Aware What Is Email Personalization ?

by MigoSMTP Team

January 9, 2020

Personalization email is sent by companies using subscriber’s data. It provides them with more good offers and ensures a possitive communication experience. Personalization means a lot for email marketing. Since it allows us to send more relevant emails. Based on personal information that users regularly share when subscribing to an email newsletter. Therefore a wide range of options for personalized email is there. For instance, from mass emails and personalized subject lines to behavior-based trigger emails abandoned cart email, reactivation email, and birthday emails.

Personalization

Advantages Of Using personalization:-

advantages of email personalization

Boosts ROI– If we master personalization in our email campaigns, we can expect our revenue to increase by 5-15%.
Better Engagement- 91% of people are more likely to buy from companies because they send personalized emails.
Improves Sender Image- A high-level involvement of personalization adds to email marketing results in fewer spam problems and lower unsubscribes rates. It has a positive impact on our email delivery.
Motivate Users For Sharing Data- 83% of users want to share their data with brands because that enables personalization.
Increases Open Rates-Identified by the subject line. Personalized subject lines lead to 50% more opens.
Helps To Create Relevant Content- Company subscribers describe their products and services more creatively, engagingly and tailoring them to the right audience.

To make Emails Personalized:-

to make emails personalized

Segment Mailing List- Segmentation is a method to divide subscribers in different groups with common things like gender, age, location, etc.
Personalize Subject Line- Add a subscriber’s name in the subject line as calling a person with a name. However, is a first step to build trust.
Send Triggered Mail Based On Behaviour- Automated emails are triggered according to the user’s action. These emails tell people that we care about them and giving them a friendly feeling.
Allow Subscribers To Set Preferences- Add preferences block in the email footer to gain credibility. It helps to build a trusting relationship with the audience.
Inform Users About Privacy Policy- As a result, the confirmation email explains the way we use subscriber’s data.

Business, Email Marketing

What is Email Marketing & Careers in Email Marketing

by MigoSMTP Team

January 2, 2019

What is Email Marketing & Careers in Email Marketing

Email marketing is the promotion of products or businesses through the use of emails. These emails are produced to spur sales or transactions, foster customer relations or enhance brand awareness.

let’s know first
What is Email Marketing?

Email marketing is a way to get customers directly via email. Not like spam, direct email marketing reaches people interested in expertise in your business area. Information is sent out like a laser-guided missile in comparison to the bomb

What is Email Marketing, Careers in Email Marketing, Mailjet, email marketing careers, Careers
It does not matter what you are promoting, it is a way to reach thousands of potential customers directly at a relatively low cost compared to marketing or other types of media exposure. It conveys the message of your business directly to those people through graphics, text and attractive links, who have never heard of your business or have not considered your products, however, in the area of expertise of your business Informed and interested. Once you understand what is email marketing? – you can start implementing those practices to get more customers.

Benefits of Email Marketing

Email marketing provides an easy way to track how effective it is. It is easy to find out if this method works for your company, through massive monitoring of how much hits your website gets after a massive mailing. This is a great way to guide existing customers to your business.
Many business visitors only provide an “unsubscribe” option, a good way to focus on potential customers. In addition, your company can opt for a response mechanism where potential customers can tell you directly what they like and what they dislike about a selected advertising marketing campaign.
Email marketing is a popular way of reaching out to customers. According to the Direct Marketing Association, research companies have spent more than $ 400 million on direct email marketing in 20018.
Email marketing can be more than just text content, offer rich media format pictures and can give your service or product texture and taste. In email marketing, you get the full attention of the prospective customer.
Pop-up advertisements or other net advertising and marketing are often found in what the potential customer is looking for: content. But with direct email marketing, advertising content is.

Other Ways

The Internet is the most popular way of collecting data about services and products for people in which they are interested or not. Maximizing the potential of your business in Internet searches through press release delivery and email marketing is an effective tool to reach your current customer and potential. Customers with important information about your products or services It is a technology used by businesses internationally and can help your company develop and establish a presence on the web.

