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Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, InternetMarketing, Latest Technology, Latest Trends, Social Media Marketing, Twitter Marketing

The Importance of Email Marketing for Small Organizations

by MigoSMTP Team
December 11, 2020

Email marketing for small Organizations is clearly different from email marketing used by large global corporations. We know that email marketing is best for small and medium-sized organizations. Small organizations are often hesitant to promote cash, simply because there is not enough cash to spend.

How important is email marketing for small organizations:

Email Marketing for Small Organizations

However, email marketing programming is accessible at a cost and provides a high level of return tracking. You will know where each penny went, and this is necessary for a small public spending plan.

Furthermore, when it comes to email marketing, people are much more responsive, because customers have to allow you to send them messages. Authority is indeed a very important thing, and is actually mistaken for individuals who are just beginning.

Email promotion is permission-based and usually requires customers to confirm their email address when signing up for an email newsletter. However, mail permitting is what distinguishes email marketing from other direct marketing structures because it allows you to build relationships with your customers.

Email marketing creates brand mind fullness, which is valuable to most, but especially local organizations. If someone knows you from their email (still that person wants to be like you). So that person is very likely to take your item.

Email marketing fits in really well with current marketing patterns:

Email Marketing

Twitter, Facebook and other social networking are difficult to integrate into their crusade. While it is questioned whether social media is effective or not. Therefore, the social destination demands less from the customer to communicate with you.

And finally, most small organizations use email advertising anyway. This helps them stay with the same customer for as long as possible, and is a very efficient way of performing, not only because it is so cheap.

Therefore, this is why small organizations are required to advertise for rocks:

    • Email marketing can track the money you contribute.
    • It has the best response rate in advertising.
    • Email Marketing Brand Mindfulness (really useful for organizations that are just getting started)
    • It gives an opportunity to interact with customers and promote the element Most small organizations already do this anyway.
    • In addition, email records are a large passive source of income that you can rely on for a long time. If you are loyal to your customers and do nothing out of line, they will choose you and your item for months, even years. However, it is still important to get new customers.

We are not saying that email marketing is the sacred grave we are all looking for. We are saying that email marketing is really close to being one. You still have to do things on your own, you still have to do substandard things with your crusade, be aware of improvements in marketing, and actually do a lot of work to make your email marketing a success.

For more related information, Go and check out migomail and telcob.

Business, Email Campaign, Email Hosting, Latest Technology, Latest Trends, Mail Marketing, Marketing, Mobile Marketing

5 Essential Tips for Creating Mobile-Friendly Emails

by MigoSMTP Team
December 9, 2020

why are mobile-friendly emails so important?

In today’s era, the use of smartphones is increasing frequently and with this the amount of people reading email on mobile devices is also increasing. This number is 30% since 2010 to 2015, and I believe it’s a really easy win that it’s steadily increasing. This means that you have to compose the message, which is well versatile. Mobile friendly email is also a type of email that we ideally display between our desktop / laptop and cell phone. And also, make sure it looks great in front of your customers and prospects read it.

Mobile-Friendly

 

If your emails are mobile friendly, you may miss the opportunity to engage your customers and drive results. So carefully examine seven simple, yet essential tips that any marketer can use to make their email more mobile-friendly.

Here are five essential things that will enable you to write mobile-friendly emails:

01# As may be acceptable both in plan and substance

The core of any email should be a clear and compact message, but it is more important when designing for mobile. Screen real estate on mobile is extremely important (this is going to be a common theme), so keep the design very clean and straightforward and focus on the essentials.

02# Use a single section layout

Due to the limited real estate found with cell phones, it is usually better to use basic designs. With a regular multi-segment design, your readers will need to zoom or view their smartphone to see everything. This can make it difficult for them to detect the substance of your email and call to action.

03# Use a single, clear suggestion to take action

Make a point to include an appropriate invitation to take action, and place it close to the highest point in your email. Many action calls often complicate things a bit on mobile. Tell your readers what you need them to do and it is really easy for them to do so.

04# Avoid tiny fonts

Verify your content as it can be read effectively. Use a minimum size 11pt font for body content and 22pt for features. We additionally suggest using a strong contrast of dark materials such as colors on light foundations. Many reduce the level of brightness on a mobile device to help conserve batteries – and they refuse to go out in regular daylight – so a strong contrast of colors will be easier to read.

05# Take it easy on pictures

Here just use the pictures that are required for your mobile friendly email. Here’s why: Apple’s iOS enables the resulting images to be shown. But many other mobile devices are phased out such as Android – turn off images by default. Also, you cannot expect your images to be shown. And also, if your email contains a bundle of pictures. They can just look like pieces of white space and light of this. We also suggest including image descriptions. It helps to tell people what the picture is when it is not being displayed.

For more related information, Go and check out migomail and telcob.

Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Uncategorized

Why Gmail is not Best Suitable for Mass mailing ?

by MigoSMTP Team
December 1, 2020

As you know Gmail is perfect for sending mail to someone, but when we have to send email to many people then. In this blog, we will see how we can do mass mailing from Gmail and why Gmail is not right for mass mailing.

