Essential Features of Marketing Automation Strategy

by MigoSMTP Team

July 14, 2018

A marketing automation system is a software platform that allows marketing teams and companies to more easily and effectively Execute marketing campaigns across online channels like email, social media, and websites. Here We will cover the best features of Marketing Automation Strategy.

Email Marketing

It is one of the most useful features for Marketing Automation software. Email marketing is an integral element in supporting a brand’s customer engagement and sales. In turn, the power to send bulk emails on a schedule is very crucial to marketers. In addition to this, the Marketing Automation platform provides beautiful, unique, and customizable templates to create professional-grade emails. Companies can further get client satisfaction and increase sales by providing best email strategy.

Contact Management

Marketing automation software allows you to filter, sort, and organize your lists for more optimal and targeted emails and strategies. It providing Companies with the capacity to do this contact management for clients allows for more targeted and specific campaigns for the audience of choice. An effective Automation platform will also allow you to add a pop-up prompt onto your web page. This is a highly effective way to get new subscribers to your mailing lists.

Social Media Automation

Of course, most businesses and agencies realize that making posts manually on each platform is far too time-consuming. But, in this category, it’s important to note that a good marketing automation platform doesn’t just automate a post on social media. Companies will get the most benefits from platforms that allow for edits to be made on the post to optimize it for each different platform it will be posted on.

Customer Journey (Automation)

Building a customer journey is a key part of driving success for a particular goal or deadline. Marketing automation platform allows for you to map out a particular customer marketing funnel, complete with an end game. The visual aspect of a customer journey builder is also a huge benefit. As you can very clearly see various journey elements as you plan them.

The main benefit of using this feature is that actions within these customer journeys can be automated. For example, the corresponding emails that have been set up in the pipeline will be sent out as the result of a defined action trigger. This helps companies provide concrete results for clients.

Landing Pages

A key element to a marketing campaign will be a strong landing page. In essence, interested prospective customers need somewhere to land when they click on an ad. Of course, the page they land on must be aesthetically pleasing, simple to understand, conversion-optimized, and have a call-to-action button that is clear.

In addition to this, you’ve probably heard of dynamic content before. However, choosing a marketing automation software that integrates these variable elements within the landing page you’ve created will get you a higher conversion rate.

Email Marketing, Lead Nurturing, Transactional Email

What to Look In an Email Service Provider: Email Marketing Solutions

by MigoSMTP Team

July 13, 2018

Each Email Service Provider has something different to offer. To be a successful organization, you want something that offers the maximum service for what you pay. You may have to pay only a little extra for the more superior services, however, this decision is based on your business’s budget, priorities, and strategy. Here are a few things to consider whilst looking at an ESP to use.

IP address: private or Shared?

IP addresses are like phone numbers, It is the indication of the email’s beginning (Email Marketing). Ask yourself if it’s far worth it to be sharing an IP address with every other employer. It would be like sharing a cell phone number with someone else, and this is probably something you do not want to have. After all, if one organization sends out emails that get too many spam complaints, the ESP will be blacklisted and you will have to share the repercussions of another company’s mistake. Ensure that your ESP can offer you with a private IP address.

Customer support/training

The people that run the email marketing software are going to have to examine how to use the software. Since each piece of email marketing software is distinctive, there’s no guarantee that your employees will know from the start how to run the software program. Make sure to sign up with an Email Service Provider that provides support and training in your organization.

Robust Infrastructure

You should have an Email Service Provider that has fast Internet connections through multiple sources as well. You should also sign up with an ESP that has hardware redundancy, a term for engineering that ensures a fail-safe or backup. The reason you should have an ESP with hardware redundancy is that some ESPs have click-tracking tools that let the user’s click go to the ESP first and get redirected to your website.

Good Reporting

Some ESPs offer reports that show how successful your emails are, such as deliverability success, click-through rates, and open-rates. The reports should also be user-friendly.

SPAM Compliance

This is a good indication that the Email Service Provider you are potentially considering is responsible and wants to ensure that does not get blacklisted. Be sure to choose one that requires your organization to comply with the law and makes it easy to do so.

