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email marketing

Email Marketing, Marketing

Why Email Marketing is Important in 2018?

by MigoSMTP Team
October 8, 2018

Did you know that email marketing provides an average ROI of $44 for every $1 spent?

Why is email marketing so effective? Because it allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. 83% of B2B marketers are leveraging email marketing campaigns to generate new business opportunities

Marketing through email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Filtering Your Email Marketing in 2018

A Complete Analysis of Email Marketing

Now we discuss how email marketing will be essential for your company in 2018. Let’s run through a few things you can do to improve your email campaigns this year.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. Once a user fulfilled the criteria you have defined, then follow up them with targeted messaging to drive the funnel.

For example, let’s say that you send out an email that contains information on a sale. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. Your email marketing software follows up automatically with an email (possibly a discount code) to entice them for purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.

More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Personalize your Email Marketing List

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information.  No matter what you ask, keep it short in length and questions. The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Creating eye-catching subject line results in higher open rates.

Another metric your business can track is (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click-through, can provide exponential results to your campaign.

Having access to these metrics help your business keep tabs on what is or not working in your email marketing initiatives.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by confirming their email address after submission business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

Complete Authority of Email Marketing Campaign

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them do n’t flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind

Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way.

Through lead scoring, and well-defined email campaigns, a business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Generate Sales Through Email MarketingBeing able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.

Cost Effective & Affordable

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Sure there will be some initial implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.

Real-Time Marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Email Campaign, Email Marketing

Top 5 Email Marketing Trends in 2018

by MigoSMTP Team
September 17, 2018

85% of consumers prefer email as the primary method of outreach from a brand. How you leverage this marketing tool determines whether you engage subscribers or find your ROI falling flat. Email marketing without the right strategy leads to a lot of tedious work without the payoff. But these email marketing trends are connecting with people.

Let’s talk about the latest trends in Email marketing

Instantly Usable Content

We’ll start our effective email marketing trends with the one you can instantly use. Begin increasing your open rate with this simple technique. That’s what you want right, right? You need something that you can quickly apply and get instant results. Guess what? That’s what your customers want as well. They want it fast, they want it now. They want to see an immediate change in their lives as a result of opening your email.

Examples of Instantly Useable Content

This content serves an immediate need for the recipient. Because they use it immediately, they remember your brand. Any brand can do this. For example:

  • Mindfulness brand = short guided meditation
  • Healthy snack company = easy recipe
  • Fashion or interior design brand = ensemble for the week
  • Plumber = plumbing tip of the week
  • Lawyer = legal tip
  • Non-profit = 1 simple way you can help
  • Entertainment = A joke, funny image or video
  • Any company can send out a weekly how-to video related to their brand

Emails Become More Human through AI

AI continues to revolutionize marketing. It’s no surprise that it’s taking over email marketing trends. Your small business can use machine learning technologies to send people more personalized and relevant content.

You may feel like a superhero some days, as you switch hats and get things done in your business. But no human could develop the level of hyper-segmentation you can achieve with this technology.

AI technologies allow you to reach particular segments with a more tailored message and offers. When people get relevant emails they actually open and interact with them.

58% of people say that marketing emails rarely apply to them. 43% of people say they unsubscribe to branded emails when they find they’re not relevant. 15% of people mark emails they don’t want as spam instead of unsubscribing. That hurts your reputation.

Mobile-First Is Not an Option

81% of people read their emails on mobile devices. 68% of consumers say they delete emails that don’t render on mobile. They don’t wait until they get home to their laptop or to their work computer. You don’t get a second chance.

This is one of those email marketing trends that’s been in the works for some time. But up until last year, a small business could get away with not having mobile-friendly emails. Your email almost assuredly goes to junk if it doesn’t render well on mobile.

Let’s look at the 7 steps to a mobile-friendly email

  1. Have very short subject lines
  2. Use a single column template
  3. Use a larger font
  4. Size images properly for faster load time
  5. Have a clear call to action
  6. Don’t put links near each other
  7. Test your emails on multiple devices. You can find free tools online that allow you to test your email on all the popular devices.

