Business, Email Campaign, Email Hosting, Latest Technology, Latest Trends, Mail Marketing, Marketing, Mobile Marketing

5 Essential Tips for Creating Mobile-Friendly Emails

by MigoSMTP Team

December 9, 2020

why are mobile-friendly emails so important?

In today’s era, the use of smartphones is increasing frequently and with this the amount of people reading email on mobile devices is also increasing. This number is 30% since 2010 to 2015, and I believe it’s a really easy win that it’s steadily increasing. This means that you have to compose the message, which is well versatile. Mobile friendly email is also a type of email that we ideally display between our desktop / laptop and cell phone. And also, make sure it looks great in front of your customers and prospects read it.

Mobile-Friendly

If your emails are mobile friendly, you may miss the opportunity to engage your customers and drive results. So carefully examine seven simple, yet essential tips that any marketer can use to make their email more mobile-friendly.

Here are five essential things that will enable you to write mobile-friendly emails:

01# As may be acceptable both in plan and substance

The core of any email should be a clear and compact message, but it is more important when designing for mobile. Screen real estate on mobile is extremely important (this is going to be a common theme), so keep the design very clean and straightforward and focus on the essentials.

02# Use a single section layout

Due to the limited real estate found with cell phones, it is usually better to use basic designs. With a regular multi-segment design, your readers will need to zoom or view their smartphone to see everything. This can make it difficult for them to detect the substance of your email and call to action.

03# Use a single, clear suggestion to take action

Make a point to include an appropriate invitation to take action, and place it close to the highest point in your email. Many action calls often complicate things a bit on mobile. Tell your readers what you need them to do and it is really easy for them to do so.

04# Avoid tiny fonts

Verify your content as it can be read effectively. Use a minimum size 11pt font for body content and 22pt for features. We additionally suggest using a strong contrast of dark materials such as colors on light foundations. Many reduce the level of brightness on a mobile device to help conserve batteries – and they refuse to go out in regular daylight – so a strong contrast of colors will be easier to read.

05# Take it easy on pictures

Here just use the pictures that are required for your mobile friendly email. Here’s why: Apple’s iOS enables the resulting images to be shown. But many other mobile devices are phased out such as Android – turn off images by default. Also, you cannot expect your images to be shown. And also, if your email contains a bundle of pictures. They can just look like pieces of white space and light of this. We also suggest including image descriptions. It helps to tell people what the picture is when it is not being displayed.

For more related information, Go and check out migomail and telcob.

Business, Email Marketing

Why Email Marketing still matters for your business in 2019

by MigoSMTP Team

March 21, 2019

“Top 5 Reason Why Email Marketing still matters for your business in 2019″ But firstly talk about Email Marketing.

The uses of email to promote products/services and business. It is the use of email to develop relationships with potential customers and clients. Also, Particular groups of customers can be targeted or even individuals. So, Offering individual customers special deals on merchandise and services on the customer.

Why Email Marketing?

It is a channel you should not be ignoring.so, Some effective reasons for email marketing:-

More effective than social media:- social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with the audience. Also, strengthening your personal relationships with them.
Economic and Cost Effective:- It’s easy, effective, and inexpensive. Also, It allows business owners to reach a large number of consumers. At a rate of nearly nothing per message.
Measurable:- When you use any email marketing software, you can track who opened your email. Hence, which links were clicked, and how many people unsubscribed.
Action Oriented:- You realize it or not, everybody is trained to do something.so, An email -reply, forward, click-through, sign-up, or even straight buying.

Top 5 Reasons Why Email Marketing still matters for your business

When the Internet was new to consumers, everyone loved email. Email Marketing is still better Reasons are following-

1 – An easy way to reach mobile customers

It has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Using email is better for mobile marketing than SMS because:

It works on mobile devices other than phones
Emails are free for the consumer, whereas texting may incur a charge
Emails have far more space for content than text messages, allowing for the better marketing piece

2 – Email marketing is inexpensive

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3 – Email coupons drive online and in-store sales

Consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The big brands are already using this tactic for that purpose.

