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Email Marketing is one of the trending words in SEO !!!

Working of Email Marketing and Challenges, Working of Email Marketing

Email Marketing is a process through which one can reach n number of people through the Internet. It is an effective and fast way to reach to a certain set of people for business/brand promotions. It helps to increase the growth of the business through online networks. Email Marketing is much better than traditional marketing in many ways. It has a higher reach in less time as compared to traditional marketing. One can also monitor the rate of traffic which is coming through the Email Marketing Campaign.

Working of Email Marketing and Challenges, Working of Email Marketing

Email marketing is among the excellent ways to promote business. There are lots of uses of email marketing. Like you can generate new leads for your business. Through email marketing, one can also build a relationship with its customers. As compared to any other social marketing email marketing has a high rate of ROI(Return On Investment). Email marketing helps to grow your business. Although email marketing is very cost-effective compared to other marketing strategies.

Email marketing is the most effective direct marketing channel, capable of generating up to 30 times your first investment. This makes it a key pillar of any digital marketing strategy.

Working of Email Marketing and Challenges, Working of Email Marketing

Working Of Email Marketing


E-Mail Marketing is done with the help of software which used to send bulk mail to a set of people. These mails may be of transactional purpose, promotional invitations, e-receipts, invitations, newsletters, etc. There are many mass mailing software companies available which provide mass mailing services, they are responsible for your bulk mailing service to your mailing list. These emails are delivered to your mailing list whenever a trigger occurs or you want to send mails. This helps you to connect to your customers 24/7.

Advantage of using E-Mail Services


Working of Email Marketing and Challenges

#01 Increases Brand Awareness

It gives a high impact on the awareness of the brand with the help of bulk email to a set of people. Therefore, if you are a marketer like to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you stand out amidst competition and retain existing customers but, also help you engage new clients and increase your ROI.

#02 More Cost-Effective

Email marketing is very cost-effective as compared to traditional marketing. Because we require less manpower and we can also monitor our campaign.

#03 Measuring ROI

We can also monitor ROI easily with Email Marketing. We can monitor our campaign that how many people open emails, How much of them visited the given link, What is the amount of traffic which we get from emails. Email offers a high amount of Return On Investment as compare to any other social media marketing strategy if apply with good strategy.

#04 Fast and Flexible

Email Marketing is comparatively fast and flexible as compared to traditional marketing. In just one click you can send mails to many people and also can monitor your campaign. Here you can add triggers that can send emails to a set of people if any action has taken place. This will help you to automate your email campaign. It also saves time

#05 Targeted and personalized content: 

Email marketing allows you to subdivision your clients into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement. 

#06 Stronger Customer Relationships:

Your customers acknowledge a good email. The time and effort it takes to draft the perfect email don’t go unnoticed. They want to know what’s happening with your business, and how they can get involved.

It’s nearly impossible to reach out to all your customers in person or by phone. Email marketing campaigns bridge that gap. You could even set up a drip marketing campaign to help you smooth out the process. Through Drip marketing you can enhance the engagement of a buyer into your products.

Common challenges of Email Marketing:



Working of Email Marketing and Challenges


Email marketing is great, but no marketing strategy is without its flaws. Let’s look to few challenges:-

#01 Improving Email Deliverability

This challenge can be tough, we need to be constantly acquiring and updating accurate information for available contacts. Deliverability rates are determined by the ratio of emails we sent versus several emails that make to the inbox of the intended recipient.

#02 Retaining Subscribers

Marketers which have trouble in adding and retaining subscribers sometimes turn to buy email lists in hope that they will convert potential customers by sending unsolicited messages to people who have no interest or affiliation with company or product.

#03 Mobile-Friendly Emails

Nowadays, the majority of consumers check email from the smartphones or tablets meaning business needs to strongly emphasize mobile-friendly emails.

Working of Email Marketing and Challenges, Working of Email Marketing

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