Categories of Email Marketing

Email Newsletters:- Email newsletters are an effective way to keep your customer’s informed about your company’s products and services. Email newsletters can be in the form of a press release or may include graphics and data about buying a product in it. Some email newsletters provide a coupon to entice customers so they can come back or take advantage of a special offer. This can be a normal way for your business to be in touch with customers.
Email Surveys:- An email survey is a content that is sent to your customers or potential customers for their feedback. This is an excellent way to test a new product, service or concept. This is a great way to show the customer, which you care about their opinions and are willing to work with them.
Transactional email:- A recipient can purchase or transaction directly with the company through email. Generally, due to ease of use, they have higher conversion rates than just promotional ads.

Advantages Of Email Marketing

Email marketing has become a general business practice due to its many benefits:-

1. Return on investments

The Direct Marketing Association reports that there is a $ 40.56 withdrawal for every dollar spent on email marketing. This huge cost-effectiveness is the main reason that most businesses engage in some form of email marketing.

2. Large customer feedback

Potential customers are more likely to respond to email compared to almost any other marketing channel. According to Datran Media, 39.4% of industry executives call email the most effective form of marketing.

3. Immediate delivery

Emails can be sent to customers almost instantly. This is extremely important in situations where time is premium, such as limited time offers and reputable repair.

4. Quick conversion

The time window for conversion on email is so narrow that the email marketing strategy can be implemented and it can be analyzed in a very short time. This allows the well-arranged ammunition of a marketing strategy. What is Email Marketing & Mailjet Careers in Email Marketing

5. The division

The ability to specifically segment or differentiate the target audience allows for much more personalized and effective emails.

6. Reapprofit other marketing professionals

Social media and other marketing strategies are more effective when connecting with email. The email helps to solidify those relationships that start other marketing campaigns.

7. Data-driven

Emails are heavily dependent on market research, which is enhanced with every email pulse. This makes continuous data acquisition and redemption emails very successful.

Email marketing remains one of the most heavily polished forms of marketing. In my early days, emails could be sent to almost anyone on the Internet. It was later closed by the law to restrict email services by sending the email without permission by the recipient. These anti-spam laws have been supplemented by the tasks of Internet service providers and email operators, which restrict or limit the emailers who abuse the system. What is Email Marketing & Mailjet Careers in Email Marketing

Email Marketing Strategies

In response to these restrictions, email marketers have developed highly sophisticated strategies that improve conversion rates.

Deliverability:- Email marketers need to format the subject line and content to prevent spam filters What is Email Marketing & Mailjet Careers in Email Marketing
List building:- Receiving names and email addresses of receptive subscribers is a major activity of email marketers. They should seek consumer interest through social media, SEO and other marketing strategies.
Behavioral targeting:- Use of coupons, promotional offers, and other functions can withstand consumer’s indifference and re-engage customers. Effective analysis of consumer behavior can help target peak points of consumer activity, like some holidays or national events.

The email marketing industry continues to face challenges, making it one of the most competitive channels in marketing. Although there is widespread use of email for promoting sales and developing customer relationships, very few businesses or marketing firms can claim that their email marketing strategy is optimal. For a continuous infusion of more sophisticated marketing methods, email marketers require dedication to strong analytical skills and ongoing education.

Careers in Email Marketing

The skills required to work successfully as an email marketing professional are usually acquired through a strong academic background. Most email marketers have at least a bachelor’s degree in marketing, communication, graphic design, business administration, or information technology. Potential email marketers should have a stronghold in data analysis, market research techniques, computer technology, and spreadsheet management. What is Email Marketing & Mailjet Careers in Email Marketing

Professionals searching for management positions in email marketing are strongly encouraged to receive a number of managerial positions and for many or advanced degrees due to intense competition for them. What is Email Marketing & Mailjet Careers in Email Marketing

Email marketers seeking a job or profit for customers may wish to enroll in the certification program with an academic or private association. The University of San Francisco has a remarkable online email marketing program, such as many other online or campus colleges and universities.