4 – The preferred marketing method

All consumers prefer using e-mail communication to contact brands and businesses, over and above all other forms of communication across the board.

5 – Mobile Marketing

The mobile revolution is providing businesses and marketers alike with extraordinary new opportunities to reach their target audiences.

email marketing vs mobile marketing, Mobile Marketing

Email Marketing vs Mobile Marketing-which one is better

by MigoSMTP Team

March 14, 2019

which one is beneficial for your business and help you get more client-Email Marketing vs Mobile Marketing

As a marketer, we always need to find out the best marketing technique to promote our business and service to reach a number of the client within seconds and also to get traffic and more conversion plus we want to get the attention of the customer quickly to increase your sells.

What is Email marketing

Email Marketing is a shape of direct marketing that makes email as a means of communicating business or fundraising messages to a target market.
At its most basic level, email marketing is using electronic mail to sell your commercial enterprise. it is used to domesticate relationships with capacity customers, keep current customers knowledgeable and up to date on your brand, product, and carrier, provide promotions, bargain and sales provide to inspire customer loyalty, and extra.

What is Mobile Marketing

mobile marketing means selling a brand or business in a way this is greater efficiency for smartphones and different mobile devices through apps, social media channels, and also websites. mobile marketing is a multi-channel, virtual marketing method aimed toward attaining a target audience on their smartphones, tablets, and/or other mobile gadgets, via web sites, email, SMS and MMS, social media, and apps.

Difference between email marketing and mobile marketing

Email Marketing vs Mobile Marketing-which one is better

Why You Need an Email Marketing Strategy

Email Marketing vs Mobile Marketing-which one is better

you need a strategy that determines the who, where what and why of your email marketing activity. Without a strategy you’re shooting in the dark, also hoping that someone will engage with your email campaigns.email marketing vs mobile marketing strategies are best for increase your growth of business

Direction

This is where an email strategy comes in to play. A strategy – simply put- is a plan to achieving your goals and objectives. Your strategy will define what email marketing to send, to whom to send it to and when to send it. Marketing research, industry insights and performance analysis of your own marketing campaigns all contribute towards your overarching email strategy.

Tactics

Creating a strategy doesn’t have to be a long process. Start with identifying what you are wanting to achieve, then conduct competitor insight, a little industry research, and insightful analysis into your customers and you are almost there towards a strategy. Without the first strategic step in your email marketing process, it’ll be incredibly difficult for you to determine if the tactics you are using are the right ones.

Data

Your email strategy should be about building relationships with your subscriber and customer base. Data will also provide insights into what your subscribers engage with and what they don’t. Understanding the insights of what the data is telling you will ensure that your email marketing is optimized.

Target audience

This means a move away from the batch and also blast approach where you send the same message to everyone and focus on what the recipient wants to receive from you. Understand their interests, also their behavior and why they subscribed to your email marketing. Then with your strategy, use that knowledge to tailor and personalize the experience your recipients have with your brand.

Performance

By comparison between email marketing and mobile marketing of Email marketing has much more to offer than a click. Your subscriber base should be a loyal customer base to your business.

Email Marketing vs Mobile Marketing-which one is better

Whether you are looking to do B2C or business-to-business email marketing, there are definite benefits for companies of all sizes. Email Marketing vs Mobile Marketing who will get maximum return low cost and also help to generate leads

Greater Reach

The reach of emails is one of the best among all digital channels. With more and more people using smartphones, emails can be accessed anywhere, anytime.

Easy customization

Emails can also be easily customize and this help in getting a better response rate. This is also a great way to retain customers.

Not Expensive

As mentioned earlier, emails are a cheaper medium than many other marketing channels. Keeping the ROI in mind, it is a good channel to send information and promote your brand in the best way.

