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Email Marketing Strategy

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Top Free Email Marketing Blogs

by MigoSMTP Team
December 28, 2020

Email marketing is the most important marketing strategy of digital marketing, converting a lot of people into customers by sending mail, and can also turn a one time buyer into a permanent buyer.

Use Email Marketing Services to grow your business by creating a great email marketing plan and run an email marketing campaign. Engage customer by sending latest updates, offers or promotion coupons via email.

Today in this article, we will talk about the best email marketing blog. You can read email marketing blog from these website and get daily updates and information about what is happening in the world of email marketing.

Lets Start!

email marketing blogs

Top Best Email Marketing Blogs

1. Mailcot

MailCot is #1 Best Email Marketing Agency. Mailcot established in the year 2012 with the aim of providing a professional Best Email Marketing Agency in India. Since then, the Agency has developed into an established and well-known Best Email Marketing Agency in 8 years with customers around the world. Some major countries where we currently offer our email marketing services are North America (USA), Australia, UK, Singapore, Canada, United Arab Emirates, and India.

  • Honestly and fairly done Email Marketing with Mailcot Email Marketing Services.
  • Best Email Marketing Software in India.
  • Send ‘n’ numbers of Transactional Email.
  • Mailcot have world class and reliable Cloud-based Promotional SMTP Server.
  • Provide a tool which helps to monitor a email campaign result.

Read Mailcot’s blog, everyday it post knowledgeable blogs related to email marketing

Website: www.mailcot.com

Blogs: Resources/Latest Insights

Email Marketing Blogs

2. Campaign Monitor

Campaign Monitor is Email Marketing Software, provide a email marketing to organization for growing their business. Popular Email Marketing Services provider and also maintain blogs. Always post blogs related to email marketing tips, tech, rules, trends, working policy.

Blog Direction: Blogs

Email Marketing Blogs

3. Mailchimp

Mailchimp is counted among the most popular email marketing service provider company. Mailchimp provides email marketing services to all types of businesses, small or large scale business.

If you want to get good information about the field of email marketing, it is only through Mailchimp’s blog that you can get better information. Mailchimp is always posting software updates and news along with its culture. You always get useful information in Mailchimp’s blogs.

Blogs Direction: Resources/Blogs

Email Marketing Blogs

4. Mailbakery

Mailbakery is famous for coding email templates and newsletter designing. Mailbakery’s blog whole concentration on Email Marketing. Many ways of email marketing blogs will be found in Mailbakery, different-different email marketing topics, guides an tutorials on email marketing.

Blogs Direction: Blogs

Email Marketing Services

5. Marketo

Marketo is popular in Email Marketing Automation including lead generation, mobile marketing, consumer marketing and many more. It maintains the blogs well, which is very helpful in marketing strategy

It write a blog more in email marketing automation filed where it include mobile marketing, custom marketing, customer marketing and many more in the field of email marketing automaton.

Blog Direction: Resources/Marketo Blogs

Email Marketing Blogs

6. MailJet

“Everything Email, Every Week”

MailJet provides different types of marketing solutions, such as email marketing automation, SMS marketing automation and provide other email tools to the organization which help teams to manage and control email campaigns. It also manage blogs related to a Email Marketing and post blogs on regular basis.

In MailJet blogs we find helpful tutorials and guide blogs in the filed of email marketing and also find useful blogs on A/B testing and email tracking blogs.

Blogs Direction: Resources/blogs

Email Marketing Blogs

7. HubSpot

HubSpot is a very well known platform, it also provides a lot of marketing solutions to the business. HubSpot’s blog are very popular, its blogs known as a brand blog. HubSpot has made a name in the world of marketing and is a source of reliable information.

Blog Direction: Resources/blogs

Email Marketing Blogs

8. Litmus

Litmus is known for email testing on different devices and screens. It is also capable of providing better services. Litmus’s blogs are of good content and you can read blogs everyday. Get great tips and resources related to email marketing, include information about conference, webinar, events and product updates, offers and much more knowledgeable content.

Blog Direction: Resources/Blog

Email Marketing Blogs

9. Sendinblue

Sendinblue also provides a lot of email send services such as email marketing automation campaigns, promotional emails, transactional mail and also provides a tool to monitor a email marketing result.