Protecting Customer Data

This email marketing trend arises from the years of excessive and careless collection, selling and using of personal data. It goes far beyond the Can-Spam Act.

Customers know that you collect a lot of data on them. They understand that you use this data to create a more personalized experience. But they’re also tired of having this data used to harass them.

We’ve all experienced this. You sign a new mortgage. Now, you’re getting endless offers for home warranties. You have more credit card debt than you’d like. You’re overwhelmed with offers to consolidate or re-fi. You give some money to a charity. Suddenly 20 charities are emailing you.

In order for your email marketing campaigns to be successful, a person must trust you. Without that trust, they won’t provide you with their email and other identifying information.

Interactive Content

29% of surveyed marketers say they’re focused on putting more interactive content in emails. They understand people’s drive to interact. They’re leveraging this to increase open rates and engagement. Not only do these interactions engage. You can also learn more about your customers based upon how they interact. Start with basics like social media icons and gifs. So as you branch out, find new and interesting ways to be more interactive.

Email Campaign, Email Marketing

How to Structure your Email Campaign to Retain Customers

by MigoSMTP Team
September 15, 2018

Retention Email marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction.

Here are some important ways to retain customers faster:

Segmentation is king

To craft an effective retention Email Marketing strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.

Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.

Engage your customers with email

Aside from the fixed cost of whatever email Marketing service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.

The welcome email

After submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:

  • Introduce the user to the company
  • Reiterate the value of the product/service
  • Establish a humanizing tone.

Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”

The nurture email

Unlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.

The promotional email

These should be an integral part of any email strategy, as they are an effective way to increase conversion.

Utilize a prominent CTA

Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.

Create urgency

Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.

Include a reason for the offer

Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.

Keep tabs on the competition

When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:

  • Identify your competition.
  • Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment)
  • Set up a folder in your inbox to receive their emails
  • Wait.

Typically, one month of the collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.

After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.

Email Campaign, Email Marketing

Major Concerns While Sending Email To Subscribers

by MigoSMTP Team
September 14, 2018

What is Email marketing?

Basically, the use of Email is provided services or product but a better definition is the use of email to develop relationships with potential customers or client. Email marketing campaign is the one segment of internet marketing so basically the use of email to promote the product or services.

Email Marketing Services

Why Email Marketing Works?

Email marketing is an effective and measurable way of reaching your contacts or current customers. Cheaper than some other direct advertising and marketing method, email marketing helps you to tailor your messages to different types of customers, build customer relationships and drive direct sales.
Most of your clients probably test their email daily. Consequently, email may be an effective advertising device in your business. Email-marketing should be used responsibly and it is extremely important to gain your customers’ consent before sending emails.

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

It received remember in case you craft a compelling email with an interesting subject line if all your emails get sent directly to the spam box. Passing the spam filter has always been one of the massive email marketing challenges for marketers. There also are deliverability problems arising out of a complete inbox or non-existent email address.
When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort.

2. Spamming

When beginning an email marketing campaign one should never buy an email mailing listing. Sending an email to consumers who did not subscribe to you goes against the CAN-spam Act and can result in spamming reviews and eventually get your email black-listed and banned. The best results from email marketing come from beginning a mailing list from scratch to people who actually subscribe to your service.

3. Reputation

A business puts its recognition on the line when starting an email marketing campaign, that’s why it is important for businesses to stay genuine when sending out an email.
If you’re not sure about your email, follow these points which have been laid out by the CAN-spam Act:
• Don’t use false or misleading header information
• Don’t use a deceptive subject line

Marketing Automation

Future Of Marketing Automation in India

by MigoSMTP Team
September 11, 2018

Marketing Automation Software

Marketing automation is a software that automates your marketing actions. In India, there are so many marketing tasks that are repetitive, like emails, social media, and various website actions. An automation tool serves to make these actions easier. In India, there are many markets, believe that using a marketing automation tool will give them a steady inflow of leads instantly.

Many consider marketing automation is a device in order to help them carry leads. yes and no. Marketing automation device can help you bring a lead but no longer until you create a proper strategy to make that happen. But Most of the marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works.

When and how does marketing automation help?