Better information sharing

Emails can be the best way to share information in the form of text, images, graphs, and others to showcase your brand, share Company information and create CTAs.

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered it for your business already, now is the time. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business are sure to benefit. email marketing and mobile marketing you easily calculate their feature and if we use email marketing is the best digital marketing technique.

Mobile Marketing

4 Voice Broadcasting Advantages for Your Business

by MigoSMTP Team

June 22, 2018

Voice broadcast has come out to be some of the effective tools to access the plenty at the time and supply the message without any prolong. Many government businesses, establishments, and businesses use call broadcast to reach out individuals in bulk. It is an mighty verbal exchange device to keep a powerful connect with a good chunk of people.Voice broadcasting advantages that support the service supplier to make his purchasers pay attention about the advantages involving the offerings. The time and effort at the back of voice broadcast are much lesser in evaluation to the results they offer. Let’s seem on the scenario in grave details and recognize the relevance of voice broadcast in the modern times.

1. Personalized Messages

Emails go into junk if they’re carrying any promoting in it. Voice messages are given more importance and it additionally turns into easier for the listener to hear and have an understanding of than learn a long mail and get the significant points out of it. A scripted message with private touch leaves the recipient with a specific sense of keep in mind that further helps to build a purchaser relationship extra promising.

2. Marketing Tool

The simultaneous entry to many consumers makes it very productive in phrases of advertising and marketing. Customers are needed to be accessed without difficulty and the rationale of constructing a presence felt for a just right chunk of buyers makes it an effective instrument to cater revenue and promotion. In the on-line market, many giant brands use voice broadcast to make patrons aware in regards to the products and start the revenue system.

3. Campaign Management

To make a campaign successful, voice broadcast will also be utilized meaningfully. With the support of voice broadcasting, an automated voice message is distributed to a precise workforce of men and women and an extra message will also be sent to a different workforce of folks with one other interest, simultaneously. This way mighty messaging happening from a single supply make the campaign extra victorious because it saves effort and the time behind it.

4. Cost Effectiveness

The price effectiveness of voice broadcast is among the most valuable points as they help to get related with the patrons with none separate targeted installed. Automatic calling doesn’t want any deployment of marketers and with diverse options on hand, a suitable option will also be chosen depending on the scale of industry. Voice broadcast is just one-time investment and has long run advantages.

Marketing

9 Digital Marketing Mistakes To Avoid.

by MigoSMTP Team

June 20, 2018

Digital Marketing Mistakes Digital marketing is an umbrella term that refers to marketing activities that use digital era; it consists of net marketing, email marketing, SMS marketing, and display marketing. With digital marketing, brands or services and products are promoted through digital media.

An extremely good digital marketing approach will incorporate an array of digital mediums for connecting with customers; at minimal, a savvy commercial enterprise will have a social media presence and a method for e-mail and SMS marketing.

Now not all campaigns are equal; even the most experienced marketers will sometimes run a campaign that doesn’t yield the expected or desired end result. below are some digital marketing mistakes that you should seek to avoid:

1.Failure to have a clear Campaign Goal:

You need to establish your desires before you start. How else will you be able to track the outcome of your campaign? Targets to be described include sales, sign u.s.and subscriptions, enquiries, and so on. It’s close to impossible to measure your return on funding and campaign benefit without having measurable goals from the outset.

2.Failure to Target your Audience:

Digital Marketing Mistakes Proper audience identity is a critical first step in the establishment of your business. Your content desires to be created to appeal to and capture the attention of your target market – so define this target market on their demographics as well as their online behaviours. put your self of their shoes and create your marketing campaign with them in mind.

3.Inadequate Personalisation:

All offers and correspondence should be personalized correctly. know who you’re communicating with and personalise your communications hence.

4.Overlooking Email Marketing:

Yes, e mail has been round longer than mobile and social media. it’s far still a powerful conversation channel and marketing tool. The huge majority of grownup clients still like receiving professional email correspondence from the organizations they patronise.

