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Email Subject lines

Email Campaign, Email Marketing

A Perfect Guide to Design an Email

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.

Subject Line

While not a traditional “design element” your subject line considered one of the most important factors in getting your email opened. So your subscribers can see your sweet design so make it engaging, personal, and relevant. Remember, that overuse of CAPS and unnecessary punctuation, as well as some words, can trigger spam filters so respect your subscribers and don’t go there. Use these words instead.

Is longer Subject line is better?

When it comes to email subject lines longer isn’t necessarily better. It’s important to keep in mind that your subscribers use a variety of different browsers and email clients as well as mobile devices to consume your emails.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines. It is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.

What about symbols in subject lines?

The saying “a picture is worth a thousand words” may never be truer than when it comes to emoji. And emoji in email subject lines can have a major impact. Not only can they take the place of words, be attention-grabbing, and add a definite charm, they can increase your open rates. A report by Experian noted that 56% of brands using emoji in email subject lines had a higher open rate.

Things to keep in mind when using emoji in email

If an emoji doesn’t support, in the email client, the recipient may see a ☐ character instead.

Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji. Meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment expressed in both versions.

Preheader

Your preheader can be visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Preheaders add valuable context to your subject line and can help your open rate. Keep it short (between 40-70 characters) and to the point. Use this space to help your customer know why the email is useful to them. Your subject line and preheader text should work together.

Personalization

Emails with personalized subject lines are 26% more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to fuel super relevant messages. Adding company name, last purchase, or other information helps you to personalize the email in the perfect way. But really good personalization involves more than just injecting a first name. Think about how you could completely change the email based on someone’s information.

Email Campaign, Email Marketing

Email Marketing to Promote Your Next Webinar

Promote your Webinar by Sending Emails

Promoting your webinar is the key to having a successful event. However, opposed to simple Facebook posts and tweets, an email invite to a webinar is essentially equivalent to a folded birthday party invite in the world of marketing; it’s personal, it’s important, and you’re saying “we care.” In fact, email invitations are responsible for 58-64% of webinar registrations.

Email Marketing to promote Webinar

It’s no secret that the inbox of marketing professionals is…cluttered, to say the least, as it very well might be with your target audience. So, what’s the most effective way to get your email invite noticed? Follow these email marketing campaign tips to get extra registrations for your next webinar.

Importance of Name & Subject Line

It’s important that every email you send to your audience is as personal as possible. With that said, it wouldn’t exactly make sense to have the email be “from” your business. People like to hear from people. So, consider making your email from the president of your company, or head of the department. Seeing a person’s name as opposed to a business name will incline users to see what this person has to say to them.

Companies have found success with “from” names a few different ways. One is to simply put the name of a person of high status in the company, and another is to put a name + business name. Another way to best utilize the “from” input is to use business name + webinar. If your audience is used to seeing your business name in their inbox, this may be the best route to go.

Email Split Testing

The best way to find out which strategy to use for your email marketing campaign is to split test the different options. For example, you can test your entire email list on whether “From: First & Last Name” works better than “From: First & Last Name, Company Name”. Measure how many opens each email gets, along with clicks on links and number of registers.

Another critical element of every email in a campaign is the subject line. Much like the meta information in search engine results, the subject of every email gives the recipient a glimpse at what the email is about, so they don’t have to waste their time with things they’re not interested in.

In order to use your subject line to increase click-through rates, make sure to:

  • Keep them short
  • Make it personal
  • Use action words
  • Indicate how the reader will benefit

Once you’ve figured out the topic and outline of your webinar, your campaign is ready to begin. In order to fully utilize the potential of email marketing.

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