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4 Making The Most Out Of E-mail Marketing Automation

by MigoSMTP Team
November 27, 2020

Making E-mail Marketing Automation

E-mail Marketing Automation How many times have you encountered the term of email marketing automation recently? It is one of those industry buzzwords that is flying by the moment but it is for a good reason. Marketing automation can really help you in the continuous development of software and technology in particular.

You should already have a reception and some other basic programs. But to really get the most out of automation you need to identify other areas within your customer journey where an automated campaign is added and will be beneficial to your customers.

Here are examples of some more advanced programs you can create to boost your marketing automation.

E-mail Marketing Automation

Birthday / anniversary Programs

Celebrate with your customers on their birthdays or celebrate anniversaries. Give them special deals, vouchers as a small gift to make them feel appreciated and as a person.

Reactivation Programs

This is great, because not only GDPR is coming in the first half of 2018, but also best practice. Think about creating an automation reactivation program that will go to your customers who have not interacted with your brand for a month or two.

Loyalty Programs

Returning customers spend 67% more than new customers, rewarding your best and loyal customers with a special loyalty program that triggers a purchase, and depending on the level of customer, they are your CRM, Specific offers can be determined in code. Additionally, you want to create a sign-up process in your loyalty scheme in which you can highlight anyone making a purchase that is not already in the plan.

Upsell Programs

Do you have a product that you can adopt through insurance, extended warranties or related products such as the Upstel Program? Take advantage of an upsell program to push relevant products that are related to their recent purchases.

For more related information check it out migomail and telcob.

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Business, Email Marketing, Lead Nurturing, Marketing Automation

Complete Guide to Marketing Automation

by MigoSMTP Team
September 16, 2018

Marketing Automation is a class of technology that permits organizations to modernize, automate, and measure marketing duties and workflows. This tool booms your operational performance and develops sales and marketing quicker.

Marketing automation automates your marketing and income engagement to generate extra leads, greater deals, and the higher degree of marketing success.

Who Uses Marketing Automation?

Regardless of the dimensions of your business, marketing automation can give you the strength to acquire your marketing desires.

Business-to-Business (B2B) and Business-to-Customer (B2C) organizations each can benefit from this technology. So each can use marketing automation structures to maintain their marketing materials and supply it to the clients.

Marketing Automation gives you the equipment to manipulate a massive database of leads without missing out on possibilities. Every industry such as healthcare, financial services, media and entertainment, and retail all are adopting the software for its real-time.

Increase Sales and Marketing Throgh Marketing AutomationMarketing Automation Advantages

  • Get a complete view of prospect activity through linking records from your CRM to campaigns
  • Without difficulty discover and prioritize the freshest leads
  • Nurture cooler leads till they prepared so you never pass over a possibility
  • Fill your pipeline with great leads to immediately impact revenue
  • Supply a customized client experience
  • Target shoppers at every level of the buying cycle
  • Make statistics-driven decisions and discover new possibilities for growth.

Overcome Marketing Challenges Via Marketing Automation

challenge: Your conversion rates are losing, however, your lead database is overflowing.
solution: locating great leads doesn’t need to be a guessing game. With lead scoring, you are able to decide how involvement a prospect is primarily based on activities and how closely they suit the profile of your perfect customer. The rating and grade capabilities make it simpler to inform which results in follow up with first so that you may be able to make the sale as quickly as your customer is ready.
Challenge: you’re missing out on possibilities due to the fact your reps simply aren’t connecting with customers on the proper time.
Solution: Effective functions like lead nurturing make sure which you may not leave out on an opportunity that isn’t always prepared to shut. Those possibilities can exceed marketing warmed as much as the income prepared state. In case you pissed off by using the range of lost leads that appear to be falling through the cracks, marketing automation can come up with the performance. You need to make certain that each opportunity is higher.
Challenge: sales goals and marketing goals are at Opposite Ends of the Spectrum
Solution: Your sales team is at one end of the building, and your marketing group is at the alternative, and income left completely inside the dark about how or if marketing’s efforts are impacting their bottom line. Advertising automation might be the solution. Hence working collectively, sales and marketing can greater clearly discover what an ideal lead seems like, and create a technique for sourcing and guiding leads through the sales funnel.

Getting started with Marketing Automation.

Marketing alignment is essential to effectively impose a marketing automation platform. Sales and marketing need to work together to become aware of what your best customer seems like. So It creates a streamlined cycle that will generate, nurture and ultimately convert possibilities. Getting both groups on board will present a robust case to your executive team. So starting those lines of communication is the first step.

 

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