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Email Marketing

6 Email Marketing Tips to Combat the 8 Second Attention Span

March 17, 2018

[:en]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:gb]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:au]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:in]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:]

Email Marketing, Lead Nurturing

Ways To Make Your Lead Nurturing Emails Stand Out

March 14, 2018

[:en]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:gb]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:au]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:in]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

  1. Company or Brand Name
  2. Product or Service
  3. Name
  4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

  1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:]

Email Marketing, Marketing

Increase your business sale with Marketing automation

March 13, 2018

[:en]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.

 [:gb]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.[:au]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.[:in]

Marketing Automation as a Sales Tool

The goal of marketing automation, however, is all about sales. When potential customers receive relevant, educational information, they are more likely to buy. Similarly, when marketing information is quickly published to multiple locations, more people will find it and become leads.

Most importantly, automation not only shares the information. But it also measures what works. Knowing the content that best attracts and converts leads enables a marketing automation user to adjust their content creation to success. Using automation data leads to informed strategy and increased sales.

Attracting more leads with Marketing Automation

Automation software enables quick publication to a variety of platforms. From social networks to email, landing pages to blog posts, content distribution has streamlined with Automation.

It makes automation different than other publishing tools. It can automatically share the information across platforms and time based on customer data.

Increasing Sales conversion with Marketing Automation

When your business has a lead, marketing automation really shines. Marketing automation tracks a lead’s behavior on your website. That means you will know when they are looking at your pricing page and when they are just browsing. Based on their behavior, your sales team will be ready to talk to the lead.

They might decide to call the lead if they are showing interest or could send an automated email about the content they are browsing on the website.

Combine Marketing and sales for Smarketing

The key to using automation for sales is to have open communication between the two departments.

Sales reps should tell the marketing department the characteristics of a quality lead. Then the marketing team can use automation software to move contacts towards that goal.

Similarly, as leads are sent from marketing to sales, the sales team can tell marketing the questions they are being asked on the phone. Then marketing can help answer those questions through automated content so the salesperson has a faster path towards closing the sale.[:]

Email Marketing

Improve Email campaigns with 5 best Practices

March 12, 2018

[:en]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:gb]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:au]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:in]

1. Get more opens and clicks with split testing

Split testing is not just fun, it’s the best way to test your email marketing hypotheses and find the optimal solution for subject lines, content, calls-to-action (CTAs), send time, and so on.

The best part?

You can always find new things to split test. Naturally, the first step in email marketing is to get your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.

Your subject line should always aim to evoke emotion in your recipients. If you get people to feel something such as curiosity, excitement, joy, or even fear, they’re more likely to open your email.

2. Write effective welcome emails to build stronger relationships

Welcome emails are a crucial part of your email campaigns because they set the tone for your relationship with your customers.

Foremost, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personal, including the name of the recipient, and an actual sender—so stay away from no-reply emails.

3.  Segment your list and drive maximum engagement

If you want to ensure you’re only sending relevant content to people, segmentation is key.

Once a user has signed up or purchased a product, you can ask them to choose their preferences by asking what their interests are and what kind of content they’d like to receive moving forward.

Segmented email campaigns drive a 760% increase in revenue, so what’s not to like?

If you run an e-commerce store with sports equipment, ask subscribers what kind of sports they’re most interested in, and create personalized email campaigns based on various segments such as tennis, football, skiing, etc.

4. Measure the success of your email campaigns effectively to increase performance

When we measure the success of our email campaigns we tend to focus on the open and click rates for each email. While this doesn’t constitute a problem, there are better ways to measure your email campaign performance.

The answer is: open reach and clicks reach.

For example, you could check the total number of people who have opened and clicked your emails in, say, the last 30 days. Then, you could create segments based on inactive and active subscribers and tailor your campaigns thereafter.

5. Tell stories for higher click-throughs

Storytelling is one of the oldest principles in direct response sales, and some might even argue if you can’t tell a good story, you can’t sell your products.

We connect with each other every day through emotional stories, and applying the same practice to your email marketing can prove insanely helpful.

They don’t mention the product until the very end of the email and focus on getting their recipients to feel gratitude toward their pet, making them more inclined to make a purchase.

Storytelling is an effective way to provoke feelings in your recipients and convince them to buy your product without actually pitching to them.[:]

Email Marketing

10 tips on how to identify a phishing or spoofing email

March 8, 2018

Don’t trust the display name

A favorite phishing tactic among cybercriminals is to spoof the display name of an email. Return Path analyzed more than 760,000 email threats targeting 40 of the world’s largest brands and found that nearly half of all email threats spoofed the brand in the display name.

Look but don’t click

Hover your mouse over any links embedded in the body of the email. If the link address looks weird, don’t click on it. If you want to test the link, open a new window and type in website address directly rather than clicking on the link from unsolicited emails.

Check for spelling mistakes

Brands are pretty serious about email. Legitimate messages usually do not have major spelling mistakes or poor grammar. Read your emails carefully and report anything that seems suspicious.

Don’t give up personal information

Legitimate banks and most other companies will never ask for personal credentials via email. Don’t give them up.

Beware of urgent or threatening language in the subject line

Invoking a sense of urgency or fear is a common phishing tactic. Beware of subject lines that claim your “account has been suspended” or your account had an “unauthorized login attempt.”

Review the signature

Lack of details about the signer or how you can contact a company strongly suggests a phish. Legitimate businesses always provide contact details.

Don’t click on attachments

Including malicious attachments that contain viruses and malware is a common phishing tactic. Malware can damage files on your computer, steal your passwords or spy on you without your knowledge. Don’t open any email attachments you weren’t expecting.

Don’t trust the header from the email address

Fraudsters not only spoof brands in the display name, but also spoof brands in the header from email address. Return Path found that nearly 30% of more than 760,000 email threats spoofed brands somewhere in the header from the email address with more than two-thirds spoofing the brand in the email domain alone.

Don’t believe everything you see

Phishers are extremely good at what they do. Just because an email has convincing brand logos, language, and a seemingly valid email address, does not mean that it’s legitimate. Be skeptical when it comes to your email messages—if it looks even remotely suspicious, don’t open it.

 Analyze the salutation

Is the email addressed to a vague “Valued Customer?” If so, watch out—legitimate businesses will often use a personal salutation with your first and last name.

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