Sendinblue also maintain a blog section, there blog writing skill is commendable. Post a blog on a daily basis and blogs related to a tips and advice of email marketing, digital marketing strategy, GDPR, transactional email, SMTP server, promotional mail and many more.

Blog Direction: Resources/Blogs

Email Marketing Blogs

10. Sendgrid

Sendgrid is very famous in providing email marketing services. It offers a suite of tools to use to create attractive email campaigns also include email automation, signup forms, email testing, email design, email templates or email design and also provide Email API’s

Sendgrid’s blogs are also very useful, they also provide the latest updates about email marketing. We keep getting a lot of technical updates from Sendgrid’s blog. Must follow sendgrid’s blog and always stay in touch with email marketing information.

Blog Direction: Resources/Blog

Email Marketing Blogs

 

Email Marketing

Email Marketing Strategies For E-Commerce Business

by MigoSMTP Team
April 3, 2020

email marketing strategy for eCommerce

Email marketing leading business growth and functions nowadays. E-commerce platform uses email marketing to regularly connected and communicates with its customers. email marketing strategies for ecommerce.

But how to make email marketing strategies for E-commerce more effective?

Email Marketing strategies for business and e-commerce are not the same.

There is no scope of growth of the e-commerce website without an email marketing campaign and good customer relations.

After all, they have now purchased with your brand. Industry benchmarks reveal that nearly 21% of people will open your email, with 2.56% of them clicking over to your website. Additionally, 33% of receivers will open your email on the subject line alone and 60% of emails are opened on a mobile device.

email marketing strategies for ecommerce.

Email Marketing Strategies For E-Commerce

email marketing strategy for eCommerce

email marketing strategies for ecommerce.

#1 Subscription FORM

The first step to your successful email marketing campaign to build a high quality and effective subscription email for a good database of customers.

This type of subscription form helps to gain all the information related to the customers. This information helps to divide customers into different groups and segments. So design your subscription form easy as possible so new customers can easily fill it and you can gain all the information.

Building a good subscription list can help you in achieving the target and good profit so use it according to your need for good results.

email marketing strategies for ecommerce business.

#2 Welcome Emails

“Welcome Mail” is the first response left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you get is usually a “welcome mail“. The valuable possibility to get in touch with the recipient is also very important in the subsequent marketing activities.

A welcome email is the first impression that represents how interested you are to communicate with the customers.

When you send a welcome email to a new subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of welcome emails from brands big and small.

#3 Offer And Discount Emails

When you sing up for any brand and e-commerce company they always send you a personalized email with a one-time purchase offer.

They give you an offer with 20 or 30% off when you make the first purchase using their brand.

This type of email faster get the attention of the subscriber and they purchase product and services because of the discount offers.

email marketing strategies for ecommerce business.

#4 Mobile-Friendly Emails

In what device you generally view email? Is that your mobile phone?

So choose your email service provider according to that. Because 70% of people view emails on their mobile phones. That will lead your email marketing campaign to perform well and higher lead generation. It is very important to look for an email service provider that provides email marketing services that are mobile-friendly.

#5 Transactional Email And Information

Transactional emails are messages that businesses use to communicate information with consumers. Transactional email is triggered by events and interactions.

These emails are essentially functional and give an anticipated response. User-generated it on a website page. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message includes a high response rate and bulk mails.

Share all information about products and transactions through emails so a customer can easily track them and feel safe with your services.

#6 Personalized Email

Mailing allows you to send a personalized email and you can design email according to the customers and their name and greet them by sending an email newsletter.  This way you appeal directly to recipients and they know the email is directed to them and people feel part of your community.

Most of the e-commerce company use subscriber name to wish them on their birthday and provide different purchase offers and discount so they buy their products. This is the way by which you can target consumers and attract them because this type of email carries a higher open rate.

 

#7  Create Targeted Upsell Campaigns

Most sellers will tell you that selling to existing customers is more comfortable and more cost-effective than to new possibilities. Returning customers are less influenced by your competition, more independent in their decision making, have shorter buying cycles, are less price-sensitive and are more likely to spend more on each following visit. Satisfied clients are also potential brand advocates, promoting your products to their friends, colleagues, and social networks.

At the first purchase confirmation, email might be just a little too soon but the opportunity to upsell to an existing happy customer is there. If they’re not already subscribed the confirmation email can be a useful opportunity to invite a sign-up to receive further offers and promotions.

