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Why Email Marketing

Business, Email Marketing

Why Email Marketing still matters for your business in 2019

Top 5 Reason Why Email Marketing still matters for your business in 2019″ But firstly talk about Email Marketing.

The uses of email to promote products/services and business. It is the use of email to develop relationships with potential customers and clients. Also, Particular groups of customers can be targeted or even individuals. So, Offering individual customers special deals on merchandise and services on the customer.

Top 5 Reason Why Email Marketing Still Matter

Why Email Marketing?

It is a channel you should not be ignoring.so, Some effective reasons for email marketing:-

  • More effective than social media:- social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with the audience. Also, strengthening your personal relationships with them.
  • Economic and Cost Effective:- It’s easy, effective, and inexpensive. Also, It allows business owners to reach a large number of consumers. At a rate of nearly nothing per message.
  • Measurable:- When you use any email marketing software, you can track who opened your email. Hence, which links were clicked, and how many people unsubscribed.
  • Action Oriented:- You realize it or not, everybody is trained to do something.so, An email -reply, forward, click-through, sign-up, or even straight buying.

Top  5 Reasons Why Email Marketing still matters for your business

When the Internet was new to consumers, everyone loved email. Email Marketing is still better Reasons are following-

Top 5 Reason Why Email Marketing Still Matter1 – An easy way to reach mobile customers

It has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for the better marketing piece

2 – Email marketing is inexpensive

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message.  this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

3 – Email coupons drive online and in-store sales

Consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart. The big brands are already using this tactic for that purpose.

Top 5 Reason Why Email Marketing Still Matter4 – The preferred marketing method

All consumers prefer using e-mail communication to contact brands and businesses, over and above all other forms of communication across the board.

5 – Mobile Marketing

The mobile revolution is providing businesses and marketers alike with extraordinary new opportunities to reach their target audiences.

comparisons, Email Marketing

Why Email Marketing is Better Than Social Media Marketing

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you that by reaching the end of this article you will understand why Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because emails open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

But still, in my experience, emails are the best conversion channel that I have experienced so far. Here are three reasons why you should build an email list and implement email marketing for your business.

Why Email Marketing is Better than Social Media Marketing:-

Why Email Marketing, Why Email Marketing Is Better, Social Media Marketing, Social Media, Media Marketing

Emails Are Personal And Customized

Emails can be customized better than websites because you clearly know who your target audience is. You can segment your emails list into different customer avatars. And send messages that are personalized and targeted to each segment of your audience.

For example, in my blog, I have two major groups of readers who want to learn digital marketing: students and professionals. Though their goals are similar, their needs are different. When I send emails, I make sure that each segment gets communication that is relevant to them.

My subscribers also feel good about this because the email messages are customized for them and hence more useful for them. Students look for new jobs in digital marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine-tune my content to who my audience is.

Email Marketing Helps You Build Better Relationships.

When people read emails, they are in a very different mode. It is like getting a post in the mailbox, opening it and reading it. It’s personal and attention-grabbing. Email is a one-on-one communication tool and is great for building long-term relationships with customers.

Social media, though an excellent communication tool, does not have the power to build relationships. It is like talking to a prospect in a public event. People are in a different mode when they are on social media and don’t take communication very personally. Hence, you cannot build relationships on social media. Social media is a great place to meet new people and make their acquaintance.

I would use social media as a discovery tool to find new customers, but when it comes to building a relationship with them, email would be my choice of communication. And without strong relationships, you cannot sell premium products to your customers. With email marketing automation such as Drip marketing emails and behavior-based emails, you can build relationships with your audience on automation.

For example, people who visit my blog subscribe to a free digital marketing course. The course delivered via email and they get one lesson every two days. In every lesson, they learn digital marketing and these lessons strengthen the relationship between my subscribers and me. Such relationships never built via social media channels.

No One Can Limit Access To Your Audience.

If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Two percent may bounce or not delivered due to technical issues.

No one in the middle will restrict you because they are your users. They gave their email ID to you and hence you can reach out to them. However, Facebook Likes and Twitter followers are not your users. Yes, they have chosen to get updates from your Facebook page or Twitter handle, but they are not your users because they have not given you their email ID and did not register on your website.

Why Email Marketing, Why Email Marketing Is Better, Social Media Marketing, Social Media, Media Marketing

If you have 1,00,000 ‘Likes’ on your Facebook page and if you post an update, it will hardly reach a few thousand people depending on how engaging your post is. Then Facebook will ask you to pay them to ‘Boost’ the post for a budget. Here you are paying Facebook to reach your audience. Because they are not your users, they are Facebook’s

That’s why when you are building an audience, it is always advisable to create an email list instead of building an audience on a platform that is not under your control. You don’t want to build your dream home on someone else’s land.

Conclusion.

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you got convinced that email list building and email marketing is critical for any brand. It’s an essential component of digital marketing.

If you have any questions, leave a comment below.

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