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B2B Marketing, Email Marketing

6 Email Marketing Best Practices : Email Marketing

Here we will explain some basics of email marketing and email marketing best practices.  And, how it works. Once you have finished reading this out you will have the idea about how to launch email marketing for your business. 

What is email marketing?

 

Importance of email marketing in 2020

From the basic order confirmations to the newsletters, emails are a quintessential viewpoint of the growth and command of your business.

Informing, influencing, and winning the loyalty of recipients who are interested in your offerings.

Marketing emails include a distinct call-to-action intended to generate sales or induce traffic to particular pages of your site.

email marketing, email marketing best practices

Some business goals accomplished by email marketing

There are three categories of objectives that can be achieved with the help of Email Marketing. 

  • Growth or Conversion (selling your offerings)
  • Loyalty of Customer
  • Brand awareness

It is a great channel because email has a specific degree of confidence attached to it. There are so many people, for whom the inbox is an information space loaded with messages from their favorite brands.

Via contacting straight into a recipient’s email inbox, you have an unprecedented opportunity to be present in their everyday lives. This has more impact than posting on social media, where you cannot be certain about the possibilities of seeing your post at all.

Aside from intimacy, email has the inherent etiquette when it comes to delivering important messages. This would explain the importance of email for brands for choosing this channel even in this COVID-19 pandemic for delivering the right pieces of information.

Email plays a vital role in each stage of the buyer’s cycle: Starting with information and prospection stage, even during conversion, and also there is a role of email later on for customer retention.

One of the main advantages of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a wide number of recipients.

The state of email marketing in 2020

Email is a very old technology it isn’t new. In fact, email was one of the first channels for communicating digitally. But at around 50 years old, email marketing is now more extensively used than ever before.

Email has one of the excellent things that is it’s convenience/accessibility.

It lets you approach a large-scale range of diverse audiences, and this also includes those who are not surely comfortable using the internet. This presents it as the most common mainstream form of marketing.

Additionally, email marketing creates an opportunity or a chance to build long-lasting relationships with your leads and customers.

Here are some statistics:

  • Around 80% of Americans check their email at least once per day, with almost one-fourth of them check their personal email inbox many times a day. This report is according to a data of 2018 Inbox Report.
  • Buyers who buy merchandise by email, spend around 138 percent more than those who don’t receive offers through email.
  • More than 85% of business professionals prefer email as a communication channel.

By seeing these figures now it is not a surprising fact that email is recognized as the most effective channel in B2B marketing.

If you are not applying any email marketing strategy this means you are missing out on sales opportunities and the opportunity to strengthen your relations with customers. email marketing best practices email marketing best practices email marketing best practices

Now’s the time to get your email marketing up and running – and we’re going to explain to you how.

Getting started: choosing the right email marketing solution

Benefits of emailing marketing software

The first and foremost step towards performing an effective strategy of emailing is to choose the right emailing marketing solution.

Some reasons are here why it is worth spending in a dedicated email marketing service to create and send marketing emails.

Platforms of email marketing (like Mailcot) have the basic support or infrastructure in place to assure deliverability of email – This is something which you cannot guarantee while sending an email campaign with a regular Internet Service Provider like Gmail, Yahoo, or Outlook.

Another use of an email service is that you can manage your email subscribers and also segment them into email lists.

And when you talk about designing marketing emails, you find that most of the email services usually offer ready-made templates and easy-to-use email editors. In a few clicks, you can create a newsletter very easily. No HTML coding skills or graphic designs are necessary.

You will also get the insights into email campaign performance. You’ will get to see which emails were most successful and learn more about your audience thanks to open rates, click-through rates, and reactivity insights.

Comparing different solutions

There are various distinctive emailing solutions to pick from. For choosing a relevant one for your business, some questions are here to consider:

  • The number of contacts you have now and in one year what is your planning to increase this number?
  • No. of emails you are planning to send?
  • What sorts of emails do you wish to send? Is it promotional, transactional, or both?
  • Your budget?

When you are comparing email services there is another factor you m just take into consideration, that is scalability and the associated costs. When you are up to starting your business of email marketing it is anticipated that your contact list will be short or small – but as the time goes on it will grow ideally.