So provide them all the information according to their interest and products they are looking for connecting with them for the similar product and services they are looking for the purchase.

email marketing strategies for ecommerce businesses.

#8 Engaged Customers for Reviews

We discussed social proof earlier, but we’re going to do it again. This time, we’re talking about a specific form of social proof: reviews.

When you have involved customers that are buying from your store and ticking on your emails, you should feel confident to reach out to them and ask for a review.

That helps you to gain new buyers and reliable subscribers for your e-commerce that attracts new subscribers for your emails.

email marketing strategies for ecommerce. email marketing strategies for ecommerce business.

email marketing service for ecommerce businesses.

Email Campaign, Email Marketing Tips

Email Marketing Strategy and Tips for Email Marketing Campaign

by MigoSMTP Team
April 18, 2019

Are you looking for the Email Marketing Strategy and Tips for Email Marketing Campaign? An Email Marketing Strategy and Campaign is part of our overall marketing strategy and business plan. It helps you promote your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. Marketers come up with new strategies for their Email Campaigns. So here in this article, Steps for Email Marketing Strategy and Tips for Email Marketing Campaign.

Top Tips for Email Marketing Strategy

An Email Marketing Strategy and Campaign is an email sent from a business to one or more customers or prospects. Therefore, it will get the recipients to take action, engage with your business, and help you to get more leads and sales. So, Email marketing isn’t something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected. Also, and email marketing can be used as a way to deliver content to consumers.  Some ways to improve email marketing strategy-

1. Use personalization for customer retention-

Personalization nurtures your customers, keeping them engaged and interested by staying relevant and unique to their wishes. Also, personalization is an ought to for patron retention.

2. Create subject lines that improve conversions-

Subject lines are more important for email writing. one of the most essential pieces is your subscriber’s first call. So, subject traces offering a primary name have a 26% better open price.

3. Try segmentation-triggered automation-

segmentation can keep you from making that mistake. First, you want to link your payment or e-commerce platform to your email marketing service so that contact records are automatically updated each time a customer converts. Then, you can exclude these customers from your promotional mailings.

4. Personalize with dynamic content-

You can dynamically change entire sections of content within your email to make the entire campaign more relevant. Marketing Campaign display’s equipment makes it smooth to customize your content material to in shape different patron segments the usage of simple drag-and-drop gear.

5. Track behavior with robust analytics-

Email opens in Google Analytics is tracked by embedding an image pixel within the body of the email. This image then passes on the email tracking information to the Google Analytics servers, which you can then view in your Google Analytics account. But before creating an image, we must create a special tracking URL.

6. Turn to effective A/B testing-

Torn among top notch ideas for a subject line? Run both of them and evaluate their performance. that is the beauty of A/B trying out: you may discover what works high-quality after which deploy it with the rest of your target audience. Keep everything about the two emails the same except the subject line, and see which one gets more opens.

7. Use timing to send emails-

However, even though scheduling emails from early evening to early morning worked out to be the best, the recipients didn’t actually open emails during those time. As a general rule, emails were more likely to be open during normal business hours, from 8AM-5PM, with the peak time being 10 AM

8. Create consistency-

Hence, the consistency of the emails is what builds relationships with the individuals that are on your email list. So, It keeps your company fresh in the minds of consumers. Consistent email marketing keeps the lines of communication with customers and prospects open.

Email Marketing Strategy and Tips for Email Marketing CampaignTips for Email Marketing Campaign

1. Target your emails to the right recipients-

Targeting by gender. Relevance goes a long toward building trust. Once you’re over the hurdle of just getting someone to open your email, you’ll want to make sure the content is relevant to the reader.

2. Personalize your email-

call your customers by means of a name in emails if you may. ship your emails from the identical from address whenever. Therefore, The extra private you can get, the easier it’s far to build consider. you may also have a higher risk of your emails being opened and examine

3. Keep your layout simple-

your emails aren’t awesomely designed, it’s a prime opportunity to completely miss the mark. 1. Make the most out of your email content. — Obviously, you know it’s important to send killer content in your marketing emails.

4. Don’t overload on a cop-

Think about the number of new emails that scroll across your screen every time you open your inbox. Also, It’s frustrating to have to delete the unwanted emails one-by-one.

