Will email marketing eventually be more effective than social media marketing?

by MigoSMTP Team

Social media marketing may be effective in the future, but email marketing is often a tried and true approach for the future.

In this article, we’ll take a look at an email and social media marketing and answer the question, “Which one is more effective and better?”

Table of Contents

Is Email Marketing Still Effective?

Over the past decade, social media visitors have always grown at an exponential rate and a fast pace.

It’s clear that social media is the best media platform or channel, like an email, that can be used to reach your target audience easily. In fact, 83% of marketers say that social media is important for their business.

In light of these trends, some marketers are wondering, will social media replace email?

The truth? Email’s not going anywhere for a good, long while.

In this post, we’ve compiled all the things in this article the latest email marketing and social media statistics and forecasts.

Which One Is Better?

According to Smart Insights, email marketing is the #1 choice for marketers, because email is less expensive than social media marketing, it does require training to ensure that emails get seen and published while following all related laws. But only by a margin of 1%. Social media marketing is listed as top marketer preferences.

In the chart below, you’ll notice that 35% of marketers rated email marketing as the most effective digital media channel. 34% claim social media is best, and 32% say content marketing is #1.

Will email marketing eventually be more effective than social media marketing, Email Marketing, Social Media Marketing

Email vs Social Media Marketing User Preferences

What does your early morning look like?

No, not once you start getting up and working. We’re talking those moments in the darkness after you’ve shut off your alarm but before you’re actually fully awake from the sleep.

Your phone is in your hand, you’re still warm and snuggly in your bed, it’s oh-so-tempting to go back to sleep. But you don’t.

Instead, you open your email. Well, 58% of you do, anyway. And so do 58% of your customers.

Here’s what the rest will do:

5% check the new
20% fire up a search engine
14% check social media

Which Drives More Sales: Email Marketing or Social Media?

We know that 60% of consumers sign up for brand emails with the expectation of getting promotional emails in their inbox.

Email marketing is the best way to make sales online and it always drives sales a lot. But, you should definitely check out our new ChatBot element to get a jump start on those social purchasing numbers.

Total Users

The number of users for both of the email and social media is going to climb. But numbers alone are of little importance to you, right? You want to know who these users are: behaviors, demographics, what motivates them. Not only does email have the largest user base overall, but it also has the largest user base of any age group and difference between the social media.

Of course, age barely matters, to begin with, the scratch the surface of the many ways that your particular customers may use email or social media differently. There are so many ways in which you can see segmentation to learn about the specific demographics and psychographics that make your customers unique.

Social media is a great platform for driving traffic to your websites. You can do that easily by making your content go viral and popular, or by paying for social media ads. Email marketing is awesome for generating leads, driving sales and increasing customer service.