-to-action: Give readers a good reason to subscribe

We all need a little encouragement in email marketing to hand over our email address, but if we feel an affinity with the brand, we don’t need too much. try these:-

    • Offer a discount on their first purchase
    • Describe what they’ll get: special offers, private sales, signs and tips, magazine articles
    • Show them what they’ll get

Email Marketing

05# Sign-up form placement

You have created the correct form. Now where to put it? Will more people see it on the ‘Contact’ page or the ‘About Us’ page? Should you sign a newspaper on your homepage? Or put it in the sidebar too? decisions decisions! Some top places to try to put an email signup form (or two or three) on your site are:

    • Top menu bar
    • Your site header
    • In your top performing page
    • Sidebar
    • At the end of a blog or tutorial
    • Material foot
    • Popup / popover
    • Your Bio / About Me Page

06# Improve your website speed & user experience

Like many other issues when it comes to websites and e-commerce, speed matters because Google says it matters. On 09 April 2010, Google’s Webmaster Central blog announced that “we have decided to speed up the site in our search rankings.” In other words, faster web pages will be able to rank higher on search engine result pages (SERP) than slower sites.

07# A Gated Homepage

A gated homepage is when a person needs to enter their email address (email marketing) on ​​the homepage to gain access to the website’s content. When someone does this, a cookie is placed in their browser so that they do not have to fill in their email address again to gain access. But it is not always advisable to enter on your homepage. You should have a lot of in-depth content that people are reading to give their email address. Correct timing is also necessary! To find the right time in email marketing.

08# An exceptional Landing page

Your landing pages should focus on one main detail and it should convert visitors into customers. Whether you are seeking contact details in lieu of a discount, a free webinar or anything else a customer would like, you are more obliged to sign up. The landing page design should also be exceptional. Your subscribers are only as good as the landing page they receive.

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you may like this too: https://www.socialbeat.in/blog/build-strong-email-marketing-database/

For more related information, you can go and check-out the details mailcot and migomail.

bulk emailing service provider in india, email marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, InternetMarketing

Email Marketing Future Trends 2021

Email Marketing Future Trends 2021, the trend of email marketing is going to be very good in the times to come. Many professional people use email, people open their email every morning and evening to see what has come new

Even today, we get a lot of information through email, such as

  • a sale has been made on any e-commerce sites on a product, or
  • a new product has been launched,
  • or an offer sale email,
  • or an announcement email,
  • or a traveling site’s email, and more Information emails.

So by using email marketing tools for all these, you can convey your information to your subscribers. Email campaigns are the right way where you can send emails to multiple users at a time and engage.

Email Marketing Future Trends

In 2021, there are many ways by which you can increase the future trends of email.

1.Mobile Screen Optimization

Today, 40-70 percent of people see and read email on mobile. Accordingly, it is important that the email be mobile-friendly, that if the subscriber opens the email in the mobile, then it should be seen in proper formatting.

The text should be large and fit according to the mobile screen and a column should be used to write the text. Pictures should also be adjusted according to the mobile screen and use a compressed image. There should be a call-to-action button that redirects in the right direction.

2. Use Dark Mode in Email Marketing Future Trends

Dark mode affects email content. Simply put, the light color of the email is highlighted and the darker colors light up. Because people use dark mode to easily see colors with their eyes to improve their user experience. People use dark mode to easily see colors with their eyes to improve their user experience. You always have to note that the experience of reading email should not be different for the user. If your email is too bright or the color is invalid on dark mode, the user will close or delete your mail as soon as they see it.

The popularity of dark mode is increasing, due to which the consumer gets a good experience. When users prefer dark mode to make things easier on the eyes in low light environments – such as when sleeping before a night watching email once.

3. Email Accessibility

Accessibility means that your email is going to the right person and you can understand what is in this email. Design your email in a way that is easily accessible. Here some points for Email Accessibility :

  • Use Large and easily readable font
  • The content should be short and easy to read. Write content that is useful to the user and uses less difficult words.
  • Us White space
  • Use a perfect color, where dark background use a light color for text and light color background use a dark color for text.
  •  Use button .i.e. the Call-to-action button, when the user tap on this button it redirect the user to the right place.
  • Design a responsive email so that if the consumer opens the email on mobile or desktop realized the same experience.
  • Subject line precise and catchy
  • Always use semantic tags, such as use <h> tag for heading, <p> tag for paragraphs, <b> tag for bold when we want to highlight any word or line, <alt> tag use in the image when the image is not loaded, it can be detected by alternative text from whom this image belongs

4. Customer Feedback, Rating, and Review

93% of people see a review, so only after seeing the review they believe in anything. So be sure to provide reviews, ratings, and feedback in the email.

5. Social Media with User Generated Content

People trust a brand even when they hear about that brand from someone else. User-generated content is what the user has generated for your brand whether it is in the form of an image, or review, or rating or comment, or more. 87% of people can build trust in any brand by viewing user-generated content.

If someone has said something about your brand on social media, then give a link to that social media on your email so that the customer can see for themselves what the user has written for your brand.

6. Use Responsive Image and Video

Pictures and videos are a means by which you can build a good reputation in the mind and eyes of the customer. So whenever giving a video or image in an email, it should be responsive.

7. Brand Story Telling

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message..

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

 

 

 

 

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B2B Marketing, Email Campaign, email marketing, Email marketing service providers in india, Email Marketing Software, SMTP Server

Took The Best Action for B2B Email Marketing

Part of any successful B2B email marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal standard results in the areas of lead generation, nurture, and turn current customers into repeat buyers. Below are seven quality practices that reduce common hassles and ensure that each e-mail will not only receive the focused recipient but also force the reader to open it.

B2B Email Marketing

Understand the objective

Many people send emails without first understanding the reason for the email. Before drafting a marketing campaign, keep the objective in mind. Is it for sending an email e-newsletter for informational purposes only? Is it for lead generation or to share information to solve customer troubles? It all starts with understanding the purpose.

Consider the ‘from’ name

If a recipient will delete the email, that name is displayed in the determ field. Do not forget to match this field to something familiar to the recipient – such as the symbol the consumer knows and trusts. Being trusted by name promotes a better open rate from customers.

Strong subject line

If the recipient will delete an email, then just the designated name. If the recipient opens the e-mail, the subject line will be determined. Attempt to use words related to the reason for the email. If the email is for a product offering, take advantage of the word speed to stimulate a sense of urgency.

Testing

Due to various email clients, email host providers, and other factors, it is mandatory to check email before approval. This includes checking for items that include: electronic mail clients, email templates, spam detection policies, formatting for mobile email recipients between different elements

Proper timing

To ensure the most efficient results, research a selected date and time to broadcast the email message. Many people consider sending an e-mail on Tuesday because Friday is the worst day to send B2B e-mail messages. Many people also agree to send a holiday, such as Sunday helps to increase open rates.

Analytics

To measure the fulfillment of an e-mail marketing campaign, use reliable statistics and B2B email marketing analytics. Having this data allows special forms of reporting for marketing campaign stakeholders. Contextual metrics help marketers to understand the successful and unsuccessful elements of the campaign and iterate effectively.

Learn and improve

Based on the metrics, keep in mind the areas that exhibit sub-optimal performance and focus efforts on improving them. If the selected area of the identified B2B email marketing campaign needs improvement, such as with subject lines, test along multiple problem lines and see who performs best.

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

 

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Content Marketing, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Hosting Services provider In India, email marketing, Email marketing service providers in india, Email Marketing Software, Email Marketing Tips, Mail Marketing, Mail Marketing India, Mass Mailing Services

Email Marketing for Bloggers: A Quick Guide

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

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