With Mailcot, you will only pay for the number of email sents – not the number of contacts stored.

There are different types of marketing emails

Promotional emails

This type of email is sent as and when it is needed, in line with the of your business.

Newsletters present news that is associated with your business. Such as your new breakthroughs reached, product capabilities, or for highlighting a product use case. It is a tendency to stay at the forefront of your connections’ minds and inspire them to engage with you more.

Email campaigns are highly focused on marketing and sales. A campaign could consist of 3 to10 emails sent over many days or weeks. These types of emails are sent with a particular purpose in mind – be it to promote some exclusive offers, boost the downloading of a white paper, or to sign up for a webinar.

Automated emails

Automated emails save a lot of time and do miracles for fostering customer relationships.

It is as simpler as a welcome email sent to a fresh newsletter signup or a personalized email based on the buyer’s behavior or existing knowledge or information.

The special thing about automated emails is that nobody has had to present there physically to hit the send button.

Mailcot email automation feature lets you set up automated emails that are sent out in answer to a specific ‘trigger’ event that’s pre-defined by you.

There are lots of email automation possibilities.

Different types of automated emails

Automated marketing emails:

Transactional emails: 

Mailcot caters for both transactional and promotional emails. Big thanks to our strong SMTP service.

Email marketing best practices 

Now you are well known to the different types of emails and benefits of them for your business. So, now its time to grab some very important features of email marketing.   email marketing best practices

These are the points which will help you done your email marketing with legality. Pay attention!

Collect email addresses legally

sign up form  

This is obvious that if you are sending emails you must need email addresses. Though, the way in which you collect those email addresses is very important.

The GDPR is a regulation in EU law that protects the personal data and privacy of consumers, including their email addresses.

For legally collecting email addresses, you need the ‘opt-in’ process.

This is a method by which a client or lead share you their consent by an online form for collecting and use their information/data.

Segment your mailing list

As when your list of email expands, it is destined to hold diverse buyer profiles.

Segmentation means parting down your email list and creating more petite sub-lists of contacts those who have something in common.

For instance, age, geographic location, lead score, first-time purchase, etc.

This enables you to maintain proposing content that is both relevant and personalized for each person on your mailing list.

Optimize your deliverability

Email deliverability basically means the ability of an email to land in a subscriber’s inbox. For marketers this is an important concept because it shows that emails have rightly reached their destination, rather than stopping up in the junk folder where they are improbable to be read.

This depends on technical and behavioral factors. For situation, the quality affects your deliverability.

Must ensure quality.

Further reading: Improve Email Deliverability in Inbox

Choose an email design that works for your brand & audience

The design is just as important as the content.

Catch your contacts’ attention with your design.    email marketing best practices email marketing best practices 

The email design and its feel is going to communicate a word about your company and its values. It is worth spending your time on.

A good email design also helps you make your content more clear, legible, and structured.  

Save time with email templates

Create reusable email templates. Pick an email template and then personalize it with your brand. And, when this is done you will only need to modify the text each time for sending different emails.

Personalize your emails

All of us like to feel special when it is about our favorite brand. We relish it when brands add a special personal touch and pay attention to small details.  email marketing best practices 

This also sounds true in the case of email marketing.

Personalizing emails is necessary to build relationships with your leads and customers.

So, personalize your email in this modern era, you necessitate to make the most out of it at every opportunity.

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Start Your Email Marketing with Mailcot

Email Marketing

How to Collect Emails for Email Marketing?

How to Collect Emails for Email Marketing?

Collecting email addresses from your website visitors is key if you want to cultivate a community of regularly returning readers and life-long customers. But it is not always an easy task as you will find few people willing to share their data without good reason.

In this article, we discuss the topic How to Collect Emails for Email Marketing? Firstly Taking about the Email List.

What is Email list?

An Email list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.

How to Collect Emails for Email Marketing?

“Building an email list is crucial because it’s the best way to build a relationship with potential customers in an intimate way. You’re not just a status update that’s there and gone. you’re right in someone’s inbox, where they receive other important communication from their work, family, and friends.