Marketing Automation provides the potential to attach leads and convert them to clients, many companies use this effective tool simply to distribute e-mail. According to the latest research, most of the successful businesses now use marketing Automation tremendously so one can generate income.

Convert Visitors into Leads Automatically

Using automation, you can simply automate emails which have to be sent to people whoever visits your website. There are chances that they find your products attractive and make a purchase. You need to monitor every visitor and then manually sending them an email. In fact, you can track their activities and have a clear insight if they interested or not.

Nurture Leads Automatically

Lead nurturing basically means developing relationships with consumers at every stage of the sales funnel involved and through every step of the buyer’s journey. It mainly focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Convert Leads into Customers Automatically

Whether it’s miles B2B or B2C, a pipeline of Leads is important for any business. After lead generation, it is time to begin qualifying and changing those leads into clients. This technique starts with information the lead, segmenting it and nurturing in a sequence with the help of marketing automation. It helps you better in targeting your leads with relevant messages.

Additional Benefits of marketing automation

These are some of the reasons why a company will adopt marketing automation:

Save time

More than one campaigns may be scheduled way ahead of time and released as in keeping with your personal settings, therefore working hours may be utilized for other activities.

CRM integration

it can help to make sure that leads don’t disappear off the radar after a couple of unsuccessful contacts.

Data collection

Automatic marketing offers a hint-point to customers or clients that aren’t always sales-pushed. it may help provide higher insight and be used to gather precise information to enhance future campaigns or communication.

Email Marketing, Marketing

Best Ways to Attract Clients Online: Generate lead Faster

by MigoSMTP Team
September 10, 2018

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following methods are ones you can implement immediately to earn clients online without spamming (Online Marketing) them — no tech expertise required.

Host an Online Workshop

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate (Online Marketing), entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group’s most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program.

Send Value Rich Emails

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value (Online Marketing), inviting them to future online workshops and sharing testimonials from your current clients.

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.

Livestream consistently

A video is becoming increasingly more important to growing a business each day. By live-streaming, you can interact with your target clients live on social media. You can share behind-the-scenes of your home office, a successful retreat with your team or even a simple tip — and have them signup for your online workshop to get the rest of the juicy details.

The important thing is to show up consistently. That will make it easier for people to get to know you, like you and trust you. Not surprisingly, it’s also a fun way to interact with potential clients. If you have a popular video, you may even be able to advertise (Online marketing) with it to create even more engagement. It’s a simple and effective strategy that you can do from anywhere.

Engage in Facebook groups

Facebook offers many different ways to grow your online business, but none are quite like Facebook groups. Whether you create your own group or commit to adding value to other groups, you have access to people who need what you have to offer all over the world. You can invite people to your online workshops, offer a free consultation when they need your support and build relationships (Online Marketing) that lead to new referrals.

You will get results from the work you do — not work you intended to do. Develop an action plan to implement at least one of these methods now. Notice I said one, not all? Do what works for you and do it consistently so that you can generate phenomenal results.

Email Marketing

5 Best Practices for Email Marketing in Healthcare

by MigoSMTP Team
September 9, 2018

In today’s world, with information at one’s fingertips – and the variety of choices out there for healthcare – healthcare industries must nurture relationships with current and prospective patients. This includes educating about treatments, as well as offering general health and wellness information(Email Marketing). This will keep your brand top of mind when a patient or prospect needs something health-related.

Enter email marketing

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in India. We have gathered some best practices when it comes to using email as a communication and/or marketing tactic within the healthcare industries.

Here are 5 Email Marketing best practices to staying top of mind with prospective and current patients:

Build a Benchmark to Measure Against

Health-related content directed towards patients tends to engage a lot more than it would in traditional B2B marketing. Using traditional industry benchmarks could hurt you in the long run. Making it look like your campaigns (Email marketing Campaign) are running much better than they truly are.

We recommend pulling historical data and build your own specific benchmarks based on past and future email marketing communications. This way, you are comparing any future emails and programs to your particular audience and marketing tactics.

Educational Content Over Direct Sale

When it comes to the health problems for yourself or loved ones, there is no higher priority. Therefore, people tend to research on their own a lot more than they would to buy a product, hire a company or sell a service.