Bulk Mail itself is called mass mailing. Due to bulk mail, we can send promotional mail (email marketing campaign) for our business to our customers, subscribers, or users in bulk. So that we can achieve our goal like promoting a product or giving any information.

Managing mass mailing with any email software is called email marketing service software like Mailcot.

Actually, if you are trying to cut costs, then you can consider using Gmail mass email.

“Can we run a large mailing campaign using Gmail?”

If we look technically, yes, we can do mass mail through Gmail. Although Gmail was not built for this and you should be aware of its limitations

Now let’s look at three things

How we did Mass Mailing with Gmail?

Here we will learn from steps that mass mailing can be done from Gmail

  • Step1: Open New Google Docs, and start writing an email.
  • Step2: Open Google Spreadsheet.
  • Step3: Then clicks on Add-ons and then Gets add-ons.mass mailing
  • Step4: Search it Yet Another Mail Merge(YAMM) and download it for free.

mass mailing

  • Step5: Come back to the spreadsheet and click on Add-on > Yet Another Mail Merge > Start Email Merge.
  • Step6: You can either import your contacts or you can also manually write email addresses.
  • Step7: Get out the names of all the senders and choose your email draft.
  • Step8: Send Mails to all sender.

If you do not understand the steps well, then you can understand it better by watching the video.

Why Gmail is not best suitable for Mass Mailing?

Gmail is perfect for sending mail to anyone, but when we talk that we have to send mail to 1000 more people, Gmail is not the most suitable. If you want to grow your business through email marketing, then ignore the use of Gmail. By using Gmail, you will be able to save some money, but then you will have to face all these problems like,

1.Can not send more than 500 emails in a day

There is a limit for sending and receiving mail from Gmail and this limit is 500 emails that can be sent and received in a day. If you want to send more than 500 emails, you have to wait for another day. And if your business is a large scale and you have run a lot of mail campaigns, then 500 mails will not be enough for your business. Gmail is not convenient when the sender list has more than 500 sender addresses.

2.Trouble while mass mailing with Gmail

When we do mass mailing, Gmail has some strict instructions. When our mail is marked as spam or the email address to which we are sending mail is not correct, Gmail temporarily suspends our account. Email is designed so that it can be used for personal work, if it is used for mass mailing, it is quickly marked as suspicious.

3. Limitation In Designing Emails

Attracting readers and making call-to-action a success with text-based mail is a bit tricky with Gmail. If you want to design mail with graphics, 3D images, or any video while doing Gmail mass mailing, then you have to take the help of the Google Chrome extension.

Email marketing campaigns have developed well in terms of mail design. Plain text-based mail is not able to attract the attention of any viewer.

If you want to achieve your email marketing goals then you must use a good email marketing service.

Why use a Services of Mailcot for Email Marketing

Gmail has its own limitations and we have to stay within the same limits while doing email marketing or mass mailing. If you have a very large amount of sender address for sending mass mail, then you should take a more beneficial plan for email marketing service like Mailcot.

You can test up to 500 emails from Melkot for free so that you can get acquainted with our service and build a trustworthy relationship.

Now you may be thinking how can you trust us, then there are some reasons, which we are going to put before you, which might be the beginning of a good trusting relationship.

1.Sending Mail

Sending mail means that the mail should go to the primary folder, not to the spam folder. If you have a new subscriber, Mailcot offers you a double opt-in service, so that you include the correct mail address in your sender mail list.

Mailcot has a very robust authentication process that can keep spammers out and protect the sender’s reputation of their shared IP addresses.

2. No Limits

Unlike Gmail, you can send 500 emails a day, you can send as many emails as you want. It is all based on your plan, which plan has been activated.

Our shortest plan gives you 10,000 emails a day, but as your business grows, you can switch to another plan.

If there are 400 people in the sender list, you can do mass mailing without any hassle through Gmail. If there are more than 500 people on the list, we would say that with Mailcot, you can seek the attention of your customers and always keep in touch with them.

3. Analytics of Performance

Mailcot also offers an analytics service, you can track the performance of an email marketing campaign that is currently running with the help of analytics.

With analytics, you can find out how many people opened the mail, how many people clicked on the call-to-action button, how many people didn’t open the mail, how many people marked it as spam, how many people Unsubscribe, how many people read the mail and are attracted to buy the product or enjoy the service, each and everything you can track easily.

4. Create Amazing Designs of Emails

As soon as MAilcot’s service is activated, you can grab your customer’s attention by designing great emails. When designing mail, you can put 3D7D photos in mail, videos, action buttons, take any font so that your customers are attracted again and again. mass mailingThis greatly affects your sales and enables you to form a trustworthy relationship with the customer.