How to Collect Emails for Email Marketing?

your email list is the mandatory step One in every email marketing campaign. Obviously, you can’t progress with your email marketing if you don’t have sustainable ways and methods to collect email addresses. So, Put your email list together by yourself. Also, build your email audience step by step and it will deliver so much more to your business goals. There are many ways of collecting data in detail.

Via Social Media

Hence, Using social media is a quick and easy way to grow your email list and  Collect Emails for Email Marketing with minimal effort. Here are some tips:

  • Put a form on your Facebook fan page. so that anyone visiting your page on the social networking site can easily subscribe to receive email updates.
  • Ask Twitter followers to sign up for your newsletter by tweeting a link to your hosted web form.
  • If you automatically tweet your broadcast messages. We add an email sign up form to the sidebar of your archive. so, if someone stumbles upon your email they can easily sign up to receive more.
  • Add hyperlinked “end cards” to your YouTube videos that encourage people to subscribe to your channel via their email address.

Get Personal

Rather than sending out mass mailings to your whole database, segment your lists based on the recipients’ interests. Although, Don’t settle for just personalizing their name in the salutation; include their company name and what type of business they are right in your message.”

Offer Free Resources

It is important that the product you provide in exchange for the person’s e-mail address be relevant to your target customer. Therefore, otherwise, you may be collecting e-mail addresses from people who will likely never become a customer of yours. So, Provide something of value to your target customer. For free, and in an immediately consumable format- such as a downloadable report or e-book.

Put a Form On Your website

If you’re in a situation where you can’t take email addresses, always direct people to your website. So, It’s best to have a form on every page so that anyone who happens to land. Also, there is able to sign up quickly and painlessly for your emails. Collect Emails for Email Marketing on Networking Events Use to collect business cards. Or if you bring an iPad with you, try subscribing the people you meet directly for your email. Via networking events, you easily collect the emails.

How to Collect Emails for Email Marketing?Ask visitors Feedback

On certain pages of your website, include a form that asks visitors what questions they might have about your business. Also, You might also create a live chat tool. Because that invites questions and email addresses from people who have stayed on your website for a certain amount of time.

Guest Blog for Other Websites with a call to action

When creating content as a guest blogger for another website, include a call-to-action. So, as well as a link in your author byline, for readers to subscribe to your site’s blog or email newsletter.

Add QR Codes to your displays ads

Incorporate a QR code into your print marketing collateral that people can scan for more information on the printed content. However, Create the QR code such that it requires an email address to access the additional content.

Email Marketing

How can Earn Money with Email Marketing?

If you are thinking about How can Earn Money with Email Marketing without making any effort and as well as promoting your business. so, Here In this Article Explain How can Earn Money with Email Marketing?

One of the most valuable assets an internet marketer can have is a large email list of responsive subscribers. That’s why you may have noticed that the most popular sites in instant messaging put their focus on building a list.

So if you’re running a site that is generating traffic. Also, you may want to shy away from banner ads and instead build a super-valuable asset a list. To do that you’ll need to connect with an email provider. Therefore, that will collect emails, organize your list and make sure it’s easy for subscribers to opt-out.

Steps How can Earn Money with Email Marketing?

Email Marketing is a great solution for us. Also, it can help you to promote your business via Emails in the virtual international. when you are making plans an e-mail first you understand a few basic factors. Today, email marketing is one of the most effective ways to not only communicate with an audience but to build your brand as well. Some tips How can Earn Money with Email Marketing-

Build Email List

First of all, you create an email list.  It is a very easy step to make more money from your email list when you have more people to sell to. Make joining your list so irresistible that anyone who comes to your website can’t wait to sign up. Building an email list is simple and there’s a ton of information out there on how to do it. But when it comes to actually make money with your email list, you won’t find as much content.

Creating a Professional Page

on your email marketing method to be successful, you should have a professional page. In truth, you need to search for a website hosting, purchase your very own area and work on a great platform.

How can Earn Money with Email Marketing?Create Proper Segment

If you are not segmenting your data. So starts now. Also, is an important part of Email marketing. your email list you may without difficulty differentiate who’s your “consumer” are and who is just alongside for the ride. when you’ve got your consumers segmented into their own listing, you can then without difficulty method them with upsells.