Email Marketing Certifications Association

There are several valid email marketing associations that can reward certification on successful completion of their courses. The most important certificates are presented:-

eMarketing Association:- Upon completion of their training programs, an email marketer will receive either a Certified eMarketer (CeM) or Certified eMarketing Associate (CMA) designation.
Digital Marketing Association:- The DMA in collaboration with the Email Experience Council offers two-day courses in Email in the Marketing Mix.

There are so many online organizations that provide diplomas or certificates for email marketing, but these certifications can have less than expected industry. Prior to enrollment, it is important to research any accredited body that the client and other marketing professionals should respect their training program. What is Email Marketing & Mailjet Careers in Email Marketing

An industry which requires email marketing

Email marketers are mainly found in the marketing industry, while some experts can be found in industries or businesses that are heavily dependent on email. According to MailChimp.com, the following industry has more dependency on email and reports open rates of 20% or more

E-commerce Business
Telecommunications
Social networks
Restaurant
Photo and Video
Insurance
Home and Garden
Health and Fitness
Construction
Creative Services
Agriculture and Food Services

According to BtoB Magazine, 70% of the companies in the 2011 poll said that they would invest in email marketing, while 63% said that there was an increased investment in this type of marketing. Importance of email is expected to grow in the coming years as it is combined with social media and mobile marketing. Most professionals in this area should expect a growing reliance on cross-channel synergy.

Email marketing remains a vibrant, developed area, which will depend more on dynamic emailing strategies that are emerging from market research and analysis. Email marketing will be a very competitive field with many entry-level positions, while only a select few individuals who display extraordinary creativity and predictive talent will receive the positions of authorization.

Salary range in this field

Most email marketing specialists earn between $35,000 and $90,000. According to Zenedy, an email marketing specialist in New York City averaged an annual income of $87,000, while a similar position in Boulder, Co could expect to earn about $57,000. Entry level positions in email marketing could earn $35,000 and $40,000 a year. A survey by Glassdoor.com showed an email marketing specialist at Experian earned as much as $73,000 for 2011, while a similar position at eBay could earn up to $80,000.

Salary.com reported that email marketing managers can earn $ 45,000 to $ 70,000 annually, with an estimated average of $ 60,000 in 2010. Wages for this career can vary widely due to geographical location, academic background, work experience, and employment industry.

Summary

Mailcot Marketing organizations can be instrumental in developing a business network for a marketing professional. Most of these groups have local chapters for regions or major cities. Independent marketing professional organizations that we serve local areas can also be valuable resources

Email Marketing

Why Personalized Email Marketing is Important

by MigoSMTP Team

September 27, 2018

While many of us are marketers who understand firsthand the nuances of creating personalized Email marketing strategies, we are also consumers that expect to be treated as individuals when it comes to the brands with which we do business. Each one of us has our own preferred channel of communication. Our favorite method of interacting with a brand, and even preferences for how often we want communication sent to us. Add in the complexity of keeping up with changing preferences that evolve over time, and a digital marketer’s’ job of keeping up with personalized Email marketing strategies can become very challenging, very quickly.

Why does an email personalization matter?

In marketing, one person may send up to 100,000 letters a day trying to cover a wide audience. Everything automated, and you cannot speak personally to everyone. However, experts claim that email personalization matters. What’s the story behind this idea? Why it’s so significant?

Personalization is the process of customizing your communications with customers, leads, prospects, and visitors to the maximum extent possible— to make your marketing seem tailored to them specifically. When the recipient reads that message, sees those recommended links, or notices a list of products recommended to them, it is that kind of personalized touch that makes them feel like that message really written just for them, with all their wants, needs, desires, and problems in mind.

Email personalization would not be necessary 100 years ago

The advertising was born almost at the same period as the journalism. First, written newspapers shared with small flysheets which promoted some product or service and printed newsletters included separate space for paid ads.

At that time, it was OK just to share a message, not caring about email personalization. People not used to promotion, so they accepted it – the role of an ad was to inform.

Until the time the advertisement stood out as a separate business, many people already were enough with it. Many ads were too poor by meaning, too typical, too aggressive – and omnipresent.

Therefore, to filter marketing messages, people became much more meticulous. And many widespread channels like big boards have been perceived as informational noise.