If you want to run your Email Marketing Automation Campaign and grow your small business gradually. You may Check Mailcot and Migomail

 

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Email Campaign, Email Hosting, Email Hosting Services provider In India, Latest Technology, Latest Trends, Marketing, SMTP Server

3 Best SMTP Server for Email Marketing

by MigoSMTP Team
November 30, 2020

SMTP Server for Email marketing is a way to keep people fully updated about various promotional offers and Salesforce campaigns. It is considered one of the most important marketing tools in this digital generation. It does not matter if your business is small in size or you have many locations worldwide to help you reach a loyal customer base, which is associated with your customer name. The importance of SMTP server is many. Some of them are as follows: –

SMTP Server

To conduct email marketing in a smooth way

It is important to have smooth flow of email transactions. Bounce back rate of email should be zero. Any break in the email chain will have a butterfly effect, resulting in a serious setback to not only special promotions but subsequent email marketing campaigns as well. It is therefore highly requested that the SMTP server that handles the accounts of a particular business have sufficient space to conduct transactions without interruption. Common web host servers often fail to provide such facilities because they do not have a fixed location for separate accounts and treat business and personal email in a similar way. The SMTP server ensures that your business emails are a priority.

SMTP server prevent hacking

In a shared web host server, the privacy of an account is often not adequately protected. Due to the lack of dedicated space, accounts get compromised, which makes it easier to hack account details. Hacking is dangerous because sensitive information, being in the wrong hands with no good intentions, can cause chaos. Not to mention, financial statements can also be obtained by hacking, which can result in economic failures. All these were prevented from switching from a shared web server to a dedicated SMTP server for personal email.

An effective way to spread the promotional message

Only a few businesses can spend thousands in publicity, no matter how big or small. It is also not possible for small businesses to pay big money on tools to help with marketing campaigns. Their one-shot chance of fair competition in mass email marketing is at a low cost email marketing campaign gives them this opportunity. The SMTP server is designed to handle such expectations. It not only dedicates space to its user, but also optimizes features, keeping the user requirement as a priority.

For more related information, check out this migomail and telcob.

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B2B Marketing, B2C Marketing, Digital Marketing, Email Marketing, Email marketing service providers in india, Email Marketing Tips, InternetMarketing, Mail Marketing, Mail Marketing India, SEO, SEO Tips

Brand Storytelling with Example

by MigoSMTP Team
November 27, 2020

First, we will see what is Branding? Every business has a unique brand logo. We create a unique logo of the company so that immediately after seeing it, it comes to the mind of the people that it is the logo of this company.

The logo of Facebook Google, Coco cola, Puma, we easily recognize the logo of these companies.

The reason this happens is that these brands have created a good value in front of their customer, and one of the reasons is that they have shared a real story of the brand in front of their customer and In short “Brand Storytelling”

What is Brand Story Telling?

“Brand storytelling is using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”

Now we will describe the key elements out of this

  • “Narrative”, means elements of storytelling, a story consists of a character, setting, conflict, escalating action, climax, and denouement.
  • “what you stand for”, This means that it is the essence of your brand, it does not mean that you are making money from it, or you are selling the product, the only reason is that you are telling the power and motivation behind your business. And why are you different from your competition.
  • “Values” Value means a good character that best describes your company.

Brand storytelling is one such way where you can give a new identity to your business through art where you can develop a positive relationship with the people and give an emotional response along with an inspirational message.

Here Now we see the example of Brand Storytelling

#1 LG Innovation Story

In this advertisement we see, we can do anything in our life, we can bring many innovations. This ad has lots of emotions and gives a motivational message.

https://youtu.be/O8jHf6cwWB0

Email Marketing, Email marketing service providers in india

User-Generated Content

by MigoSMTP Team
November 25, 2020

User-Generated Content

You know how you can win the trust of people about your brand. Certain people know that user-generated content plays a huge role in business or in email marketing campaigns. If we look at 86 percent of people who believe in a brand only after listening to other people. It is very important to have brand awareness in today’s world.

    • When more people talk about when you’re not in the room, it’s a good sign for your business because it means that their customer experience with your product has been very memorable and they’ve shared their experience with people.
    • “Feel Authencity and Authencity build trust“, You can make good faith when someone feels confident about your product. If the brand owner talks about himself, people will not believe, but he will trust the same thing by listening to his friends and from any stranger.
    • Its Build Community, provide a service to the customer that will make a tremendous impact on the customer’s life.

4 Points to Encourage Customer to Create User-Generated Content for Us

1.Don’t Afraid to Ask

Ask the customer how they liked your product, whether it was a positive experience or not. Sometimes it happens that people do not respond themselves, a lot of tactics have to be used and asked for feedback or review.

2.Give some Incentives to your Audience

You have to put some such strategy that your product can reach a lot of people, through social media, blogs, comment section, and many other ways. Like if you give money to people, they advertise your brand on their blog, video, or social media account or advertise a product of one of your brands. And if someone is buying your product because of them, then they will get some brokerage. By doing this, people will automatically promote your brand in front of many people.

User-Generated Content

3. Become Customer-Centric

You should do such a thing that you can become a center of attraction for people, make a point so that people start talking to you, such as participating in social work, bringing some entertainment humor, tell people about a real-life event that relates to your brand.

4. Collaboration

Collaborate with an influencer, collaborate with those who have a lot of audiences. So that you get a lot of benefits and make good trust with people.

If you want to run your Email Marketing Automation Campaign and grow your small business slowly. You may Check Mailcot and Migomail

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