Email Service Provider that give Free Trial

many Email Service Providers offers a free trial to test drive the software and service. So you should try that free trials of ESPs
first before deciding on investing in an ESP.

Pricing Plans

Finally, your ESP should offer a reasonable price for the service that they offer. Don’t be afraid to shop around and get recommendations on which Email Service Provider to use. Some offer a pricing plan that is on a monthly basis and determined by the maximum amount of emails you could potentially send. Others require a monthly payment based on the number of email addresses on your built up list. Be sure to sign up with an ESP that fits your budget as well as your organization’s needs.

Email Marketing, Transactional Email

Why Should We Use Transactional Email Service?

by MigoSMTP Team

July 10, 2018

What is Transactional Email Service?

Before we know Why Transactional Email Service?, first we need to know that What is a Transactional Email? So Transactional email is a mail service that sent out to complete a transaction with a customer. It is a mail that has been sent to one individual, rather than a large number of recipients on a mailing list. for example, Sending the confirmation to a customer of their purchased product via Transactional Email Marketing Service.

Email Marketing Services

Using transactional emails in your business might also seem something that goes without saying. It was a surprise that how many companies actually don’t use this opportunity. Or even when they do, system-generated emails are frequently underestimated through entrepreneurs. According to the survey, only 48% of brands performing transactional emails use post-buy programs, 40% use cross/upsell programs and 27% use cart abandonment applications. There are some of the most vital reasons to utilize well thought through transactional email messages.

Instant communication with clients right after they have interaction along with your company
Higher delivery and open rates than any other email marketing campaigns
Accessible real-time reporting to analyze results and enhance further performance.

There are some primary reasons why we should use Transactional Email Service and how to do it smarter in Email Marketing Services:

Instant Interaction with Clients

In terms of marketing, only a prompt reply on user action considered as an opportunity. A late response isn’t any response, however, a loss of a client. What’s the point of asking a customer why he didn’t proceed with a purchase a day after his attempt? Transactional emails usually sent instantly and automatically to a person that has taken a certain action.

Instant interaction via sending suitable emails will:

Accelerate the process of your business – purchases, registrations or some other activities
Build loyalty to a brand that cares about every client and presents the best and fastest communication possible

Email Delivery is Important for Success

Did you already know that about 20% of emails wind up in junk or spam folders, or don’t get delivered at all? High deliverability is especially crucial for transactional emails containing important data about purchases, registrations, etc. Therefore, Transactional email service relies on general. The usage of a expert transactional email service is often a smarter preference than a self-sustained email transport infrastructure. Transactional emails sent from your CMS cannot assure that they will all land in the inboxes in comparison with special Transactional Email Marketing Services that offer a strong cloud infrastructure.

Get reporting for further Sent mail

Transactional email Marketing services also provide reports and statistics about the sent emails:

How many emails opened
Clicked links
Email bounce rate
How many users using mobile phones to read the emails
Browsers that are in use for emails
which countries are your clients in? etc.

These above details will allow you to analyze your performance and make improvements for further activities.

Transactional Email service controlled by Marketers

Transactional emails definitely included in the common advertising and marketing strategy. And it should be controlled by marketers. It’s time to say goodbye to the dull system-generated emails and welcome compelling transactional emails which created in stunning email templates with branded elements and consist of not only an informative message however additionally a personalized marketing message further.

Transactional email Service is vital while you communicate with your clients. Here at Mailcot, it offers effective features, strong deliverability services and responsive customer offerings to help you build and improve this communication. So keep growing by using Best Transactional Email Marketing Services.

Email Marketing, Marketing Automation

Marketing Automation and CRM for B2B Marketing

by MigoSMTP Team

July 3, 2018

The Marketing automation of the Marketing process appears to be these days, the only solution to face the major changes introduced via the fast evolution of technology and the continuous increase in delivery and demand. In order to achieve the favored Email Marketing results, businesses have to appoint digital marketing and communication services. These services are green and measurable to the Marketing Automation Tools used to track, rating and implement every campaign. Because of the technical progress, the marketing fragmentation, demand for custom designed services and products on one side and they want to acquire constructive speak with the customers, immediate and bendy response and the necessity to measure the investments and the consequences on the alternative side, the classical marketing approached had changed maintain to improve extensively.