Build long Term Relationship with Email Personalization

Email personalization helps to build a long-term relationship with your addressee. First – and the most crucial – its rule is to gather as much information about your target audience, as possible. Try to understand who is sitting behind a screen, and talk to that person.

When I receive a letter with my name in greeting and then get useful information depending on my needs, my heart is with you forever. You overcome my “marketing” boundaries and declination of any type of promotion. Instead of that, you support me, you advise, and send useful information directly to my folder.

Trying to be sincere and helping a client, you apply email personalization. Instead of that, your customers trust your messages and do not filter them as typical spam. Try that. Try to build a relationship through your email newsletters, try to communicate with your client. And you will win

Wanting More Than a Personalized Email Experience

Segmented and personalized email has been done exceptionally well by many brands for years. Email was one of the first channels to truly adopt segmentation, personalization, and even dynamic content. Consumers have now come to expect that all email they receive is relevant to them, but these expectations have moved far beyond just email.

While some brands are incredibly experimental, trying new methods of personalization (Email Marketing) such as Bluetooth, advanced profiling algorithms, and even machine learning and AI, most are just starting to work out the fundamentals. However, in order to stay competitive and relevant to consumers, organizations must continue innovating to improve the journey for those that interact with their brand, even if just starting to test personalization strategies that reach beyond email.

Email is a great way to get more lead via High Open Rates. The Email you are sending should be written and designed in a proper way. So it is easy to understand by the readers. Here is a very interesting video that helps you understand all about an Email…

Email Campaign, Email Marketing

A Perfect Guide to Design an Email

by MigoSMTP Team

September 22, 2018

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.

Subject Line

While not a traditional “design element” your subject line considered one of the most important factors in getting your email opened. So your subscribers can see your sweet design so make it engaging, personal, and relevant. Remember, that overuse of CAPS and unnecessary punctuation, as well as some words, can trigger spam filters so respect your subscribers and don’t go there. Use these words instead.

Is longer Subject line is better?

When it comes to email subject lines longer isn’t necessarily better. It’s important to keep in mind that your subscribers use a variety of different browsers and email clients as well as mobile devices to consume your emails.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines. It is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.

What about symbols in subject lines?

The saying “a picture is worth a thousand words” may never be truer than when it comes to emoji. And emoji in email subject lines can have a major impact. Not only can they take the place of words, be attention-grabbing, and add a definite charm, they can increase your open rates. A report by Experian noted that 56% of brands using emoji in email subject lines had a higher open rate.

Things to keep in mind when using emoji in email

If an emoji doesn’t support, in the email client, the recipient may see a ☐ character instead.

Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji. Meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment expressed in both versions.

Preheader

Your preheader can be visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Preheaders add valuable context to your subject line and can help your open rate. Keep it short (between 40-70 characters) and to the point. Use this space to help your customer know why the email is useful to them. Your subject line and preheader text should work together.

Personalization

Emails with personalized subject lines are 26% more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to fuel super relevant messages. Adding company name, last purchase, or other information helps you to personalize the email in the perfect way. But really good personalization involves more than just injecting a first name. Think about how you could completely change the email based on someone’s information.

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Personalized emails

Aware What Is Email Personalization ?

Advantages Of Using personalization:-

To make Emails Personalized:-

What is Email Marketing & Careers in Email Marketing

let’s know first What is Email Marketing?

Benefits of Email Marketing

Other Ways

Categories of Email Marketing

Advantages Of Email Marketing

1. Return on investments

2. Large customer feedback

3. Immediate delivery

4. Quick conversion

5. The division

6. Reapprofit other marketing professionals

7. Data-driven

Email Marketing Strategies

Careers in Email Marketing

Email Marketing Certifications Association

An industry which requires email marketing

Salary range in this field

Summary

Why Personalized Email Marketing is Important

Why does an email personalization matter?

Email personalization would not be necessary 100 years ago

Build long Term Relationship with Email Personalization

Wanting More Than a Personalized Email Experience

A Perfect Guide to Design an Email

Subject Line

Is longer Subject line is better?

What about symbols in subject lines?

Things to keep in mind when using emoji in email

Preheader

Personalization

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What is Email Marketing?