4 Areas Where Marketing Automation is Evolving: Marketing Solutions

by MigoSMTP Team

August 29, 2018

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

Subscriber Based Email Marketing, Transactional Email

How to Create Subscriber Based Email Marketing Campaign?

by MigoSMTP Team

August 10, 2018

How to Create Subscriber Based Email Marketing Campaign

First of all, you have to visit https://mailcot.com/ and then you will be click free demo button.
Then You will see the registration page on your screen and here you need to fill the registration form then click the register button.
There is Another option you can go with the direct Open this URL in your browser.

http://app.maxmail.online/

Then, a Login page will appear.

Then, Click on Register and fill the registration form.
Next, enter the email address and password and click on login.

Now, the Dashboard of services will open, there are three services shown on the dashboard.

Now, Select the “Subscriber Based Email Marketing” and click on the demo button. Subscriber-based email marketing panel will appear.

Now, first you need to create the subscriber list, so click on “SUBSCRIBER LIST” option.

Here create list window will appear and here you need to click on create list button and fill the form and save it.

Next, Add/import the subscriber in the list.

(Import the subscriber list in excels with .csv format).

Now next, we will create the email Campaign. So click on “EMAIL CAMPAIGN” option.

In the Create Email Campaign window, there are two options available.

(i) Regular: – Campaign with HTML email content as well as images, links. This is the most common type.
(ii) Plain Text: – Send a plain-text email without link tracking, images, or HTML.

According to your requirement select the option.

After choosing an email campaign,

Select the subscriber list and click on next button.

Now, a new window will open,

Here fill the required field and click on next.

Now in the next window select a template for campaign email content and design the template and save it. The email template is created. Now you can check it from the “EMAIL CAMPAIGN” option.

Now, We will Send the EMAIL CAMPAIGN.

First, select the created EMAIL CAMPAIGN in the “EMAIL CAMPAIGN” option. A new window will open.

Here, set delivery date and Time and click on next button. Here, a new window will open

Next, Click on the Send button.

Now EMAIL CAMPAIGN sent on the subscriber list.
The created EMAIL MARKETING CAMPAIGN status will be shown in the panel.

Click on OVERVIEW button to show the Campaign Stats.

You can download this Tutorial in a document file.

How to Create Subscriber Based Email Marketing Campaign.

Email Marketing

4 Essential points you should think before using email marketing services

by MigoSMTP Team

August 5, 2018

Bulk email services are the service that allows you to send several emails in bulk in a single time. the availability of a lot of software program within the markets makes it easy so that it will send emails in bulk. however, you need to be very careful while using such a service. Here are a few points which you must keep in your mind before using bulk email services:

Create a list of Subscribers email

While using email marketing services, the first thing you should keep in mind is your subscriber’s email list. You need an email list of subscribers by using which you send bulk emails. So, create an email list in your email campaign to send transactional and promotional emails.

Frame a proper email message that consists of applicable images and text

While writing an email for subscribers consider some images and write the appropriate content with an attractive subject line. It helps to improve your email open rate. If email open rate improves then obviously the ROI will also improve and your business will able to generate more revenue.

Design templates and pics

The Email Template is the most important part of an email. The email Template shows your email quality (Email marketing). It means, how you describe your service or product so the readers start taking interest in your service and wish to buy it. To design the best email template you can add extra features and offers that makes it look attractive.

Do proofreading the final draft, do editing of found mistakes and hit Send

In the end, you just need to finalize your content you have written. If there is any editing required just modify it. Make it clear that the email message you have written should have high readability and high open rates.

In the market, there are many tools for bulk email services that can produce you an extensive range of services. You need to examine the tools thoroughly before selecting such a tool. Your chosen tool should contain suitable options for adding and removing the recipients’ email address. It should be able to export the contacts from one system to another. You should ensure that your emails being sent should reach into the Inbox of the recipients. It is important as most of the people don’t read the emails that come into their spam box. Normally they delete the emails that fall in such boxes.

Your email service tool should have a Reply system to make the communication (Email Marketing)between you and your customers easier. In brief, your email service tool should be chosen very carefully.

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4 Areas Where Marketing Automation is Evolving: Marketing Solutions

Contextual marketing

Semantic SEO

Virtual Reality (VR)

Integrated Email Marketing workflows

How to Create Subscriber Based Email Marketing Campaign?

Now, the Dashboard of services will open, there are three services shown on the dashboard.