Email Marketing for Every Business

Companies do not target customers as groups, but they are trying to target them as individuals. Websites, social media or direct calls can help companies to collect data from approximately their clients, assisting them additionally within the evaluation and forecasting technique. But to be able to use this fact, corporations need to use marketing automation tools. The email marketing is considered to be a powerful part of an online lead era and nurturing. Hence companies using marketing automation tools have extra insight into the prospect’s hobby, behavior, and shopping for intention.

Automate Marketing process with Marketing Automation Platform

Marketing automation is using software to automate marketing processes which include client segmentation, client records integration, and marketing campaign management. The use of marketing automation makes strategies that could have otherwise been performed manually much more efficient and makes new processes possible.

Marketing Automation is a software but also tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly
personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. Hence this type of marketing automation typically generates significant new revenue for companies and provides an excellent return on the investment required.

There are some reasons indicating why businesses choose marketing automation, the maximum crucial being the capability to nurture leads. So the primary factors of marketing Automation platform are:

Lhttp://http;//mailcot.com/ead Management
Campaign Management
Email Marketing

Lead Management

A lead, a contact generated by a marketing campaign to current or potential new customers that express hobby within the corporation’s offering or inquire into products or services. So lead is a term mainly used in advertising and marketing. A Lead management software program is a technology which facilitates businesses track and optimize the complete income technique. At its basis, lead management is the process of tracking and dealing with potential customers.

Campaign Management

A campaign is a sequence of interconnected promotional efforts commonly undertaken inside a defined time-frame, designed to capture clients’ interest, and thereby gain precise marketing desires.

Hence Marketing Campaign Management system commonly presents a consumer-friendly dashboard that permits business/marketing leaders to see critical data and to identify the key outcomes in numerous marketing efforts.

Email Marketing

An email marketing platform needs to be able to send an email. However, there are some capabilities that it should have:
• Deliver reliably to users’ inboxes.
• Pre-schedule an electronic mail ship or instantly send
• Define which email list to send an e-mail or publication to
• Test send an email prior to mass sending
• Regulate “from” and “sender” records
• Modify subject line
• Instantly upload unsubscribe link
• Serve HTML website version of the email
• Remove email addresses from the list after some of the undeliverable sends

Customer Relationship Management (CRM)

Marketers use Marketing Automation Tools to create new approaches of appealing to clients with the aid of monitoring and monitoring the development of the marketing campaign. The software presentation records statistically and graphically. It monitors the first time customers view a product and whilst those identical clients convert and buy the product. This statistics provides marketers with information on which marketing campaigns are the simplest.

So marketers use Marketing Automation to create profiles and analyze customer specific statistics. For example, with the CRM web-based software, marketers analyze client retention information, track potential customers, increase a transactions records, and monitor web overall performance and customer behavior.

So marketing Automation tools can provide the following benefits to the organization, according to the company’s size and marketing sophistication-

Increased marketing efficiency.
Enhanced ability to generate more and better-qualified leads.
A multichannel view of prospect behavior.
Better alignment of sales and marketing goals.
Improved lead conversion and ROI

Email Marketing, Marketing Automation

Best Practices for Email Marketing : Marketing Automation

by MigoSMTP Team

June 30, 2018

Email Marketing Automation is proving to be the email marketer’s knight in sparkling protective layer. It’s an efficient and systematic method for sending promotional and transactional emails without having to really press a “send” button. That is relatively similar to setting up automatic payments for your bills and credit cards. Sending automated email messages (Email Automation) guarantees you’re not missing passing opportunities, gives more relevant and customized substance to your clients and — above all — saves you heaps of time.

Terms of Email Marketing Automation

Email Marketing Automation is called via many names like nurture, drip, triggered Emails and so on. Whatever term you use to characterize marketing automation, one thing is clear: It’s about accomplishing more with less and driving results and long-term systems to enhance client lifetime value. Email automation has been at the core of business-to-business (B2B) marketing for many years. B2B marketers take a look at email marketing automation as a type of lead nurturing.