5. Include a call to action-

The point of any marketing message is to get a response and you need the coveted trifecta of email marketing: A strong subject line to entice readers to open your email.

6. Create a compelling subject line-

Your subject line will make or break whether customers open your email or delete it. So, Go for subject lines that pique the recipient’s curiosity, but tells the truth at the same time.

Now our story of Email Marketing Strategy and Tips for Email Marketing Campaign is coming to its end hope this article helpful for your email marketing campaign. 

 

Email Marketing

6 Email Marketing Tips To Stand Out In The Inbox

by MigoSMTP Team
October 3, 2018

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their consumers better than ever before. Segmentation can help marketers refine their messaging to speak to very specific target audiences, and how marketers choose to segment their audiences depends on their brand’s overall mission or specific campaign goals.

It’s important to craft your message in a way that’s accessible, engaging, and valuable. Data gives the insight to build your email marketing campaigns, and identify the right personas for your messaging. The next step is taking those insights and using them to connect in a way that’s empathetic, and meaningful. It’s injecting the “human” into your data and bringing your brand to life.

Here are some tips to make your email inbox delivery and improve readability:

1. Set the tone of Email Marketing

The tone of your emails should be written in a way that speaks to your target audience, while also being reflective of your overall brand voice and mission. Your brand “voice” should remain consistent across all channels, but the way you speak to your audience through email may be slightly different than how you connect through your blog, or on social media.

“It was important to us to have a casual tone that really speaks to Millennials,” CMO Nick Comanici said.

2. Stand-out subject line

Think about how many emails come into your inbox every day. Which ones made you the most excited to open first?

Your email subject line (Email Marketing) is your brand’s first impression on consumers – and an important way to stand out from the crowd. According to Mailcot, average subject line lengths range anywhere from 50 to 100 characters, with anywhere from 50-70 characters as the “sweet spot” for readability.

When writing a subject line, consider your tone, your offering, and your audience. Simply put: How can you quickly convey the value of your email in a way that resonates with your readers?

3. Dominate design

It’s not just about what you say – it’s how you say it. And when it comes to email, format, and design can really impact how a user engages with your content.

Research shows that more than two-thirds of consumers access email through their smartphones (Email Marketing). When formatting your email template, consider a responsive design that will translate across desktop, tablet, or mobile devices. This ensures all content in your email will render in a way that’s most accessible to readers, wherever they are.

4. Include social media buttons

Email Marketing isn’t your only method of connecting with potential customers — so why not give your audience other options? Highlight your other channels by including social media buttons, inviting readers to share your content, or visiting your profile.

5. Reward your customer

Whether it’s a newsletter, an offer email, or a receipt, there are several ways you can leverage additional content to create lasting community and cross-channel engagement:

  • Offer customer discounts or coupons towards their next purchase
  • Invite customers to participate in a referral or loyalty program
  • Provide interesting content or items that match customer preferences
  • Ask customers to subscribe to your newsletter or join your social community
  • Also, Provide social media sharing buttons and website links

6. Keep your lists clean

What’s the point of an amazing email if no one reads it? Make sure your brand stays out of the dreaded spam folder by regularly cleaning your lists to ensure duplicates, outdated email addresses, and other inconsistencies aren’t slowing you down.

Because after all, with all the effort your team is putting in to create a campaign, the last thing it should be considered is “junk”.

Email Campaign, Email Marketing

How to Structure your Email Campaign to Retain Customers

by MigoSMTP Team
September 15, 2018

Retention Email marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction.

Here are some important ways to retain customers faster:

Segmentation is king

To craft an effective retention Email Marketing strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.

Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.

Engage your customers with email

Aside from the fixed cost of whatever email Marketing service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.

The welcome email

After submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:

  • Introduce the user to the company
  • Reiterate the value of the product/service
  • Establish a humanizing tone.

Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”

The nurture email

Unlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.

The promotional email

These should be an integral part of any email strategy, as they are an effective way to increase conversion.

Utilize a prominent CTA

Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.

Create urgency

Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.

Include a reason for the offer

Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.

Keep tabs on the competition

When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:

  • Identify your competition.
  • Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment)
  • Set up a folder in your inbox to receive their emails
  • Wait.

Typically, one month of the collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.

After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.

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