5.Ignoring Mobile Marketing:

M[obile marketing is the manner of the future; it’s presently a dominant digital platform and consists of immediacy unlike every other channel. How do your clients already have interaction with you via mobile? work from this to deliver mobile content material this is relevant, well timed, and valuable to them. And remember to optimise your website for mobile.

6.Failure to Have a Social Media Presence:

Social media offers corporations an unprecedented possibility for lead technology. The sky is literally the limit for exposure of a brand on social media – so ensure you’ve got a brand profile and which you listen and interact as well as broadcast at the platform.

7.Buying followers on Social Media:

That is a main digital marketing faux pas. there’s no point having thousands of followers if they may be not real – they won’t be lead generators for you, and those can inform when you have fake fans. faux followers simply make a profile seem fraudulent – don’t do it.

8.Failure to Respond to an Abandoned Shopping Cart:

Digital Marketing Mistakes You want clients to close and entire all sales to your internet site. Any abandoned shopping cart must be followed up on – in case the client got distracted, sidelined, or simply forgot to come back and complete their purchase.

9.Failure to Measure your Results:

Make sure your efforts are not in vain. Analyse and measure your results and return on investment. What works? What doesn’t? Use this information to inform and create your future campaigns.

More more information, you can check:- Rccess, Mailcot and Telcob.

Email Marketing

Basic Tips for Making Mobile-Friendly Emails

by MigoSMTP Team

April 18, 2018

Smartphone utilization is soaring, and with it, so is the quantity of individuals that are reading email on a mobile device. That number is up 138% from 2010, and I believe it’s a really easy win that it’s going to continue to grow.

Means, that you need to write messages, versatile well disposed of. A mobile friendly email is the type of email, shows ideally between a desktop/laptop and a cell phone. And also, ensuring that it will look great regardless in front of your clients and prospects read it.

Here are five basic things you can do now to guarantee that you will be able to write a mobile friendly email:

Be as succinct as could be allowed in both plan and substance

Having a clear and compact message ought to be a staple of any email, however, it’s significantly more critical when designing for mobile. Screen real estate is extremely important on mobile (this is going to be a common theme), so keep the design very clean and straightforward and concentrate on the essentials.

Utilize a single section layout

Because of the limited real estate you get with a cell phone, it’s generally better to utilize basic designs. Regularly with multi-segment designs, your readers will need to zoom or look on their smartphone to see everything. This can make it difficult for them to explore the substance of your email and the call to action.

Use a single, clear suggestion to take action

Make a point to incorporate a reasonable invitation to take action, and put it close the highest point of your email. Multiple calls to action frequently make things a little complicated on mobile Tell your readers what you need them to do and make it truly simple for them to do so.

Avoid tiny fonts

Verify your content as it can be as read effectively. Use a minimum of size 11pt font for body content and 22pt for features. We additionally suggest utilizing a strong contrast of colors, like dark content on a light foundation. Many people turn down the brightness level on the mobile device to help save battery—and they are regularly perusing on the go outside in the daylight —so a strong contrast of colors will be simpler to read.

Take it easy on pictures

Just utilize the pictures that are essential to your mobile friendly email. Here’s why: Apple’s iOS consequently enables images to show of course. But many other mobile device stages—like Android—turn images off by default. Also, You can’t expect your images will be shown. And also, If your email has a bundle of pictures in it. They might just look like pieces of white space & light of this. We also, suggest including image descriptions. It helps to let people know what the picture is not_with_standing when it’s not being displayed.

Mobile Marketing

5 Tips for Using Texting as a Retention Marketing Tool

by MigoSMTP Team

January 14, 2018

You spend so much time trying to bring new customers in the door, whether that door is a real one or the sales page of a website. Once those customers have been with you for a while, it’s easy to assume that they’ll always come back. However, if you stop paying attention to your customers, they’ll stop paying attention to you as well. Text message marketing can be a valuable tool to market for customer retention: here’s how to use it well.It’s also a part of Mobile Marketing.