Best Practices for Email Automation

Try not to automate for automating

Automation is incredible, however, it’s a quality-over-quantity equation. Automating each bit of your email marketing system won’t take care of the majority of your issues. You can’t represent each remarkable moment or unexpected event. Rather, begin via automating one portion of your Email Marketing program and sprinkle in more automated ingredients as you gain bits of knowledge and experience.

Create a Strategy

All that you do requires a procedure that depicts how you will accomplish a result and the sorts of estimations required to understand when that result achieved. When you have this, you can back into the strategies and technology important to convey that vision to realization.

Quality Content Makes all the Difference

Email automation can’t make up for trashy content. While it can help deploy content more rapidly and proficiently, creating engaging content still requires that human. You ought to be constantly tweaking and enhancing your content flows with the goal that your emails emerge in the inbox.

Set up performance monitoring

It’s a data-driven world and we all live and die by key performance Indicators. Realizing what’s working and what isn’t by observing performance metrics and adjusting your technique around these bits of knowledge is key for an email automation program that delivers steady, long terms results.

So Email Marketing Automation is about something beyond streamlining email. It’s tied in with boosting the effectiveness and accomplishment of your marketing strategy. A completely enhanced email strategy accomplished through a close connection between email information, matrics, and automation.

Email Campaign, Email Marketing

Achieve Success by starting Email Marketing Campaign For business

by MigoSMTP Team

April 7, 2018

Email Marketing Campaign

Email Marketing Campaign also comprised of several rounds of messages meant to build awareness and trust for a product or service. The Email service communication that means to build loyalty and trust or brand awareness can be considered an Email Marketing. When executing an Email marketing campaign, the first step is to list all the subscribers either from offer subscriptions on a website or by a physical form.

Grow Business With Email Marketing Campaign

Email Marketing is the best way to communicate with the company’s valued clients and getting feedback helps a business to grow by filling its customer’s requirements. Email marketing Campaign needs skillful tactics to attract targeted customers. So, The best email marketing practices today Prevents the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-list-ed by all the major email providers.

Why you Choose Email Marketing Service?

Return On Investment

Hence, In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is a fantastic return on investment.

Immediacy

The immediacy of email, a business can start seeing results within minutes of its emails sent. A 24-hour sale is a brilliant marketing play utilized by email. As it creates a sense of urgency and convinces subscribers to take immediate action.

Easy to share

Subscribers can forward brilliant deals and offers to their friends at the click of a button. Also, There aren’t many other types of marketing that shared as easily as this.

Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Therefore, The most email marketing software allows you to track open, click-through and conversion rates. Making it simple to spot how an Email Marketing Campaign improved.

Low-cost

One of the most obvious advantages of email marketing is its lower cost. Compared to mainstream marketing channels it is less costly. There are no print or postage costs. No fees paid in exchange for exposure on a certain billboard, magazine or television channel.

Email Delivery

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Contact

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Email Marketing Services

Essential Features of Marketing Automation Strategy

Email Marketing

Contact Management

Social Media Automation

Customer Journey (Automation)

Landing Pages

What to Look In an Email Service Provider: Email Marketing Solutions

IP address: private or Shared?

Customer support/training

Robust Infrastructure

Good Reporting

SPAM Compliance

Email Service Provider that give Free Trial

Pricing Plans

Why Should We Use Transactional Email Service?

What is Transactional Email Service?

Instant Interaction with Clients

Email Delivery is Important for Success

Get reporting for further Sent mail

Transactional Email service controlled by Marketers

Marketing Automation and CRM for B2B Marketing

Email Marketing for Every Business

Automate Marketing process with Marketing Automation Platform

Lead Management

Campaign Management

Email Marketing

Customer Relationship Management (CRM)

Best Practices for Email Marketing : Marketing Automation

Terms of Email Marketing Automation

Best Practices for Email Automation

Try not to automate for automating

Create a Strategy

Quality Content Makes all the Difference

Set up performance monitoring

Achieve Success by starting Email Marketing Campaign For business

Email Marketing Campaign

Grow Business With Email Marketing Campaign

Why you Choose Email Marketing Service?

Return On Investment

Immediacy

Easy to share

Easy to measure

Low-cost

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