We have seen more educational-based emails with topics like patient treatment options, wellness tips, and ways to improve comfort, as well as general information on a diagnosis have gone a lot farther than immediate requests for an appointment or finding a location.

Give the Ability To Move Quickly If Needed

As mentioned above, we are in an “information first” world, with many different ways to find and consume information. This has changed the patient journey dramatically in the last 10-15 years, giving patients the ability to be more educated and move through the process at their own pace. So, even though we said above that educational emails are better than the direct sale in terms of engagement and keeping your brand top of mind, it’s imperative to make it easy for those entering the journey, yet ready to schedule an appointment or make a decision. This way, at any time, one can click through, call to schedule an appointment or visit a location.

Map The Patient Journey to the Content of Email

Understanding the diagnosis, treatment options, and how patients inform themselves about their recent diagnosis helps align your content strategy. By doing so, you share the most relevant content to the right person at the right time and place. It does not help to share discharge and recovery information about a surgical procedure before they even know what their treatment options are. Ensuring the content flows with the patient journey through a specific disease helps patients stay informed.

Be Hyper-Targeted and Sensitive with Content

Health information is a very sensitive subject. So when sharing and Educating, you want to be extra careful that you target the right audience. And not accidentally scare or instill fear in anyone. As a best practice, use a gated asset that someone needs to opt-into for information about a particular disease. This way, you know for sure they are interested in receiving additional info about procedures or treatment options. Also share broader information about treatment options or health and wellness tips that help with a disease ( Healthcare industries), not specific medications/remedies or diagnoses that a doctor or medical expert would provide.

Email Marketing, Marketing, Marketing Automation

How online Marketing Compatible for Hospitality Industry

by MigoSMTP Team
September 1, 2018

Online Marketing: A Lead Generation tool

Hotel chains have made significant headway into the online field with the help of social media and online advertising. With the hospitality industry facing disruption from online competitors, major hotel chains are facing increasing downtime and are using Online marketing initiatives to boost their booking rate. The luxury hotel chains are now beginning to understand the need for good content marketing. While the mid-size ones are leveraging a tactical approach with email marketing, online ads, and quick lead generation-focused marketing.

Attract Customers through Social Media

Whether it’s Taj Vivanta, Trident, JW Marriott, or any of the ultra-chains of hotels in India, they are all using social media in some way.  Content marketing focusing on events happening across cities has potential, as does create great content around the facilities, the brand, and staff members.

Similar to how other industries leverage social media, the hospitality industry focuses on creating great online experiences ( Online marketing ) for their visitors, giving passive passersby incentives to like, share, and comment. Influencer marketing and blogger engagements have been utilized for many years.

Focused on Customer Experience

Hotel chains need to continuously focus on customer experiences in order to benefit from the effects of network scale. Without the desire created to stay at their locations, there is no need for customer to stray from his/her path. For example, a bride on the lookout for a destination wedding will consider the cost to be the major factor. However, if the businessman or the bride sees the multiple amenities on Facebook, and can save time by browsing through the many features of the hotel, they will both benefit from the information available to make an informed decision that is a win-win.

Hotel Brand in India

Hotel brands in India need a makeover, similar to many other industries. There was a huge spike in activity in hotel chain branding a few years ago. But it has died out due to restrains and tight budgets. However, the core culture of the hotel can still be effectively marketed. If social media were to help me virtually arrive at my destination and be greeted with smiles and water, it would make me choose a certain hotel chain over another. Families are always seeking special benefits, and so are ladies who are on a kitty-vacation. There are many groups that a hotel chain caters to, and satisfying their needs via social media is paramount to their success.

Email Marketing for Hotel Brands

Generating an estimated $50 for every $5 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI, whatever industry you’re in. Email marketing offers you the unique opportunity to personalize your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay.

Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them. You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online.

Hotels need to execute effectively when it comes to online marketing -Especially Email Marketing. There needs to be a ground-up philosophy to create brand experiences and marketing initiatives.

Email Marketing, Lead Nurturing, Marketing Automation

How To Generate Leads with Marketing Automation Platform

by MigoSMTP Team
August 31, 2018

Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

source

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