1. Make Their Presence an Invitation

Are your customers in your store or on your website? Congratulations: you have customer engagement. Or do you? Enhance your engagement by inviting your customers to connect with you via text. Whether you place an invitation to text on a napkin in a restaurant or you use a social media message to get your customers to text now for a special offer code, you can use text to encourage your customers to opt into further engagement while they’re already interacting with your brand.

2. Send Them a Reminder

Have you ever gotten a reminder that you’re overdue for an oil change or a medical exam? These key appointments are ones that you might book on a relatively regular basis, but what about other products? You can send out text messages to prompt your customers to visit and buy at certain times of the year or at specific intervals.

Make these reminders valuable. A home supply business in a hurricane-prone area could send out a text reminding customers to get ready and letting them know that there’s a discount available on key supplies. Don’t be a nag: be a helpful inspiration instead.

3. Make Your Customers’ Lives Easier

Modern life is busy, and you want to make your customers’ lives easier, not more cluttered. Instead of just providing a reminder, give your customers a reminder with something of value, such as a coupon. For instance, if you have a sale on t-shirts, you could provide a scannable coupon or code that customers can simply show in the store. They don’t need to print or remember anything, and you’ve just made their lives a little easier – and less expensive.

4. If There’s a Process, Should You Automate It?

Is your sales process a lengthy one? Perhaps you rely on your customers to sign up and then come back to sign additional forms or to renew a product every year. If you’re an insurance agency, bank, or another business that must have customers return to complete a single transaction, you can use text messages to simplify ongoig communications. Focus your attention on providing your customers with a smooth process, valuable information and offers rather than trying to remember to make phone calls, send emails, or remind them with texts.

5. Celebrate Your Customers

Is it your customer’s birthday? Are you celebrating a year of your vendor-customer relationship? Use text messages to celebrate your customers and draw them into your store for a discount that’s designed just for them.

At EZ Texting, we’re here to support your text marketing efforts. Talk with your customers and draw them into your business again and again. Learn more about the ways in which text marketing can invigorate your business and consistently renew your relationships with customers. Want to learn more? Sign up for free today.

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mobile marketing

5 Essential Tips for Creating Mobile-Friendly Emails

why are mobile-friendly emails so important?

01# As may be acceptable both in plan and substance

02# Use a single section layout

03# Use a single, clear suggestion to take action

04# Avoid tiny fonts

05# Take it easy on pictures

Why Email Marketing still matters for your business in 2019

Why Email Marketing?

Top 5 Reasons Why Email Marketing still matters for your business

1 – An easy way to reach mobile customers

2 – Email marketing is inexpensive

3 – Email coupons drive online and in-store sales

4 – The preferred marketing method

5 – Mobile Marketing

Email Marketing vs Mobile Marketing-which one is better

What is Email marketing

What is Mobile Marketing

Difference between email marketing and mobile marketing

Why You Need an Email Marketing Strategy

Direction

Tactics

Data

Target audience

Performance

Email Marketing vs Mobile Marketing-which one is better

Greater Reach

Easy customization

Not Expensive

Better information sharing

4 Voice Broadcasting Advantages for Your Business

1. Personalized Messages

2. Marketing Tool

3. Campaign Management

4. Cost Effectiveness

9 Digital Marketing Mistakes To Avoid.

Basic Tips for Making Mobile-Friendly Emails

Be as succinct as could be allowed in both plan and substance

Utilize a single section layout

Use a single, clear suggestion to take action

Avoid tiny fonts

Take it easy on pictures

5 Tips for Using Texting as a Retention Marketing Tool

1. Make Their Presence an Invitation

2. Send Them a Reminder

3. Make Your Customers’ Lives Easier

4. If There’s a Process, Should You Automate It?

5. Celebrate Your Customers

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