Create Own Product

When you have a list of people who are already interested in your product. So, use it properly. Create a database, get some information about the customers and come up with a high-quality product to alter them.

Replay Promotions

If one of your email campaigns works excellent once, then why not use it again?

This is where testing and tracking comes into play. You should observe all of your campaigns and promotions to see what has given you the best success rates.

Email Marketing

Important of Email Marketing for eCommerce

Important of Email Marketing for eCommerce. Email marketing is not a new tool for the purpose of email marketing and improving sales in both ‘brick and mortar’ and eCommerce stores. Despite this and several predictions of its decline in recent years, it is, in fact, stronger than ever.

Online marketing is an integral part of e-commerce nowadays and includes many different ways of the company’s presentation, such as email marketing, content marketing, social media, affiliate marketing and so on.

The aim of the article is to highlight the importance of e-mail marketing due to the fact, it is considered as one of the most effective communication tools. Let’s start the topic Important of Email Marketing for eCommerce.

Important of Email Marketing for eCommerce

Email marketing success requires the acquisition of new customers, conversion of subscribers and retention of existing customers to build brand awareness and customer loyalty.  The following tips will give you essential guidelines as to how to put your email marketing together successfully for eCommerce-

Reaching the Inbox

Certified newsletter service providers are whitelisted to ensure that your emails reach the inbox without being filtered as spam.
Look out for certification logos and stamps such as the CSA, ISIPP, Return Path and Spamhaus.

Capturing the Inbox

Quality email content can easily swamp in the daily flood of emails. Make sure that your emails gain the visibility that they deserve. The best way to achieve this is to make sure that your recipient is online when you send an email.

Important of Email Marketing for eCommerceOptimising Your Open rates

If your email reaches the inbox and is well-placed to be noticed, you need to make sure that a trustworthy sender address and interesting subject line win over the reader – because an unopened email is a lost email.
• Unusual and creative subject lines generate curiosity
• Time deadlines (e.g. sale ends tomorrow) motivate the reader to take
instant action
• Unicode symbols can attract attention if used correctly and this
increases your open rate

Avoiding display Errors

If your recipient opens your email, the last thing that you want is for display issues to cause any professional impression to evaporate. To guarantee flawless display in all current email programs, you should definitely test your newsletter before dispatching it. Professional newsletter software offers pre-tested templates that you can use without having to worry about display.

Securing Content Display

Therefore it is important to make sure that your newsletter does not exceed 600px in width, otherwise, your recipient will be forced to scroll across laterally to reach all of the content.

Why Email Marketing Important for eCommerce?

Means that more people can expose your marketing, which can help improve sales, attract new potential customers and boost your overall commerce business. Although, If you do segmentation properly, people will always find that your emails provide them with offers and content that are tailored to their needs. The important thing is to acknowledge it’s a welcome email in the subject line.

Important of Email Marketing for eCommerce

Are you sending emails to your website visitors? If not, you’re missing out on a major opportunity to convert them to buyers. Email can directly use to sell by sending offers to users who abandoned shopping carts or haven’t purchased in a while. Or they can be used in a more indirect way to remind people that you exist and are still relevant to newsletters and helpful tips. And are you ready for the best part? Also, Important of Email marketing is inexpensive, which makes it easy to experience an impressive ROI!

How to use Email Marketing for eCommerce?

One of the main advantages of email is that it works perfectly across the entire customer lifecycle. Therefore, No matter if you’re looking to: acquire new leads, convert your leads into paying customers, or retain your existing customer’s email are going to help you grow your eCommerce business.

  1. Start With a Welcome Email Series
  2. Use Personalization to Target Different Segment
  3. Offer Exclusive Discounts to Loyal Customers
  4. Send Promotional Sales Emails for All Subscribers
  5. Create Responsive, Well-Designed Emails
  6. Test Your Email Marketing Campaigns
  7. Send an Abandoned Cart Email Series
  8. Grow Your Email List
  9. Ask Engaged Customers for Reviews
  10. Track Your Results
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