Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.
Email Marketing has a Prominent ROI
Email marketing for bloggers
- For every $1 you spend on email marketing, the normal return is $44
- It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
- “91% of shoppers want to hear from companies they do business with via email.
With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:
- How email marketing can grow your blog
- What to recognize before taking an email service
- How to create a simple email marketing strategy for your blog. One that leads you leads.
Why Bloggers Practice Email Marketing
If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.
The effective potential of email marketing
Email marketing for bloggers
We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.
It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.
And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.
How Email Marketing Increase Your Blog Readership?
Email marketing for bloggers
Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.
And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.
You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.
Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.
Build a Pure Email List Plan for Blog
Email Marketing For Bloggers
Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.
- Reason to sign up (your incentive)
- Way to sign up (form)
- Delivery of incentive
- A new subscriber is added to your email list
- Send regular emails that fit within your email strategy
Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.
How to Select an Email Service for Blog
( Email Marketing For Bloggers )
Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?
- If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
- How often do you propose to send an email?
- What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
- Do you want to send an automated welcome series when people sign up?
- Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
- How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
- What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
- Do you want to be able to compose emails through your smartphone?
When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.