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Email Open Rate

Email Marketing

How to Improve The Development Letter Open Rate?

August 31, 2019

Have you encountered hundreds of development letters and did not reply? For the mail, there is no open rate, how can customers see your content? Increase the development letter open rate in a short time, use these methods to see Which kind of customer you prefer.

How to Improve The Development Letter Open Rate, Development Letter Open Rate

Tips to Improve The Development Letter Open Rate

1. Third party recommendation method

The purpose of the buyer’s inquiry is to find a new supplier. Our company is neither a well-known company in the industry nor an exporter familiar with the buyer. Then we may wish to attract the attention of the buyer through the third party, and exclude the buyer from the new one. Obstacles to supplier mistrust.

 

If the buyer does not know us, but buyers believe that a certain B2B trade platform, a certain trust middlemen (John Smith), a related or similar authorization of an industry’s retail business (Walmart), then we can use this message headers : ecvv.com (alibaba.com) verified supplier of digital photo frames, or John Smith recommended supplier of digital photo frames or Walmart trusted supplier of digital photo frames. Such a mail headline can also facilitate the buyer to sort and reply to the mail so that the buyer can search the mail system for an inquiry reply from the supplier in the future.

 

Read “Increase your Email Open Rates with Best Subject lines“

 

2. Product quotation method

For example Preferential quotation for Model 123 at the price of US$8.99 FOB Yantian

 

This title is naturally clear and clear, and the buyer knows the specific quotation of a certain model product at a glance. However, many times it is counterproductive. More than 90% of the title emails with product models, quote currency and data may be intercepted or deleted by the server as a peddling product or advertising spam. Even if the buyer can receive and read the email with this title, such a title may not be able to attract the attention of the buyer. If the buyer sends out the query, the most concerned about is not only the price of the product but more emphasis on the supplier integration. With the overall quotation, it is more concerned with whether the supplier’s quotation can reach the buyer’s budget target.

 

If the buyer needs this kind of quote, then I suggest using the email title: Quotations offer one percent less than your target prices, then list the buyer’s budget price, the supplier’s quote, and reduce the cost for the buyer. proportion.

 

Read “6 Test Elements of The Email Marketing Title” 

 

3. Customer Demand Law

Such as Model 123 digital photo frame, or Product catalog of digital photo frames

 

This email header can highlight the type of product the buyer is looking for, but the buyer does not see the unique selling point and added value of the product provided by the supplier from the email header, so the email will not value unless the buyer sends the query. Just to search for a variety of products and information.

 

If the buyer making the inquiry asks the supplier to provide a product that meets the buyer’s requirements and can be produced, then we can try to write the message title as Popular digital photo frames in European Market (if Europe is the buyer’s sales market), or Digital Photo frames with patented designs.

 

The above case analysis shows that what kind of mail headline is used to attract the attention of the buyer, which needs to be based on the buyer’s query focus, appeal point and value orientation, combined with the advantages that the supplier shows to the buyer and the buyer. The value provided is determined.

 

4. Ask questions

The title can also be use directly and courageously using some powerful questions, such as:

 

Are you satisfy with your present supplier?

 

Are you tired of buying inferior *** product?

 

You are not satisfy with your supplier service?

 

5. Reply method

 

Use RE: directly or multiple. RE:RE:RE: + title As the beginning, the first time caught the attention of the customer. If the customer sends and receives a lot of emails every day, he won’t care about what you do. Others and so on.

 

Don’t just send it out, but also learn to analyze the advantages of your development letter, mainly from these aspects.

 

  • Is the target customer-selected? Is the industry of the selected potential customer correct? What is the proof? At present, more than 90% of the invalid development letters we have reported have a problem in this first foot.

 

  • Is the target customer’s point of interest or interest focus accurate? How confident and confident is the letter sender? Why?

 

  • Does the development of the cut-in point cut the target customer’s point of interest or interest?

 

  • Does the development letter make full use of various resources such as online advertising, and combine the recommendation of own products with a credible image in front of the target customers?

 

  • Is the timing, method, and format of the development letter appropriate?

 

 

Email Campaign, Email Marketing, Marketing Automation

How to Measure Email Marketing Beyond Opens and Clicks

October 19, 2018

Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper.

How do you get to those impressive email marketing stats you’ve heard about?

  • Email marketing has an average return of $38 for every dollar spent. (Direct Marketing Association)
  • It’s almost 40 times more effective than Facebook and Twitter combined in acquiring new customers. (McKinsey)
  • 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association)
  • As good as these email marketing stats look, you may struggle to understand how email marketing impacts your business.

Ask yourself: What do you want your emails to do for you?

The metrics you’re looking for depending on what you’re trying to accomplish. Maybe you’re trying to move inventory, get people to an event, or drive some foot traffic on a slow day. Whatever the case may be, sometimes the metrics you care about exist outside of your emails reports.

You’ll need to know what you want your reader to do and where to see if they did it.

Let’s see some ways small business owners measure the impact of email marketing

Stand out from the competition

Matt Juszczak, of Turnstyle Cycle, uses email marketing to grow, engage, and retain his customer base. Growing an emails list and sending unique emails to his customers helps him stand out in an increasingly competitive market. Here’s an example of a special snow-day-themed emails Matt recently sent. By including a deadline and offering a mystery discount, Matt piqued interest and spurred his readers into action.

measure the impact of email marketing“With our Mailcot Marketing, we try to be fun with it,” Matt explains. “In this recent promotion, I changed the discount amount every few minutes, just as a customer delighted,” he says. “We made $20,000 in sales in one night.”

What to track?

Increase the impact of your email marketing by paying attention to your subscriber growth. Use your contact list growth report to see where the most signups are coming from. Make sure you’re doing everything you can to build your emails list at every touchpoint.

Drive traffic to your website

Autumn Boles, of Robert Paul Properties, uses email marketing to drive website traffic and convert prospects into happy homebuyers.

Here’s how she promotes new property listings to her subscribers:

the impact of email marketing“We want to get people to our website, deliver a quality experience, and ultimately convert them to clients that buy or sell a house with us,” says Autumn. “We know a significant percentage of our website traffic comes from our emails.”

What to track?

Use Google Analytics on your website and in your emails to track spikes in website traffic when you send an email’s.

Increase sales

Heath Bowman, the owner of Southern Underdeck Systems, sent an email’s offer to his contact list on Cyber Monday.

It wasn’t something he’d ever done before, and he wasn’t expecting much from it. In the end, he booked 27 jobs resulting in $67,000 in sales.

Opens and Clicks“After I sent our emails my phone didn’t stop for the next 10 hours! I was literally taking calls at midnight,” says Heath.

What to track?

Pay attention to sales spikes after you send emails. See if integrates with your point-of-sale system.

How else can email marketing impact your business?

No matter your business goal, it’s likely email marketing can help in some way. So that takes a look at the ways other Mailcot customers have benefited.

What do you want to accomplish for your business?

Before you send your emails, ask yourself, what action do I want the reader to take? And how will I track the results? So that Yes, you’ll want to interpret your email reports, just don’t forget to go beyond opens and clicks and measure the impact on your business.

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